Social Media Marketing

20 Tips to Organically Market Your Brand on Instagram (Infographic)

The world's biggest brands are marketing with Instagram, and you can, too.<p>Instagram has proven to be the marketing platform of the future, catapulting many brands to new heights with millions of followers scrolling every day. Since the social media app allows companies to promote their brand …


‘Little People, Big World’: Audrey Roloff Is Losing Some Of Her Social Media Followers After Latest Upload

<i>Little People, Big World</i> star Audrey Roloff is no stranger to online abuse from social media users. Even before giving birth to her first child, …


Pentagon data leak: Massive trove of global social media data left accidentally exposed online

The data exposed included social media posts made by people across the globe, including the US.<p>The Pentagon accidentally exposed classified US …


eNCA | Zimbabweans use social media to rally up support for march

In a banner circulated on social media messenger application WhatsApp, Zimbabweans are called to “arise Zimbabwe arise” for the march.

News (South Africa)

The Definitive Guide To Growing Your Instagram Following Faster

On April 9, 2012, the 18 month-old company known as Instagram was bought by Facebook for a cool one billion dollars.<p>That’s a one with nine zeros …

Digital Marketing

Insurance firms need to worry about social media

Most people would assume social media is a mostly casual interaction and therefore, it is not the correct place for financial services to communicate. However, with Millennials and Generation Z spending on average 8 hours a day on social media, society as a whole has adopted the platform as a way …

Digital Marketing

5 Ways Marketers Can Effectively Hack Instagram

The introduction of Instagram’s algorithm rewrote the rules of the platform and sparked outrage from influencers who deem the algorithm as creatively debilitating. Despite the outcries, Instagram hasn’t changed its stance on showing audiences what the platform thinks they want to see, rather than …


Understanding Your Audience: A #BufferChat Recap

This week on #bufferchat, our community talked all about understanding your social media audience, everything from tools to strategies and best …

Viral Marketing

Three Simple Steps To See Explosive Instagram Follower Growth

Unless you’ve been hiding under a rock for the past few years, you’re probably familiar with the power of social media via themed pages and individual influencers. These outlets have fueled the fire for modern society’s appetite for digital consumption. The contemporary influencer and the …


Jamie Oliver Criticises Parents Who Allow Teens To Post 'Porno, Luscious' Selfies On Social Media

'It's almost the sugar of social media.'<p>Jamie Oliver has criticised parents who allow their teenage daughters to post photos on social media that …

Viral Marketing

How much can you really trust user-generated content?

People share their lives on social. They share things that happen during their day, things that make them happy, important milestones and life events.<p>…


People Are More Divided Than Ever Before, And Researchers Think They Know Why

The people of the United States continue to learn how polarized and divided the nation has become.<p>In one study released in late October by the Pew …


Facebook Local App, Facebook Stories for Groups and Events, and Pinterest Pincodes

Shares 4<p>Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of …

Viral Marketing

1 mouse hunting eventer and 7 other marvellous bits of horsey social media this week

Enjoy some of our favourite updates from equestrian social media channels during the past week. From a couple of very cute tiny tots to an incredible …


This year's 30 charity leaders on social media: be bold

Grit, courage and social media can give even small charities a big voice without a big budget, as the winners of the 2017 social CEOs awards show<p>This year’s top 30 charity leaders on social media have been named, together with the winners in each of the six award categories.<p>The annual social CEOs …


Céline Taps Into China’s WeChat Boom

The luxury brand has officially joined WeChat, China’s most influential social media platform, which is key to reaching the country’s digitally savvy …


Should You Let a Bot Manage Your Instagram Account?

Viral Marketing

How To Be As Popular As An Australian Retail Brand on Social

Brands can have different goals on social media. You might be after brand-awareness, engagement, community building or even that elusive goal of ROI. …

Viral Marketing

3 New Ways to Use Social Media for Great Marketing

How will social media evolve in 2018? 3 changes that your business must focus on.<p>Wonder what's ahead for social media in 2018? Or what factors matter most to your business? The answers might surprise you.<p>There's a shift in how you use social media, but that wind of change is going to reenergize …


A Simple 3-Step Approach to Successful Social Media Advertising

There's so much to learn with social media advertising that it's difficult to know exactly where to start.<p>This story originally appeared on Buffer<p>There’s so much to learn with social media advertising that it’s difficult to know <i>exactly</i> where to start.<p>For example, audience targeting, budgeting, A/B …


YouTube for Business: The Ultimate YouTube Marketing Guide

If you’re new to YouTube business options or want to add something new to your current YouTube marketing plan, this page is for you. Here, you’ll …


Sprinklr, a $1.8 billion social media marketing startup, is being sued for $50 million for allegedly stealing another startup's technology

• <b>Sprinklr, a $1.8 billion social media management startup, is being sued by Portland, Oregon-based Opal Labs, which accuses Sprinklr of stealing its intellectual property.</b>• <b><br>The lawsuit alleges that one of Sprinklr's workers illicitly used an Opal employee account to view confidential information about</b> …


Is it Time to Cut Back? A Minimalist Approach to Social Media Marketing.

Excessive focus on social media detracts from more urgent revenue-generating activities.<p>Social media marketing is beneficial for a number of reasons. It improves brand awareness, brings new leads to your website, improves search engine rankings and provides excellent market research …

Viral Marketing

The Insanely Simple Guide For Getting Noticed On Social Media.

Before we begin, the only reason I want you to get motived to use social media is so you can add value to people’s lives in some meaningful way. This …

Viral Marketing

4 Media Marketing Podcasts You Need to Listen To | Pole Position Mkg

Social media marketing is highly competitive; not to mention, it’s constantly in motion, always changing and evolving. How do you keep up with all …

Viral Marketing

Facebook Ad Custom Audiences: Retargeting Those Who Know You

Shares 0<p>Want to create Facebook custom audiences that move people into your sales process?<p>Looking for tips on using new Facebook custom audience …

Viral Marketing

How to Improve Your Facebook Advertising Funnel with Sequential Retargeting

Advertising on Facebook has become one of the most effective ways to drive high quality traffic to your online store.<p>But when a prospect sees an ad …

Digital Marketing

Top 8 Social Media Influencers to Watch in 2018

These Instagram and YouTube personalities command thousands of dollars for branded posts.


Is personalization the future of marketing?

You might be saying “Really John, Facebook ads? Everyone does those.”<p>I have to mention Facebook ads because they are more powerful than most people realize.<p>For example, within Facebook ads you are able to run a video campaign to a broad yet still targeted audience. Once someone watches your video …


The Best Social Media Managers Are Like Octopi

The Best Social Media Managers Are Like Octopi<p>What the heck, you’re thinking to yourself: doesn’t she mean octopuses? Well, no, although I’ve seen a …

Viral Marketing