Mobile Marketing

Bypass AMP Links with DeAMPify by João Dias

Back in late 2015, Google introduced the Accelerated Mobile Pages (AMP) Project to revolutionize the speed at which mobile web users consume web …

SEO

Mobile marketing company Tune launches new ‘People Service’ to unify mobile and in-store customer data

Seattle mobile marketing startup Tune said Friday it has launched a new service that paints a complete picture of individual customers — by bringing …

Viral Marketing

Majority Of Emails Read On Mobile Devices

Email and mobile are still viewed as separate digital marketing channels, but email marketers need to increasingly begin thinking about mobile, as …

Advertising Industry

IAB Releases New Ad Specs For Formats Including Virtual Reality

The Interactive Advertising Bureau (IAB) on Thursday released the final version of the IAB Standard Ad Unit Portfolio. The specs include advertising …

Advertising Industry

Moving Sales With Trajectory-Based Mobile Advertising

What a difference a decade can make. In June 2007, Apple released the iPhone; now, mobile internet usage outstrips desktop usage. In the United …

Mobile Advertising

Marketers Are Ready to Transform Video Advertising With Virtual Reality

From human resources to healthcare to the obvious — gaming — it’s no secret that virtual reality is poised to reshape our world. And one industry — …

Virtual Reality

What next for Augmented Reality and Virtual Reality marketing

Even though the potential of virtual and augmented reality still Unknown to us by considering the trend and the investment by business giants like …

Augmented Reality

104 Mobile Marketing Facts [Infographic]

Yesterday we quizzed you on email marketing stats. Today, we'll take a look at mobile.<p>This infographic, by WebsiteBuilder.org, is full of facts about …

Viral Marketing

Four Ways to Use Mobile in Your B2B Marketing Strategy

Consumer preference for accessing content through mobile devices is now almost universal. Business buyers are not far behind, using their devices to …

Customer Service

Marketers Face Challenges in Working with Location Data

Location data can help marketers better reach their target audience. But according to new data from Forrester Consulting, commissioned by …

Viral Marketing

Smaato Partners With Adsquare To Harness Global Mobile Audience Data

Real-time mobile advertising platform Smaato announced on Tuesday a partnership that will integrate adsquare’s mobile audience data into the Smaato …

Advertising Industry

Android And iOS Updates Pump The Brakes On Location Data

Location policy changes for Apple’s iOS 11 update coming in September and Android O, which is still in developer preview, will alter the way …

Advertising Industry

Creating Location-Based Mobile Campaigns That Actually Work

Perhaps no aspect of mobile marketing is more misunderstood, and more poorly executed, than location-based delivery of push notifications. Those of …

Viral Marketing

Mobile Online Video Viewing Will Soar 35% This Year

Viewers will spend an average of 47.4 minutes a day watching videos online this year, up from 39.6 minutes in 2016, according to Zenith's Online …

Televisions

US Government Mobile Apps Jump 5X In Three Years

Uncle Sam is jumping on the mobile bandwagon. According to data provided by mobile intelligence firm MightySignal, the U.S. government has significantly accelerated its dissemination of information via mobile apps over the past three years.<p>Now, there are 226 ways for you to learn what your …

Apps

Web & Mobile Development Strategy (Cloud Native Architecture) Part — 1

<b>About Me:</b> Application Architect at Oildex, a Services of Transzap Inc,.<p>Cloud Native Architecture series Overview. As this post also referred to …

JavaScript

Why Focusing on Acquisition Will Kill Your Mobile Startup

<i>I am a big fan of AARRR. But it has one major issue: it focuses on Acquisition instead of Retention. And that could destroy your mobile startup.</i><p><b>The</b> …

Product Management

Tapping the Mobile Audience Based on Their Age

Everything you produce in a business is targeted to a certain userbase. The communication you tend to establish and execute is all about finding a …

United States

10 Tools That Will Change How You Manage Sales and Marketing

Sales and marketing often exist in their own silos but there are tools to change that game.<p>Technology continues to change what's possible when it comes to the marketing tools now available to meet your sales and marketing goals. From new ways to target and reach your audience to innovative ways to …

Digital Marketing

KFC Has an All-New, Outrageously Weird Mobile Phone (and It's Going to Sell a Lot Better Than Facebook's)

The company is perfectly navigating a cross between a brand extension and promotion.<p>KFC is no stranger to unusual promotions. The chain sent a chicken burger into orbit to pull down a lot of attention. The chicken corsage campaign was funny and effective.<p>Now there's something new, and at the …

Mobile

Mobile, Social Drive Local Media Growth

Local media spend is estimated to reach $174 billion by 2021.<p>Mobile, social and video will drive the 3.8% compound annual growth rate, according to …

Advertising

200 Instagram Photos: Examples, Ideas & Resources for Your Business

Are you using Instagram for business?Are you looking for inspiration for what to post on the platform?This article will seek to give you all the …

Instagram

How Walgreens Boosted Revenue Using The Latest Digital Technologies

Find out how Walgreens obsesses over customer feedback, offers customers the power of choice and focuses on simplicity to ensure they create …

Customer Experience

Four Ways Snapchat Can Get Ahead of the Competition Post-IPO

Snapchat emerged as a dark horse in the world of social media, and it has come a long way since its controversial "sexting" days. According to the …

Pokémon Go

Shazam And Waze Rethink Mobile Creative

Mobile creative is a Catch-22.<p>While rich media units are engaging, they’re expensive to make and tougher to scale than programmatic banners. But …

Advertising

Mobile Phone Manufacturers Target Young Generation as Celebrity-Based Advertising Costs Burgeon

(Yicai Global) July 10 -- The young people born after 1990, who have different consumption ideas such as “spending money to improve the quality of …

Viral Marketing

A quiet force that has propped up mobile advertising is suddenly sliding

For years, game ads — that is, ads that urge people to install the latest mobile game app — have quietly served as the lifeblood of mobile advertising.<p>As more people started playing games on mobile devices in recent years, a growing number of marketers were finding these games to be a solid place …

Advertising

Why Entrepreneurs in India need to Capitalize on Mobile Advertising

Here's how mobile advertising can lead your business growth in the market.<p>Digital marketing is already making inroads in India with most enterprises dedicating a large chunk of their advertising budget to it. However, most of it is still limited to the desktop format with few willing to take risk …

Mobile Advertising

A Mobile Homecoming: Why Spider-Man and mixed reality are a perfect match

This week sees <i>Spider-Man: Homecoming</i> open in movie theatres across the globe, and while this may be our third different Spider-Man in 15 years, …

Superheroes

IAB Releases New Mobile In-App Ad Spec

The Interactive Advertising Bureau (IAB) and IAB Tech Lab said it released Mobile Rich Media Ad Interface Definitions (MRAID) Version 3.0, the latest …

IAB