Social Media Marketing

State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]

<b>What’s in store for the social media industry in 2018?</b><p>The way consumers use social media channels is constantly evolving and as marketers and …

Marketing

Get Ahead: The Future of Social Media Marketing

Credit: Vasin Lee/Shutterstock<p>Social media, like technology, is everchanging. The industry evolves every day, and it can be difficult for companies …

Viral Marketing

How to Build an Online Business Presence

You can’t escape it… no matter what business you’re in these days, you need to have an online presence to be successful.<p>In every industry and in …

Small Business

Are micro-influencers a marketing scam?

In a recent interview, an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who …

Digital Marketing

How does social engagement contribute to the overall customer experience? New research!

It is now widely accepted that companies offering an excellent customer experience (CX) are more likely than their peers to deliver against their …

Customer Experience

Study: Instagram influencer marketing jumped 198% in 2017

Brief:<p>Instagram, the Facebook-owned image-sharing app with 800 million users worldwide, doubled the number of posts showing the #ad hashtag to 1.5 …

Marketing

Formula One: Lewis Hamilton is back on social media following a brief hiatus

ABU DHABI, UNITED ARAB EMIRATES - NOVEMBER 23: Lewis Hamilton of Great Britain and Mercedes GP looks on in the Paddock during previews for the Abu …

Auto Racing

'All Brands Can Benefit From Some Form Of Influencer Marketing' | Articles | Chief Digital Officer

Sean Swentek started his nonprofit career in 1999 with Special Olympics Southern California, who he continues to volunteer with to this day. He …

Digital Marketing

Why This Body-Positive Blogger Wants You to Stop Untagging Your Most Unflattering Social Media Photos

We've all experienced that cringe-worthy moment: You log on to Facebook and come upon a post that features a not-so-flattering photo someone took of …

Viral Marketing

Facebook Newsfeed Changes 2018 January - Get a Grip on Facebook Marketing

Pam Moore<p>@PamMktgNut<p><b>All LIVE attendees receive a Facebook 2018 "Get a Grip" Resource Kit!</b><p><i>WEBINARS</i><p>All rights reserved Copyright © 2018 Marketing Nutz, …

Digital Marketing

US smart speaker adoption rates soar, leapfrogging both phones and tablets

Sales of voice-activated smart speakers have soared over the past three years with one in six American adults, the equivalent to 39 million people, …

Digital Marketing

Personalization Is Definitely The Trend. Don’t Miss Out By Using Social Media Customer Care!

Personalization is like the art of giving gifts. Your recipient will truly appreciate your present if you give him or her something that is based on …

Marketing

Facebook Is Putting Customers First -- Why Is Social Media Land Disgusted?

Social media land has barely had a chance to turn its New Year "out of office" off before Facebook came along with the first big bombshell of …

Advertising Industry

Three-quarters of pupils 'afraid to discuss politics on social media'

More than three-quarters of pupils are afraid of talking about politics on social media for fear it will harm their future job prospects, a survey …

Education (UK)

Motor racing: Hamilton misses sponsor event but back on social media

LONDON (Reuters) - Formula One world champion Lewis Hamilton pulled out of his first sponsor engagement of the year on Tuesday but reappeared on social media after wiping his accounts clean over the Christmas break.<p>A Mercedes spokesman said the 33-year-old Briton, who won his fourth title last …

Auto Racing

Owned Media Options for Facebook Marketers - Christopher S. Penn Marketing Blog

I’ve said for years that you own nothing in social media – and that social networks WILL change the rules of the game to their benefit, not yours.<p>In …

Digital Marketing

How the changes to your Facebook news feed could help Labour win the next election

The party must effectively and innovatively organise their packs of micro-influencers, and not rely on broadcasting messages from the centre.<p>The …

Keir Starmer

Focus on Social to Reach Esports Fans

With the esports audience estimated to reach 385 million people this year, it’s time for brands to pay attention to the growing fan base and direct …

Digital Marketing

Can AI In Social Media Affect Our Marketing Decisions?

Two decades ago, Artificial Intelligence was a major topic in the world of Sci-Fi. Primarily driven by big blockbusters, such as The Terminator and …

Artificial Intelligence

Not Just Another Fly-In Speak Then Fly-Out Keynote Speaker

I didn’t go to college thinking I would be a full-time professional speaker although my Mom would tell you that I came out of the womb talking and …

Networking

How To Build A Thriving Brand Presence On Instagram

Instagram is the number one social media platform where people share and discover new places, products, and experiences. In fact, 80% of Instagram users voluntarily connect with a brand on Instagram. People engage with brands on Instagram 10x more than Facebook, 54x more than Pinterest, and 84x …

Opinion

Facebook News Feed Armageddon Survival Guide: 6 Loopholes to Stay Alive

It's time for companies to re-think their Facebook marketing strategies.<p>Last week Facebook declared organic post reach dead for pages. Publishers and brands who used to connect to people via their Facebook pages need to figure out how to people going forward.<p>Of course, you can use conventional …

Fortune 500

5 Ways to Get More Comments on Instagram

Instagram doesn’t have a chronologically arranged newsfeed anymore. Posts are now organized based on engagement. If your posts get more engagement in …

Digital Marketing

How social media can help you raise your profile as a speaker

Delivering a memorable, effective speech is a difficult mission, but it’s not impossible.<p>There’s help around every digital corner. Social media, in …

Digital Marketing

5 Steps to Writing Effective Social Media Content

How many likes and shares did your latest post get? We’re sure the result could have been better if you chose a proper social media content strategy. …

Chose

Face the facts: 5 social media truths that are hard to admit

<i>By Mark Schaefer</i><p>I’m a practical person and sometimes the conventional wisdom of the web seems to run counter to reality. Or sometimes the reality of …

Marketing

Goodbye Facebook: how publishers can survive and thrive in 2018

Last week, Mark Zuckerberg outlined upcoming algorithmic changes to what Facebook shows you on your Newsfeed.<p>For the average Facebook user, this …

Digital Media

Advertisers see merits of the Facebook algorithm change

Last week, Facebook unveiled its biggest news feed algorithm change to date, favoring content from friends and family over posts from companies. But …

Advertising Industry

6 Ways to Create a Live Event That Encourages Social Sharing

It takes a lot of work to create a live event that will attract the largest attendance possible. Having put the work in, you’ll want to pay just as …

Digital Marketing

24 Interesting CMOs Worth Following on Twitter

It’s really surprising that more chief marketing officers (CMOs) aren’t on Twitter.<p>Don’t get me wrong – some CMOs totally get it. In fact, this …

Advertising