Former Australian of the Year, Grand Slam-winning wheelchair tennis player and motivational speaker Dylan Alcott is set to take the stage at Mumbrella360 2024, to lift the lid on the Shift 20 Initiative, which saw a number of Australia’s leading brands re-shoot their commercials to be more inclusive.

In an effort to make the advertising industry more representative of the one in five Aussies with a disability, brands including McDonald’s, AAMI, ANZ, Bonds, Kia, Oral-B, NIB, Pantene, Uber and more re-shot their commercials late last year to include a person with disability.

Described as the ‘Unignorable Adbreak’, the Shift 20 Initiative, led by the Dylan Alcott Foundation and independent agency Special Australia, started with a mass inclusion moment and is looking to cement change by setting the standard of inclusion advertising.

The initiative has a focus on improving disability representation and accessibility, both on and off the camera. The majority of the re-shoots were led by production house Revolver, and featured not only talent with disability, but also crew, consultants and production partners with disability – including Bus Stop Films, a non-profit filmmaking organisation.

Taking to the stage at Mumbrella360, Alcott will give delegates the chance to be a part of this change.

He’ll be joined by Special’s executive creative director Ryan Fitzgerald, and disability advocate, speaker, model, actor, and the star of ANZ’s re-shot commercial, Sara Shams.

Dylan Alcott

The trio join an impressive Mumbrella360 line-up, featuring keynote speakers Julie Bishop and Greg Hoffman.

Bishop lives a life that has taken her from the grassy lawns of the Adelaide Hills to the stone halls of Canberra, one that has spanned the legal and political industries. As Australia’s 38th Foreign Minister, and first female one, and chancellor of Australian National University, Bishop has learnt a lot about power, the human condition and society.

At Mumbrella360 next month, she will deliver a keynote, ‘Beyond the Glass Ceiling: Leadership Lessons from ‘the Only One in the Room”.

Meanwhile, Hoffman – the former chief marketing officer at Nike – will deliver a keynote about creative leadership, and what he learnt in his three decades at the brand. He will show delegates how to practice ’emotion by design’, by crafting products, stories, and experiences that make people feel that even their most audacious dreams are possible to achieve.

Throughout his time at Nike, the brand succeeded in infusing with profound emotion, elevating the ‘swoosh’ beyond a logo, to become a symbol of human potential, while the slogan, ‘Just Do It’, transcended to become a mindset embraced by millions worldwide.

In addition, a powerhouse catalogue of sessions have already been announced, including talks on Guzman y Gomez’s secrets to authentic branding, a workshop for cultivating and cementing collaboration into workplace culture, and a look at chief marketing officers’ worst nightmares.

P.E Nation’s Pip Edwards, the Ehrenberg-Bass Institute’s Professor Jenni Romaniuk, 72andSunny’s LA-based global chief strategist Bryan Smith, PepsiCo’s ANZ CMO Vandita Pandey, and The Lego Group’s vice president and general manager Troy Taylor are among the many other business, marketing, media and communications professionals gearing up to take to the Mumbrella360 stage next month.

Exploring the theme of ‘dare’, the three day conference will be spread across Doltone House’s various rooms, offering five streams, plus the ever popular Masterclasses. Mumbrella360 2024 will take over Doltone House at Jones Bay Wharf on May 21-23.

Don’t miss it. Tickets are available now.

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