Snapchat

Why I’m leaving Snapchat and so are all your friends

<i>This post originally appeared on Medium. Read the original post here.</i><p>Snapchat is the darling of technology: for years, we’ve fawned over the company for being innovative, using daring interfaces and out of the ordinary tactics to get people to pay it.<p>Despite the fact that the app was always what …

Technology

Snapchat succeeded for one reason, investor says: Snap CEO Evan Spiegel

Lightspeed Venture Partners’ Jeremy Liew explains Spiegel’s game-changing insights into social media.<p>As Snapchat maker Snap heads for an $18 billion IPO, its private investors are poised for a big payday. And one of them, Lightspeed Venture Partners’ Jeremy Liew, is using the time to reflect on …

Evan Spiegel

3 Ways to Use Snapchat for Marketing

Snapchat is a fully established platform, but it's not overcrowded yet.<p>One of the golden rules of marketing is that the first companies to hop on a new platform usually see the biggest returns on their investment.<p>Back in the 1990s, it was normal to have email open rates over 90 percent. Back when …

Marketing

Could WhatsApp Kill Snapchat?

It didn’t help Snapchat that Instagram cloned one of its most popular features over the summer. Now Whatsapp, another of Facebook’s services, plans …

Fortune 500

Facebook's Clones Attack Snapchat

Sept. 2011<p>Snapchat launches<p>Dec. 2012<p>Facebook makes Poke<p>Oct. 2013<p>Snapchat adds Stories<p>June 2014<p>Facebook makes Slingshot<p>July 2014<p>Instagram makes …

Fortune 500

20 Creative Ways to Use Social Media for Storytelling

Storytelling has always played a part in successful marketing.<p>Stories enable us to build personality and create a connection with consumers. But can …

Internet Marketing

Is Snapchat Just a Fad?

US adults are split on whether Snapchat is just a fad or whether it's here to stay, according to recent research from Fluent.<p>The report was based on …

Marketing

After Snap's London roadshow, a London-based analyst sees 'no upside' to its $14 - $16 IPO price range

Snap took its IPO roadshow to London on Monday, looking to persuade potential UK investors to buy up its stock, but one London-based analyst remains "neutral" about the company's ability to drive upside beyond its initial $14 to $16 per share price range.<p>Atlantic Equities research analyst James …

Business

The Snap IPO Dossier: Inside the Biggest Tech Offering of 2017

The Snap IPO Dossier: Inside the Biggest Tech Offering of 2017<p>Everything you need to know about the upcoming Snap Inc. public stock offering, …

Evan Spiegel

Snapchat closes in on $200M ad deal

Snap Inc., weeks away from it much-anticipated IPO, is close to inking its first major advertising deal with an unnamed ad holding company, The Post …

Business

Everything you need to know about Snapchat Spectacles

Tired of staring at your phone and ignoring your surroundings in order to stay connected? Well, Snapchat (now Snap Inc., technically) has the answer. …

Social Media

Snapchat is having a hard time convincing investors it’s worth $22 billion

By Noah Kulwin on Feb 21, 2017<p>The parent company of Snapchat (Snap, Inc.) is going public next week in one of the most closely-watched tech IPO’s since Twitter went public in 2013. The ephemeral messaging service that officially describes itself as a “camera company” is pulling for a market …

Wall Street

Will Snapchat Spectacles Suffer the Same Fate as Google Glass?

You don’t have to wait for a random vending machine to pop up near you to get your hands on a pair of Snap’s video-recording sunglasses. Spectacles are now available online at the same price of $129.99. And they’re not likely to be the last hardware product from Snapchat’s parent company.<p>When …

Augmented Reality

Snap's Spectacles Now Available to General Public

Snap Inc.'s first hardware product – Spectacles – is now available to the general public. The eyeglasses, which enable users to record short videos …

Personal Finance

Snapchat’s $130 Video Sunglasses Are Now Available Everywhere in U.S.

