Search Engines

Google Freshness Algorithm: Everything You Need to Know

<i>Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy!</i><p>Google’s Freshness, or “fresher …

SEO

How to Create Expert Content: Demand

Your company is full of experts. Smart, knowledgeable people who push your business forward.<p>But I have a hunch they don’t participate much in content …

SEO

5 Technical SEO Problems Within Shopify & How to Solve Them

Back in August, I wrote an article looking at Magento SEO issues, and soon after a couple of business owners reached out asking about another popular …

SEO

A Complete Guide to the Google Panda Update

<i>Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy!</i><p>Panda is the official name of an …

SEO

6 AdWords & Bing Ads Secrets Every PPC Marketer Should Know

If you work in PPC, you’re probably always in search of great tips to improve performance or streamline management.<p>Well, today I’ve got six great PPC …

SEO

Google's Caffeine Update: Better Indexing & Fresher Search Results

On August 10, 2009 Google announced Caffeine – which would become one of the most important updates in the search engine’s history.<p>The Caffeine …

SEO

How to Audit & Gain Insights from Your Keyword Lists

Keyword lists are important. They are the backbone of any SEO campaign.<p>We create our keyword lists initially through a series of known understandings …

SEO

How to Combine SEO & Content for Bigger Wins

Companies of all sizes – from SMBs to large enterprises – need a cohesive approach to truly dominate the digital marketing front.<p>If you want to …

Digital Marketing

Here's How to Get the SEO Reports You REALLY Want & Deserve

<i>This is a sponsored post written by Rank Ranger. The opinions expressed in this article are the sponsor’s own.</i><p>Here, have another SEO report that …

Analytics

The One Thing You Need to Do to Build a Top Content Marketing Strategy

The volume of content that’s being created and consumed has exploded in recent years. According to IDC, 71 percent of marketers say they have to …

Customer Experience

How AI & Dynamic Content Are Reinventing Email Marketing

AI is undoubtedly one of the biggest marketing buzzwords today and, combined with dynamic content, it’s helping one longtime brand asset – email – …

Digital Marketing

Google's Jagger Update Rocks Manipulative Link Building

<i>Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy!</i><p>In 2005 Google launched a series …

SEO

How to Evaluate Content Promotion Performance on Social Media

To promote or not to promote?<p>That shouldn’t be a question for you.<p>Of course, the answer is yes.<p>But then another question arises: how can you tell if …

Digital Marketing

Google to Introduce 8 Trust Indicators for Publishers to Add to News Stories

Continuing its effort to guide searchers toward credible content, Google has announced plans to introduce eight new trust indicators.<p>Google’s first …

Search

10 Ways You're Being Tracked Without You Knowing It

Everything we do online and with technology leaves a footprint.<p>The prevailing truth in technology is that what we gain in progress and convenience, we often lose in privacy.<p>Recently, the FDA approved a trackable pill that could be used to treat people who live with schizophrenia and manic episodes. …

DuckDuckGo

The shopping mistake that could cost you £893 - and you don't even get what you ordered - Mirror Online

It's the season of goodwill, but shoppers are being warned to watch out for fake online scams this Christmas over fears it could cost the nation £1.3 …

Identity Theft

11 Ways to Prove the Value of SEO to Your Boss

You know SEO works, but your boss doesn’t. What does it take to convince your superiors of its value?<p>I’ve put together 11 ways to help you sell your …

SEO

7 Powerful Content Secrets That Move People to Take Action

When U2 performs a concert in a packed stadium, they know their reach is the 70,000 eagerly expectant fans waiting for them to perform.<p>Before he …

Storytelling

Google's Big Daddy Update: Algorithm & Infrastructure Improvements

<i>Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy!</i><p>As Google has grown and …

SEO

10 Big SEO Tips to Get More Sales on Black Friday by @krisjonescom

Learn 10 SEO strategies to augment your holiday marketing campaign and boost your Black Friday sales.The post 10 Big SEO Tips to Get More Sales on …

SEO

Google’s jobs search engine gets salary ranges, a better location filter and more

Google Search’s built-in jobs search engine, which launched earlier this year, is getting an update today. For the most part, these new feature address some basic shortcomings of the first version.<p>This means that in this new version, you can now finally filter jobs by how far away they are from …

Google

New Firefox Defaults to Google, Ends Friendship With Yahoo

Mozilla’s new Firefox Quantum browser launched on Wednesday, and there’s a lot to like about it. One change you might notice right away is that it …

Google

What Freelancers and Other Professionals Are Reading on LinkedIn | LinkedIn Marketing Blog

Here’s the third edition of the LinkedIn Content Insights Quarterly. This report uses LinkedIn data to examine what kinds of content LinkedIn members …

Artificial Intelligence

5 Ways SEO for Bing is Different from Google SEO

Bing might be your business’s biggest untapped opportunity if you, like so many others, forgot that there are search engines other than Google.<p>Bing …

SEO

Are You Ready for a Voice Search Future? [PODCAST]

Podcast: Download<p>Subscribe: Apple Podcasts | Android | RSS<p>Recent technological breakthroughs have paved new and exciting means for people to search …

SEO

Firefox picks Google as default search

Google (GOOG, GOOGL) has reclaimed its spot as the default search engine on Mozilla's Firefox Internet browser in the U.S. and other regions, …

Business

Mozilla releases Firefox 57 “Quantum” browser, with faster browser engine, major visual overhaul, and Google as default search engine

Software

10 Tips to Get the Most Out of Google AdWords Express

Originally launched in 2011, AdWords Express (AWE) set out to provide an accessible entry to pay-per-click (PPC) advertising for small businesses.<p>The …

SEO

The Hidden SEO Risk of Broken Redirects

Over the years I’ve been exposed to an incredible variety of preventable SEO issues – from the typical (disallows in robots.txt) to the truly bizarre …

SEO

B2B PPC Tactics: 4 Best Practices to Start Using Today by @cchaitanya

Learn B2B PPC best practices you can use today, including attribution models, ad types, video and more.The post B2B PPC Tactics: 4 Best Practices to …

Marketing