Snapchat

Snap! The Here and Now of Marketing

The rise of ephemeral platforms is impossible for a marketer to ignore, but what does this mean to your brand's story?<p><i>This piece was co-authored by Rebecca Hinds. Rebecca is the co-founder of Stratio and a Kairos Society fellow. She has a masters in management science from Stanford University.</i><p>Since …

Inc. Magazine

This designer perfectly captured the obnoxious spread of Stories

If we’re all very unlucky, this could be what the biggest app updates of 2017 look like:<p>Product designer Rafael Conde, who leads design at Netlify and co-hosts the LayoutFM podcast, mocked up what Stories would look like inside a series of other apps to point out the absurdity of the format …

The Verge

The Guy Behind Ello (Remember Ello?) Just Built a Better Snapchat

Let’s clear this up right from the start: Paul Budnitz does not want to take over the world. He didn’t create Ello to disrupt Facebook, even if the …

Wired

Wall Street's first 'buy' rating on Snapchat is bizarre

Snapchat operator Snap finally scored its first buy rating from a Street analyst. Monness Crespi Hardt analyst James Cakmak is the first to give Snap such a rating (via Tech Trader Daily), and Cakmak has assigned a $25 price target on shares. That's about 20% higher than current prices, which are …

Business Insider

The Snapchat era of disappearing content could be causing a generation of memories to fade away

The Snapchat era of disappearing content could be causing a generation of memories to fade away… twitter.com/i/web/status/8…<p>When Shadow of War was …

s:business.financialpost.com

Snapchat Is The Best Platform For News, According To A New Report

Ink Drop / Shutterstock.com<p>Ever since the election, social media companies have been deeply concerned with fake news. Or, at least, they’ve said publicly they’re worried about it. But what are they <i>actually</i> doing? It turns out the answer to that question ranges from “absolutely nothing” to …

UPROXX

Colgate Is Running a Clever Upside-Down Snapchat Ad to Promote Water Conservation

Snapchat will make $770 million in ad revenue this year, according to eMarketer’s updated forecast. That’s $30 million less than it projected in the …

Adweek

Big Bird flies into your stories with Sesame Street's first Snapchat filter

Follow that bird... to Snapchat.<p>Big Bird celebrated his 6th birthday (for the 47th time) on March 20, and to mark the big day, <i>Sesame Street</i> has collaborated with Snapchat to create a lens fitting for a friendly eight-foot yellow bird. The lens will transform you into a more Muppet-y state with …

Mashable

5 ways banks are using Snapchat

It was bad enough when your mom joined Snapchat to see what all the fuss was about. Now your bank wants to send you snaps, too.<p>Banks have been …

Digiday

Snap Stock: Next Stop, $30?

Snapchat's parent company earns its second "buy" rating, and more are on the way.<p>It took more than two weeks of nine analysts initiating coverage of</b> …

The Motley Fool

Snapchat Scores As Top App Across All Demographics

by @mp_gavin, 3 hours ago<p>While Snap’s stock remains a risky bet, Snapchat has cemented its position as a top app over the past year.<p>That’s clear from …

s:mediapost.com

In the shadow of Facebook, Snapchat hopes to avoid being the next Twitter

All eyes are on Snap, the company behind Snapchat and Spectacles, to see how it fares under the public spotlight. But maybe no one’s eyes are more …

Digiday

Turner’s TruTV Buys First Snapchat Live-Streaming Ad for ‘Upscale with Prentice Penny’

Snapchat will serve its first-ever live-streaming, 360-degree video ad on Tuesday night: The ad unit, from Turner’s truTV, will provide a live …

Variety

Snapchat is proving its street cred with TV advertisers

Snapchat desperately wants to carve out a piece of the $70 billion in brand spending that currently goes to TV advertising in the US.<p>To get a piece of the pie, the maker of the popular messaging app is touting its ability to put people in front of their TVs.<p>Snapchat has stepped up efforts to …

