User Generated Content

Milestones: Untapped social media opportunities

If it’s not on social media, did it really happen?<p>That’s a sentiment with interesting brand implications as online sharing permeates daily life for …

Social Media Marketing

Survey Finds Consumers Crave Authenticity - and User-Generated Content Delivers

Consumers now have more ways than ever to discover, research and purchase products and services. They’re constantly confronted with a myriad of …

Marketing

What brand authenticity means in an age of user-generated content: 5 key takeaways

After Pepsi and Dove were forced to pull their ads this year, receiving strong condemnation by the public - the notion of brand authenticity and why …

Marketing

How much can you really trust user-generated content?

People share their lives on social. They share things that happen during their day, things that make them happy, important milestones and life events.<p>…

Marketing

Tencent plans $3bn drive to ramp up YouTube-style content

in Hong Kong<p>Tencent has grown into a company with a stock market capitalisation of $470bn by building a social media platform that combines …

Tencent

Newzulu partners with Seven West Media

Newzulu has formed a new partnership with Seven West Media to build a new app.

Six Reasons to Hire Your Audience: The Benefits of UGC

User-generated content (UGC) is as old as content itself. Simply put, we've always wanted to chime in—from the Oxford English Dictionary, which was …

Digital Marketing

3 Engagement-Driving Examples of B2B User Generated Content

By Michael Brenner<p>In Content Marketing<p>0<p>Looking at how hard and fast social media has taken the world’s bandwidth and free time by storm, the digital …

Marketing

Does Avoiding Social Media Limit An Alt-Ac Career?

Blog: Technology and LearningDo alternative academics utilize social media more than traditional academics?I’m having trouble answering this …

Social Media Marketing

Heroes, Two New First

<i>Fantahorn Studios and 2 Bears Studio develop their second titles for Vive Studios, emphasizing multiplayer and user-generated content</i><p>Vive Studios …

Virtual Reality

#5 Ways to Fuel Your Content Marketing with User-generated Content

Content marketing, by its virtue of helping customers make informed decisions, offers handsome ROI in terms of sales and building a brand<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>I’m in serious love with content marketing, not because it builds brands and …

Digital Marketing

14 Brands Winning Instagram With User

Could the key to social media success be a simple as showing off customer photos? Based on the content strategies of some of social’s biggest …

Marketing

Tech companies are cheering on a bill that guts internet protections

SESTA is winning crucial support from the tech industry, but critics say it could be catastrophic for smaller sites<p>Yesterday, the biggest US internet bill in years cleared a major hurdle on the path to becoming law. In a unanimous vote, the Senate Commerce Committee approved the Stop Enabling Sex …

Ron Wyden

Facebook relaunches Events app as Facebook Local, adds bars and food

Bad news for Yelp and good news for nightlife lovers. When you want to go out, it doesn’t necessarily have to be to an event. So to help you discover bars, restaurants, and nearby attractions too, Facebook is rebranding its standalone Events app as “Facebook Local”. Launching in the U.S. today on …

Facebook

BBC News website at 20: From goats to baby boxes

<b>Back in 1997, the Spice Girls were ruling the charts, the first Harry Potter book was published and there were no smartphones - and the BBC News website was launched. To mark the week we celebrated our 20th birthday, here are some news nuggets and answers to questions that our readers asked.</b><p>Sudan …

Journalism

These were the 10 biggest European tech stories this week - Tech.eu

Happy Friday!<p>This week, we tracked 71 tech funding deals worth more than €636 million, as well as 12 M&A transactions and 3 ICOs across Europe, …

European News

A Guide To Social Media and UGC Policies for Employees, Influencers and Fans.

Are you leveraging the influence of your employees and fans in social media? Brand evangelists whether employees, influencers or fans have enormous …

Social Media Marketing

User-generated content marketing platform Yotpo closes $51M Series D round

Yotpo, a platform that lets companies gather content from their customers in the form of reviews, Q&As, photos and videos, mainly for use in marketing, has closed $51 million in Series D funding.<p>The round is led by Access Industries (ClalTech), with participation from existing backers Bessemer …

Startups

New Social Media Report, and What About UGC?

It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for …

Social Media Marketing

These sites raise 'sex ed' to the next level

"Social sex" companies are using interactive and user-generated content to educate about the nuanced and vulnerable sides of intimacy.

New Report Underlines the Power of User-Generated Content, Rising Influence of Social

Sprout Social has released it's latest social media research report, this time looking at the impact social platforms have had on how we share …

Social Media Marketing

Virtual Reality and Your Content Marketing Strategy

Pexels / Pixabay<p>Remember the days when virtual reality was just a thing of sci-fi movies? More than just an entertainment item virtual reality and …

Virtual Reality

Google Not Feeling So Lucky Over Australian Defamation Case

A recent decision in the Supreme Court of South Australia is a warning shot across the bow of publishers of online content. Hannah Marshall and Daisy …

Google

User Generated Content In Email Marketing: Humanizing Brands With Consumer Emotions

Retailers, brands, professional marketers, and whoever else involved in the eCommerce are unable to get past billions of selfies posted on social …

Marketing

5 Ways B2B Organizations Can Leverage User

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize …

Marketing

5 Ways to Repurpose Your User-Generated Content

Yes, the rumors are true: Consumers do trust user-generated content and reviews more than branded content. Actually, UGC has been around for a long …

Digital Marketing

Random Acts Of /r/NBA: If LeBron Ate Three Big Macs A Day For A Season, Would He Still Make The Finals?

I’m going to let everyone in on a little secret. A large portion of the awesome NBA content you read on the internet or consume on social media, was born on Reddit’s NBA subreddit, /r/NBA.<p>The user-generated content on /r/NBA ranges from seriously impressive statistical breakdowns from folks who …

NBA

Sports fans are now calling the shots

Many in the sports industry are focusing on what will happen to live sports rights, as the new internet giants start to compete with traditional TV …

Media Industry

Email for Retail: Three Opportunities Despite the Retail 'Apocalypse'

As we near the end of 2017, retail is facing significant profitability issues, to the point that the situation's been called an "apocalypse." …

Marketing

It’s Time to Rethink the UGC Game

Thousands of articles have been written on the subject of user-generated content, enthusiastically extolling the praises of UGC.<i>“UGC is authentic.” –</i></i> …

Social Media Marketing