Snapchat

Stop Facebook, Instagram and Snapchat From Slurping Up Your Data

It’s a simple equation: More time in social media feeds + more video in them = Major mobile data drain.<p>Video is the biggest eater of your monthly mobile data allotment, yet Facebook and Twitter have new live video features. Snapchat is teeming with 10-second video clips from your friends. And …

Facebook

What Parents Need To Know About Snapchat To Stay Relevant And Keep Kids Safe

You’ve heard about this Snapchat, but have zero idea what the hell it is. Oh, you know the word “snap.” That’s the sound your old Pentax made. And …

Social Media

#SocialSkim: The Biggest Social Channel You're Missing Out on, Twitter Abandons E-Commerce: 12 Stories This Week

In this week's 'Skim: Amazon's Twitch, the social platform you're missing out on; Twitter shelves its e-commerce ambitions; big changes to Facebook …

Fortune 500

Snapchat Debuts Selfie Lenses for 13 European Soccer Clubs | SocialTimes

Fans of 13 top European soccer clubs received a surprise from Snapchat Friday.<p>The messaging application released selfie lenses for those teams, which …

Soccer

Get Creative: Using Snapchat in Social Media Marketing

One of the most creative, yet misunderstood social media channels for a business is Snapchat. If you’ve been paying attention lately, you may have …

Digital Marketing

Snapchat Flipflops On Creepiness And Enables Ad Targeting

Advertisers can now use third party data to target user profiles on Snapchat, which will surely boost Snap's revenue in the buildup to going public.<p>Whether users like it or not, Snap Inc. is quietly becoming more like its competitors in the buildup to its hotly anticipated initial public …

Digital Advertising

6 Video Marketing Trends that will Shape 2017

2017 is well under way, so you've probably already read a million blogs about what we marketers can expect for this upcoming year.<p>But bear with me, …

President Trump Now Has a Snapchat Account as Part of His Social Media Switch Up

After being sworn in as the 45th president of the United States today, Donald J. Trump's social team is already at work setting up his social …

Social Marketing

Big investor T. Rowe Price challenges Snapchat founders' power

Investment giant T. Rowe Price is disappointed that Snapchat’s co-founders want to retain disproportionate control over their company when it goes public.<p>Evan Spiegel and Bobby Murphy, who started working on the chat app together at Stanford University, reportedly are seeking 70% of the voting …

A Chinese photo app worth $4.5 billion is trending in the US — here's what it does

A popular Chinese photo-editing app has burst into popularity in the West, covering social feeds in airbrushed photos with huge, sparkling eyes.<p>Although Meitu has been around since 2008, it has become an overnight success and was trending in Apple's App Store on Thursday.<p>Meitu is a lot like other …

Chinese New Year

Twitter just isn't enough. President Trump takes to Snapchat.

It's official. Donald Trump has taken on some very crucial responsibilities.<p>On Friday, he snapped.<p>Trump, the new president of the United States, took to Snapchat to share two videos of his drive from the White House to the inauguration ceremony.<p>While his opponents were busy snapping away during …

Social Media

How social media has changed everything for teenage girls

Being a teenager is hard enough without navigating the whirlpools of Instagram and Snapchat. A group of girls reveals how the intricate online codes …

How to Use Snapchat for Customer Support

Do you want to expand your customer service channels?<p>Wondering how Snapchat can help you respond in real time?<p>Snapchat’s text, video, and phone chat …

Customer Service

Snapchat maker strikes back at ex-worker who alleged fraud

Seeking to quash a lawsuit from a former employee, Snap Inc. dismissed allegations that it lied to investors and advertisers about Snapchat usage as “false from top to bottom.”<p>The accusations stemmed from a lawsuit filed earlier this month by Anthony Pompliano, who claimed the Los Angeles company …

Technology (UK)

Snapchat Advertisers Can Now Target the App's Users Based on Offline Sales Data

Snapchat advertisers are about to find out if offline data can drive better campaigns on the app. After forging measurement partnerships and data …

