Selling

CIRP data suggests iPhone 8 selling worse than an ‘S’ model

Purchase data from Consumer Intelligence Research Partners (CIRP) suggests that the iPhone 8 is selling in smaller numbers than an ‘S’ model.<p>The company says that the iPhone 8/Plus accounted for just 16% of all iPhone sales in the past quarter, against 24% for the iPhone 6S/Plus …<p>It said that …

Apple

Use Content Marketing to Create a Frictionless Customer Experience

It's not enough just to woo customers to the contract signing or the checkout line. Too often, once brands close a sale, they stop really investing in that customer as they move on to the next one.<p>When it comes to generating leads, content is king. Content is 62 percent less costly than outbound …

Digital Marketing

Government moves to speed up home buying

<b>As 69 percent of home sellers report suffering stress from delays, the government has today called for evidence into improving the process of buying</b> …

Real Estate

Your LinkedIn Headline: What it Should NOT Be

LinkedIn‘s advice to its membership base on what to do, and what <i>not</i> to do, while they’re on the platform is generally pretty good. One area where it …

LinkedIn

How to Use Social Selling to Connect With Barricaded Buyers

<b>With buyers avoiding your salespeople and interruptive marketing messages, social selling can help you breakthrough to the modern, informed buyer.</b> …

Digital Marketing

Financial advisers are using AI to find customers

In a highly competitive market for financial planning and advisory services, advisers are looking to new ways to find customers — techniques that go …

Business

6 Social Selling Hacks to Close More Deals

As you read and go over these social selling hacks, I highly recommend that you only pick 1-2 tools and test them out vs. trying all of them at the same time. That way, you can see which hack resonates more with your buying process, your industry, and your sales process. If you have any questions, …

6 Business Leaders Tell You How To Sell Them

Ever been pitched by a sales professional who wasn’t very, uh, professional? Often, I’ve had a strong urge to say, “Hold on. If you’d only address this or that, or approach me in another way, I’d probably buy from you.” Conversely, in a sales role, I’ve too often delivered my presentation without …

Entrepreneurship

The 5 Most Important Sales Performance Metrics Every Rep and Manager Should Track

As a sales manager or leader, your problem probably isn’t too little data. It’s too <i>much</i> data.After all, with the latest tools we can measure …

SaaS

3 Reasons a CRM Just Became a Must-have for SMB Sales and Marketing

<b>Sponsored Post</b>The relationship between sales and marketing has always gotten a bad rap. After all, both teams share the same ultimate goal, which is …

Marketing

How Common Is Account-Based Marketing Among B2B Organizations?

Determining just how many business-to-business (B2B) organizations are implementing an account-based marketing (ABM) strategy is difficult. In fact, …

Marketing

Tips for Nurturing Marketing Leads

For many B2B marketing professionals, your job isn’t done once a lead is generated or captured via a website form or inbound phone call. There is no …

Digital Marketing

10 Important Sales Metrics and When to Use Them

uglowp / PixabayThere’s no doubt that science is inundating sales, driving managers and reps alike to pay closer attention to KPIs than ever before. …

SaaS

5 Reasons You Should Be Using LinkedIn As More Than Just An Online Resource

As the largest social media channel for employees and businesses interested in networking, LinkedIn has more than 467 million users, with two new members joining every second and a goal of reaching 3 billion working professionals, according to the site. LinkedIn is now available in 24 languages …

Networking

Want To Sell More? Have More Conversations

If I could say nothing more about sales to the thousands of entrepreneurs I counsel, it would be simply this: At the end of it all, sales is still a numbers game. The one immediate way to increase sales results is to increase the number of sales conversations you have.<p>To bring this point home, …

Entrepreneurship

Debunking 7 Common B2B Sales Myths

Ana_J / PixabayThe Internet — it is the Wild Wild West of information. As anyone who has spent time on the Internet knowns, there are statements …

The 6 Components of a Brilliant Sales Process

A strong business strategy needs a system to make its salespeople more successful. Here's what really works.<p>In previous columns I've provided the three components of a brilliant marketing plan and the seven components of a brilliant marketing message. In this column, I'll explain the system that …

How to Use Personalization to Shorten the B2B Sales Cycle

In a world of mass emails and buyers reeling under stimulus overload, personalization has become critical to B2B marketing. Buyers are becoming …

Marketing

Social Selling helping Sales Professionals beat continuous rejection

10/17/17<p>The science on Social Selling helping Sales Professionals beat continuous rejection<p>Article written by Ollie Whitfield.<p>There is a lot of talk …

Sales Compensation: The Ultimate Guide

Sales compensation is one of the trickiest aspects of the sales organization to get right. Not only are salespeople notoriously good at figuring out …

Technology

Using Ecommerce to Attract B2B Customers

B2B merchants often consider ecommerce as a tool for existing clients. Acquiring new customers is expected to happen through the sales team, not the …

eCommerce

How to Market Your SaaS Product

I speak with many B2B CMOs who tell me online marketing isn’t relevant when it comes to B2B. Such companies stick to traditional methods such as …

Inbound Marketing

Why Salespeople Get No Respect (and Why It Needs to Change)

The "do anything for a commission" mentality is still the dominant perception.<p><i>Is sales a respected profession? originally appeared on Quora:</i> <i>the place to gain and share knowledge, empowering people to learn from others and better understand the world</i>.<p><b>Answer by John Barrows, Owner, JBarrows Sales</b> …

Leadership

How to Increase Conversion Rate of Your Sales Funnel

Struggling to increase the conversion rate of your sales funnel?You’re not the only one.In fact, only 22% of businesses are satisfied with their …

Digital Marketing

Traditional Marketing Automation Is Shortchanging Its Customers

Marketing automation makes it easy for companies to streamline certain repetitive marketing tasks like emails and social media. However, many …

Digital Marketing

Column: Be aware of differences between marketing and selling

Selling is just one of the phases in the sales process.<p>Because the word "sales" has multiple meanings, there's confusion even with all the books on sales, marketing and selling.<p>Bad marketing can make selling difficult. "The aim of marketing (good marketing) is to make selling superfluous" said …

Marketing

Retail In Africa: Art and Science of Social Selling In The Digital Era

<i>Social networks have proven their effectiveness in digital marketing and brand promotion through all these years. The use of the social networks in</i> …

Social Media Marketing

Trying to Grow a B2B Brand? Here Are 21 Ways to Do It

Doing a daily podcast isn’t easy...but we’ve figured out our rhythm and we’re making it happen.<p>Now that we’ve figured out the logistics of producing a daily podcast, my next goal is to figure out creative ways to get the show in front of new eyes and ears.<p>Last month I put together lessons learned …

Marketing

"Branding is important. OR maybe not?" Tim Hughes argues (interview).

<b>Tim Hughes</b> is universally recognised as one of the world’s <b>leading pioneers and exponents of Social Selling</b> and he is currently ranked Number 1 as the</b> …

Social Media Marketing

How to Create a LinkedIn Lead Generation System

As far as social networks go, LinkedIn is in a class of its own – Facebook and Twitter have nothing on LinkedIn. In fact, according to Hubspot, …

Digital Marketing