Voice search is the next big transformation about to hit digital marketing. And, in fact, the phenomenon has already arrived in a big way: 65% of 25-to-49-year-olds “speak” to their devices at least once
Launching a B2B product is no small task; fortunately, there are a few proven ways to expedite the undertaking. After months of development and platform changes on Facebook, Twitter, and LinkedIn, our
Google Dominated This $55 Billion Market for Over a Decade. Here's How Amazon Plans to Shake Things Up
It's easy to see why search advertising is one of the most effective ways to reach customers--they literally tell you what they're looking for. Which is why it's pretty much the platinum standard of online
Ali Grant, the founder of digital communications agency Be Social, says we need to redefine how influencer marketing measures success. The announcement of Instagram removing visible likes was twofold.
With the increased use of mobile devices across the globe, marketing campaigns need to rush into adapting their styles of delivery. Email campaigns have proven exceedingly useful to reach out to consumers
There is a new reality in the world of marketing, and that reality is the deterioration of organic reach. It’s becoming increasingly difficult to reach consumers through organic efforts, especially given
In the digital era, we keep hearing that content is king. As a small business marketer, do you know my response? Resources are queen (and we all know who’s really wearing the pants in all of those castles).