User Generated Content

Netflix subs take to the premium tier

About a third (30%) of Netflix subscribers are in the premium service tier, up from the 21% in late 2017.

Pay-TV

Artificial Intelligence Will Be Hollywood’s Next Big Star – Guest Column

<i>Editors’ Note: Industry veteran Arvin Patel is Chief Intellectual Property Officer at TiVo and former chief IPO officer at Technicolor, with previous</i> …

Artificial Intelligence

How Alcoholic Beverage Brands Can Succeed On Social Media

Social media is a crucial channel for beverage brands to reach customers. A Facebook IQ study showed that more than one in three people use Facebook …

Social Media

Here’s how Google is helping Pipa+Bella take fashion jewellery to women across India

<i>Launched in 2013, Pipa+Bella is using</i> <i>data extensively to understand customers better,</i> <i>reduce bounce rates, promote engagement, and improve goal</i> …

Startups (India)

EU's Biggest Penalties on Global Tech Companies | Investopedia

Alphabet Inc.'s Google (GOOGL), the world’s leading internet giant, was penalized $5 billion this Wednesday on charges of abusing its dominant …

Personal Finance

SEO is Changing, Are You Ready?

We are over halfway through 2018 and we thought it might be a good time to highlight some of the new SEO trends present so far this year. As Google …

Customers

The Science of Storytelling

Everyone loves stories. A good story has the power to compel others, to inspire people, even to shape the world. They can comfort, connect, …

Public Speaking

How To Keep Your Branding Consistent On And Offline

It can be difficult to gain your customers’ trust in 2018 without an online presence. You know you need to be searchable on Google. However, with so many bloggers, influencers and companies clamoring to build a name for themselves on the internet, you need to invest considerable time to build up …

Marketing

Five Content-Led Marketing Campaigns That Drive Results

In today's competitive marketplace, consumers are empowered to drive a hard bargain. Your audience knows how to get the best price, so it's easy to …

Marketing

How Brands Can Be More Authentic Using Social Media Video

As video has become ubiquitous across all social media platforms, brands are producing more video content to authentically connect with their community. Now more than ever, consumers are digesting mobile video content on-the-go throughout their day. Studies show that consuming videos allows for …

Social Media

7 Instagram Analytics Tools to Boost Your Platform Strategy

Data is an essential resource in marketing. Social media marketing is no different, and more marketers are now growing to understand the importance …

Social Media

How To Scale Brand Impact With OOH and Social Media

To build your reputation as a responsible corporation and make a meaningful contribution you must marry purposeful action and engaging storytelling. …

Public Relations

Unity: "Games wouldn't see the light of day" without asset stores

The front page of the Unity Asset Store is fascinating to look at. Scrolling through, I see 3D interior and exteriors for futuristic buildings, a …

Game Development

Digital media disruptions 22 – assessing B2B paywalls, Facebook’s algo, and the changing rules of SEO

In this edition - what can enterprises learn from B2B subscription paywalls? Plus: data shows how Facebook's algo has shifted away from news and B2B. …

Social Media

iQIYI Launches Comprehensive Upgrade of Reading App

<i>Literature to become key part of iQIYI's diverse selection of original content IP</i><p>BEIJING, July 19, 2018 /PRNewswire/ -- iQIYI, Inc. (IQ) ("iQIYI" or …

Customer Service

Facebook’s Debuting A New Video Service So You Spend Even More Time In Its App

Facebook is debuting a YouTube competitor called “Watch” that lets you subscribe to shows inside Facebook’s apps and desktop site and watch them in a …

Social Media

Top 10 Specialty Retail Brands in Digital

Specialty Retail is under assault. Traffic to desktop and mobile sites has decreased by 21% since 2017, as brands contend not only with Amazon, but …

Social Media

Google My Business listings: 5 frequently asked questions

GMB has a handful of new features and some best-practice confusion. Contributor Sherry Bonelli clears things up and answers five frequently asked …

User Generated Content

How to Make Facebook and Instagram's Changes Work for Your Personal Brand

Meet your followers where they are.<p><i>By Kelly Ehlers, the President of Ideas That Evoke.</i><p>Between the Facebook Developer Conference (F8) and the rollout of Instagram's new algorithm, entrepreneurs are rethinking their brand strategies. Embracing change is easier with a little insight behind the scenes …

Social Media

The Importance of Customer Feedback And 5 Ways To Obtain It

Customer feedback is one of the easiest ways for a business to learn more about what their customers want, don’t want, like, and don’t like. It’s easy to read articles online and listen to podcasts on the way to work that make educated guesses on what people want, but those guesses are often …

Social Media

Investing in the latest digital marketing trends is key for startup success | Articles | Chief Technology Officer

There is a lot that an entrepreneur needs to take care of when launching their first startup as the road to making a startup successful has many …

Marketing

Instagram's Musical Opportunity

The photo- and video-sharing service could become a major destination for music content.<p><b>Facebook</b>'s (NASDAQ:FB) Instagram service has so many …

Universal Music

What will it take to #savetheinternet in Europe? The view from Romania

YouTube says that every 60 seconds, 400 hours worth of video is uploaded to its servers. From silly cats, to public protests, to soft porn, YouTube …

Liberal View

The Evolution Of Data

This is a year of articles and conferences about artificial intelligence and machine learning (ML). Even though ML has made strides in the consumer world, it has only started to show value in enterprises. Many companies are still trying to figure out what value they can harness, how much data they …

Big Data

Pirates Punish Denuvo-Protected Games With Poor Ratings

The Denuvo anti-piracy system has been a sworn enemy of many gaming pirates for years.Early on, the anti-tampering system appeared to be unbreakable. …

Freebies

Sparks fly at hearing on anti-conservative bias in tech

Lawmakers clashed Tuesday at a contentious hearing over claims that social media platforms and tech companies are biased against conservative …

Republicans

Leverage Your Nonprofit's Brand Equity Through Impressions And Connections

Don’t sell yourself short, and don’t over-promise and under-deliver. This is a delicate balance for most nonprofits. The majority of NPOs have unparalleled integrity and core values. While they may recognize their brand equity, they often miss the opportunity to share in the marketplace connected …

Marketing

Think Tank: The Role of Machine Learning and User-Generated Content

Luis Sanz, cofounder of Olapic, shares insights about the technology as well as a case study.<p>Modern consumers expect more from brands than ever. As a …

Marketing

Coverage of the SESTA-FOSTA legislation must include sex workers’ voices

Sex workers use online platforms to stay safe, find clients, and maintain independence. With access to the internet, they can work from the safety of …

Liberal View