Your Business

Longer is better and don't invent words: picking the right name for your business

Coming up with a name to make your business stand out is no easy task. Here’s an expert guide<p>We all see a vast number of words on a daily basis. A study has shown that we are presented with the equivalent of 174 entire newspapers of data every single day. This represents a fivefold increase over …

Small Business

3 Tips for Dealing With Negative Reviews Like a True Entrepreneur

It only takes one harsh review to scare off an untold number of potential customers. How you respond will make all the difference.<p>It’s every business’s nightmare -- the negative online review that is turning away customers left, right and center. These negative reviews can drastically hurt your …

Customer Service

The Importance of Updating your Brand

This column is authored by Chirag Thumar, Content Marketing Expert, Nex<p>In the crowd of millions of businesses, it’s really necessary to make yours …

Branding

When I Started My Business, I Almost Lost My Life Savings. Here's How I Handled the Stress.

Preserving your sanity during the early days of your startup is easier said than done, especially when it comes to your own personal finances.<p>Two years ago, I quit my job and started my own business at the age of 25.<p>I was full of hope, optimism, motivation, hustle -- every entrepreneurial cliché …

Entrepreneurship

Five No Nonsense Ways to Market Your Business

Marketing is often the first thing that businesses cut when they want to reduce costs. However, in order to achieve growth, entrepreneurs must spend time (and, coincidentally, money) on marketing that will get their products in front of the right people.<p>There are so many ways to get the word out …

Business

What You Need to Remember About Raising Money for Your Business

Raising money for your business can be stressful, but it doesn't have to be intimidating.<p>A common issue I hear when speaking with entrepreneurs, aspiring entrepreneurs, or small business owners is that -- on top of all of the operational issues that come with running a business -- finance seems to …

Small Business

What to Do When Your Business Fails Miserably

Few successful entrepreneurs make it big on their first business venture. In fact, 830 of the world's 960 self-made billionaires made their money …

Entrepreneurship

Be a king of content: Five digital marketing trends to use in your business

How content are you with your content?If the answer to that question is either “not very” or “huh?” then it may well be time you tried out some of …

Digital Marketing

How to Fail-Proof Your Ad Campaigns with These 7 Headline Formulas

PPC campaigns aren’t a “set it and forget it” type of thing.<p>Good ad campaigns are tough to create. I know, I’ve created a lot of them.<p>You have to …

Marketing

5 Quick Bootstrapping Tips for Entrepreneurs

How to finance your own business.<p>Bootstrapping your business can be a smart and effective way to go. It gives you an added level of control and independence, as you can follow your own vision (within your financial limits) and not be bound to the opinions of investors.<p>It will likely require a great …

Entrepreneurship

Entrepreneurs: Ignore the Advice to 'Stick to Your Knitting'

Exploit your strengths while exploring new opportunities.<p>An old adage suggests that to be successful, a small firm or entrepreneur should "stick to their knitting," focusing on what they do best. In some regards I think this is true: if you have a unique insight or distinct competitive advantage, …

Knitting

5 Tough Steps to Save Your Failing Business

There are no pleasant choices when you're expenses are fatally out of balance with your receivables.<p>It happens. Businesses get into trouble. You find yourself in a cash crunch. You can’t pay your bills -- or worse, you struggle to make payroll. It is a tough spot to be in. However, we have helped …

Personal Finance

Don’t Settle for Organic; Amplify Your Content

For a long time, focusing on search intent and organic traffic was all you needed to be successful. That still holds true for organic …

Digital Marketing

45 Percent of Small Business Owners Have Fallen Victim to Cyber Attack Without Knowing It

Think your small business is unlikely to fall victim to a cyber attack? New data from Nationwide suggests that mindset could be a mistake.<p>Lack of …

Small Business

How Good Customer Service Is Key To Any Business | Times Square Chronicles

How Good Customer Service Is Key To Any Business<p>Providing good customer service is key to any business. Not only does it reflect your business in a …

Customer Service

Startup Competitive Advantage – How to Validate Your Business Idea and Position Your Saas Product?

This column is authored by Olga Mykhoparkina, CMO at Chanty<p>How did you come up with an idea for your startup?<p>Did it hit you like a ton of bricks …

Entrepreneurship

The Next 6 Things You Must Do to Win Customers Through Social Media

When you are thinking about ways to improve your business and meet your bottom line, you might not think about social media as the way to go at …

Social Media Marketing

How new technology and great ideas can transform your business

New technology is empowering new services and business models. What could it do for you?<p>Together, bright ideas and great technology can change the …

Innovation

What should enterprise businesses look for in a CMS?

With so many providers on the market, each promising countless different functionalities and capabilities, how do marketers decide which content …

Web Design

Today's Solar Eclipse Will Blind You, Destroy Your Business and Steal Your Cat.

Can we calm down just a little bit?<p>Judging by the number of articles on the internet right now about how everyone is too dumb to survive the solar eclipse without going blind, I expect that by this afternoon, most of the population will need to visit an ophthalmologist. If only I had known about …

Solar Eclipse

5 Little Told Tips for Startups for Efficient Finance Planning

This column is authored by Deval Shah, Founder, Readinbrief<p>Startups usually end up spending a lot of money on things that aren’t worth investing. …

Startups

Brace for a potential business downturn now because WHEN (not if) one hits, it’ll be too late

<b>Would your business survive if a recession hit? While I don’t believe Australia is facing an impending recession in the immediate future, it’s not a</b> …

Small Business

Are you Getting it Right?

Hi,My name is Susan Jane and my business is called Intuitive Nature. I am an author, speaker and workshop facilitator encouraging you to develop, …

Self-improvement

20 Cash Handling Best Practices Your Business Should Follow

Small businesses that deal in cash like food trucks and salons need to protect themselves against errors involving cash and theft. Here’s 20 cash …

Small Business

Elevator Pitch: Upwire

Elevator Pitch is a regular feature on Lifehacker where we profile startups and new companies and pick their brains for entrepreneurial advice. This …

Elevator Pitches

Protect Your Business From Hackers at Points of Vulnerability

stevepb / Pixabay<p>Every business, regardless of how good they think they’re doing with cybersecurity, or their size, is vulnerable to hackers. There …

Encryption

The Do's and Don'ts of Naming Your Business (Infographic)

There's a lot that goes into a company's name.<p>Finding the right name for your business can be crucial to its success. If you've got a boring, vague name, then you might repel potential customers.<p>When it comes down to it, there are some major do's and don'ts that go along with naming your company. …

Entrepreneurship

Love Cake and Other Insta-Worthy Desserts? Meet Hailey Shuster.

This college student's creations will leave you drooling.<p>Hailey Shuster looks like your typical college student — she goes to classes, participates …

Cake Decorating

15 Startups to Watch and What Their Value Proposition Can Teach Your Business

This post is part of our contributor series. The views expressed are the author's own and not necessarily shared by TNW.

Value Propositions

5 Principles For Working With Someone You Don’t Like

One thing is certain in any business – not everyone you have to deal with will be like you, or will like you (and vice versa). These people may include one of your business partners, an investor, a key vendor, or even one of your best customers. In my role as a business advisor, I see more and more …

Leadership