Viral Marketing

7 crucial Instagram tips for marketers

The year 2018 will be a seen as a turning point for Instagram marketing.<p>According to Social Media Examiner’s annual report, in 2018 some 69 percent …

Social Media

A Third Of Digital Marketers Say They Don't Invest In Online Advertising

Only two-thirds (66%) of digital marketers “spend time and money” on online advertising, according to results of a 2018 survey of 501 “digital …

Digital Advertising

5 Tips For Creating Relevant Content Topics

What do marketers want? That is a much easier question to answer than the million-dollar interrogation of what women want. Marketers want to engage …

Marketing

4 Step Guide to Online Marketing for Small Businesses

iStock by Getty ImagesOver the past few years, we’ve witnessed the balance of power shift from traditional marketing to online marketing.Of course, …

Marketing

These Bud Light Fridges Will Unlock Once the Cleveland Browns Finally Win a Game

If you’re a Cleveland Browns fans, or just a football fan in general, you’ll know that it’s been a rough couple of seasons for the Browns franchise …

NFL

How to Make a Side Income as a Designer or Developer

A lot of developers I speak to are interested in earning a side income.<p>The extra cash could be a necessity, a comfort or to go on vacation. …

Small Business

Why Pinterest should be in every brand's strategy

Brands are investing in their relationships with Pinterest because of the unique commerce opportunities that it provides.<p><i>Video: Brands and social</i> …

Social Media

Facebook Wants Brands to Take Still Images and ‘Create to Convert’ Them to Video Ads

Facebook Tuesday unveiled a new way for direct-response advertisers to transform their existing still ads into lightweight video ads.<p>Developed by the …

Digital Marketing

PPC vs SEO: When to use each of these search marketing

Do you know the difference between PPC and SEO?<p>There will always be a strong debate around how to market and which marketing options are most …

SEO

3 Low-Cost Video Tools for Social Media Marketers

Need to do more marketing with video? Looking for video tools that are easy to use? In this article, you’ll discover three tools to quickly and …

Infographics

We’re Hiring! Digital Assistant, AnOther Loves

<b>About Us</b><p>Dazed Media is the world’s leading independent fashion and culture media brand.<p>Twenty-five years ago, Jefferson Hack and Rankin Waddell set …

Social Media

'Terrorist incident' in London as car crashes near Parliament

LONDON — A car plowed through pedestrians and cyclists outside Britain's Houses of Parliament Tuesday in a rush-hour incident police are treating as a terrorist attack.<p>Officers swooped in on the wrecked, sliver Ford Fiesta after it crashed into a security barrier.<p>Its driver, a man aged in his late …

Extremism

5 Actionable Social Video Stats to Boost your Social Marketing Strategy

Video content is one of the most important types of content for any marketing strategy and audiences love seeing video in their social feed. If you …

Social Media

7 tips to subtly snoop on the competition

When launching a business, it’s essential to learn as much as you can about your competitors.How can you create a comprehensive, cohesive business …

Social Media

Mattel Elects Adriana Cisneros And Roger Lynch To Board Of Directors | Seeking Alpha

- Mr. Lynch, President and CEO of Pandora, is a recognized leader in digital content, social media, online marketing, e-commerce and technology.<p>- …

Internet Marketing

Mark Penn’s Stagwell Group Raises $260 Million

Private-equity firm AlpInvest brings the total funding raised by the former Microsoft strategist and Clinton adviser’s marketing group to around $510 million<p>By<p>Lara O’Reilly<p>Lara O’Reilly<p>The Wall Street Journal<p>Biography<p>@larakiara<p>lara.oreilly@wsj.com<p>Stagwell Group LLC, the digital marketing investment …

Private Equity

31 Cringeworthy Content Marketing Things That Should Die

If you could pick one thing in content marketing you want to go away today, what would it be? What about the one thing you expect to be going strong …

Marketing

Micro-influencers are big

It could be your next-door neighbour, or a former colleague, or a friend's friend who is now sought after by brands. This individual might not …

Public Relations

Princeton Research Confirms Google Tracks Phones With Location History Turned Off

Google insists those using its services can control the information the company tracks by turning location history off in their smartphone, but a …

Search Engine Marketing

Influencers Are The Vital Signs Of Your Brand

Today, brands are playing catch-up on social media. As platforms continue to build features to increase attention, more formats to drive storytelling and analytics to hone in on strategy, brands are often the ones adapting at a much slower pace. Corporate teams know this as well. Instagram, which …

Public Relations

This Birth Control App Just Got FDA Approval (But It's Being Investigated for Unintended Pregnancies)

On Friday, the Food and Drug Administration gave marketing approval to Natural Cycles, an app that dubs itself “digital birth control.” It’s the …

FDA

5 Fun Restaurant Promotion Ideas to Increase Hotel Bookings

As a Hotel, you are likely always looking for ways to <b>increase your direct bookings</b>, as opposed to bookings made for your Hotel but on another site. …

Wake AD sits ‘tight’ as coach goes through legal process

WINSTON-SALEM, N.C. (AP) — Wake Forest athletic director Ron Wellman says the school is “sitting tight” while the legal process continues for an …

Wake Forest University

Hong Kong-Based Co-Working Kitchen and Cafe Brings New Model to SF

BiteUnite, a combination cafe, commercial kitchen, and online platform for chefs to book space and publicize their offerings, wants to bring diners and food entrepreneurs together in San Francisco. It already does in Hong Kong, where Patta Arkaresvimun founded the first BiteUnite location in 2016. …

Hong Kong

YouTube is battling a video view inflation issue

<i>This story was delivered to Business Insider Intelligence "Digital Media Briefing" subscribers hours before appearing on Business Insider. To be the first to know, please click here.</i><p>Views are paramount on YouTube, as they help signal a video's importance to users of the platform. However, some …

Advertising

Nielson Auto Cloud offers insights to automotive marketers | Articles | Chief Technology Officer

Nielsen, the global information, data and measurement firm, has announced the launch of its new cloud solution platform, Nielsen Auto Cloud, which it …

Digital Marketing

5 Steps to Small Business Search Engine Optimization

<i>The video above is a replay of a recent live webinar I conducted. Combined with the text below you should have a pretty good feel for the steps</i> …

SEO

Richard Branson's Virgin Hotel San Francisco Is Now Accepting Reservations — Take a Look Inside

To bring you the best content on our sites and applications, Meredith partners with third party advertisers to serve digital ads, including …

San Francisco

Live Nation hires Amy Marks to head up integrated brand sponsorship practices

Live Nation Entertainment has hired Amy Marks as its first executive vice president, head of integrated marketing for Live Nation’s media and …

General Mills

The 5 LinkedIn Videos Every Executive Should Be Making – Adweek

The fact that video gets so much more engagement on LinkedIn today than text—three times more, according to LinkedIn senior director of product …

Marketing