Social Commerce

3 Ways Social Media Revolutionized Medical Care

Social media has inarguably taken the world by storm. From Twitter to Facebook, users worldwide are more connected now more than ever, and the …

Digital Marketing

2018 digital commerce trends: Mobile payments, burst bubbles and social commerce

Jason Mander, Chief Research Officer at GlobalWebIndex, looks at race between Amazon, Alibaba and Apple.<p>As far as the headlines are concerned, the …

eCommerce

Sounds of progress: The future of social listening

<i>by David Berkowitz, chief strategy officer, Sysomos</i><p>Social listening has evolved tremendously over the past decade — and the next couple of years seem …

Advertising Industry

How Augmented Reality Is Creating a New Target Market on Social Media

In discussing the latest and future technologies, virtual reality and augmented reality are often mentioned in the same breath. And oftentimes, …

Augmented Reality

Graham Proposes Commission To Combat Foreign Social-Media Influence

The controversial subject of alleged foreign attempts to influence American society via social media may get its own long-term investigative …

Advertising Industry

'Something Has Gone Very Wrong' With Facebook, Google and Twitter

ICYMI, a brief (1,020-word) but important read: "Do social media threaten democracy?" (subhead: "Facebook, Google and Twitter were supposed to save …

Advertising Industry

Social Failing Customers? There's A (Whats)App For That

There is a massive brand image problem that runs through the heart of social media. Essentially, social is used by brands as a publishing tool. Sure, …

Customer Service

How to Get Your Facebook Ad Approved: Facebook Advertising Policies 101

You have created the perfect marketing campaign. It's 100% in tact and beautifully integrates social media marketing, video and visual marketing. Now …

Marketing

5 Ways to Integrate Your Social Media With Your Marketing

It’s far too easy to get caught up in the hype and hoopla of social media and forget that it’s part of a larger strategy.<p>To business owners, the …

Digital Marketing

More People Are Getting Their News From Multiple Social Networking Sites

The percentage of U.S. adults who get news from multiple social media sites continued to increase, according to a new report from Pew Research Center.<p>…

Digital Marketing

W2O Group’s Jim Weiss Named to SU Newhouse Advisory Board

SAN FRANCISCO--(BUSINESS WIRE)--Jim Weiss, Founder and CEO of W2O Group, has been appointed to the Syracuse University S.I. Newhouse School of Public …

Syracuse University

CityBase Welcomes Josh Mallamud as Chief Operating Officer

CHICAGO--(BUSINESS WIRE)--CityBase, a leading technology provider that transforms the way people access government services, today announced the …

COOs

Marketing in China: Should We Be Looking East for the Real Disruptors?

When Western brands are looking for inspiration, they are often quite introspective. The same names come up time and again: Apple, Google, Uber, …

China

Study: Longer Videos Mean Higher Engagement

Media companies that post longer videos to social platforms like Facebook see significantly more engagement than they do with short videos posted to …

Advertising Industry

Etsy Crafted a Social Organic Sharing Tool

Etsy rang in Halloween with a treat for sellers looking to tap social media.<p>The e-commerce site launched a free tool Tuesday that enables sellers to …

Digital Marketing

Retailers slow to follow consumers into mobile commerce

Australian companies risk missing out on millions of dollars in sales by failing to embrace mobile commerce as quickly as their customers.<p>Paypal …

eCommerce

Facebook Dynamic Ads for Travel Now Pack More Punch With 3 New Features

Facebook is beefing up the capabilities of its dynamic ads for travel, which it initially introduced in May 2016.<p>The social network added three new …

Digital Marketing

Social Media Has A Fake News Problem - And TV Could Help

Worried about “trust” in news organizations? Social media still scores low results next to traditional news media, even as people are using it …

Advertising Industry

Facebook Leads Competitors for Last-Click Social Commerce

The vast majority of social commerce buyers are making their purchases from Facebook, according to new research from Open Influence.<p>Its October 2017 …

Viral Marketing

#SocialSkim: Facebook's Warning to Marketers; LinkedIn Smart Replies: 10 Stories This Week

In this week's 'Skim: why Facebook's latest algorithm change serves as a stark reminder to advertisers that they don't hold all the power; Facebook …

Business

MPA Introduces Social Media Metric To Track Magazine Engagement

MPA, the magazine media trade association, has introduced a new metric to its Magazine Media 360° Social Media Report to compare magazine brands’ …

Social Media Marketing

Assembly's New Vice President, Social

Assembly, part of MDC Partners, is naming Michelle McNeill, ex-iProspect, MediaCom, as vice president, social, replacing Brian Aitken. McNeill will …

Advertising Industry

Bing, Bing, Bing: Trump Says Presidency Impossible Without Social Media

Even Donald Trump’s most entrenched critics admit that his use of social media in the 2016 presidential campaign was masterful, as the controversial …

Advertising Industry

Social Media Strategy Opportunities

A potpourri of popular social media platforms, and how brands and retailers can implement stratagies, better reach, and engage with different …

Pinterest

Social's Tipping Point of Data Accessibility Is Here

Social<p>advertising continues to boom. With one-third of all digital display budgets going to Facebook and projections of social ad spend exceeding $50 …

Advertising Industry

Nick Thompson on social media's "biggest problem"

Bipartisan bill called the Honest Ads Act would make online advertisers disclose who paid for ads, just as TV and radio advertisers do

Campaign Finance

Advertisers: Stop Spreading Yourselves Too Thin

Ten years ago, social media was much simpler. Advertisers only needed to target the two most dominant social networks in the industry: Facebook and …

Social Media Marketing

6 Insights On Social Media Trends You Need To Know

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape …

Social Media Marketing

The Unintended Consequences Of Social Media

Social media is the most important media channel to come along since television. No other media channel provides brands with the same targeting …

Social Media Marketing

Venmo is now charging this brand-new fee, but also will let users shop anywhere PayPal is accepted

The PayPal-owned app will let users shop at 2 million retailers like Target and Walmart<p>Here’s another way to pay without cash or credit cards.<p>Venmo, …

Banking