Advertising

Forget Facebook, forget Snapchat: Teens are doing it themselves

Poor Facebook: The teens, they're not so into it.<p>The world's largest social network was "big" and "made sense" circa 2004 or 2005, according to Monkey cofounder Isaiah Turner, but no longer. He and Ben Pasternak, 18 and 17 respectively, have launched a new social network — one they believe the …

Social Media

U.S exchanges rent helicopter, drape banner in pursuit of Snapchat IPO

SAN FRANCISCO/NEW YORK – This past November, Nasdaq Inc hired a helicopter to film Manhattan's skyline using Snapchat's new video-camera sunglasses and sent the aerial footage to its social media followers.<p>The New York Stock Exchange - its arch-rival - on the same day tweeted a video shot from the …

Wall Street

Travel Megatrends 2017: Digital Platform Disruption Is Here to Stay

<i>Last week we released our annual travel industry trends forecast, Skift Megatrends 2017. You can read about each of the trends on Skift, or download</i> …

Luxury Travel

Nearly all of Snapchat's software developers in London used to work for Amazon

Snap, the parent company of Snapchat, has poached several engineers from Amazon for its new London-based engineering team, according to LinkedIn.<p>LinkedIn profiles show that Snapchat's engineering team in London — thought to be eight people strong — is predominantly made up of software developers …

Technology (UK)

Your real-world purchases will soon determine what ads you see on Snapchat

Snapchat ads are about to get much more personal.<p>Snap, the company behind the ephemeral image sharing app, will begin letting advertisers use offline sales data like store purchases and loyalty rewards programs to better tailor ads to individual users.<p>The move follows in the footsteps of bigger …

Digital Advertising

More brands sign up for Snapchat, but many aren’t active

<b>As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.</b><p>But …

Advertising

Facebook’s Messenger Chief Outlines What’s Coming Next for the Platform

2016 was a year of significant change for Facebook Messenger. They introduced their new Messenger Bots platform back in February, released a …

Facebook

How a football publisher repurposed one event's worth of video for 4 different platforms

This month Copa90’s documentary of a refugee football tournament, “The Liberté Cup,” landed on commercial TV broadcaster ITV’s online hub. It was a …

Social Media

What It Means For Brands | Articles | Digital Publishing

The latest in the ever-growing list of marketing buzzwords is ‘ephemeral.’ Brought into the public consciousness by Snapchat, ephemeral content is …

Viral Marketing

Snap Hires Washington Insider as Head of Global Policy

Messaging app owner Snap Inc. has hired Jennifer Park Stout, former deputy chief of staff to the U.S. Secretary of State, as its head of global …

Global Perspectives

Chat the Vote – Knight Foundation – Medium

<i>This report was produced by</i> <i>Eytan Oren, CEO of Block Party,</i> <i>for Knight Foundation</i><p><b>Introduction</b><p>For U.S. tech companies leveraging their platforms to …

Chatbots

This Startup Aims to Get Snapchat Users to Actually Pay for Brands' Geofilters

Advertisement<p>Alex Kehr started a self-service website for Snapchat geofilters called GeofilterPlace on a Friday night last summer and then ditched it …

Advertising

Why Brands Should Include Social Video in Their Super Bowl Ad Spend

With brands shelling out north of $5 million for 30-second spots during the Super Bowl, this must be the year that they invest their time and energy …

Advertising

Oh, Snap! Big new Seattle office lease signals major expansion for Snapchat engineering center

Snap Inc., the company behind the hit Snapchat app, is poised to significantly grow the footprint of its Seattle engineering office, GeekWire has …

Seattle

Snapchat has changed Venice, and the neighborhood isn't changing back

Don Salmon says his Rastafarian clothing shop in Venice suffered no dip from the Great Recession, leaving only one culprit in his mind for a recent sales plunge.<p>“I have no question this is the Snapchat effect,” Salmon said surrounded by his black-red-yellow-and-green goods. “It’s not even up for …

Real Estate