Mobile Marketing

Infographic: The state of mobile marketing in 2018

Mobile advertising is a rapidly expanding part of the communications industry.<p>As more and more individuals use social media via their mobile devices, …

Marketing

Experts at this Online Event Reveal Secrets to Help Grow Your Business - Small Business Trends

The number of speakers who will be giving you insights into how to make your business succeed at Growth & Success Con 2018 is…er, growing, no pun …

Mobile Devices

Microsoft Soars In The Cloud

With Microsoft’s head in the cloud, so also is investor sentiment as the company that rose to dominance on the ubiquity of its operating systems and …

Search Engine Marketing

Top 10 Best Website Trends of 2018

Every year, website design and user interface change slightly; 2018 is no different, with trends emerging in design, typography, and colors. To design a website that can compete with the millions of other similar websites out there, it is important to be aware of the newest styles and most popular …

UI Design

How To Keep Your Branding Consistent On And Offline

It can be difficult to gain your customers’ trust in 2018 without an online presence. You know you need to be searchable on Google. However, with so many bloggers, influencers and companies clamoring to build a name for themselves on the internet, you need to invest considerable time to build up …

Marketing

Kim Kardashian sued over ‘Vibes’ perfume

Another day, another lawsuit leveraged against Kim Kardashian‘s beauty empire.<p>The reality star-turned-mogul is already facing a trademark …

Kim Kardashian

Essential Qualities of Highly Successful Mobile Marketers

Organizations communicate and engage with their target audience in a relevant and interactive manner through a multi-channel digital marketing …

Marketing

It's All About Relationships: Failure-Proofing Your Marketing Campaign | Inc.com

Internet marketing, and especially social media marketing, understandably has given marketers a strong interest in finding and exploiting the right tools and techniques for an environment that is constantly evolving new ways of doing business, new opportunities for consumers, and new attitudes. …

Marketing

Optimize Your Optimization: Getting the Most from SEO on Your Website | Inc.com

Most search engine users click onone of the top five items appearing on the search engine results page. That's a sobering thought. You can be the best at what you do, and the best at saying why, but it doesn't count if you're invisible. An effective SEO strategy is a must, but SEO remains widely …

SEO

How to Get Your Emails Opened in 2018

Modern consumers are extremely savvy when it comes to marketing. Millennials, in particular, are aware of marketing messages and often take pains to …

Marketing

SEO's working, but what's next? Site speed and conversion rate

SEO’s working, but what’s next? Site speed optimisation and conversion rate<p>You’ve just sat down to scrawl through your latest SEO report and your …

Digital Marketing

Gartner releases first Magic Quadrant on mobile marketing platforms

Business Intelligence

Amazon Prime Day Purchases Show Growth In Mobile

Amazon’s Prime Day is known for giving members the best deals on a variety of products, but it could also be the company’s entrance into reaching …

eCommerce

Google, Gulf to gift SMEs digital skills

Gulf African Bank (GAB) will partner with Google to train owners of small and medium-sized enterprises (SMEs) in digital skills to enable them to …

Small Business

'We want to be a dynasty': Carvertise founder Mac Nagaswami in 'You're Wilmington' video

<b>Mac Nagaswami</b> is one of Delaware’s most well known, and most successful, millennial entrepreneurs. It’s no wonder he was chosen as the subject of</b> …

Wilmington

Mobile App Ad Fraud Can Cost Brands Up To $75M

It’s no secret that mobile ad fraud is a m assive problem.<p>Less clear are the specific channels and brands being impacted, and to what degree.<p>This …

Marketing

How To Get Over Perfectionism (And Execute On Your Ideas)

As marketers, we’re all too familiar with putting off executing on an idea.<p>There’s always a perfectly good reason for this: the end goal hasn’t quite …

Social Media

OneTrust Offers Mobile App Consent Platform

OneTrust has united mobile consent and preference management in a privacy compliance platform<p>Scheduled for release in August, OneTrust Mobile App …

Apps

What If Google Moved Android To A Paid OS Model

Google built the Android operating system based on an open source and free distribution model. But a statement in a blog post written by Google CEO …

Marketing

New Kenshoo Research: Mobile Ads Overtake Desktop in Paid Search for the First Time, Now Lead Spending in Both Social and SearchSocial impression volume increased year-over-year for the first time...

San Francisco, July 19, 2018 (GLOBE NEWSWIRE) -- Kenshoo (www.Kenshoo.com), a global leader in marketing technology, today released a new infographic, Kenshoo Digital Marketing Quarterly Trends Report: Q2 2018, detailing spending growth in social (40%) and paid search (10%) year-over-year (YoY) in …

Digital Marketing

The Secret To Serving The Next Generation Of U.S. Hispanics? Go Mobile

Brands are finally getting serious about marketing to Hispanic millennials. More and more research is suggesting that these shoppers are “a driving …

Social Media Marketing

Why Small Businesses Should Care About Location-Based Marketing

What Is Location-Based Marketing?<p>And Why Should Small Businesses Care?<p>Updated July 17, 2018<p>Location-based marketing involves online and offline …

Small Business

5 Questions About 2018 Email Marketing Research

For the past 10 years, my friend Loren McDonald (formerly of Silverpop, now an Evangelist at IBM’s Watson Marketing division) has authored an annual …

Marketing

RCS Set to Take Over SMS as Primary Marketing Tool in 2018

As carriers shift to the new Rich Communications Services (RCS) standard, new functionalities and ways to engage consumers will emerge, opening up a …

Mobile

Mid-Year Review: The Top Four Digital Marketing Strategies Of 2018

Marketing is evolving at an exponential rate. In fact, one survey found that 76% of respondents felt “that marketing had changed more in the past two years than in the previous 50.” Consider these digital marketing stats: By next year, mobile will account for 72% of digital ad spend. Over the last …

Marketing

5 Best Practices for Successful B2B Email Marketing

It seems that every week, we learn about a shiny, new way to engage B2B customers.<p>However, there’s nothing quite as powerful (and affordable) as …

Marketing

Google to Be Fined $5 Billion by EU Over Android

Google will be fined around 4.3 billion euros ($5 billion) by the European Union over Android apps on Wednesday, setting a new record for antitrust …

Google Search

Video SEO for Universal Search: Tips, Tools & Techniques to Get Found by @gregjarboe

Here are the best ways to get your YouTube videos found in Google Universal Search and YouTube search results.The post Video SEO for Universal …

Search Engines

Voice Technology: What it Means for Email Marketers

Voice technology and the use of virtual assistants are becoming widespread, changing the way we live and respond to marketing messages. “<i>Alexa, turn</i> …

Customers

Oracle Helps Businesses Launch Mobile Marketing Faster and Easier

REDWOOD CITY, Calif., July 17, 2018 /PRNewswire/ -- To help marketers quickly and easily source the best operator for maximizing the ROI of their mobile campaigns, Oracle Responsys introduced the SMS Public Aggregator Network (SPAN). Oracle's SPAN is a powerful new self-service application within …

Marketing