Target Market

How to Write a Basic Business Plan for Your New Retail Startup

There are many reasons to write a basic business plan for your retail venture. For example, a business plan can help you get funding. It's a …

Small Business

Moncler to push puffas off the catwalk

<b>Upmarket outerwear brand Moncler, best known for its puffa jackets, has become the latest fashion company to announce it will no longer launch collections via the catwalk.</b><p>The company said it would instead mount more frequent brand launches from within its bigger stores.<p>Its jackets can cost about …

Menswear

How Augmented Reality Is Creating a New Target Market on Social Media

In discussing the latest and future technologies, virtual reality and augmented reality are often mentioned in the same breath. And oftentimes, …

Augmented Reality

Types of Business Research Methods

Business research serves a number of purposes. Entrepreneurs use research to make decisions about whether or not to enter a particular business or to …

Usability

7 Reasons Your Social Media Efforts Aren’t Working

If you’re disappointed with the results from your social media efforts, you’re not alone. Many business owners and marketers realize that social …

Social Media Marketing

Cell C is hooking the millennials with latest ad

It’s that time of year again: summer is here so can the cellphone network ads be far behind?<p>I suppose the thinking is that people are more relaxed at …

News (South Africa)

What Your Coffee Shop Business Plan Should Look Like

Section 2: Business/Industry Overview<p><i>An overview of the coffee industry, the local market, and what makes your business unique. (See Business Plan</i> …

Small Business

10 Things To Do Before Starting A Business

You should not underestimate the challenge of starting your own company. It is always going to be a massive endeavor to take on. You need to make …

Small Business

Startup Tips: Know Your Market

Know Your Market<p>Make sure your business or product is what people want! Talk to your target market directly with surveys and focus groups. You can …

Startups

4 Back-to-School Strategies to Create an Ideal Millennial Marketing Strategy

If you are planning on brand marketing to college students, who are also a part of the millennial generation, you don’t want your strategy to be just …

Marketing

Is printed advertising still effective?

In this digital age, we are constantly bombarded with internet advertising and messaging. You can’t even log onto your email or social networks …

Advertising

6 Advanced SEO Strategies for 2018 [with Case Studies]

An SEO strategy only becomes effective when all the actions/tasks it involves aim to <b>significantly improve the overall quality</b> of a website or a …

SEO

White middle class rules in advertising industry

One of the cardinal rules of advertising and marketing is: you are not the target market.<p>The people who create the campaigns we see in newspapers, …

News (South Africa)

How to Identify Your Target Market

<b>Guest Article</b>To be able to grow any business, you have to market the product or service to a particular target audience. Without narrowing your focus …

Marketing

Web Traffic Online Marketing Plan Essentials – 3 Ways to Drive Qualified Traffic to Your Website in Droves

Part Two: You Have a Website; How Do You Attract New Clients?<p>In last week’s article, we talked about setting up the tools you’ll need to evaluate …

Digital Marketing

Quick Start SEO Guide for Entrepreneurs

Search engine optimization isn’t always on top of a entrepreneur or business owner’s list–especially if you’re running a startup. Additionally, most …

SEO

5 Things You Need to Ask Yourself Before Launching Your Business

You have a good idea, but how do you make it a reality?<p>When you're watching other people play Scrabble, it's easy to see ample opportunities to place tiles and score more points. But, when you're actually in the game yourself, it can be harder.<p>This is exactly what happens to new entrepreneurs. …

Small Business

Shopify - A Promising Stock To Buy On A Pullback

Shopify has experienced exceptional subscription and revenue growth.<p>Shopify only has 500,000 merchants, of the estimated 47 million small business …

Business

Blog or Instagram?

Social media marketing is a part of digital marketing, where more marketing budgets are being shifted from traditional tri-media (TV/radio/print).<p>In …

Ultragenyx Pharmaceutical: A Pullback And Upcoming Regulatory Catalysts

FDA accepted the BLA application for Vestronidase Alfa for MPS 7 with PDUFA on November 16 this year.<p>A decision on BLA application for Burosumab in …

Business

Four ways marketers can increase conversions from social video

<b>Brand videos now regularly feature in social media feeds, as marketers increasingly use the medium to engage consumers on Facebook and …

Amtrak Ads Call Out Air Travel While Execs Mull Basic Economy

Amtrak has a new video ad campaign that takes airlines to task for making passengers uncomfortable. With basic economy — in which cheap airfares …

Airlines

[Part I] 4 Essential Elements Of Building An Original Brand

People are often confused about which key elements their brand should have. After years of doing this work and helping hundreds of businesses find their unique “thing” in the world, we’re pretty confident in saying <i>we’ve cracked the code on how to find your brand.</i><p>And it was quite a code to crack. I …

Entrepreneurship

Market Sizing – 2 Real-World Financial Services Case Studies

How do you approach market sizing? Recently, I’ve been asked by several clients to help with sizing their potential market in the financial services …

Financial Services

Why Bringing the NHL to Vegas Is a Brilliant Move

The inspiration for this article came about as I was perusing the blogosphere brimming with critics lamenting the NHL’s decision to create its latest …

Vegas Golden Knights

An ethicist explains his 4 chief concerns about artificial intelligence

Elon Musk's warning about artificial intelligence (AI) and Facebook bots' creation of a language that humans can't understand can conjure images of robots conquering the world in one's mind. While such an apocalypse may be far-fetched, a more realistic consequence of AI already exists and warrants …

Programming

Balancing Credit Union IT Projects Using A Member-Centric Approach

August 23, 2017<p>Technology innovation is exciting! The newest technologies can change credit union business models, create a new customer experience, …

Banking

Forget Marketing Online. 5 Tips for Marketing your Books in Person

Shares 90<p><i>Book marketing is not all about paid advertising and online strategies. In this article, Maria Dismondy shares how personal connections</i> …

The Crypto J-Curve

As the cryptoasset markets develop we’ll see many booms and busts as enthusiasm waxes and wanes. Waxing and waning is all part of riding a rocket to …

Economy

How to Grow Your Facebook Following: A 6-Step Plan

Looking for new ways to grow your Facebook audience? Have you considered targeting prospects by interests that are related to your product? In this …

Digital Marketing