Mobile Marketing

INFOGRAPHIC: App Marketing Best Practices

http://ift.tt/28Pgad0<p>INFOGRAPHIC: App Marketing Best Practices<p>http://ift.tt/2pkKCT7<p>The team at Vizury recently shared with MMW one of the funniest, …

Marketing

Why the Industry Needs a Gut-Check on Location Data Use

Most Popular<p>Last year, ads for Goodwill were served to people whose mobile phones had been spotted at thrift shops or second-hand stores in the past. …

Privacy

Mobile surpasses 50% of all US digital ad spend for the first time ever

Mobile advertising accounted for more than half (51%) of the $72.5bn spent on digital advertising in the US in 2016. That’s according to the latest …

Advertising

Desktop and Mobile Ad Revenue Surpasses TV for the First Time

Most Popular<p>Step aside, TV and desktop: Digital advertising revenue surged nearly 22% to $72.5 billion for the 2016 calendar year, up from the $59.6 …

Business

The Power Of Live Chat: 5 Surprising Statistics That Prove How Consumers Want Their Questions Answered

There's a right way to chat, and a wrong way.<p>Every business thrives off the positive relationships it creates with its consumers--both the loyal ones, all the way to the prospective window-shoppers who are still on the fence about purchasing. And a huge part of that discussion on how to both retain …

Marketing

Where Do We Go from Mobile First?

Have you heard “mobile first” recently? It was a buzzword, back… six or seven years ago. And now it’s coming around again, almost like we’ve been …

UX Design

Best Times for Mobile Marketing

Once consumers opt in for mobile marketing, marketers send push notifications. The problem is, they’re getting it wrong 63 percent of the time, says …

Viral Marketing

You’re more likely to buy from your phone when you’re commuting

An excerpt from the new book “Tap: Unlocking the Mobile Economy.”<p><i>This essay is excerpted from the book “</i><i>Tap: Unlocking the Mobile Economy</i><i>.”</i><p>When I think of crowdedness in any given context, it immediately conjures a lot of negative perceptions in my mind. I imagine people in airports, train …

Viral Marketing

Smartphone As Universal Personal Computing Platform, Market Scenario 2019-2024

Today’s smartphone is a sufficiently powerful computing device that can replace desktop/laptop practically in all home and workplace tasks. Yet …

Internet of Things

How to Create Urgency in Cart Abandonment with Web Push

Web push has proven to be an effective means of engaging customers in “real real-time” and creating a sense of urgency in your marketing messages. …

eCommerce

Marketers out of sync with TV and video habits of average Americans, report suggests

As marketers race to keep up with an explosion of content platforms in video and television, its also possible that along the way they have lost the …

Advertising

The Mobile Phone Case That Prevents Drunk Texting And Reduces Social Media Addiction

A Japanese firm has invited a smartphone case that promises to reduce phone usage, and we're seriously considering buying it.<p>'Do you think you're …

Phones

NYU Professor Outlines Why People On Crowded Subway Cars Respond Well To Mobile Ads

AdExchanger |An advertiser looking to boost response rates for a mobile offer can employ a simple solution: Target commuters on crowded trains. And …

Advertising Industry

5 Steps to Ensure Your Website is Mobile Friendly

A mobile friendly website ensures you get larger and easy to read texts.We are living in the age of mobile internet and a growing number of people …

Web Design

The Bulls-eye in Your Pocket: Geo-Fencing

Targeted advertising and consumer privacy were already a volatile combination, but a recent case may touch off a Constitutional crisis.<p>First Amendment concerns and consumer privacy law has people talking about a case recently settled in Massachusetts. It revolved around the practice of serving …

Viral Marketing

Top Tips on Voice Search: Artificial Intelligence, Location and SEO

<b>By 2020 it is projected there will be nearly 21 billion internet-connected devices, or “things” in the world.</b><p>The explosive ubiquity of this …

SEO

Facebook and Google are banning bad ads

<i>This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here.</i><p>After seeing mixed reactions to their Instant Articles and Accelerated Mobile Pages platform plays, Facebook and Google are among a group of companies playing hardball …

Viral Marketing

Infographic: Stay in control of your data with EMS

See how EMS can help you protect company data on mobile devices, mobile apps, SaaS apps, and in individual files with a comprehensive set of …

Viral Marketing

New Study Shows Business Owners How to Reach Gen Y Consumers

New research from suggests that mobile and social media marketing to play even greater role in the future.<p>It's important for every business owner to be constantly thinking about and planning for the future. No matter how large and power a company is now, if they don't adapt to changing market …

Millennials

List of Updated Metrics Name on Facebook Campaign Reporting Tool in 2017

You can toggle back and forth between the old and new metric names in Ads Manager between March 14 and April 13, 2017. Starting on April 14, we will …

Google Analytics

Mobile CPCs On The Rise, Reach Highest Levels To Date In Q1

The cost per click rose across all devices in the first quarter of 2017, reaching the highest levels recorded to date. Mobile CPCs rose 40% YoY, …

Digital Advertising

WeChat users spend more time than Facebook users but not on brand pages

WeChat users are spending more time on the messaging app each day but they are not engaging with official brand accounts.<p>One third of WeChat’s 889.3 …

WeChat

Dominion Funds - Smartphone ‘addiction’ on the rise in China

Select language to see a machine translation of this article. The original language of the Article is English and the translation is provided for …

Advertising

Advantage Dealer Services Taps Orbee For Analytics

Advantage Dealer Services, an email conquest marketing agency, will use Orbee’s analytics platform to ensure that it is sending <b>“</b>the highest …

Analytics

Loyalty Programs: The Best Way to Reach Users Is Every Way

Consumers want a greater variety of ways to interact with their loyalty programs, compared with their preferences from a year ago, according to data …

Hospitality

Introducing Agamemnon, a mobile marketing business intelligence tool

In June 2016, I started working on a tool I called Agamemnon: I wanted to build something that would help user acquisition managers project their DAU …

Analytics

How to Cheat at Optimizing Your Site for Google Mobile-First Index and Get Away with It

Google Mobile-First Index<p>Google towards the end of 2016, started testing its mobile-first index. Today, most people are spending more time on mobile …

SEO

Snapchat & Facebook announce new AR features - what do ad execs expect out of AR advertising?

Stop copying me<p>Snapchat recently announced additions to its popular World Lenses augmented reality feature.<p><b>Read also: Snapchat’s new AR filters are</b> …

Snapchat

Google Payments Will Make Email An E-Commerce Powerhouse

It has been talked about for a long time but now Google has done it -- Gmail users can now email money to one another via their accounts. At the …

Marketing

Facebook continues global connectivity efforts

<i>This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here.</i><p>Facebook announced its new “Tether-Tenna Technology” at its annual F8 developer conference on Wednesday. Tether-Tenna works by beaming Wi-Fi from a helicopter drone, …

Authentication