Mobile Marketing

Digital Download: The Power of Influencer Referrals

Four out of every five of Nordstrom.com's mobile web visits come from referral traffic driven by an influencer.<p>Influencers are the new sales …

Digital Marketing

5 Quick SEO Tricks to Help Your Business Get Found on Google

StockSnap / Pixabay<p>Over 1 trillion searches happen on Google per year, making it the most popular search engine, and a primary focus for your small …

SEO

Reach Audience First; Then Measure Results; Then Allocate $

According to a new study from Kantar Millward Brown, presented by Marketing Charts, more than three-quarters of survey respondents said that they …

Marketing

Facebook exec says focus on mobile helps soften the impact of FMCG giant's reduced digital spend

As the world’s biggest advertisers like Unilever and Proctor & Gamble continue to operate on lower advertising budgets and spend less on media buys …

Advertising

How App Developers Can Market Their Company

Competition has raised the standard bar to a level, which lets the unprecedented number of different measures to be considered to sustain the …

Marketing

How Virtual Reality Will Change Advertising

Advertising has come a long way from the street hawkers shouting about their wares at those who pass by. Of course, advertising still exists in that …

Virtual Reality

Are You Underestimating Your Mobile Marketing Potential?

Usefulness<p>Content<p>Freshness<p>Summary<p>"Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising" is about …

Viral Marketing

3 Easy Tactics to Master PPC Like A Boss

PPC advertising is a marketer’s dream.<p>Back in the olden days, marketers would spend thousands of dollars on TV, radio and print advertisements and …

Digital Marketing

6 Mobile Marketing Trends You Need to Catch

The year is quickly drawing to a close. And everyone wants to start talking about what the hot new marketing trends will be next year.<p>You know what I …

Viral Marketing

Top Marketers Are Hot on AI; Here's What the Rest of Us Can Learn from Them

Once the subject of far-out science fiction plot lines, artificial intelligence (AI) is now a mainstay of everyday life, whether we recognize it or not. But, rather than the fantastical robot overlords once associated with the technology, AI’s actual manifestations are far less outlandish and much …

Artificial Intelligence

Identity - the heart of modern marketing

The key to effective marketing has always been to connect with people where they spend their time, and when they are most receptive to engage with a …

Marketing

Brace for New Mobile Experiences, But Remember Fundamentals

Marketers can improve their customers' mobile experiences by ensuring those experiences are connected to the rest of their engagement systems.<p>Michael …

Mobile

Kill the click: mobile is transforming cross-channel measurement and making traditional metrics obsolete

As we push forward into a multi-screen world, path to purchase has grown increasingly complex and fragmented, spanning diverse channels, platforms …

Analytics

More Proof Advertisers Investing Less In Desktop

Every third advertiser belongs to the Internet and Telecom industry, based on 2 billion impressions of 2,000 major advertisers on the Google Display …

Advertising Industry

How IoT is impacting mobile app development

Innovators of all stripes have tapped into the Internet of Things (IoT) as they develop the best products and services of the 21st century, but few …

Internet of Things

A Look At How Germany Is Crushing It In Mobile Marketing And Apps

If money talks, then the massive growth of mobile in Germany speaks volumes. Reams of recent research, and app market data shared exclusively with Forbes, underline the country’s pivotal position and potential as a powerhouse market for mobile marketing, apps and advertising.<p>Let’s look at app …

Mobile

How SEO Can Drive or Crush Your Book Marketing and Book Sales

Building a website should be a cornerstone of your book marketing, but it’s quite another accomplishment to get Google to notice it.SEO rules have …

SEO

Embracing the age of influencers: How marketers can unlock mobile's creative potential

Despite the rapid flow of advertising dollars to digital, most particularly mobile, television will continue to hold on to brand awareness budgets …

Marketing

Mobile Video Growth Begins To Flatten, Long-Form Content Continues To Trend

Video consumed on mobile devices may be flattening out, according to the latest installment of a global video consumption tracking study released …

Mobile

Half Of All Display Traded Programmatically In Europe

Half of all European display advertising is now traded programmatically, according to findings of a study conducted by IHS Markit for IAB Europe, …

Advertising

Here's how app developers are combating declining retention

<i>This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here.</i><p>Only 37% of users return to an app one month after downloading it, according to data from Localytics.<p>And by the third month after download, average user retention, or …

Viral Marketing

Women taking the lead on hotel websites but men lead conversion

Women dominate hotel search on digital platforms, though men are more likely to convert when they visit according to a booking trends report.<p>The Net …

Mobile

Heading to dmexco This Week? So Is Facebook

Facebook will have a strong presence at the dmexco 2017 conference in Cologne, Germany, Wednesday and Thursday (Sept. 13 and 14).<p>Executives from the …

Advertising Industry

Go! Mobile

The dawn of mobile-first reality is upon us, but is your brand prepared for the new world, says a new report from Emarsys. If you’re an e-commerce …

Mobile

New Trends in Digital Advertising

With the numerous benefits that Digitization comes with, the rise in social media marketing is noteworthy. And with changes being made, a new era of …

Advertising

Survey Finds Marketers Know All the Important Tech Trends But Aren't Prepared for Any of Them

A convergence of online technologies is revolutionizing online marketing but marketers seem to be simply waiting to see what happens.<p>“Everything that rises must converge,” the great American novelist Flannery O’Connor observed a half-century ago.<p>We’re clearly seeing the convergence of at least four …

Digital Marketing

GunDealio app offers mobile solution to brick and mortar gun stores

The app allows retailers to interface with potential customers alerting them to sales, promotions and events. <i>(Photo: GunDealio)</i>GunDealio is the …

Mobile

2 Important Reasons Travel Marketers Need a Cross-Device Strategy - By Marissa Rasmussen

A “cross-device strategy” allows marketers to deliver a consistent message across devices, based on user interests. It enables marketers to correctly …

Marketing

Location-based advertising: the opportunity behind the hype

Everything You Need to Know About Location-Based Advertising is the fourth EYNTK series from The Drum, designed to help readers and viewers get up to …

Big Data

Connecting with Connected Consumers this Holiday Season

New survey shows how changes in technology will affect in-store and online holiday shopping this year.<p><b>The holiday shopping season comes along they same time every year, but using the same marketing strategy year after year is a recipe for lackluster sales. Just as the hottest items for gifts change</b> …

Business