Nike

Why LeBron James Is So Important to Nike

LeBron James is undoubtedly the best player in the NBA today. But his on-court performance doesn’t just make him the most valuable asset to the …

Cleveland

Under Armour CEO Kevin Plank had a cool brand before stepping into a hot mess

The top high school basketball recruit this season is a 7-foot Bahamian, DeAndre Ayton. He once played for a Bahamas national team, which Nike outfitted. He enrolled last fall at Hillcrest Prep in Phoenix, where Nike dresses the basketball team. In September, he accepted a scholarship from Arizona, …

Under Armour

Nike Is Flourishing in the Face of Political Controversy

A brand’s progressive political stance is an asset in the Trump Era.<p>“If I can say the leadership is not in line with my core values, then there is no amount of money, there is no platform I wouldn’t jump off if it wasn’t in line with who I am.” That’s Golden State Warriors’s superstar guard Steph …

Under Armour

Where Will Under Armour Be 1 Year from Now?

<b>Under Armour</b> (NYSE: UA) (NYSE: UAA) has been in the headlines for all the wrong reasons over the past year. Shareholders sued the company for splitting the stock to dilute their voting rights, its flagship Curry 2 shoes were mocked for resembling "nurse shoes", and its sluggish revenue growth …

Investing

Cal not concerned about Under Armour’s junk debt, responds to Trump controversy

Cal’s athletic department is months away from the start of a lengthy business relationship with apparel giant Under Armour.<p>That would be the same …

Under Armour

What Nike’s Breaking2 Team Learned in Africa

Here’s an inside look at the details as the sub-two-hour marathon attempt draws closer.<p>For Nike’s Breaking2 team, the clock is ticking. The height of the spring racing season, when their assault on the two-hour marathon barrier is slated to occur, is just a few months away, and whatever progress …

Marathons

What Other Brands, Like Under Armour, Can Learn From Nike's Approachable Politics

It’s only been three weeks since the inauguration, but as companies scramble to adapt to Trump’s America, there are missteps — and there are triumphs.<p>Take Nike’s new “Equality” ad, which premiered during the 59th Annual Grammy’s on Sunday. The minute-and-a-half spot is overtly political, and yet …

Fortune 500

How Nike Became A Fashion Powerhouse

In a series of events during New York Fashion Week, Nike solidified its status as a fashion brand.<p>In the mid-'80s, Nike released the Air Force One. It was the first sneaker to incorporate its pressurized air technology that absorbs shock to help athletes perform better. But, to everybody's …

Fortune 500

Stephen Curry spoke. Under Armour listened. Now what?

Whether the dust-up between Stephen Curry and Under Armour keeps mushrooming or fizzles out, this much is true: In an era of contentious politics, the dynamic between high-profile athletes and the big-money sponsors they endorse is growing more complicated.<p>A player in the rare stratosphere that …

Fortune 500

Nike’s Next Shoe May Track Performance (NKE)

Nike Inc. (NKE) is planning to take sports analytics to the next level with its ongoing work on technologies that could give teams access to the …

Personal Finance

Kyrie Irving 3 And Nike's Black History Month Collection: All-Star Game Reveal and Shoe Preview

February 16 is going to be a pretty big day for sneaker releases. Not only will we see the Air Jordan XXX1 All-Star “Gotta Shine” model and two different adidas Ultra Boosts hit stores, it’s also the day Nike unveils its Black History Month (BHM) collection.<p>The Kyrie (Irving) 3, LeBron (James) 14 …

Sneakers

Under Armour to Release Four Curry 3 Colorways for ASW

Stephen Curry is starting in his fourth All-Star Game this weekend. To celebrate, Under Armour’s rolling out four new pairs of the Curry 3.<p>Leading …

Basketball

Inside India's Booming Sportswear Market

With gym culture sweeping the nation and beauty ideals changing fast, international sportswear giants and local players are gearing up for India’s biggest fitness boom to date.<p><b>MUMBAI, India —</b> Last month, a record-breaking 42,000 participants took part in the 14th edition of the Mumbai marathon. Set …

Sportswear

Serena, Lebron and more star in Nike's 'Equality' clip

Nike called in its heavyweight endorsers for a new clip simply titled "Equality" that indirectly addresses today's political and cultural climate …

Tennis

Under Armour’s CEO said a nice thing about Trump, and now he’s walking it way back

