Public Relations

New Podcast Episode: Successful Podcasting - Press Release

In this episode of the “Market Your Business Like A Pro” podcast, Ken Countess interviews long time podcaster Andy Stetzinger<p>This press release was …

Citizen Journalism

What content should be made into videos?

Small budgets can make a big video impact.If you’re ever looking for the industry standard in video-based content marketing for small businesses, …

Viral

Pierre L. Canidate Named One of the Top 25 African American PR Millennials to Watch

<i>“Never wait for inspiration, just do it. If inspiration comes, that’s even better but never stand by and do nothing while you try and wait for inspiration”</i> — <b>Mike Long</b><p>Currently residing in Orlando, Florida, Pierre L. Canidate is a PR Strategist for Duke Energy in Lake Mary, Florida. His wife, …

Knicks hire Dan Sabreen as VP of public relations

The New York Knicks have hired Dan Sabreen as vice president of public relations, effective November 27. Mr. Sabreen joins the Knicks after spending …

High-profile figures respond as harassment stories hit the news media

The media landscape is shifting amid a swell of harassment revelations.<p>Some journalists have called for this moment—in which women are heard and …

Journalism

Pitch, Please! Editors Explain the Art of Crafting a Perfect Pitch

Vancouver PR company Brix Media Co acquired by Talk Shop Media

Vancouver-based PR company Brix Media Co has been acquired by Canadian media relations giant Talk Shop Media.In a release, Brix founder and CEO …

Milestones: Untapped social media opportunities

If it’s not on social media, did it really happen?<p>That’s a sentiment with interesting brand implications as online sharing permeates daily life for …

Social Media Marketing

Thanksgiving PR turns to crazy turkey recipes, ‘internet escape Pods’ and more

There’s no shortage of Thanksgiving recipes—but brand managers looking to make a buzz this year have sidestepped tradition.<p>The Cooking Channel’s …

Thanksgiving

10 essential elements of a PR plan

It’s time to plan for 2018.<p>When crafting public relations strategy, it’s wise to develop a long-term outlook, but you should plan to test, measure …

Digital Marketing

Five Steps To Planning an Effective Crisis Communications And Rapid Response Plan

Regardless of business size a good crises response plan can be easy and effective<p>Remember in High School, how one mistake, one false statement or rumor could ruin one's reputation? Well, the same goes for business, but in the business and entertainment world world how you respond could mean the …

Travis Kalanick

Powerful ways to end any speech

A satisfying end, regardless of medium, is paramount.<p>Musicians write songs that build to rousing crescendos. Attorneys deliver emotionally moving …

Public Speaking

18 Ways To Make PR Work For Your Event

How to Best Use a PR Firm for Your Event<p>Like most client-service companies, there is a host of services that a PR firm can provide for your event. …

Networking

How to ensure your hashtags have the maximum effect

Most people are familiar with the idea or concept of a hashtag.<p>You can thank Jimmy Fallon and Justin Timberlake for their hashtag skit on“Late Night …

Social Media Marketing

Why and how your reps should tap into media training

Interview preparation is vital to public relations.<p>An unprepared or ineffective spokesperson can squander a publicity opportunity; a well-prepared …

Gary Vaynerchuk

6 questions you should ask when measuring earned media

When measuring a media strategy, start with the “who.”<p>As marketers begin to understand why it’s necessary to move away from outdated measurement …

Digital Marketing

How thank-you notes can transform your communications career | Articles | Writing & Editing

<i>This article originally ran on PR Daily in November of 2016.</i><p>From 2001 to 2011, Douglas Conant transformed Campbell Soup.<p>As CEO, he took "a …

George H. W. Bush

How to safeguard your reputation in a crisis

Reputations are won or lost in the moment after a crisis.<p>In midst of your response, it’s easy to forget to protect your status and trustworthiness. …

Determine

Salesinteract to Launch Groundbreaking CRM Platform October 2017 - Press Release

Salesinteract has announced that their highly anticipated, groundbreaking new CRM platform will be launching mid-October 2017.<p>With Salesinteract, …

Citizen Journalism

Let the 4 ‘friendlys’ be your content creation guide

Is your content friendly, or hostile?<p>It doesn’t matter whether your audience is external or internal. These four “friendlys” are musts as you craft …

Digital Marketing

Can you spell these brain teasers?

Last week on <i>PR Daily</i>, a subheading to a post used the word “brouhaha.” It was the first time this writer had seen the word written out.<p>The word is …

Language

Public relations in 2018

<i>Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. They’re not so much predictions</i> …

Bell Pottinger

A lot of people still don’t know what blockchain is. Here’s how we can fix that

It should be clear by now that the blockchain and distributed ledger technology are going to play a very important role in our future. But it’s …

Bitcoin

The Importance of Measurable Public Relations

Public Relations benefits directly from the evolving science of marketing. As time progresses, more communicators recognize PR’s ability to deliver …

Management

'We now know we were wrong': Paperchase backtracks on promotion in Daily Mail

On Saturday, readers of the Mail were offered two rolls of free wrapping paper by Paperchase.<p>This was quickly noted by Stop Funding Hate, the online …

How a little Disney magic can help you find social media success

Are you struggling to reach the right online audiences, build a loyal following on social media platforms or get engagement metrics to budge?It can …

Walt Disney Company

Hair-raising events promote men’s health in ‘Movember’

Seeing more mustaches lately? Happy Movember.<p>Organizations around the world are encouraging men (and women) to sport their mustaches. The Movember …

Men's Health

10 annoying habits that undermine good speeches

In my blog posts about how to create and give great presentations, I sometimes focus on the big, fatal issues that kill great public speaking.This …

Public Speaking

5 critical points you must assess in your PR plan

Since public relations is such a critical success factor in business success, it’s crucial to have a plan in place. Developing a functional PR …

Mobile

PR Post Weinstein: “Everybody’s Worried Their Client Might Be Next”

Publicist and crisis management expert Hunter Frederick opens up about how the climate has changed for publicists in the last six weeks.<p>Working for a big PR firm means you can’t drop a client just because you’re personally offended by their behavior. Most of the time, the decision falls to the …

Kevin Spacey