Storytelling

Reactive Content Will Get to Know You Intimately—Then Tell You the Perfect Story

The best storytellers react to their audience. They look for smiles, signs of awe, or boredom; they simultaneously and skillfully read both the story …

Emerging Technology

Wines and their labels: crafting narratives that speak to us

Marketing professionals often consider packaging to be a product’s primary means of communication. It communicates explicit and implicit messages to …

Wine

Discover the science behind brand storytelling at Brand Film Festival London

The science behind brand films will be under the microscope at the 2018 Brand Film Festival London - the awards scheme and seminar from PRWeek and …

London

What’s the story?

For our Storytelling issue, we asked our readers to select an image from image library Stocksy; an image they thought could inspire a great story. Of …

17 Smart Strategies For Young Brands To Tell Their Story

One of the most important activities for a startup to engage in is branding. Developing a strong voice and presence that potential customers can associate with your company is critical to earning their trust – and therefore, their business.<p>The idea behind branding is to create a clear, consistent …

Marketing

How to Do Better Visual Journalism for Solutions Stories

The premise of my 16 years as a visual journalism scholar and educator is that visuals are more than just an aesthetic element. They help us tell …

Journalism

‘The Meyerowitz Stories’s Noah Baumbach On Love For New York Stories | Deadline

A defining voice in American independent cinema ever since his 1995 debut with <i>Kicking and Screaming</i>, Noah Baumbach has a natural knack for human …

Emotions

The Thankful Writer: Five Writing Perspectives to Be Grateful For

Every day at <i>Writer’s Digest</i>, I’m particularly thankful that I get to read about writing and edit some really skilled teachers and experts. The varied …

Writing

Nugit aims to use data storytelling to drive digital transformation in Sanofi Pasteur

Nugit has announced a partnership with pharmaceutical company Sanofi that will see the marketing technology company use its storytelling platform to …

Apple, Help for Heroes and the BBC top new Brand Storytelling Survey from Aesop

Apple has cemented its position as the UK’s top storytelling brand by topping the annual Brand Storytelling Survey for an unprecedented fifth …

Emotions

Why Can’t I Be You: The Producers of The Florida Project - Rookie

Collage by Ruby Aitken.<p><i>The Florida Project</i> has garnered much praise for Sean Baker’s visionary directing, his screenplay with Chris Bergoch, and the …

For Teens

How to Reach Your Customers with These 3 Storytelling Principles

Episode Description<p>How can a professional storyteller help you grow your business?<p>Business is about persuasion. You need to convince people they need …

Customer Service

Storytelling Takes Corporate Communications To The Next Level

Leadership is largely about creating change, and every organization is in a constant state of change. The role of the communications leader is to prepare the organization for change. Strategic use of storytelling is an effective way, when done right, to help solidify people’s support for the change.<p>…

‘Rick And Morty’ Co-Creator Dan Harmon Explains Storytelling Process, Starts New Podcast

<i>Rick and Morty</i> co-creator Dan Harmon recently took the time to explain how he comes up with the stories for his super popular Adult Swim series. …

TV

Chicago homicide victims

In Chicago, <b>609 people</b> have been killed this year. That is <b>86 fewer than</b> 2016.<p>Data through Wednesday, November 15<p>Chicago homicides in 2017 have kept pace, and at times surpassed, the tragic spike in 2016 putting the last two years on a far deadlier path than the three prior years. The Chicago …

Gender

Battling a brain tumor, a man finds resilience through storytelling

<i>Bob Tedeschi can be reached at tedeschi@statnews.com. Follow him on Twitter @bobtedeschi. Follow Stat on Twitter: @statnews.</i>

You think you know the story of European migration — but not like this

You think you know the story of European migration — but not like this<p>Launching today, Alison Killing’s immersive online documentary project …

Refugees

Contemporary Christmas movie Screenwriting Class Film Course London

Description<p>As December unfolds there is a large demand for Christmas themed movies that the family can gather around and watch. Even if we’ve seen …

Filmmaking

Border Barriers Project Chosen for Innovative Storytelling Award

Washington Post journalists have been chosen for the National Press Foundation’s Innovative Storytelling Award for their ambitious project on border …

Opinion: Story of sleeping car porters demonstrates Quebec's racist past

With our daily diet of “fake” news from Donald Trump’s America, Canadians could be forgiven for feeling smug. And there is much to be thankful for. …

Canadian News

Storytellers Presentations from NCTE

This past weekend, I had the absolute pleasure of attending NCTE in St. Louis. I also had the absolute honor of being a part of a powerful …

Chimamanda Ngozi Adichie

Strategic Narrative: A Compelling Voice For Businesses

In the modern world the changes are dynamic than ever before. The areas include consumer behavior, technology, regulation competition and talent. It …

Leadership

Charlaine Harris Talks The Complete Sookie Stackhouse Stories

Short stories are magical. Short story collections more so.<p>The short story is a powerful form of writing, able to do so many things. A short story …

Culture

The Simple Story Structure You’ve Never Heard Of, But Should Master

<i>Clay Adams writes for Bleeding Cool:</i><p>Discussions about story structure tend to run from the head-smackingly simple (“A story needs three acts!”) to …

Jurassic Park

How to Tell If Your Story Needs a Resolution

One of the last things you’ll consider for a story is whether to write a resolution. This short sequence of scenes (or a single scene) after the …

Writing

Lead your own data science projects with the 3 Ps

There's a lot of literature on learning the technical aspect of data science: statistics, machine learning, data munging, big data. This material …

Data Science

Students Sharing Stories Through Digital Storytelling

Register<p>Overview<p>Many learners enjoy listening to stories and creating them. Storytelling encourages learners to use the knowledge they have acquired …

Digital Storytelling

7 Must-Use Audience Engagement Tips From a Professional Storyteller

Terence Mickey on how to connect with your audience and why it matters.<p>Connecting with your audience is vital to your business.<p>It is the same for when you're on stage.<p>Last week I wrote about every business is show business when it comes to public speaking. This week, I asked for tips and insights …

Networking

7 Powerful Content Secrets That Move People to Take Action

When U2 performs a concert in a packed stadium, they know their reach is the 70,000 eagerly expectant fans waiting for them to perform.<p>Before he …

Search Engines

We look under the storytelling hood, with great tips on pitching *and* writing

We really looked under the hood of literary journalism this week, with wonderful tips on how to pitch <i>and</i> write your stories. In the second …

Stevie Wonder