Some of his top spokespeople disagreed with him, and now Kevin Plank is apologizing to his city.<p>Under Armour founder and CEO Kevin Plank has had a challenging few weeks.<p>At the end of January, the company’s stock dipped after it reported disappointing earnings for the fourth quarter of 2016. Under …

Business

Kevin Plank's Trump Praise Leads To A Downgrade For Under Armour Stock

When Under Armour CEO Kevin Plank called President Donald Trump “a real asset to this country,” he did not intend to spark a firestorm. But spark a firestorm he did. In the week since Plank praised the president, three of Under Armour’s biggest celebrity endorsers have publicly criticized his …

Stephen Curry

Nike Releases New Ohio State-Themed Shoe

Nike recently released a pair of Ohio State-themed training shoes: the Nike Metcon Repper DSX College.<p>Nike recently released an Ohio State version of …

Sports

Better Buy: Lululemon Athletica Inc. vs. Nike Inc

<b>Nike</b>(NYSE: NKE) and <b>lululemon athletica</b> (NASDAQ: LULU) are both serving the healthy lifestyle megatrend, and both have very strong brands. Nike has been more consistent in recent years, but the problems that slowed Lululemon's growth a few years ago appear to be fixed.<p>What do Nike and Lululemon …

Investing

Under Armour’s Worst Days Could Be Behind It

Under Armour stock has plunged 47% in the past six months, as the company’s sales growth has slowed and competition has ramped up. But one skeptical …

Wall Street

No, Under Armour Isn’t Too Expensive, Morgan Stanley Says - Stocks to Watch

By Ben Levisohn<p>Remember when <b>Under Armour</b> (UAA) was going to be the next <b>Nike</b> (NKE)? Now it’s not even the next <b>Lululemon Athletica</b> (LULU), following …

Wall Street

Nike Still Dominates College Athletics Apparel Landscape

Nike continues to dominate the college athletics apparel landscape despite recent contract deals by competitors adidas and Under Armour.<p>News recently …

College Sports

A Teardown into the Inner Workings of the Power-Lacing Nike HyperAdapt

The folks over Mindtribe, a San Francisco-based engineering consultancy, recently got their hands on the self-lacing Nike HyperAdapt, and they …

Nike Inc.'s Manufacturing Innovation -- What to Watch in 2017

<b>Nike</b> (NYSE: NKE) management spent some time in the most recent earnings call talking about how the company is focused on revolutionizing manufacturing, both in terms of product materials and how those products are made.Here's what we know so far about Nike's focus on manufacturing innovation, and …

Investing

Nike's 'Equality' campaign takes a stance on diversity and opportunity

“Worth should outshine color.”<p>That simple phrase is the basis for Nike’s new campaign that speaks up for equality. The Equality campaign encourages people to take the fairness and respect they see on the court, pitch, playing field and other sporting venues to translate them off the field.<p>Equality …

Nike's New Campaign Is a Bold, Brilliant Call for Equality

Using the power of sport to stand up for a better world.<p>If there's one thing that we can all appreciate about sports, it's that it often presents a distillation of the best parts of our world. Within the lines of a simple game, heroes are born not by color or creed, but simply by how they perform. …

Megan Rapinoe

Under Armour, Stephen Curry and the risk of celebrity endorsements

Under Armour received a dose of good news Sunday after the company endured a week of criticism when several of its top celebrity endorsers broke ranks with the Baltimore-based athletic wear firm after chairman Kevin Plank spoke positively about President Trump’s effect on business.<p>Jordan Spieth, …

Celebrity News

Review: The Footwear Design Episode of Netflix's New Design Series

"Abstract: The Art of Design" gets a tour of the industry from Nike's Tinker Hatfield<p>Netflix has released all eight episodes of "Abstract: The Art of …

Design

Nike Delivers Powerful Ad During the Grammys Supporting its Black History Month Line

Performers and presenters at the Grammy Awards on Sunday provided ample political messages throughout the show’s broadcast. Nike added to the event’s …

Sneakers

Is Nike Protecting its Biz With "Equality"? (NKE)

Nike Inc. (NKE) launched the “Equality” initiative, a campaign aimed at increasing the awareness for racial justice on February 12. (See also, <i>(Nike</i> …

Personal Finance

Nike and Adidas promote radically inclusive visions of society in two powerful new ads

Though bitter rivals on many counts, Nike and Adidas share at least one thing in common. In two powerful new ads, the athletic wear and sneaker companies are making it known that they value a diverse, inclusive vision of society that stands in contrast to the isolationist ideologies that have …

Lifestyle