Mobile Advertising

What To Know Before Shifting Your Programmatic Budget To Mobile

Advertisers are diving headfirst into mobile advertising. A report by eMarketer predicts that by 2019, mobile advertising is expected to represent …

AdTech

Index Exchange Halts Controversial Bid Caching Following Investigation and Impassioned Debate

Index Exchange is to press pause on a controversial real-time bidding (RTB) tactic known as “bid caching” after an impassioned debate kicked off last …

Digital Marketing

China e-commerce market forecast to reach $1.8tn in 2022

China’s online retail market is expected to hit $1.8tn in 2022, buoyed by local tech titans Alibaba and JD.com, according to a report by …

eCommerce

Google Ads - Coming Soon to Billboard Near You? | Inc.com

Whether it's Google Search, the Android software that runs most of the world's mobile devices, or the many Google Ad services, consumers are right to associate Google with the internet. However, recent reports suggests that Google is thinking of expanding to into new territory. Google is in the …

Marketing

Why Hyperlocal Campaigns And OOH Are More Important Than Ever For Brands

I’ve said it hundreds of times, and I’ll say it again. In order to be effective in attracting and retaining customers today, brands need to take an omnichannel approach.<p>With media saturation at an all-time high, CMOs and marketers need to constantly challenge their assumptions. This means seeking …

Marketing

Digital Advertising Upends Formula For How Political Parties Pick Winners And Losers

<i>"</i><i>AdExchanger Politics</i><i>" is a recurring feature that tracks developments in politics and digital advertising.</i><p><i>Today’s column is written by Ray Kingman,</i> …

Digital Advertising

Watch Tech Today and Tomorrow Presented by DXC Technology | How Technology Has Changed The Workplace | Branded Content | Tech Today and Tomorrow | Episode 3 | WIRED Video | CNE

How Technology Has Changed The Workplace | Branded Content | Tech Today and Tomorrow | Episode 3<p>In the past, the idea of the workplace meant an …

Artificial Intelligence

Learn to build your own video games with this set of Unity development online courses

It can be overwhelming for a newbie who has never dealt with code before to dive into game development head first, but the Complete Unity Game …

Game Development

Did Ad Blocking Just Flip From Protection Racket To Mobile Marketing Saviour?

Do not adjust your computer screen, but today looks like the day from which we can start saying ad-blocking -- or at least the technology -- might …

Digital Advertising

Hulu claims 50 percent more upfront ad commitments compared to 2017

Hulu has wrapped up this year’s upfront negotiations with agency holding companies and secured 50 percent more money than the ad spend commitments …

Advertising Industry

Gmail Brings Its Confidential Mode To Mobile

Gmail has extended its confidential mode, a feature that lets emails self-destruct, as some headline writers put it, to Android and iOS.<p>“Confidential …

Email Marketing

Diverse Skill Sets Required When Building Internal Research And Analytics Teams

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is …

Big Data

Walmart eyes virtual reality shopping system

Trekking through a crowded, cavernous Walmart supercenter isn't much fun. But what if you could do it from the comfort of your own home through …

Virtual Reality

Gracenote's New Mobile Product Adds User Behavior Info

Nielsen’s Gracenote is offering a new analytics product for more extensive viewership and performance insights when it comes to mobile video.<p>The …

Media Industry

Instagram: Here’s How to Use the Poll Sticker in a Direct Message

Instagram used its own Instagram Story to reveal that users can now use its poll sticker when sending images through Instagram Direct messages. Our …

Digital Marketing

Verizon To Offer YouTube TV In 5G Broadband Rollout

Verizon will join AT&T and T-Mobile in offering free premium streaming video to its customers.<p>The company this week said that it would start rolling …

Media Industry

Xunlei -2.3% after gains in Q2 earnings

Xunlei Limited (NASDAQ:XNET) is 2.3% lower despite posting Q2 earnings that showed healthy gains in revenues and Y/Y improvements to the bottom …

Business

Twitter Gives Promoter Of Mass Violence A 'Time Out'

A week after defending Alex Jones, Twitter is reconsidering its support of the rabid media menace.<p>But, rather than permanently muzzle Jones, the …

Social Media

Princeton Research Confirms Google Tracks Phones With Location History Turned Off

Google insists those using its services can control the information the company tracks by turning location history off in their smartphone, but a …

Search Engine Marketing

10 Years of the App Store: How Advertising Turned Mobile

Last month marked the 10-year anniversary of the App Store, the online shop for apps that Steve Jobs called “A grand slam” in the story of Apple’s …

App Store

Launch of PurchaseLoop Sales Optimization promises to drive incremental purchases for a new era in advertising.

LoopMe, the AI-driven mobile advertising platform, announced a partnership with Commerce Signals, which connects marketers with near real-time …

Artificial Intelligence

eCPM by Country Report

Menu<p>The Sell-side eCPM by Country Report<p>July - August 2018<p>Sample & Methodology<p>The report is based on the Roxot Prebid Analytics data from <b>publishers</b> …

Digital Advertising

Streaming Video Services Pour Resources Into The Home Screen

Content may be king, but if you can’t find it easily, does it even matter?<p>It’s the “If a tree falls in the forest” problem that faces streaming video …

Media Industry

The 5 LinkedIn Videos Every Executive Should Be Making – Adweek

The fact that video gets so much more engagement on LinkedIn today than text—three times more, according to LinkedIn senior director of product …

Marketing

Playable Ads are the Key to Maintaining Momentum in Mobile

<i>Facebook’s launch of playable ads last week signalled faith in the format from a key player in ad land, but many elsewhere still hold reservations</i> …

Burger King

Twitter Lite Is Now Available in 21 More Countries

Twitter announced Monday that its Twitter Lite slimmed-down mobile application is now available in 21 new countries, bringing the total number to …

Digital Marketing

AT&T's recent acquisition spree is part of a plan to dominate advertising on connected TVs and devices

AT&T has a rationale behind its recent acquisition spree.<p>The company wants to dominate the business of selling targeted advertising on …

Video on Demand

California Lawmakers Urged To Reject Attempts To Weaken Privacy Law

California should reject requests by industry groups to water down the state's new privacy law, a coalition of 20 advocacy groups says in a new …

Privacy

Venture capital for online ad firms falls as they struggle against Google, Facebook

Online advertising companies have struggled for several years as Google and Facebook solidified their grip on digital dollars, slowing revenue for …

Startups

Samsung Galaxy Note 9 review: The confirmation-bias battle continues

I've had my Samsung Galaxy Note 9 for a few days and I can say without hesitation that this is an awesome device. It's aesthetically beautiful, it's …

Phones