Business Insider

Inside The Fake News Fight At Apple, Snapchat, Facebook, And More | Co.Design

Without the revenue pipeline of ads, fake news has a tougher time being viable.<p>The largest fake news problem at Twitter may simply be that it is the best amplifier for President Trump’s own fictions.<p>Slowe leads the Anti-Evil Team, which is attempting to rid Reddit of its most notorious bad …

Fast Company

Snapchat T.V.? MGM Partners With Snap Inc. To Create Mobile Video Content

Snapchat is getting more diverse. The short video sharing site, whose Stories feature, social networks such as Facebook and Twitter have tried to …

International Business Times

Apple's Clever Video Editor 'Clips' Captures the Fun of Snapchat

Apple on Tuesday introduced a new iPhone and iPad video creation and editing app called Clips. The standalone application obviously draws ideas from …

s:idropnews.com

Instagram passes million advertisers milestone

Instagram has more than a million monthly active advertisers, up fivefold from last year after it transformed the app and harnessed Facebook’s …

s:ft.com

This Startup Is Like Snapchat for Enterprise, and Customers Love It

CloudApp's 65,000 monthly active users share video snippets, GIFs, and even emoji as part of their professional workflow.<p>The Snapchat of business software: That might sound like an oxymoron, but it's also a pretty good description of CloudApp's increasingly popular collaboration software. Instead …

Inc. Magazine

Marketers turn up the heat on the duopoly

The duopoly is on our minds — and on marketers’ minds, too.<p><b>Tear down these walls</b><br>There is an imbalance of power right now. Facebook and Google have …

Digiday

How Snap Stacks Up Against WhatsApp And Instagram

Snap is still trading at a significant premium to Implied share price.<p>WhatsApp is a messaging app, while Snapchat is for entertainment.<p>Compared to …

Seeking Alpha

Why Plan a Social Media Takeover?

Brands spend many years strategically building, nurturing, and growing their social media presence — and for good reason. Social media is the younger …

s:business2community.com

Why Apple Would Rather Have a Sticker App Than a Social Network

On Tuesday, Apple quietly unveiled a new app, Clips. The app, a bright, playful photo- and video-editing app that lets you create FOMO fodder for …

New York Magazine

Snapchat and MGM are teaming up to produce four-minute TV shows

Just a few weeks after its highly anticipated IPO, Snap Inc. took another huge step toward becoming more of a media company than a messaging client today with the announcement of a new partnership with MGM. The deal is the first between Snapchat's parent company and a major entertainment studio and …

s:news.fastcompany.com

Now Send Memories With A Chat

Snapchat, Instagram and Facebook are all copying one another as fast and frequently as possible to push back against competition from one another. …

International Business Times

A Mobile App Marketing Agency in New York

Object-based targeting allows companies to focus the content of an advertisement to match the content posted by a consumer. If you post pictures of …

s:colure.co

Westpac eyes payments within messaging apps

Westpac customers too busy to quit their messaging apps and attend to the mundane business of personal finance will soon be able to make payments …

Sky News Australia

Snap: Some Good Advertiser Feedback, Still Too Soon to Tell, Says Needham - Tech Trader Daily

By Tiernan Ray<p><b>Needham & Co</b>.’s <b>Laura Martin</b> today reiterates an Underperform rating on shares of recently public social network-cum-camera company <b>Snap</b> …

s:blogs.barrons.com

Snapchat Stickers

1. Save the Snapchat sticker pack of your choice to your device's Camera Roll<p>2. Open Snapchat Memories and select Camera Roll<p>3. Press and hold the …

s:nhl.com

Apple's new video app is part Snapchat, part iMovie and full of AI

Quick: you want to make a casual, shareable video that's longer than 60 seconds, what app do you use?<p>If you're drawing a blank (besides your phone's stock camera app) then you may have just made the case for Clips, Apple's new video app, which is due out in April.<p>At a high level, Clips is something …

Mashable