Social Marketing

Reddit now lets brands publish to subreddits, manage private messages thru Sprinklr

Sprinklr’s integration with Reddit marks the first time that brands are able to publish to Reddit through a third-party social marketing platform.

Marketing

McDonald's Covfefe Moment: Attributes Early Morning Tweet To Lack Of McCafe

McDonald’s lost -- or depending on your perspective, won -- the post-Thanksgiving Twitter marketing crown with an early Friday morning tweet …

Advertising Industry

Vendasta Redesigns Its Social Marketing Product

Vendasta, providers of a platform for selling digital solutions to local businesses, has redesigned its Social Marketing product to be easier to use …

Social Media Marketing

The rise and fall of plastic bags: A social marketing paradox

More than one year ago, in February 2016, the government introduced a paid plastic bag policy on the retail sector as an effort to change …

How to Get Your Facebook Ad Approved: Facebook Advertising Policies 101 [Podcast]

You've created the perfect marketing campaign - it's 100% in-tact and beautifully integrates social media marketing, video and visual marketing. Now …

Social Media Marketing

Marketing-driven government (Part 1)

Marketing is an approach to social programme design and delivery that should underpin how governments and not-for-profit agencies develop and select …

Social Engagement: How to Identify What's Real and What's Fake

When it comes to social marketing, it's difficult to guarantee sales.<p><i>By Joe</i> <i>Gagliese, co-founder of Viral Nation, Inc.</i><p>Social marketing is quickly growing as an effective way to reach audiences across many platforms. Frequently, companies shift their focus from traditional advertising in hopes of …

Social Media Marketing

5 Reasons You Need to Get Serious About Building Your Personal Brand

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business …

Branding

13 Free Courses on Social Media Marketing

Building a successful social media marketing strategy for your business takes careful planning, and a lot of trial and error. Get help developing …

Social Media Marketing

Top social media tips for PR and marketing pros

Few brand managers have to be convinced that social media is an effective tool to reach their intended audiences.However, knowing that you should …

Marketing

The Rise Of Influencer Marketing: Is it Social Armageddon? | BCW

<b>Why you need to care about influencer marketing. How is it used by agencies? What factors are essential when targeting influencers? With the</b> …

Digital Marketing

SOCIAL MARKETING ADVERTISING TRENDS 2017

<b>Is all these are best and free advertising medium of 2017?</b><p><b>FACEBOOK ADVERTISING LINKEDIN ADVERTISING</b><p><b>INSTAGRAM ADVERTISING SNAPCHAT</b> …

Social Media Marketing

Five Trends That Will Disrupt Social Marketing

When it comes to social marketing, I get discouraged. In an age where social media as a communications channel is more influential and powerful than …

Viral Marketing

10 Lessons You Learned in Kindergarten That Can Teach You Everything About Social Marketing

Many of social marketing's toughest challenges can be tackled if marketers hearken back to the best basic rules and lessons of early childhood.<p>The dawn of social media was a trip, even to experienced digital marketers. By 2006 we were already zeroed in on earning money by "leveraging social."<p>From …

Viral Marketing

John Lewis puts focus on social media with 360 ad trial and new hire

en_GB<p>article<p>The retailer is hiring for a new head of brand and social marketing role as it looks to differentiate its retail experience and invest in …

Are You Social Selling or Social Marketing? - Digital Leadership Associates

<b>By Tim Hughes | @Timothy_Hughes</b><p>If you didn’t know, social selling is a reaction to the self-educated buyer. But in spite of the name, it is not …

Selling

Blocking the ad blocker with smarter digital, social marketing

The mountain of software tools and social platforms available to marketers haven’t budged conversion rates for most. E-Commerce conversion rates in …

Learn The Keys to Mastering Social Marketing

With the large number of companies currently in existence and the creation of many more each day, social marketing is becoming an even larger part of …

Digital Marketing

Everything You Need to Know About Using Video in Social Marketing [Infographic]

The use of video in social media has exploded over the past few years, and marketers are getting their bearings on how to handle this medium on …

Marketing

Making a big noise in social – local business social marketing platform Tiger Pistol expands in the US

Local advertising has proved difficult for marketers in an online world despite the promises of services like Google My Business and Facebook Pages. …

Instagram Expands API Access to Social Management Platforms

Instagram is making it easier to manage your on-platform presence through third-party tools.

Social Media Marketing

Social Media: A Game Plan - The Nation

Marketers and brands are throwing money into the leaps-and-bounds growing industry.<p>The strategic plans for the likes and dislikes of the fans are, …

Simply Measured

Our annual State of Social Report is a solid resource which is designed to help you successfully incorporate social media in your marketing strategy. …

Simply Measured Research Finds Increase in Social Marketing’s Importance—But Severe Gap in Conversion Goal-Setting

SEATTLE--(BUSINESS WIRE)--Simply Measured, the pioneer in social analytics, today announced the release of its third annual “State of Social …

Social Media Marketing

BMB wins Snapple’s social marketing in the UK

US fruit drink and iced tea brand Snapple has picked BMB to develop a new approach to its social marketing. Previous marketing efforts in the UK have …

Viral Marketing

The Biggest Contradictions in the 2017 State of Social Marketing Report

25601280Today we hosted a webinar unveiling the results from our 2017 State of Social Marketing Report. The webinar served as an exclusive first look …

Digital Marketing

How to incorporate chatbots in branded social media

Utilizing chatbots on websites is no longer enough, according to one expert. Social media is where many need to begin pushing more chatbot options, …

Chatbots

4 Things to Expect from the 2017 State of Social Marketing Report

25601280We are eagerly preparing for the release of our 2017 State of Social Marketing Report. This year, we’re going to do things a bit differently. …

Viral Marketing

Email and Social Marketing In Today’s Digital Space

Do you hate receiving promotional messages and newsletters via email? Well, you just can’t! Survey shows how email marketing when contrasted with …

How to Build a Sustainable Social Marketing Strategy [Infographic]

This new infographic outlines some key, data-backed tips to help you put together a more effective social media marketing strategy.

Digital Marketing