Super Bowl Ads

Comcast Tops Q1 Earnings Estimates Thanks to Winter Olympics and Super Bowl

Major TV events added $1.6 billion in revenue<p>Comcast’s first-quarter earnings for 2018 got a big boost from a pair of high-profile TV events, the company reported on Wednesday.<p>The media conglomerate saw its revenue increase 10.7 percent to $22.79 billion and an earnings per share of 62 cents, …

Advertising

CEOs Should Get Political, But Only Authentically

“Republicans buy shoes too.” The controversial quote, attributed to basketball legend Michael Jordan when he refused to endorse Harvey Gantt over avowed racist Jesse Helms in a 1990 Senate race, had dogged him ever since, despite doubts over the statement’s authenticity. Nonetheless, it reflected a …

Leadership

For Advertisers, April Fools’ Day Is the New Super Bowl

<i>This is a guest post by Matti Yahav, vp of global marketing at SodaStream.</i><p>Even as a young man I was always ever the marketer and would stay up all …

Advertising

Business Insider is hiring a retail reporter

The retail reporter will have a familiarity with major consumer companies as well as the platforms these companies use to appeal to potential customers. This position requires comfort writing both medium-length features and quick news hits on the most viral advertising and social-media stories of …

Business

to-Head (Case Study)

Uncover the results of a customer who aired a Super Bowl ad, and see whether inbound marketing or outbound marketing reigns supreme.

Marketing

Startups, Beware “The Next Big Thing”

<i>by</i> <i>Joseph Flaherty</i><p>In 2007, Groupon took in the first million dollars of what would ultimately be $1.4B of venture capital, raised with ambitions of …

Startups

Humor, Rivalry and Billions of Dollars: A Brief History of Super Bowl Ads

Super Bowl commercials over the years have tried to make us laugh, cry -- and most importantly -- buy stuff. Today a 30-second slot goes for $5 …

NFL

Are NFL scouts turned off by college quarterback’s family wealth?

According to the old saying, generally attributed to Wallis Simpson, you can’t be too rich or too thin. The NFL, never an optimal career option for …

Business

Two ‘Mega Man X Legacy Collection’ compilations are coming this July

Fans of Capcom’s long-running Mega Man series can already pick up many of the Blue Bomber’s adventures in the <i>Mega Man Legacy Collection</i>, but these …

Retrogaming

P&G shakes up agency models as it puts the focus back on creativity

Procter & Gamble (P&G) is shaking up its advertising by creating three new agency models that seek to reinvent agency relationships and maximise …

Advertising (UK)

For Advertisers, April Fool’s Day Is the New Super Bowl

<i>This is a guest post by Matti Yahav, vp of global marketing at SodaStream.</i><p>Even as a young man I was always ever the marketer and would stay up all …

Advertising

Advertising a priceless treasure

I'm not much for advertising. Whether it urges me to counsel my doctor to prescribe some new drug that allows me to pass gas without smelling, even …

Aspen

Bud Light crafts the perfect "proclamation" in response to reported "dilly dilly" ban at the Masters

It's no secret the Masters holds its fans, sorry, patrons to a strict set of rules. I once was told by security to sit up more when I had the audacity to lean back on my elbows for a minute to watch the action on the sixth hole's hill. I saw another lady snapped at for slipping her sandals off and …

Super Bowl Ads

7 Super Bowl Ads Make Top 10 Breakthrough List

Ace Metrix has released its quarterly round-up of outstanding creative. The list is based on breakthrough capabilities, which combines attention and …

Media Industry

Why Other Advertisements Are the New Brand-Safety Worry

In March, some Snapchat users were appalled to see an ad for the game “Would You Rather” that asked users if they would rather slap Rihanna or punch …

Business

Women Had No Voice in More Than 60% of 2016's Super Bowl Commercials

<b>Correction appended, Feb. 8</b><p>Despite being half the audience, females had no speaking role in 64% of the national commercials aired during this year's …

