Social Marketing

Social Engagement: How to Identify What's Real and What's Fake

When it comes to social marketing, it's difficult to guarantee sales.<p><i>By Joe</i> <i>Gagliese, co-founder of Viral Nation, Inc.</i><p>Social marketing is quickly growing as an effective way to reach audiences across many platforms. Frequently, companies shift their focus from traditional advertising in hopes of …

Social Media Marketing

13 Free Courses on Social Media Marketing

Building a successful social media marketing strategy for your business takes careful planning, and a lot of trial and error. Get help developing …

Social Media Marketing

Top social media tips for PR and marketing pros

Few brand managers have to be convinced that social media is an effective tool to reach their intended audiences.However, knowing that you should …

Marketing

Hacking the human brain with social marketing

Marketers have always spent time and money trying to pinpoint their ideal consumer market, but in the age of viral video, what makes that audience …

The Brain

Acquire More Users, Fast. Register Now for These Live Courses & Receive 2 Diplomas!

<b>Diploma in Social Media Marketing</b><p>Leverage Facebook, YouTube, Twitter & More to Boost Engagement & Sales<p>By Live Online Academy | in Online …

Digital Marketing

5 Reasons You Need a Personal Branding Strategy and Plan

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business …

Personal Branding

SOCIAL MARKETING ADVERTISING TRENDS 2017

<b>Is all these are best and free advertising medium of 2017?</b><p><b>FACEBOOK ADVERTISING LINKEDIN ADVERTISING</b><p><b>INSTAGRAM ADVERTISING SNAPCHAT</b> …

Social Media Marketing

Five Trends That Will Disrupt Social Marketing

When it comes to social marketing, I get discouraged. In an age where social media as a communications channel is more influential and powerful than …

Viral Marketing

10 Lessons You Learned in Kindergarten That Can Teach You Everything About Social Marketing

Many of social marketing's toughest challenges can be tackled if marketers hearken back to the best basic rules and lessons of early childhood.<p>The dawn of social media was a trip, even to experienced digital marketers. By 2006 we were already zeroed in on earning money by "leveraging social."<p>From …

Viral Marketing

John Lewis puts focus on social media with 360 ad trial and new hire

en_GB<p>article<p>The retailer is hiring for a new head of brand and social marketing role as it looks to differentiate its retail experience and invest in …

John Lewis

Are You Social Selling or Social Marketing? - Digital Leadership Associates

<b>By Tim Hughes | @Timothy_Hughes</b><p>If you didn’t know, social selling is a reaction to the self-educated buyer. But in spite of the name, it is not …

Selling

Hedonism not only leads to binge drinking, it's part of the solution

<i>This is the second article in our three-part series on hedonism and health. Today, we look at the complex relationship between hedonism and binge</i> …

Binge Drinking

Teens leaving Facebook? Here's how brands can reach them.

According to data from eMarketer, teens are leaving Facebook in droves for social media sites like SnapChat and Instagram. This is a problem for …

Marketing

Blocking the ad blocker with smarter digital, social marketing

The mountain of software tools and social platforms available to marketers haven’t budged conversion rates for most. E-Commerce conversion rates in …

Marketing

How Cause-Related Social Marketing Drives Results for CPG Brands

When it comes to driving engagement on social media, auto brands just need to post stunning pictures of their latest models to roll off the …

Social Media Marketing

Here's How Successful Women Use Their LinkedIn Accounts

The concept of spring cleaning your career has popped up as of late, and recently, POPSUGAR Australia brought to light the notion that you need to …

LinkedIn

Why The ‘No Toilet, No Bride’ Campaign Is A Hit In Haryana

<b>By Sharada Balasubramanian*, Haryana</b><p>In Haryana villages, many walls carry a painted message: "I won't allow my daughter to marry into a home without …

India

Social advertising; cool new thing or powerful game-changer?

Talk to any marketer these days and they will agree that social media now plays a vital role in their ever expanding strategic toolkit. In fact, a …

Marketing

Learn The Keys to Mastering Social Marketing

With the large number of companies currently in existence and the creation of many more each day, social marketing is becoming an even larger part of …

Digital Marketing

Everything You Need to Know About Using Video in Social Marketing [Infographic]

The use of video in social media has exploded over the past few years, and marketers are getting their bearings on how to handle this medium on …

Marketing

Making a big noise in social – local business social marketing platform Tiger Pistol expands in the US

Local advertising has proved difficult for marketers in an online world despite the promises of services like Google My Business and Facebook Pages. …

Social Media Marketing

Social Marketing and Consumers: 4 Distribution Strategies That Are Still Effective

While creating high-quality content is essential, it won’t do you any good if no one sees it. You have to get it to the right people—your target …

Digital Marketing

Your Guide to Social and Digital Certifications: Google, Facebook, HubSpot and More

Last spring, I decided to explore the world of social and digital certifications. I had been hearing from colleagues and other professionals about …

Journalism

Survey: More social video in the works

Look for more brands, marketers, and agencies to push social video content. That's a key takeaway from new Wochit data; their recent survey found …

Marketing

Simply Measured

Our annual State of Social Report is a solid resource which is designed to help you successfully incorporate social media in your marketing strategy. …

3 Ways Micro-Influencers Are Impacting Social Media Marketing

Influencer marketing is a strategy in which businesses from all around the internet are competing. Creating a brand campaign around someone with a …

Social Media Marketing

Simply Measured Research Finds Increase in Social Marketing’s Importance—But Severe Gap in Conversion Goal-Setting

SEATTLE--(BUSINESS WIRE)--Simply Measured, the pioneer in social analytics, today announced the release of its third annual “State of Social …

Social Media Marketing

BMB wins Snapple’s social marketing in the UK

US fruit drink and iced tea brand Snapple has picked BMB to develop a new approach to its social marketing. Previous marketing efforts in the UK have …

The Biggest Contradictions in the 2017 State of Social Marketing Report

25601280Today we hosted a webinar unveiling the results from our 2017 State of Social Marketing Report. The webinar served as an exclusive first look …

Viral Marketing

UBS cuts 10% of Vice and Vanity Fair content budget to push into social marketing, admitting it got the mix wrong

UBS may have spent the last two years fine-tuning its content creation arm Unlimited with partners Vice and Vanity Fair, but it has admitted this was …