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Walker created the boxer’s likeness based on existing UA brand assets. The voiceover was AI generated, using recordings of the athlete’s voice. For the live-action segments, Walker added a stylized sheen to footage originally shot by other directors for previous UA commercials.
The spot is the latest example of Under Armour and Tool using AI to streamline the production process. The two companies have been working to create a dataset representing UA’s “visual DNA,” which can then create new assets.Ty Braswellflipped into NFT, Bitcoiness & the Metaverse- Investing.com Australiaflipped into Australia Financial Markets
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