Small Business Marketing

OMG! The Best Content Management Tools for Your Business Website - Ever! - Small Business Trends

Content marketing helps small businesses establish and maintain a brand identity, build brand loyalty, reach new audiences and ultimately generate …

Small Business

Top 6 Ways to Communicate with Your Customers - Small Business Trends

Companies communicate with their customers in so many ways these days. They send email, surveys, post information on social media and their websites, …

Marketing

7 Important Digital Marketing KPIs for Small Business Owners

Updated June 20, 2018<p>Key Performance Indicators (KPIs) are measurable data that companies use to track and evaluate strategic activities and business …

Marketing

How to Use Video Marketing to Promote Your Small Business

Promoting your business through videos is a great way to showcase your business, products and the knowledge of your employees. Here's...<p>When it comes …

Marketing

The 4 Marketing Moves Every Franchise Should Make

To implement successful advertising and social media campaigns in the franchise world, franchisors and franchisees must communicate, collaborate and cooperate.<p>3 min read<p>This story appears in the June 2018 issue of <i>Entrepreneur</i>. Subscribe »<p>Marketing for franchises is deceptively complicated. A brand …

Marketing

5 Ways to Get More People to Open Your Emails (and Increase Sales!)

Email marketing remains one of the highest ROI activities that you can do in your business. Especially, if you’re good at it. But to get the most out …

Small Business

7 Steps To Starting a Successful Business

Starting a business can be scary. For some entrepreneurs, it can be really overwhelming when you think about the number of things that have to be …

Small Business

eRelevance Releases New Services to Gauge ROI in Advertising and Business Communications - Small Business Trends

If you’re a small business owner who feels overwhelmed by technology but lured by its promise, there’s a new idea being floated specifically for …

Small Business

Stand Out With These 4 Top Personal Branding Tools

Improve Your Personal Branding with These 4 Great ResourcesBuilding a loyal following is not difficult when you know which tools to use. Connecting …

Public Relations

Why Developing Right Content Should Come First For Start-up Branding

Investing in content has the same importance as enhancing the qualities of products/services.<p>4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>Tinder profiles without a bio (description) are …

Entrepreneurship (India)

Social CRM: Top Three Business Benefits

These days, it seems like an increasing number of people are using social media for one reason or another. Is your business taking the best advantage …

Social CRM

Expert Advice: How to Use Social Media Video Ads Effectively

According to the IAB Digital Video Center of Excellence, brands and agencies saw how valuable digital marketing was in 2017 for targeting and …

Marketing

The Role of Digital Marketing in Business Development: an Infographic

Irrespective of what many traditional businesses may believe and adopt, digital marketing has turned out to be the necessity of the hour. It has …

Marketing

5 Smart Ways to Save Money on Business Advertising

You don't have to have a large budget to build up your business. Here are a few ideas to consider.<p>As a small business owner, you don't have to feel overwhelmed by advertising costs. Sure, you have a smaller advertising budget, but all that means is that you have to manage the money you do have …

Startups

Small-Business Owners Name The Best Tools And Resources They've Invested In

Making the right investment in your small business can mean the difference between growth and stagnation. What that right investment is – marketing, training, technology, labor, personal development – will vary from business to business and owner to owner, depending on a variety of factors.<p>Several …

Small Business

10 Tips to Improve Your Business AND Work Life Balance

Increasing your sales through lead generation and content marketing doesn’t have to require a huge commitment of time or money. Instead, there are …

Small Business

How to Take Your Small Business to the Next Level

It took countless long nights, gallons of elbow grease, and a metric ton of hope, but you did it: You launched your own business. But whether you’re …

Small Business

How to Design the Most Impactful Digital Marketing Strategy for Small Businesses

Digital is a key part of modern day businesses marketing plans. Yet most small businesses do not carry out any form of strategic marketing. Most leap …

Marketing

Chase's 'BizMobile' Is Marketing Advice On Wheels

Chase Bank is delivering marketing advice to-go this June.<p>On Thursday, the financial services company announced the roll out of the ‘BizMobile,’ a …

Financial Services

Searchmetrics Launches SEO Consulting Practice Based On Data

Searchmetrics on Thursday launched a consulting practice to help brands and agencies get the most out of earned media.<p>Data from Searchmetrics’ …

Marketing

Animoto Survey Highlights Video Marketing's Popularity on Social Media Amongst Small Business

<i>Small Business Plan on Creating More Marketing Videos for Instagram, Facebook, and Youtube in the Next Six Months Than They Have in the Past Six</i> …

Small Business

How to Use Social Media Effectively as a Small Business

Social media is an excellent tool for marketing certain businesses, but for others it is an inefficient time drain they wish to avoid. The smaller …

Small Business

7 Ways to create a branding strategy for your business

7 Ways to create a branding strategy for your business<p>Successful people don’t do different things; they do things differently.<p>If you read business …

Marketing

11 Unusual LinkedIn Hacks Used by the Pros

Through the years, LinkedIn continues to grow as a platform to generate quality leads for businesses. In fact, 80% of B2B leads come from LinkedIn, …

Social Media

Ideas to Help Your Business Get Better Marketing Results

The essence of business success so often comes down to the way you market the company. There are a lot of things to consider in this regard, and you …

Marketing

How Can A Beginner Make Money from A Blog In 2018?

Are you a new blogger? Are you looking for ways to monetize your new blog? Don’t know where to start? You’re in the right place where you’ll discover …

Marketing

Businesses Get Social Media Marketing Help

Many small business owners are trying to navigate the world of social media in hopes of boosting their bottom lines. Dina Bechman, who sells artwork …

Social Media Marketing

Outsourcing Your Content: The Risks and the Remarkable Rewards

• Twitter<br>• Facebook<br>• LinkedIn<p>When you’re a small business owner and trying to save a buck, writing your own content can seem like a good idea.<p>“It can’t be …

Marketing

6 of the Best Businesses to Start on a Tight Budget

It could be a brilliant idea to dabble in entrepreneurship in your free time. It not only creates a potential long-term income stream but also fills …

Marketing

5 Benefits of Customer Relationship Management

A CRM software can streamline your business workflows and enable you to give your customers personalized service<p>4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>Customer Relationship Management …

Project Management