Social Commerce

Start Your "ToDo" List Now

According to AmazonPay/BigCommerce 2018 eCommerce resolutions, now is a good time to pause and look inward at what did and didn’t work with your …

Viral Marketing

Sports Teams Now Need To Compete For Generation C

Think of the big play in last night’s game. Where did you see it? Were you watching it live on television, or did you catch the highlights on ESPN’s</i> …

Advertising Industry

Focus on Social to Reach Esports Fans

With the esports audience estimated to reach 385 million people this year, it’s time for brands to pay attention to the growing fan base and direct …

Digital Marketing

Facebook Is Putting Customers First -- Why Is Social Media Land Disgusted?

Social media land has barely had a chance to turn its New Year "out of office" off before Facebook came along with the first big bombshell of …

Advertising Industry

4 Optimization Strategies to Make Your Social Media Less ‘Normal’

Remember when you first started thinking about outer space as a kid? It was hard to wrap your mind around all of the stars, planets and galaxies. You …

Digital Marketing

'There is a major void to fill in the social commerce space in Asia', says Sagoon's founder

Social commerce app Sagoon, which enables its users to connect, share, and earn, has announced the public availability of its mobile app on …

Branding

A New Social Media Entrant Must Change the Concept of Its Use

The U.S. loves its social media platforms. Whether it’s Facebook, Instagram, Snapchat or Twitter, it seems like Americans can’t get enough, as 66 …

Digital Marketing

Bills Mafia Took Over Facebook, Twitter and Instagram

The Buffalo Bills’ first National Football League postseason appearance since 1999 lit up Facebook, Twitter and Instagram during the last two weeks …

Business

Creating Physical Experiences in a Digital World: 4 Tips

Consumers now expect the digital world to integrate seamlessly into their work and play. But we can’t email a hug or share a beer over text. Things …

Marketing

Understanding Social Commerce in 2018 | eMarketer Retail

In the latest episode of "Behind the Numbers," eMarketer's Krista Garcia and Yory Wurmser discuss the ways that ecommerce and social media …

eCommerce

The Missing Link: Maximizing Social Media To Power Marketing Campaigns

As social media platforms become more ingrained as part of popular culture, many recognize them as a means to connect with old friends, stay up to …

Social Media Marketing

Social Giants Should Fund Safety Lessons, Or Risk Losing A Generation

Could the unthinkable happen? Could social media get turned off not by parents, but by children themselves?<p>It was a question posed by Digital …

Advertising Industry

Why the Death of ‘Dark Posts’ Is the Biggest Growth Opportunity for Social Advertising – Adweek

“Let there be light” … so goes the sentiment around Facebook putting the kibosh on dark posts—those ads invisible to all but the advertiser’s highly …

Social Media Marketing

16 Awesome Examples Of Smart Social Selling

The recent explosion of social commerce is a stark reminder that shopping has always been a social experience. And given the wealth of opportunities …

Marketing

E-Commerce Best Practices & E-Commerce Technology Research for Large & Small Business - BI Intelligence

All retailers are hard-pressed to keep up. And most retailers are struggling to stay ahead on all fronts. Whether impacted by various ad format performances, delivery & logistics, social commerce, or the worlds transition to mobile...the e-commerce research team at BI Intelligence has you …

Small Business

Marketers Will Take Social More Seriously In 2018

Social media is finally evolving from shiny new toy to a serious tool for marketers, thanks to seeds planted in 2017 that more marketers are expected …

Advertising Industry

Social Commerce Takes Hold

Social media gets lots of press, but social commerce has been pretty much ignored. Why is that — and why does it matter in the world that connected people to products?<p>Let’s start with a definition.<p>Social commerce is simply the ability to buy things from a third-party company within a social media …

eCommerce

Social Commerce: 16 Awesome Examples of Social Selling

The recent explosion of social commerce is a stark reminder that shopping has always been a <i>social</i> experience.<p>And given the wealth of opportunities …

Social Media Marketing

Social Commerce 2018: Its Influence in the Path to Purchase - eMarketer

22 charts are included in the full report:<p>Social Commerce 2018: Its Influence in the Path to Purchase<p>Social Media Platform on Which US Social Media …

eCommerce

Advertising Influences 90 Percent of Consumers to Buy, Study Says

A new study seems to suggest advertising does work! The study found advertising influences almost all consumers (90 percent) to make a purchase. It …

Advertising

Social Media Is Dead … Long Live Social Advertising

Social has never been healthier as an advertising channel while more troubled as a media platform. How did this come to be? And what does it mean for …

Digital Marketing

Moms Outrank Celebs

According to a recent report in AdWeek, written by Brenna Schaefer, Senior Director, Product Marketing, GlobalWide Media, in today’s ever-changing …

Marketing

Nielsen Social Content Ratings, Week of Dec. 11: A Clean Sweep by the NFL

The National Football League dominated the Nielsen Social Content Ratings for the week of Dec. 11.<p>NFL games accounted for all 10 spots on the list of …

Digital Marketing

Tencent Social Ads (TSA) Platform Names Adjust a Certified Ads Measurement Partner

Asia market expansion continues for leading mobile analytics and attribution company, which launched its infrastructure expansion into China earlier …

Mobile

Rising CPMs During the Holidays? Here's Why You Shouldn't Panic

You’re running campaigns as usual. Good ones, campaigns that have succeeded in the past. Some might have even returned best-in-class results. All of …

Marketing

Facebook’s Ticker Is Finally Gone for Good

Facebook Ticker, September 2011 through December 2017?<p>The social network confirmed the demise of the feature, which seemed to eternally struggle to …

Digital Marketing

Nielsen Social Content Ratings, Week of Dec. 4: NFL Rules Again

With college football’s regular season down to its last game, the National Football League seized control of the Nielsen Social Content Ratings for …

Digital Marketing

Here Are the Latest Image Sizes for the Major Social Networks (Infographic) – Adweek

Social networks are constantly evolving, as are the dimensions for the images that populate them.<p>MakeAWebsiteHub.com shared the infographic below, …

Advertising Industry

Here Are the Latest Image Sizes for the Major Social Networks (Infographic)

Social networks are constantly evolving, as are the dimensions for the images that populate them.<p>MakeAWebsiteHub.com shared the infographic below, …

Digital Marketing

Workplace by Facebook Partnered up to Help Its Customers Elevate

Workplace by Facebook now offers an accelerated adoption program for regulated and deskless-workforce enterprise customers.<p>The social network’s …

Digital Marketing