Return on Investment

The Secrets Behind Email Marketing's Massive Success Story

• Business2Community.com, Monday, March 27, 2017 11:47 AM<p>"For over a decade now, email marketing has ruled the roost with a whopping 3800% return on …

Digital Marketing

An investor’s take on Canada’s big financial institutions

<b>What are we looking for?</b><p>How Canada’s largest financial institutions compare, based on economic profit, valuation and growth.<p><b>The screen</b><p>We created a spreadsheet to compare the Canadian banks and alternative lenders with a market cap above $500-million by looking at the following metrics:<p>Return on …

Stocks

AbbVie: Can We Invest In High Debt?

AbbVie has a very high dividend yield (with an acceptable payout ratio), an investor-friendly stock repurchase program and a high gross margin, but …

Investing

Bristol-Myers: Maybe a Pfizer Acquisition Could Makes Sense After All? - Stocks to Watch

By Ben Levisohn<p>Remember when <b>Bristol-Myers Squibb</b> (BMY) was getting hit so hard that everyone was wondering whether it would find itself acquired by …

Markets

4 Reasons Why Office Portfolio Sales Are Making A Comeback

Six of the top 50 office sales in the U.S. last year were portfolio deals, including the top sale of 2016, the $2B Cousins-Parkway merger. The last time portfolio sales were this strong was before the Great Recession, according to CommercialCafé.<p>Yardi Matrix senior research officer Doug Ressler …

Investing

Tontines and Marshmallows

<b>Tontines.</b><p>Here is a fun story about the return of the tontine, the 17th-century financial innovation in which a bunch of people put money in a pot, agreed that whoever died last would get the whole pot, and then set about surreptitiously trying to murder each other and claim the prize. Or that is my …

Banking

HSBC - Buy, Hold Or Sell?

HSBC demonstrates a poor record of earnings growth and return on equity, and looks expensive.<p>It's facing headwinds with a flattening yield curve, …

Stocks

Snapchat Has Replaced Twitter As the No. 2 Social Platform for Advertisers

But it still has to look out for Facebook.<p><b>Snap</b> (NYSE:SNAP) just started selling ads on its flagship Snapchat app two years ago, but it's already …

Snapchat

Eyeing renewed sales tax, Boulder seeks input on what to fund

As Boulder is primed to ask voters to reapprove the soon-to-expire Community, Culture and Safety tax, the city is soliciting proposals for capital …

Boulder

Standard Chartered and Barclays face investor ire over CEO pay

Two of Britain’s leading banks have drawn criticism from some big shareholders over decisions to lower the hurdles for long-term bonuses for their …

Financial Services

‘Super-Sized’ Network Security bundle on sale for $49

<i>The AAPicks team writes about things we think you’ll like, and we may see a share of revenue from any purchases made through affiliate links.</i><p>The job market is <b>seriously starting to question</b> the Return On Investment for conventional education and degrees.<p>New applicants are coming into a flooded job …

Ethical Hacking

5 ways to ensure a profitable restaurant remodel

<i>Bob Donofrio is senior vice president of consulting solutions for Revenue Management Solutions. This article does not necessarily reflect the</i> …

Investing

The brand safety row shows marketers still need to get wise to programmatic

This week’s publicity about ad placement and brands being near inappropriate content is more than just a seven-day wonder.<p>Or at least it should be: …

Advertising

Why Square Investors Have Nothing to Worry About

Square is coming off a strong 2016, but 2017 could be even better.<p>Shares of <b>Square</b> (NYSE:SQ) are trading around 10% off the all-time high they reached …

Investing

Study Identifies Gaping Hole In Media-Buying Practices

by @lauriesullivan,<p>Brands need to start pulling their search teams into the media-planning sessions if they want to have a fully integrated campaign …

Advertising

'I call it the triple-headed monster': A 27-year-old realtor and landlord explains her favorite strategy for making money in real estate

You could call it a happy accident: At just 23 years old, Dana Bull and her now-husband became landlords when they rented out their newly purchased condo in Salem, Massachusetts. They had relocated to Boston and needed extra cash to cover their living expenses.<p>Despite experiencing some early …

Business

Can Curated Data Fix The $18.3 Billion Analytics Market?

The global analytics market will be worth $18.3 billion by the end of the year according to a recent Gartner. Despite this, many organizations are still failing to see return on investment following significant analytics infrastructure spending.<p>It is a problem I often come across. The explosion in …

Analytics

5 Reasons to Consider Rental Properties

You may have just graduated or barely started out in the business world. Maybe you just got married and you’re trying to figure out how to get ahead. …

Retirement

Schumpeter: America’s shale firms don’t give a frack about financial returns

SchumpeterAmerica’s shale firms don’t give a frack about financial returns<p>Exploration and production companies are poised to go on another investment …

Oil

How to Optimize Your Product Online

Get people on to your email list. Offer information they need. Demonstrate how your offer can solve their challenges. Only then should you ask them for the buy.<p>You work hard to attract visitors and prospects to your website and product listings. But if those people leave without buying -- or …

Marketing

Realizing the Hard Benefits of Soft Connections

Small businesses can obsess over return on investment, but in today's environment focus on return on relationships.<p>How often do you hear people speak with envy about companies with "real heart"? Companies like Starbucks, Ben and Jerry's, Southwest Airlines, Harley-Davidson, Google and FedEx to name …

Leadership

Why a Compassionate Leader Gets Results

How do you judge good leadership? In business, return on investment (ROI) is often used to measure success. When you evaluate an employee, you …

Self-improvement

Cardinals Ballpark Pass brings subscription services to baseball tickets

The St. Louis Cardinals have launched a subscription service for fans, representing the introduction of the monthly subscription business trend to …

Sports

Design Contests: Worthy, Worthless, or In Between?

There are many design contests in which to participate, but deciding whether to do so involves many hard-to-assess and personal factors.

Investing

Effective Digital Marketing Approaches For Growing Your Business

Grow your business manifold with effective digital marketing approach<p>Business growth is directly proportional to profits recorded. Traditional …

Digital Marketing

Lebron, Nike Design Sneakers for Disabled Athletes

Nike Inc. (NKE) has teamed up with NBA superstar LeBron James to launch a new sneaker designed particularly for athletes with disabilities. The …

Nike

Choozle, Strata Partner To Merge Traditional TV Buying With Digital Campaigns

by ,<p>Choozle, a cloud-based self-service programmatic ad platform, on Wednesday announced a partnership with media buying and selling software firm …

Advertising

PetMed Express: A Surprising Dividend Stock

Petmeds is an impressive performer with a fair valuation.<p>The company's low daily volume and low beta make it a safe haven.<p>Petmeds yields 3.7% which …

Investing

Mobile mavericks innovate faster than incumbents

The merger announced this week between Vodafone in India and Idea Cellular to create the biggest Indian mobile operator raises the question of what …

Investing

It's time to give Leafs' Bozak his due

Tyler Bozak played the hero Monday night.<p>The 31-year-old scored a late power-play marker that propelled the Toronto Maple Leafs to a crucial 4-2 …

Sports