Mobile Marketing

Introduction to Mobile App Ads

I assume you have a smart phone with some mobile apps installed on it. If you have not yet made the leap to smart phone technology such as the iPhone …

Apps

A Deep Insight Into Top Mobile Engagement Trends of 2017

Today, the number of people accessing the Internet through mobile devices have clearly surpassed those making use of desktops. There is no …

Viral Marketing

How to Prepare for Global Marketing Events: An Interview with Aviv Canaani of IBM

There is no low season in Barcelona as far as tourism is concerned; throughout each year, we receive millions of visitors. Even considering this, …

Content Marketing

How to Integrate Apps into Your Marketing Strategy

The concept of the mobile app as a marketing tool is no longer new. There are written and unwritten rules, and there is also statistical data to see …

Digital Marketing

What are Micro-Apps and Why You Should Know About Them

There is no question about it: the mobile app market is a mature one already and fast approaching saturation. Actually, we may have reached that …

Apps

7 Mobile Trends Every Small Business Should Follow This Year

Every year, new technologies arise that facilitate the small business marketing.<p>More consumers are experiencing the internet through their phones as opposed to their desktop computers, according to SmartInsights. Mobile has become not only a profitable addition to the marketing toolbox, it has …

Small Business

How to Prepare for Mobile Advertising’s Fast-Approaching New Frontier

Only a few years back, mobile was a “maybe” in the marketing world. In short order, smartphones and tablets proliferated. Consumer consumption on …

Virtual Reality

The Death Of The Third-Party Ad Exchange

<i>"</i><i>Data-Driven Thinking</i><i>" is written by members of the media community and contains fresh ideas on the digital revolution in media.</i><p><i>Today’s column is</i> …

Digital Advertising

Stop blaming technology and invest time in your creatives and planning, say panellists at mobile advertising debate

Everyone knows consumers are on mobile but advertisers are not investing. Earlier this month, WPP chief executive Sir Martin Sorrell blamed …

Advertising

Winning-Over Millennials, Gen Z With Best-in-Class Creative Experiences

by , Columnist,<p>Mobile Prodigies tell marketers they are constantly weighing the benefits of sharing their personal data — and that they will grant …

Advertising Industry

The Case For A Branded App

by , Op-Ed Contributor,<p>Lately, I find marketers “getting out of the app business,” saying some combination of the following: consumers have deleted …

Marketing

ExportersIndia.com Witnesses 56% Boost in Business Via Mobile App

Becomes one of the first Indian B2B companies ushering in the era of Mobile first businesses

Small Business

Just A Tap Away: Why You Need To Know How To Use Your Phone

Brand awareness is dependent on how you interact and engage with your clients. Through mobile marketing, you can create and engage in things that …

Viral Marketing

Mobile advertising startup Databerries raises $16M

Databerries is announcing that it has raised $16 million in Series A funding — money that will help the Paris-headquartered company launch in the United States.<p>The startup describes its approach as “real life targeting.” It works with brick-and-mortar retailers to direct their ads at consumers who …

Startups

iMessage app developers are losing interest

<i>This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here.</i><p>Following initial hype around iMessage apps, interest from developers appears to be waning.<p>In the first month of launch, the number of iMessage-enabled apps added to …

Apps

Budgets for Mobile Apps and Websites Growing

Six in 10 US mobile marketers will increase their mobile app budget this year and 69% will spend more on mobile websites. However, apps will still be …

Viral Marketing

Twitter Just Freshened Up Its MoPub Website

Twitter’s MoPub mobile ad exchange revamped its website Monday.<p>The social network said in an email to Social Pro Daily that the redesign is aimed at …

Advertising Industry

Retailers continue to fine tune mobile experiences

COMMENTARY<p>Retailers continue to fine tune mobile experiences<p>March 17, 2017 | by Will Hernandez<p>iStock photo<p><i>Editor's note: This commentary was</i> …

eCommerce

11 Ways Mobile App Marketers Can Increase Their Revenue

With mobile app revenue slated to hit $189 billion by the year 2020, it’s a great time to launch or run a mobile app business.<p>That said, too many app developers launch with a “cool idea” for a product – and no idea how to monetize it. Getting more users doesn’t necessarily result in more revenue, …

CRM

The Future of Healthcare Marketing: Lessons for All Marketers

Changes in healthcare marketing have much in common with the shifts B2B marketers across industries have experienced in recent years. So there's …

Marketing

Beginners Guide to Developing a Mobile Strategy

Odds are your business has been talking about developing a “mobile strategy.” If you are not, you should move it to the top of your to-do list …

Small Business

Social media spend failing to live up to expectations

en_GB<p>article<p>Marketers consistently overestimate how much of their budget they will spend on social media as they struggle to integrate it with the …

Marketing

5 Steps To Prepare For Mobile Email Marketing

<b>Mobile First</b>. Stats say 55% of email is now opened on a mobile device – Litmus “Email Analytics” (Nov 2016)<p><b>You have 3 seconds on mobile to capture</b> …

Digital Marketing

Guardian pulls ads from Google after they were placed next to extremist material

Ads for membership scheme were inadvertently placed by Google next to extremist material<p>The Guardian has withdrawn all its online advertising from Google and YouTube after it emerged that its ads were being inadvertently placed next to extremist material.<p>Ads for the Guardian’s membership scheme are …

Technology

Nearly 200,000 apps could be incompatible with iOS 11

<i>This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here.</i><p>Some 187,000 iOS apps could face the axe when Apple rolls out iOS 11, according to SensorTower.<p>iOS developers working with a beta version of iOS 10.3 noticed a message …

iOS

Mobile internet usage up 29% over previous quarter: Report

Driven by low-priced data offers, mobile internet usage was up by 29 per cent in the period October-December 2016, over the previous quarter, a joint …

Technology (India)

In their new report, Mind the Gap: How Marketers Feel About Sustainability, The Drum and gyro find a significant gap between marketers and leadership in how sustainability is perceived within an organization. The report reveals three main barriers for marketers and offers insights and solutions to bridge the gap between employees and the c-suite

Marketers feel strongly about sustainability issues and want to make a positive environmental impact. Sustainability initiatives provide brands with …

Leadership

Maximizing ROI from your iMobileApp: A Simple, 5-Step Plan

March 15, 2017 Louis Musher 47 0<p>With over 4 million apps available in the iTunes and Google Play App Stores alone, there is no denying that we’re …

Loyalty

Marketers Are Not Fully Confident In Their Mastery Of Mobile

• Marketing Tech News, Friday, March 17, 2017 9:23 AM<p>Good news: marketers have definitely understood the importance of mobile in their campaigns. Bad …

Viral Marketing

Can Twitter’s Lonely Bright Spot Keep Shining?

It says something that one of the few bright spots at Twitter is a business that sells ads in non-Twitter apps. That business is mobile ad exchange …

Business