Snapchat’s parent company, Snap Inc., calls itself a camera company — one that’s bent on “reinventing the camera.” That premise will now get its …

Evan Spiegel

How to use two filters on Snapchat

Snapchat filters are the best part of the app. From filters based on geography, to flower crown filters that make your skin look flawless — filters …

World Trade Center

Apple's new avatar patent looks a lot like Bitmoji

<b>San Francisco (CNN) —</b> Apple often patents interesting hardware or futuristic iPhone designs that may never see the light of day. But in its latest patent granted on Tuesday, Apple describes something a little less innovative, and already wildly popular.<p>Cartoon avatars might be Apple's next big …

Avatar

Apple might be creating its own version of Bitmoji

There's been a lot of Snapchat-copying going on in the tech world lately, with Facebook being one of the main culprits.<p>But the social media giant isn't alone. Another tech juggernaut appears to be cribbing from the ephemeral messaging app, as well. On Monday, Apple was granted a patent for an …

Technology

Snapchat Spectacles are now sold online as vending machines take a break

If you didn’t race out to Venice to get them, or stand in an endless line in Santa Monica, or catch a helicopter ride to the middle of the Grand Canyon, or speed down Pacific Coast Highway or brave the Manhattan cold, or pay a premium on EBay, well, you finally can just go online to buy …

The Arts

What Marketers Need to Know About the Changes Coming to Facebook and YouTube

In the past week, Facebook and YouTube have both announced some changes to their video advertising formats. Now, a couple of years ago, I would have …

Facebook

Itai Lahan, Snapchat for brands, and artificially intelligent design – VB Engage

In this week’s episode, Stewart and Travis discuss the impact AI is having on the way websites are designed. AI is now building millions of creative elements for us, and we’re starting to move away from curated, static web pages.<p>We interview Itai Lahan of Cloudinary on the future of images and …

Web Design

Snap races Instagram to capture selfie ad sales

Increasing competition from Facebook is major risk factor as IPO roadshow begins

Advertising

SnapChat Is Reportedly Planning To Launch an Android Smartphone

Photo-sharing mobile service Snapchat is reportedly planning to launch an Android smartphone that will give consumers more control over the camera …

Snapchat Spectacles Face Their First Test: Going On Sale Online

Snapchat Spectacles have, until now, been impossible to find unless you hunt down its traveling vending machine. But the video-recording shades, put to uses both unusual and unsurprising, haven’t faced a test quite like this: They’re going on the open market to see what, if any, interest might have …

Wearable Tech

Internet Company Snap Is Now Selling Its Spectacles on the Internet

With the release Spectacles, its first piece of hardware, Snapchat also announced that it was renaming its corporation Snap Inc.—a move that would …

Wall Street Journal

Kate Nash hits out at Snapchat over use of her music without permission

Pop singer Kate Nash has lashed out at Snapchat over an alleged payment scandal.<p>Kate Nash unleashes her frustration after being dumped by record label<p>…

UK News

Snapchat Spectacles, the trendy social media wearable, now for sale online

Snap Inc., the company behind the millennial-centric social media platform Snapchat, first released its camera-equipped Spectacles last November. …

Are Snapchat’s Sequential Ads Ready for Primetime?

A few years ago, many marketers realized that the explosion of consumer touch points rendered the marketing funnel DOA as a marketing metaphor. …

Marketing

Perrie Edwards lets fans into her bed with Snapchat pics of her and Alex Oxlade-Chamberlain

Perrie Edwards shared a snap of her and footballer beau Alex Oxlade-Chamberlain on Snapchat on Monday, proving to naysayers that they’re still going …

UK News

Fast, frequent, vertical: Keys to Snap success

The mitu online network, which courts young Latino mobile viewers, is bringing multi-cultural diversity to the Snapchat app on the Discover platform. Jefferson Graham visits mitu to find out what works and what doesn't on a Snapchat channel.<p>SANTA MONICA, Calif. — Look out Telemundo and Univision, …

Technology