Advertising

Here’s what Warren Buffett says to do when the market tanks

Amid worries of a trade war and fears of the tech industry getting hit with regulation, the stock market kicked off April with its worst start to the …

Stock Markets

The Right Way for Companies to Publicize Their Social Responsibility Efforts

“Why don’t we get credit for all the good things we do?” the CEO of a major global corporation asked me recently. After all, the company has innovative and impactful programs to ensure safe working conditions; training programs to help low-wage workers in its supply chain increase their earnings; …

Fair Trade

What Warren Buffett says to do when the market tanks

Amid worries of a trade war and fears of the tech industry getting hit with regulation , the stock market kicked off April with its worst start to …

Stock Markets

Amazon is hiring even more Alexa people than Apple is hiring for Siri

Siri may have been the first voice-activated smart assistant to hit the market, but few people these days would still say that it’s the best. As …

Tech Industry

Digital advertisement created by Publicis, United States for Charmin, within the category: House, Garden.

Charmin<p>The Helping Hand<p>Agency Network: Leo Burnett<p>View Details<p>Views<p>9936<p>SMOG [error]<p>Agency Network: Dziadek Do Orzechow<p>View Details<p>Ravensburger<p>Fittle …

Advertising

Digital advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

SMOG [error]<p>Agency Network: Dziadek Do Orzechow<p>View Details<p>Charmin<p>April Fools' Prank - GoRoast<p>Agency Network: Publicis<p>View Details<p>Ravensburger<p>Fittle …

Advertising

ESPN Film Advert By : Home Run Trot | Ads of the World™

ESPN<p>2018 NCAA Women’s Championship Anthem<p>View Details<p>Views<p>631<p>ESPN<p>NBA Christmas Day - JR Smith<p>Agency Network: Funworks<p>View …

Saatchi & Saatchi

Film advertisement created by FCB, United States for One Main Financial, within the category: Finance.

One Main Financial<p>Lou Cardoso<p>Campaign<p>United States<p>Agency Network:<p>FCB<p>Published/Aired:<p>Posted:<p>April 02, 2018<p>Comments<p>Also From This Campaign 2<p>One Main …

Advertising

Film advertisement created by David&Goliath, United States for Child Rescue Coalition, within the category: Public Interest, NGO.

Child Rescue Coalition<p>Kids For Privacy<p>United States<p>Agency Network:<p>David&Goliath<p>Published/Aired:<p>Posted:<p>April 03, 2018<p>Comments<p>Tags<p>Film United States …

Los Angeles

Direct advertisement created by Serviceplan, Germany for Ravensburger, within the categories: Public Interest, NGO, Toys.

Ravensburger<p>Construction, 2<p>Agency Network: Scholz & Friends<p>View Details<p>Views<p>1518<p>Ravensburger<p>Construction, 1<p>Agency Network: Scholz & Friends<p>View …

Saatchi & Saatchi

Film advertisement created by Edelman, United States for Sunkist, within the category: Non-Alcoholic Drinks.

Burger King<p>Skip The Diet, Not The Ad<p>School: Miami Ad School<p>View Details<p>Warburtons<p>Easter Bregg<p>Agency Network: WCRS<p>View Details<p>Sparkasse<p>The Not-Sure …

Burger King

How to Make Money Podcasting

Updated May 18, 2017<p>It seems like everyone is making money with a podcast these days.<p>Some people say that traditional podcasting (i.e. audio-only …

Marketing

Why Volvo Wants You Tweeting During Its Competitors’ Super Bowl Ads – Adweek

Volvo won't be a Super Bowl advertiser this weekend, but several of its competitors will be—a fact the Swedish automaker plans to use for its own …

Advertising Industry

Dave Holmes Revisits The Network TV Lineup Of October 1988, Back When ‘Roseanne’ Originally Premiered

Last night, the reboot of <i>Roseanne</i> moved into its comfortable, broken-in Tuesday night slot on ABC, and it was… interesting! Especially now that the …

Entertainment