Social Marketing

MPs accuse Google of profiting from terrorist videos

MPs have accused social media giants of a "shameful" failure to tackle online terrorist propaganda and hate speech.<p>A hard-hitting report accused …

Censorship

Controversial rights group teaches young Muslims how spies monitor social media

Young Muslims are being taught how the authorities can see what they do on WhatsApp by a controversial human rights group, it can be revealed.<p>Cage, an advocacy organisation, who once described killer Jihadi John as a “beautiful kind man”, is teaching people how to avoid criminality on the social …

WhatsApp

The Social Media Analytics Showdown: What You Can Track and How

You need three things to create good campaigns and engage with fans on social media: good content, a steady stream of good content, content intelligence.<p>Every minute, we see a heavy downpour of social media messages, like millions of construction workers pouring concrete down the cement mixer, but …

Social Media Marketing

7 Ways CEOs Should Engage on Social Media

How to use social media to promote your brand without risking your company's reputation<p>It’s important for businesses to stay engaged on their social media accounts so they can respond quickly to negative feedback and keep customers happy.<p>At my company, ConsumerAffairs, we have a team that monitors, …

Social Media Marketing

The Cold, Hard Truth About Social Media Marketing

Reality bites and sometimes what we picture in our head doesn’t always play out in real life.<p>At this point most businesses know that Social Media …

Marketing

What Bill Nye "The Science Guy" and SuperModel Karlie Kloss Teach Us About Killing It On Social Media

Sunday's Shorty Awards ceremony provided great insight into trends and strategies for success on social media.<p>It is self-evident that social media is serious business, and something about which businesspeople must be knowledgeable, if not actively skilled. One great source of information about …

Viral Marketing

Why College Students Are 'Better Off' With Social Media

I like to think that my Instagram page is a bit more eclectic than one might expect from a college president. I use social media to connect with students and alumni, and it's no secret that I have a wide range of interests — travel, sports, food, and especially music. From time to time, all of …

Viral Marketing

The Fearless Girl Is Worth $7.4 Million in Free Publicity for State Street - Bloomberg

In the 51 days since Fearless Girl took her defiant place in front of Wall Street’s charging bull, she’s never lacked for company.<p>Senator Elizabeth …

Wall Street

Selena Gomez, Instagram Queen, Has Mixed Feelings About Social Media

Selena Gomez has a love/hate relationship with social media — but that doesn't mean she isn't grateful for where it has got her.<p>The mogul is this year's host for WE Day, a live event that brings together speakers and musicians to perform for young people making a difference in their communities and …

Celebrity News

Can Social Media Make You a Better Runner?

Be You<p>1 of 9<p>Social media is a place for sharing ourselves in a way that we normally wouldn't for fear of annoying our friends. Be authentically <i>you</i> …

Viral Marketing

The endangered CMO: Survival Tips From Microsoft's Grad Conn

It's tough being a CMO in today's fractured media landscape with its ephemeral social media trends - repeatable and predictable marketing processes …

Marketing

Sajjan’s battles wage on social media

Defence Minister Harjit Sajjan’s climb down after taking credit for planning a major offensive more than a decade ago in Afghanistan stirs social …

Viral Marketing

Premier League clubs to put a price on social media videos for sponsors

Rather than bundle social video into sponsorship deals, Premier League clubs want to carve out its commercial value to convince sponsors to pay more …

Southampton FC

Emma Watson refuses to read social media comments to protect her sanity: ‘I have to create some distance because I’m human’

<b>Emma Watson admits she holds off from reading social media comments for the sake of her ‘sanity’.</b><p>There has been ANOTHER Harry Potter reunion - as …

Feminism

Social media reacts to Panthers pick

NFL

Why are Indigenous people such avid users of social media?

Indigenous Australians are using social media in unique ways – to connect between generations, to connect with culture and to connect with other Indigenous peoples globally, writes @IndigenousX host, Bronwyn Carlson<p>Indigenous people use social media at a rate higher than non-Indigenous people, and …

Social Justice

Watch Heineken School Pepsi on How To Advertise to Gen Z (It's A Lesson For Every Brand)

Winning over hearts and minds of Gen Z is risky business, but done well it wins them (and the rest of us) like nothing else can.<p>Watching the nightmare that unfolded in the wake of Pepsi's recent ad featuring Kendall Jenner was like watching a train wreck in slow motion. You have to wonder how Pepsi …

Advertising

Why Reducing Your Social Media Use Can Help Make You A Better Photographer

Photographers today are the first generation of image makers who are entering an industry completely dominated by social media. Over the course of …

Viral Marketing

2017 Tactics for Local Social Marketing [Infographic]

Social marketing makes sense for digital businesses, right? They’re online-based, so of course their marketing would be digital.<p>Well… kind of.<p>There …

Digital Marketing

India bans social media in Kashmir for one month

Authorities in Indian-controlled Kashmir have banned 22 social media sites including Facebook, WhatsApp and Twitter in an effort to calm tensions in the disputed region.<p>The government said Wednesday that the one-month ban was necessary for public safety because social media were being "misused by …

India

Bali scooter crash death: Sydney woman Ella Knights dead just weeks after #nohelmet social media post

A YOUNG Sydney woman on a Bali holiday has died in a horror scooter crash just weeks after posting a social media video where she apologises to her …

Indonesia

Social Media Sites Are Failing To Protect Us From Porn And Bullying, Teenagers Warn

Facebook and ASKfm were rated the 'riskiest' sites.<p>Social media sites are failing to protect young people from pornography, bullying and content on self-harm, teens have warned.<p>A poll by the NCPCC found that 80% of youngsters believe these websites are not doing enough to shield them from harmful …

Mental Health

Here’s when social media suggests booking that trip for the best price

Why it matters to you<p>Social media isn't just for being social -- it can also give travelers an idea of the best times to book flights and hotels for …

Viral Marketing

Social Media Statistics: How to Make Use of Data for Your Business

Have you come across social media statistics and do not know how to make use of it for your business?<p>It can be extremely helpful if you have not …

Social Media Marketing

TED talker Shah Rukh Khan lights up social media

King of Bollywood speaks tonight at Vancouver event<p>With a fan base in the hundreds of millions including over 24 million Twitter followers Shah Rukh …

Bollywood

Academy Logo

The BBC Archive has more than 116,000 Facebook likes and almost 79,000 Twitter followers at the time of writing. But who's the voice behind it? A team of savvy social media experts in London? A robot in Perivale?<p>Turns out it's an assistant producer at BBC NI in Belfast who, despite not having any …

Viral Marketing

Essentials for a Winning Social Media Marketing Strategy

Social media continues to be a powerful way for brands to reach their audiences. They can use it to create more awareness of their brand, to build …

Content Marketing

Secrets shared at Spiegel

Fairfax Media shares insights into how to use social media to grow business

Social Media Marketing

This analytics firm uses one trillion Facebook and Twitter posts to predict stock movements

Crimson Hexagon<p>LONDON - You may not have heard of Crimson Hexagon, but the chances are it's heard of you.<p>Since it launched in 2008, the Boston-based analytics firm has collected, stored, and indexed over a trillion public posts from Twitter, Tumblr, Facebook, and Instagram to create the world's …

Analytics

Expert: Why B2Bers need social

The Lynkos business network connects more than 2 million businesses around the globe, helping those brands to find not only customers and clients, …

Marketing