Product Management

10 Questions w

I recently launched a new series of posts in which I reach out to thought leaders in the world of Product Management to probe them for insights in …

Management

9 Things Ridiculously Successful Content Marketers Do Every Day

How do you stand out from the pack with your content? Start with this playbook.<p>By this point, you might have heard of Intercom, the business messaging platform connecting 17,000 companies with over one billion customers.<p>But, many fans might be more familiar with the company as a content marketing …

Digital Marketing

WooCommerce Product Table Plugin Download & Review 2017

Product Details<p>Product Type: Plugin<br>• Software: WordPress<br>• Category: WooCommerce WordPress<br>• Tags: Ecommerce Utilities<p>WooCommerce doesn’t come with a …

WooCommerce

I hate MVPs. So do your customers. Make it SLC instead.

Product teams have been repeating the MVP (Minimum Viable Product) mantra for a decade now, without re-evaluating whether it’s the right way to …

Management

The Golden Age of UX is Over

When I started AJ&Smart in 2011, UX Design was still so misunderstood that I spent the next 3 years just explaining to my clients (while also …

UX Design

19 Slack Groups for Designers & Developers

Slack has taken the tech world by storm over the past few years. With many companies moving to it for team communication and collaboration, it’s …

Web Design

The Process vs. The Product

We work in an industry that glorifies the process of everything we build.<p>We are obsessed with roadmaps, methodologies, acronyms, and productivity …

Management

What it’s like to be a digital product manager in 2017

As more organizations adopt product management as a central role and activity, common practices and processes have begun to emerge. For the last 3 …

Management

How I finally got job interviews at Palantir and Dropbox

If you’re not getting job interviews, make sure you’re applying to the right roleMe trying to get a tech job in 2011. Did you know that Zimride later …

Employment

The technical debt you’re overlooking: Big Data debt

When you’re building a new application, you’re going to make lots of hard decisions. Every engineering project involves trade-offs. Most of the time …

Big Data

Hacking Price: Finding the Sweet Spot for Growth

How to price a product or service is a classic marketing challenge. But as with so much else in the cloud economy, businesses can be profoundly more …

Growth Hacking

Plan All of the Things!

<i>This post was originally posted on my blog</i><p>In my previous post, Bad Habits We Learn in School, I touched on the fact that software is notoriously …

Programming

What do I look for in a pitch?

Founders will often ask me, “Do you want to go through our deck?” <br>It’s not about the slide deck. We have made the decision to invest in entrepreneurs …

Series A Round

The second most important metric for every company

What’s the second most important metric for every company?Let’s start by clarifying the <b>most</b> <b>important</b> <b>metric</b> for every company.It is the North Star …

Management

$0 to $2,000: A Blueprint for How Autopilot Generated 21% MoM Revenue Growth in 24 Months

Autopilot, the marketing automation company, was founded in 2012.It took them two years to hit 2,500 customers, 24,500+ free trial sign-ups, and 21% …

Marketing

What Does the Future of Product Management Look Like? | 2017 Digital Transformation Summit Panel by Harvard University - Listen to music

Harvard

Is Communication Killing Your Startup?

A few months ago, I tweeted:<p>Lack of communication is deadly for SaaS companies. Internal teams will operate under assumptions when the right systems …

Management

Slack vice president April Underwood gets ahead with curiosity, a 'superpower' and 3 key questions

April Underwood, 37, is the vice president of product at enterprise software company Slack, one of the hottest tech companies in the Bay Area. As the head of product, she partners with engineering leadership to oversee a team of around 350 people and is responsible for product vision and strategy …

Management

SaaS product management explained by 6 product managers

The rise of the SaaS model in the product space has been swift, to say the least. So as product managers, knowing how to manage <i>only</i> traditional, …

Management

Teaching startups the art of the sale

After building a product, the hardest test a startup faces is finding the first five to ten customers who are willing to bet on you when no one has heard of your company and when your product has yet to be battle-tested.<p>This is by far the hardest challenge for an early-stage enterprise software …

Selling

How do you set metrics?

<i>This was first published on my mailing list</i> <i>The Looking Glass</i><i>. Every week, I answer a reader’s question.</i>Photo by Di_ChapHow do you set metrics?<i>Q: What</i> …

Management

Who is the Customer of my Product?

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Gartner Inc.

A former Facebook product manager on the key to solving hard decisions quickly

Rousseau Kazi became a product manager at Facebook in 2011 at the age of 19, while still an undergraduate at the University of California-Berkeley. He recently left Facebook to work on a new, unannounced project, and reflected on his career on the podcast “Modest Conversations” with Sam Lessin, an …

UC Berkeley

The benefits of applying product management discipline to IT

What’s the difference between an application development team at a software products company and an application development team at a gas …

Management

Empathy maps: The business of putting users first

Working in UX, we take empathy for granted. To us, it may feel like an overused buzzword, but we don’t realize that the majority of the business …

Management

Is Your IT Led by Digital Product Managers?

Agile is useful, but it's no substitute for empowered leadership of genuine cultural change.

Digital Transformation

Customer-Content Fit: A Framework for Producing Content That Attracts Customers

We recently worked with a company that is looking to attract engineering and IT executives at enterprise companies. They’re selling highly technical …

Digital Marketing

Product Manager Skills By Seniority Level — A Deep Breakdown

Since sharing articles about <i>What A Product Manager Does</i> and <i>Interviewing Product Managers</i>, readers have asked me for more detail, specifically what …

Management

Principles of Product Design—essential practices to build great products

Have you ever bought a lottery ticket? I admit, I’ve played a few times. You won’t be surprised to learn I never did win the big jackpot. Seeing …

Customer Service