Social Media Marketing

7 Social Media Strategies That Don't Work How You Think They Do

I don’t think there’s ever been a marketing strategy as wrought with misconceptions as social media marketing. Part of the problem is that social media exploded onto the scene so quickly, which meant that not only were people unprepared for its arrival, they also doubted its legitimacy, labeling it …

Influencer Marketing

5 Unexpected Lessons in Influencer Marketing That I've Learned As A Food Industry CEO

Marketers and agencies swear that it works. Here's what I saw.<p>You'll hear a lot about influencer marketing as the CEO of your company. You'll find that most online media articles and discussion about the topic are from influencer marketers and agencies, particularly when it comes to ROI and results.<p>…

Influencer Marketing

5 Things to Consider When Identifying Talent for Your Influencer Marketing Campaign – Adweek

When it comes to developing and executing a successful influencer marketing campaign, identifying the best possible talent is of utmost …

Influencer Marketing

How to Make a Facebook Cover Video That Wows Visitors to Your Business Page

Facebook is gradually making their video Page covers available to more users - here's how to create one for your Page.

Facebook

5 Ways to Get Your ROI With Your Company's Social Media

Take these key factors into account as you build your social media presence to optimize your brand and ensure maximum visibility.<p>You’ve heard it already: <i>Social media is an essential part of your marketing strategy</i>; you’ve read about it already: <i>Post engaging content, get more followers, get more</i> …

Viral Marketing

Influencer Marketing Secrets Revealed: Can it Boost Conversions?

Every marketer has their little tricks up their sleeves when it comes to promoting their brands. Usually they follow by the same general model, …

Influencer Marketing

How to squeeze the most juice out of media coverage

You just scored media coverage. Congratulations!<p>Now what?<p>You’re getting a flurry of attention and traffic, but it won’t last long. Usually, the spike …

Digital Marketing

A visual journey through the evolution of the influencer

Influencer marketing has changed everything. Influencer marketing hasn’t changed a thing.<p>That’s the tension today’s social media celebrities have created. And it’s not just marketers, brands, and stars who feel confused. It’s everyday customers as well. Especially when it comes to who to trust.<p>In a …

Influencer Marketing

Move over bots, email is still the boss

US consumers prefer travel and hospitality brands to communicate with them via email rather than other channels, says a new study from Campaign …

Marketing

Influencer Marketing In Need Of Industry Standards

Expect an "implosion" of video stars within the next couple of years, because there are a bunch of 15 year olds sitting around in Middle America with …

Influencer Marketing

Messenger Chatbots: How to Get Started : Social Media Examiner

Wondering if Messenger chatbots are right for your business?<p>Want to know how to build your own chatbot?<p>To explore why and how to create Facebook …

Chatbots

Infographics: Most Popular Times, Platforms For Brands To Post On Social Media

Media usage rates<br>“Companies tend to use Instagram and Facebook much more heavily for the promotion of media assets (90%-100%), while only around one …

Viral Marketing

11 Cost-Effective Live Video Marketing Ideas

The emergence of live video features on Facebook, YouTube, Instagram and Twitter has changed the face of content marketing.<p>But before we delve into …

Video Marketing

15 times Greg Norman proved he’s fitter than ever at 62

15. Greg Norman's Fittest, Most Shredded Social Media Photos<p>Norman shows off one of his dumbbell workouts, including biceps curls and the dumbbell …

Golf

Check Out Jeff Bezos's First Ever Instagram Post

The billionaire Amazon founder finally joined the popular social media app.<p>Amazon’s Jeff Bezos finally joined Instagram on Thursday, and it’s no surprise that the billionaire entrepreneur who’s known for thinking big decided to go big with his first ever post.<p>To launch his new social account, the …

Jeff Bezos

7 Tips to Help Improve Your Twitter Marketing Strategy

Here are some key tips and notes on how to improve your Twitter marketing strategy.

Viral Marketing

New and Now in Social Media

What’s new in social media? Everything. Here are some of the hottest trends, along with some tips on putting them into practice. MESSAGING Want to …

Pokémon Go

Social Media Posts as Exemplars

Our students spend a lot of time tweeting, composing Instagram captions, and text messaging. In the process, they are carefully observing and …

Language

1 racehorse trains alongside dolphins and 8 other great pieces of horsey social media this week

Enjoy some of our favourite updates from equestrian social media channels during the past week. From a couple of serious beach rides to some very …

Horses

Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue

<b>Social media is changing.</b><p>It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, …

Digital Marketing

8 Unconventional Ways to Grow Your Instagram Following

Do you know which hashtags to avoid?<p>Instagram is predicted to add 26.9 million users in the U.S. by 2020. That’s far more than Facebook, Twitter or any other social platform tracked. The social network is also enjoying a higher adoption among young adults as well as growing mobile ad revenues. The …

Digital Marketing

Here's a look at the social media universe

<i>Today’s infographic comes from Brian Solis and JESS3, and it visualizes the massive social media universe of 2017. Make sure to view the full-size version of the graphic for the best experience.</i><p>It’s hard to believe that social media has emerged as such an expansive ecosystem in just the last 10 …

Viral Marketing

5 Strategies To Growth-Hack Social Engagement

Anyone can post on social media. Fewer people can leverage platforms to create meaningful engagement.<p>There is more to a powerful social media strategy than posting content and hoping for the best. Take this approach, and you'll be disappointed with the results more times than not. Instead, making …

Viral Marketing

How to Make Your LinkedIn Profile Work Even Harder for You

LinkedIn recently rolled out some new features aimed at helping you get "found" more easily by potential employers and prospects alike.<p>There are millions of users and billions of data points on LinkedIn, but most people still miss the mark in fully grasping how to leverage their profile to grow …

Marketing

The Indispensable Social Media Cheat Sheet [Infographic]

When setting up social media posts, it's easy to get into a routine in what you post, when you post, and how you set up your posts.<p>Today's …

Marketing

39 Video Marketing Statistics You Need to Know

coffeebeanworks / PixabayYou need video, you need video, you need video. No matter what blog you go to, any marketing site worth a grain of salt will …

Digital Marketing

Social Media Marketing – Blankpage

Project Brief<p>We prepare the project brief by gathering all required client information.<p>Audience Research<p>We use different tools to identify your …

Viral Marketing

How to Use Instagram Stories for Marketing (And Why You Should)

Traditional social media encourages us to put our best selves out there, because what we publish <i>stays</i> out there. But now there’s a new breed of …

Instagram

Content Marketing in a Nutshell – How to Use Content to Generate Real Business Results [Podcast]

Content. It's everywhere. Conversations, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snapchat snaps, Facebook Stories, …

Digital Marketing

3 Brands Using Instagram Stories Well (And What You Can Learn from Them)

With more than 200 million daily users, it’s likely your brand has at least tinkered with Instagram Stories by now. Indeed, with that size of an …

Viral Marketing