Mobile Marketing

'Insufficient Metrics Is A Huge Challenge Faced By Mobile Marketers In India'

<i>India’s mobile marketing scene is growing exponentially with mobile ad spend currently standing at around $250 million and projected to rise by 85%</i> …

Viral Marketing

How Geofencing Marketing Optimizes the Online Experience

Knowing what your customers want and being able to deliver exactly that, is what every business owner dreams of being able to do. But when you don’t have this information, the costly lack of knowledge can mean diminished returns.<p>If you really want to help your customers, you have to get inside …

Customer Experience

Editing and Distributing Your Videos

Once you have created or curated your videos, you must figure out how to get that content out there for people across the web to see it. But before …

Digital Media

Email Still Relevant Tool for APAC Marketers

<b>Reports of the demise of email marketing have been greatly exaggerated. That is what Dynamic Yield would like to convey to industry detractors who</b> …

Digital Marketing

5 Strategies To Boost Cyber Monday Sales

No retailer can afford to miss out on Cyber Monday traffic. Make sure your site and promotions are up to speed with these marketing strategies.<p>As a digital entrepreneur, this season's bargain shopping days, are among the most important days circled on my annual calendar. Every year this frenzy …

Business

How Brands Can Still Win Over Customers as Attention Spans Decrease on Social

Facebook users spend an average of 1.7 seconds with any piece of mobile content on the platform, compared to 2.5 seconds on desktop. Those …

Marketing

Get More Gen Z Shoppers with These 6 Holiday Marketing Tips

The same strategy that works for Millennials may not capture Gen Z shoppers.<p>The holidays are upon us, with Black Friday, Cyber Monday and the entire holiday shopping season happening soon.<p>Brands need to differentiate Generation Z -- teenagers and young adults in their early 20s -- from previous …

Millennials

5 Tips to Master Mobile Marketing From the First Day of Your Startup

By Alec Sears<p>In 2016, mobile surpassed desktop as the preferred method for browsing the web—up to 60% preferred using mobile devices, while around …

Viral Marketing

The $177,843.34 Facebook Ad Test: Collection vs. Single Video

Not using Facebook Collection in your e-commerce advertising? We spent $177,843.34 to reveal why you’re probably leaving money on the table…<p>If you’re …

Advertising

Mobile Video

Overview<p>Video advertising is the gold standard for brand storytelling enabling marketers to reach customers with rich content on their most personal …

Advertising

By 2019 Two-Thirds Of Global Display Ads Will Be Traded Programmatically

Two-thirds of the world’s digital display advertising (67%) will be traded programmatically by 2019, worth $84.9 billion, according to Publicis …

Advertising

Three Mobile Marketing Prediction For 2018

2017 has been a whirlwind for the mobile marketing industry in India, as consumers tapped away on their mobile phones, from using messaging apps and …

Viral Marketing

Making wine bottles talk: How AR and VR marketing can bring brands and products to life - Video | ZDNet

Marketing

10 Ecommerce Trends We're Predicting For 2018

As the end of the year creeps ever closer, it means only one thing: Christmas. OK, two things: Christmas and people predicting what trends are set to …

eCommerce

8 Marketing Strategies to Get Your Business Above the Noise

Through the years, I have seen many businesses succeed and fail at their attempts in marketing. The ones that fail often skip critical marketing …

Digital Marketing

Let the 4 ‘friendlys’ be your content creation guide

Is your content friendly, or hostile?<p>It doesn’t matter whether your audience is external or internal. These four “friendlys” are musts as you craft …

Marketing

Facebook Ad Template | 15 Free Templates Built For Success

Facebook Business makes it really easy to build an ad from scratch. All you have to do is choose a format, then fill it in with information about …

Marketing

Mobile Video Ad Platform Receptiv Launching OutStream Product, 'Reveal'

The mobile video advertising platform Receptiv is launching an outstream video product, Reveal, set to roll out Thursday to about 40 publishers, …

Advertising Industry

The state of holiday mobile commerce, in five charts

With one week to go until Black Friday, experts predict mobile sales will surpass the record-breaking highs it reached last year.<p>According to a …

eCommerce

10 Big SEO Tips to Get More Sales on Black Friday by @krisjonescom

Learn 10 SEO strategies to augment your holiday marketing campaign and boost your Black Friday sales.The post 10 Big SEO Tips to Get More Sales on …

SEO

Better Mobile Metrics Can Help APAC Brands Get Over Numbers Obsession

strong>There is urgent need to define viewability and create standardised metrics for mobile ads in Asia-Pacific, where marketers remain hooked on …

Mobile

Report: Header Bidding Is Thriving

Monetized header bidding impression volume rose by 220% year-over-year worldwide in the third quarter of 2017, according to a PubMatic …

Advertising

How to Find (and Keep) Customers of a Subscription Product: Wendy Connell of Storyblocks on Marketing Smarts [Podcast]

Subscription products present challenges different from those of other kinds of goods and services. Of course, all good businesspeople want customers …

Marketing

Why Gucci is still investing in its mobile app

As the mobile apps of other fashion brands either disappear from the app store or collect dust, Gucci is making the effort to send shoppers in the …

Mobile

Bidalgo Partners With Google, Builds On Mobile Universal App Campaigns

In a partnership announced Wednesday with Google, Bidalgo is joining the Premier Partner for Mobile Advertising program in Google's Universal App …

Advertising Industry

SEO Tips That Will Improve Your Website Design

When it comes to designing a new website or redesigning your existing one, SEO should be at the forefront of your mind.<p>Having a strong SEO campaign …

SEO

Retargeting Management: It's Time to Change Your Approach

Written by: Erik Mansur, VP Product Marketing<p>Remember when online advertising was easy? Not that long ago, getting a good-looking banner ad placed in …

Marketing

AdYouLike and TabMo announce mobile-focused native programmatic advertising partnership

AdYouLike has formed a partnership with TabMo, the first mobile creative DSP for video, display, and native advertising. This integration enables …

Advertising

20 Marketing Statistics & 5 Trends To Implement In 2018

A great deal of effective marketing is informed by the evolving behaviours of their audiences.<p>It can be challenging to keep up with the latest …

Marketing

If Mobile Video Content Is King, Is The Emperor Wearing The Right Clothes?

It seems like just yesterday that sports properties and their brand partners were beginning to discover mobile video as a synergistic platform to …

Marketing