Search Engines

Google Issues a Warning About Guest Posting to Build Links

Google has issued a warning to remind site owners about the dangers of publishing content on other sites for the purpose of building inbound …

SEO

Is Google's RankBrain About To Get A New Machine Learning Cousin?

Google, never one to shy away from technological advancements, released an impressive machine learning algorithm to the world back in 2015. Known as RankBrain, the algorithm functions alongside the Hummingbird update, helping Google understand the semantic meaning behind complex user …

Machine Learning

The Best 20 Australian Job and Career Sites

October 16th, 2014<p>The internet is the best resource you have for job seeking and career development, whether you’re trying to find a new permanent …

Employment

Everything You Need to Know About Facebook Ad Relevance Score

Terms like “Relevance Score” and “Quality Score” can seem vague and mysterious to people who just want to put some money in the PPC slot machine and …

Marketing

How to Vet An SEO Agency (and Prevent Failure)

Finding the right SEO provider is important. It also can be a lot of hard work. This is why vetting SEO agencies is so important.<p>You want to make …

SEO

Google's AMP (Accelerated Mobile Pages) Gains Support From Facebook

Facebook is rolling out support for AMP as part of its open source Instant Articles software development kit.<p>The company’s new SDK will have an …

Search

Duckduckgo Vs. Google: Is one Search Engine better than the other?

There are many out there that wonder what they’re default search engine should be. Some like using Microsoft’s Bing, others prefer Yahoo, and the …

DuckDuckGo

Erasing Your Android Tracks

<b>Q.</b> <i>How do I delete the list of things I’ve looked for with the Google search engine on Android?</i><p><b>A.</b> If you have a Google account that you use with the company’s search engine (or other properties like Gmail and YouTube) you can delete your search history list in the My Activity area. The My Activity …

Google

Google is secretly tracking your credit card purchases

Google is always seeking new ways to improve its services—and there is nothing wrong with that, especially if things are done without breaking any …

Privacy

Get Ready for Google’s Very Own Job Search Engine

Well it searches for everything else with ease, so why not jobs too? Google just recently announced its intentions to launch a jobs search engine in …

Google

Humans v/s Search Engines

Yes, content the most hearable terms whenever you think about making or optimizing your website as per the guidance of search engines. But do you …

SEO

Google AdWords Introduces Ads Data Hub

Google AdWords is introducing an all new Ads Data Hub which will help advertisers gain more detailed insights into campaign performance across …

Marketing

How Do You SEO Categories & Tag Pages? #AskanSEO

<i>Editor note: “Ask an SEO” is a monthly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You</i> …

SEO

Google vs Yahoo: Comparing the Top Two Search Engines

Over the past couple of years, Google and Yahoo have played a pivotal role in the digital world. Not only are they the top, most used search engines …

SEO

Google AdWords Integrates With Google Optimize and Google Surveys 360

Google is introducing new ways for AdWords users to collect more data about their audience to better optimize their campaigns.<p>Google AdWords has been …

Google AdWords

NEW! #CheckNews: The Slowest, Most Accurate, Search Engine

Check out this human version of Google that French newspaper <i>Liberation</i> created to fight fake news during the French Presidential …

Advertising Industry

4 Psychological Tips to Write PPC Ads That Pack a Punch

Your PPC mission is to grab the attention of searchers, give them the information they need, and ultimately entice them to click on your ad.<p>That …

Marketing

Why Design Still Trumps Content in Marketing

Web design vs. content – which is more important?<p>Most businesses understand the importance of web design. Most of their interest in web design tends …

Web Design

How to Optimize a Small Website: On-Page & Mobile Factors

Optimizing a small website with a small budget or on no budget can be tricky. But that’s no excuse for brushing off SEO completely.<p>Organic search is …

SEO

AI and Machine Learning in Online Marketing [PODCAST] | SEJ

Podcast: Download<p>Subscribe: iTunes | Android | RSS<p>Artificial intelligence and machine learning have been highly predicted trends in marketing and …

Machine Learning

Google's New 'Buy' Button Is A Game Changer For eCommerce

This past week, Google introduced a Purchases on Google beta program. Merchants who qualify for the program will effectively have a call to action (CTA) in the search engine results pages (SERPs). And that's bad news for Amazon.<p>Would you like it if people could purchase your products by clicking a …

Business

Google AdWords Begins Using Machine Learning to Understand Purchase Intent

Google AdWords announced a number of machine learning innovations it will be rolling out, one of the most notable of which is in-market audiences for …

Machine Learning

How to Use Google AdWords: 11 Steps to Success [Infographic]

Does your Google AdWords strategy seem to be stagnating? Check out this infographic for 11 key steps to make sure you're using AdWords to its fullest …

Search Engine Marketing

Functional SEO Requirements For a New Website

Moving to a new website platform can be a huge undertaking, but one that should put your business on a stable footing for a good few years. There is …

SEO

2017 SEO Checklist for Product Detail Pages

Product detail pages are an online merchant’s most potent persuasion and conversion tools. Making those pages findable and desirable on search engine …

SEO

How AI can help brands reach consumers in search

Digital music service Spotify recently acquired machine learning startup Niland to improve its recommendation and personalization technologies. In …

SEO

Where to Find Free Online Digital Marketing Training

A local plumbing contractor trying to get his business found online.<p>A recent college grad who just accepted a marketing position in a manufacturing …

Search Engine Marketing

The Ultimate SEO Audit Checklist

If you want the Ultimate SEO Audit Checklist, you’ve come to the right place.<p>Did you know that Google has approximately 200 ranking factors? For …

SEO

7 Tricks No One Told You About Content Promotion

Every successful content marketing strategy can be boiled down to two key ingredients: content creation and content promotion.<p>While the type of …

Digital Marketing

A new search engine from WeChat could change China’s internet

China’s already-big WeChat is searching for how to get even bigger. The answer? Search.<p>Today the company publicly unveiled (link in Chinese) a …

SEO