Search Engines

Now You Can Export Google Search Console’s ‘Index Coverage’ Report

Site owners can now export data contained in Google Search Console’s Index Coverage report.<p>G-Squared Interactive was the first to notice the new …

Search

Every Advanced Google Search Operator & Command You Need to Know

When it comes to SEO, there are many tools that can help you research opportunities. Tools of the trade can run the gamut from link research to …

SEO

Artificial Intelligence & SEO: 5 Strategies You Need to Follow

Billions of searches are conducted on Google every day. Even with years of engineered gathering of search queries, Google still sees unique queries …

SEO

Bing Ads Rolls Out Account Level Ad Extensions

Bing Ads will now allow advertisers to set ad extensions for all campaigns at the account level.<p>Ad extensions at the account level can be added and …

Search

12 SEO Mistakes To Avoid For Better Search Engine Rankings

The power of search engine optimization is stronger than ever before: As many as 75% of users never scroll past the first page of search engine results, according to stats compiled by Search Engine Journal. This is reason enough that you need to employ good SEO techniques and get your business to …

SEO

How Social Media Can Boost SEO

Social media can improve SEO in a number of ways. Before diving into it, let’s review what SEO is.<p>SEO is a group of activities involving both a …

Social Media Marketing

Social Media Marketing for Link Building: Top Tactics & Strategies

The role of social media marketing in SEO isn’t that obvious. Some people feel skeptical about social signals affecting Google’s rankings in any way. …

Social Media Marketing

5 Strategies That Will Really Grow Your Instagram Audience

<i>This post was sponsored by Combin via Syndicate Ads.</i><p>Instagram has earned its place in the forefront of social media marketing with its eye-popping …

Social Media Marketing

Smarter Content with SEO: Staying Ahead of Mobile & Desktop Shifts

According to a recent BrightEdge study, 57 percent of traffic now is coming from mobile and tablets. This fact emphasizes that audiences are more …

SEO

Top 8 Ideas to Optimize Your PPC Performance

PPC optimizations are essential to sustain or improve your paid search advertising campaigns’ performance and reach organizational goals.<p>Sometimes it …

SEO

A Review of Momondo - Cheap Flight & Hotel Searches

If you’re tired of bouncing between the various travel portals, you might be able to expedite your travel booking process by using Momondo. Founded in 2006 as a Danish flight price search engine, Momondo has become a favorite site for many travelers searching for cheap flights & hotels. After …

Air Travel

How to Use Automation to Boost PPC Performance

Technology and automation play a huge role in search marketing.<p>The number of networks that require management is constantly expanding, the …

Analytics

Competitive Link Analysis: How to Audit Your Competitors' Link Presence

Keep your friends close and your enemies closer. The saying runs so true for digital marketing that one of the first steps we complete for our …

SEO

Google Search App to Suggest Related Content by @MattGSouthern

An update to Google’s Search app will help users find content without having to go back to the search bar.The post Google Search App to Suggest …

Google

Why Machine Learning Is Key to the Search Marketing of Tomorrow

Advertising has changed a lot over the years.<p>There was a time when machine learning, automation, and software-based marketing tech stacks weren’t a …

Machine Learning

10 Types of Content That Will Earn Links Naturally

When it comes to earning natural links, it’s our responsibility as SEO professionals and digital marketers to know what should (or potentially could) …

Digital Marketing

Why you need to invest in search engine optimization (​ZDNet Academy) | ZDNet

Increase your reach through automation.<p>Google is the most visited site on the internet, with an index of over three billion websites. With so many …

SEO

The price of Bitcoin has a 91% correlation with Google searches for Bitcoin

The current price of Bitcoin has a 91% correlation with the volume of Google search requests for Bitcoin-related terms, according to a study by …

Cryptocurrency

Google: Top Ranking Factors Change Depending on Query

Google’s Gary Illyes has clarified a misunderstanding about ranking factors.<p>Contrary to popular belief, Illyes says there are no top 3 ranking …

SEO

Internal Link Structure Best Practices to Boost Your SEO

Whether you’re launching a new website, refreshing an existing site, or restructuring your content, your internal link structure will be essential to …

SEO

How to Outsmart Your Online Competitors

<i>This post was sponsored by SE Ranking.</i><p>Sir Francis Bacon once said that “knowledge is power.” It’s true in every domain, especially in business. When …

SEO

Opponents Claim Proposed Geolocation Privacy Bill Creates Fraud Risk

Opponents to a pending location-privacy bill in Illinois argue in a new campaign that the measure will put consumers at risk of fraud.<p>The bill, which …

Privacy

How Brands Use User-Generated Content: 3 Interesting Examples

The content marketing landscape has changed drastically over the last decade.<p>Before the advent of smartphones, marketers primarily focused their …

Marketing

How Your Small Company Can Compete Against Big Brands in PPC

It isn’t easy to compete against big brand advertisers in PPC. They have deep pockets, large in-house marketing teams, and contracts with high-priced …

Marketing

Google: How to Move From Separate Mobile URLs to One Responsive URL

Google is continuing its campaign toward a more responsive internet with advice on how to migrate separate mobile URLs into one.<p>Site owners who went …

Search

Use Google to Find E-Books At Your Local Libraries

Google has introduced a new feature that allows users to find e-books in stock at their local libraries.<p>After searching for the title of a book and …

Google

Comments from people who think Google's Facebook page is the search engine

A lovely song from Hot Dad; but I Really, Really, Really Like This Image is even better.<p>Welcome to the new world order, !

Search

Elasticsearch by Example: Part 4

We refactor our solution for faceted queries to make it more scalable.<p>This article is part of a series, starting with <i>Elasticsearch by Example: Part …

ElasticSearch

What is DuckDuckGo? The search engine for the privacy-conscious

DuckDuckGo has almost doubled its popularity in the past year, giving it the title of 400th most popular website worldwide<p>Let’s face it, Google …

SEO

How Voice Search, Security & AI Are Changing SEO

Pixabay<p>Discoverability is a vital piece of your web presence, and as SEO tactics continue to change, you don’t want your website falling behind. If …

SEO