SEO

The 7 Most Common Concerns of SEO Newcomers

If you've never done so before, embrace SEO! Try it for yourself before you write it off as a "gimmick" or a "risk."<p>As someone who’s been practicing SEO for the better part of a decade, I find that my typical concerns are not at all aligned with those of people learning about SEO for the first time.<p>…

Internet Marketing

Geomodified Searches, Localized Results, and How to Track the Right Keywords and Locations for Your Business - Next Level

<i>Welcome to the newest installment of our educational Next Level series! In our last episode, our fearless writer Jo Cameron shared how to uncover</i> …

Internet Marketing

Google's Caffeine Update: Better Indexing & Fresher Search Results

On August 10, 2009 Google announced Caffeine – which would become one of the most important updates in the search engine’s history.<p>The Caffeine …

Internet Marketing

Consumer Behavior Redirects Search, Direct Traffic

Consumer behavior continues to dictate the shift in internet traffic–based business model to websites, especially for entertainment services.<p>Shaking …

Advertising Industry

$10 Million: Ethereum.com Domain Name Up for Sale

Fancy owning the domain name Ethereum.com? Better start counting the pennies.<p>According to Bloomberg, the high-value domain has now been listed for …

Cryptocurrency

Are brands listening to customer reviews?

The world of customer reviews is changing.<p>There was a time where a customer had to go into a store to complain. This then evolved into phoning …

Marketing

Google is requiring your Canonical and AMP Pages to Match in 2018

As announced by Google last November 16, 2017, they are enforcing a policy that would require Canonical content to be compatible with the AMP page …

Internet Marketing

Rearchitect applications for cloud with these five tips

While it's possible to migrate almost any application to the public cloud, it's not always a wise, efficient or...<p>cost-effective choice. To make the …

Cloud Computing

Google: It Doesn't Hurt If Your Site Ranks With Its IP Address

Imagine instead of seeing your web site address, i.e. domain.com listed in the Google search results for your brand name, instead you see an IP …

Internet Marketing

Presari How It Works

<b>Simple Operation:</b> Swipe or scroll, then click or touch.<p>Start by clicking on the <b>Pro Search button.</b><p>Click on the <b>Building Blocks Icon</b> to access your</b> …

Internet Marketing

How to link your SBI account with Aadhaar before December 31 and why

If you are an SBI account holder then you need to link your bank account with your Aadhaar number in order to save it from getting suspended. The …

Banking

Google & The Trust Project: Help Identify Trustworthy News

In an effort to help with weed out fake news stories and make sure their news results, and core search results, are correct - they announced they are …

Journalism

Top 17 Google Search Ranking Factors [SEMrush Study]

A few days ago, SEMrush released Ranking Factors Study 2.0, an updated version of its research which looked into the factors that have the biggest …

Internet Marketing

5 Marketing Success Metrics You Probably Aren't Measuring

These under-used indicators of success will help you see where you stand in the competitive landscape<p>Today's marketing landscape is more complicated and multifaceted than ever before: Marketers at multi-national corporations and solopreneurs alike are left to balance the demands and differing …

Marketing

47 Unusual but Effective Free Blogger Tricks You Will Love

<b>Deliver your blog posts using web push notifications.</b> The One Signal Push Notification plugin is free to use and easy to set up. Both Stephanie …

Digital Marketing

3 SEO Trends to Watch in 2018

Shares 0<p>2017 was a big year for SEO with the introduction of AI and more emphasis on conversational SEO. This coming year will be no different and we …

Internet Marketing

Three Ways to Rank Your Employment Ads Higher on Google for Jobs

Employers will have to relearn how to write job postings to leverage Google’s launch into jobs advertising, according to HR thought leader Tim …

Talent Management

Online Reviews and the New Buyer’s Journey

40,000 every second,<p>3.5 billion each day,<p>1.2 trillion per year.<p>According to <i>Internet Live Stats</i>, these figures reflect the number of online searches …

Internet Marketing

Master SEO with this online tool and show up higher in search

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission.<p>SEO (Search Engine Optimization) are the three …

Internet Marketing

How To Get The Most Out of Your Business Website

In today’s world, an amazing amount of business happens exclusively online. Whether it’s an online store or simply a remote service business, low overhead, brick-and-mortar free companies are dominating the marketplace.<p>Even if your business isn’t web-exclusive, you can still gain a lot from a …

Internet Marketing

Why You Need to Prioritize PageSpeed in Discussions with Clients

For the past few years, small and medium businesses (SMBs) across the world have been told that making their websites mobile-friendly, and embracing …

Internet Marketing

Google Changes AMP Policy, Sites to Retain Similar Content on AMP

Google Changing AMP Policy, Sites to Now Remain Similar to their Full Counterparts<p>The Accelerated Mobile Pages Project (AMP) is an open source …

Internet Marketing

Dynamic Keyword Insertion: Guide For Getting Dynamic To Get Results

Dynamic keyword insertion (or DKI) is a feature offered by both AdWords and Bing, which will allow you to dynamically insert a keyword into your ad …

Internet Marketing

On-premises pricing pushes Atlanta to Oracle ERP Cloud

The city of Atlanta is moving to Oracle's full cloud for human resources, procurement and finance. To help win the deal, the city released …

Internet Marketing

How to speak SEO with total confidence

DA, PA, WWW, SERP... there are so many acronyms in Search Engine Optimisation that our caps lock keys are permanently jammed. So how can you use the main ones without sounding like a ruddy fool?<p>First of all, SEO is a marketing discipline that predominantly focuses on growing reach in organic …

Internet Marketing

How Google AdWords (PPC) Does and Doesn't Affect Organic Results - Whiteboard Friday

It's common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today's …

Internet Marketing

How to optimise images for SEO

Optimising images is a crucial part of creating a user-friendly, Google-friendly website. The three key fields that must be addressed are the image’s title, alt text and caption<p>There’s a common misconception that Search Engine Optimisation (SEO) is all about words on a page, but images are just as …

Internet Marketing

The 50 Most Popular Websites In Australia

Image: iStock<p>The analytics company Alexa has revealed the top 50 websites that Australians visit the most. This handy chart breaks down the list into …

Creative Commons

Bizarre Google instant answer results draw scrutiny

You may have noticed that when you Google certain questions, a suggested answer is highlighted at the top of the page.<p>The format, sometimes called an instant answer, is popular, digital marketing firms say — people like not having to click through to another site for an answer to their questions — …

Technology

Google: It Doesn't Take Much To Outrank Low Quality Web Sites

Sometimes I look at John Mueller's responses on Twitter and think, no no that is too obvious. A recent one the Google Webmaster Trends Analyst posted …

Internet Marketing