Mobile Marketing

Facebook Mobile Video: What Marketers Need to Know

Want more traction with your Facebook videos? Have you seen the new video-only feed on Facebook’s mobile app? Marketers and video creators who …

Facebook

Global Location-Based Services (LBS) Market - Analysis, Technologies & Forecasts to 2021 - Key Vendors are Alibaba Group, Apple, Foursquare, Google & HERE - Research and Markets

DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Global Location-Based Services (LBS) Market 2017-2021" report to …

Alibaba Group

4 Things You Need to Know About the Future of Marketing

At Google Marketing Next, our recent ads and commerce event, industry leaders discussed the latest forces and trends shaping the future of marketing. …

Marketing

ThoughtMaQers

Mobile AR Advertising<p>WHAT DOES THIS MEAN FOR YOU?<p>“MOBILE AUGMENTED REALITY ADVERTSING REACHES THE CONSUMERS ON-THE-GO, OPENING UP THE OPPORTUNITY TO …

Augmented Reality

Redefining What Constitutes Mobile Marketing

Mobile marketing has been used for years to reach customers with contextually relevant messages on the go. And while most marketers would think the …

Viral Marketing

Study: Europe's Digital Ad Spend Neared €42 Billion in 2016

Digital ad spending in Europe swelled 12.2% in 2016 to €41.79 billion ($46.23 billion), according to the Interactive Advertising Bureau Europe (IAB …

Advertising

The 5 Pillars of Digital Marketing

In this digital era, every business needs to establish a foothold among its customers. In order to achieve this, business owners actively promote …

Digital Marketing

WTF is supply-path optimization?

Look out, there’s new ad tech jargon coming your way. Meet “supply-path optimization.”<p>Supply-path optimization gives some ad tech aficionados a …

AdTech

Facebook watch and scroll comes to desktop

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>In February, Facebook launched “Watch and Scroll,” a feature that lets users minimize videos to a picture-in-picture view that keeps playing in the corner of their …

Digital Media

104 Reasons Why You Need to Advertise on Mobile

At a time when “mobile-first” is no longer a suggestion, but a reality, businesses need to think seriously about mobile advertising. A new …

Viral Marketing

Where to Find Free Online Digital Marketing Training

A local plumbing contractor trying to get his business found online.<p>A recent college grad who just accepted a marketing position in a manufacturing …

Digital Marketing

Building Email Connect Instead of Email Fatigue

As digital aficionados, today consumers are well-versed and prefer to interact using various digital channels at their disposal. The digital age has …

Marketing

Android Go’s second largest target market is the USA

One of the announcements during Google’s I/O opening keynote on Wednesday was Android Go, a new initiative to solve the problem of Android performance on devices with limited resources. Android Go takes it a step further and not only aims to solve problems around the price of hardware, but also the …

Technology

How Businesses Can Profit From Mobile Apps

A growing trend has become that businesses are going mobile to take advantage of the growing number of mobile users. This is why most websites have …

Viral Marketing

Doctor Who fans can fly the Tardis in BBC's 360 mobile arcade game - Mobile Marketing

Doctor Who fans are being given the chance to pilot the Tardis in the BBC’s first 360 arcade game, Doctor Who Time Vortex 360.<p>The game, designed by …

Viral Marketing

What Do You Know about India s First Unicorn

By name it’s InMobi. The company is a mobile advertising and discovery platform provider and has been in the news for various reasons: A 950,000 …

Advertising

Facebook’s meteoric five-year climb as a public company in five charts

It didn’t happen fast, but Facebook’s business has taken off.<p>It’s been five years since Facebook and its young, hoody-wearing CEO Mark Zuckerberg turned in one of the largest IPOs in history.<p>While the social network floundered in its first year on the public markets, it has since become a global …

Facebook

Mobile Marketing Facts & Snapchat Augmented Reality

<b>104 Facts You Didn’t Know About #Mobile #Marketing (Infographic)</b><br>There’s a lot to know about mobile marketing. To help keep fellow marketers up to …

Viral Marketing

Identifying Mobile Shoppers A Top Priority For 70% Of Retailers

Mobile commerce is not only in the hands of mobile shoppers.<p>Retailers are increasingly looking to personalize shopping experiences by tapping into …

eCommerce

Starbucks outage limits digital payments

<i>This story was delivered to BI Intelligence "Payments Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Starbucks suffered a payment systems outage on Tuesday that impacted select stores in the US and Canada for “several hours,” according to Reuters.<p>The outage, which began as …

Banking

Mobile Marketing Trends & 5 ASO Tips

May 17, 2017<p>As the landscape of Ecommerce evolves, so do digital marketers’ specializations in order to stay relevant, visible, and engaging to …

Viral Marketing

How JCPenney Is Using Mobile To Boost In-Store Purchases

Do you still believe that mobile is the future of media and marketing?<p>Well, “Then you’re probably really far behind, right now,” says James Meeks, …

Advertising Industry

A Beginners Guide to Mobile Marketing

There is no doubt that mobile marketing can improve your business, whether that be through sales, customer service or efficiency – mobile marketing …

Viral Marketing

Report: Mobile Channels Conducive To Header Bidding

A new report suggests that brands are shifting more of their ad spend to programmatic media channels as marketers look to capture mobile-first …

Advertising

7 Ways to Use Digital Coupons to Grow Your Retail Sales

Do you use coupons to attract customers to your retail store? Today’s deal-hungry consumers have come to expect coupons as a part of doing business, …

Viral Marketing

Fixing The Disconnect In Mobile Marketing

Given the ubiquity of smartphones, you’d expect companies to be falling all over themselves to reach their customers on these devices. But they’re not. As a result, many marketers are at risk of missing their mobile moment.<p>People are increasingly attached to their phones. According to a Bain & …

Viral Marketing

Snapchat introduces Sponsored World Lenses, Warner Bros onboard as first advertiser - Mobile Marketing

Snapchat’s World Lenses, the 3D live filters which it introduced last month, have become part of three new ad products rolling out on the platform – …

Viral Marketing

Online jobs you can do from home and earn up to N80,000 a month

<b>- Over 25million Europeans earn a living through the online jobs they do from their homes.</b><p><b>- You can retain your 9 – 5 job in Nigeria and still</b> …

Mobile Advertising

Snapchat to Launch New User-Generated Content Campaigns (SNAP, FB)

Snap Inc. (SNAP) is courting advertisers by rolling out promotional Lenses that enable users to superimpose corporate logos on their photos and …

User Generated Content

What Grade Do Marketers Give Their Personalization Efforts?

Are marketers pleased with the level of personalization in their own marketing efforts--and in the email, Web, and mobile channels they use? What …

Marketing