Mixed Reality

Disney Has Figured Out How to Make AR Content React to Real-World Obstacles

Researchers at Disney have demonstrated the ability to render virtual characters in augmented reality that are able interact autonomously with its …

Augmented Reality

Augmented reality treasure hunting app Seek pivots to become a hub for AR projects

One year after launching at South by Southwest with an augmented reality treasure hunting app, the Utah-based startup Seek has returned with an update transforming its service into a “YouTube for AR”.<p>Rather than being focused on disappearing, site-specific augmented reality experiences, the company …

Augmented Reality

AR isn’t a gimmick — it’s a savior for local retail

3 ways that AR could save retail<p>When new technology platforms emerge, traditional retail typically gets disrupted — and often in painful ways. Consumers generally benefit from the added convenience and cost reductions from e-commerce in the short-term. However, the dominance of companies like …

Business

30 Years of Lost 'Star Wars' Production Art Showcased in Virtual Gallery Inside 'Sansar'

A virtual reality gallery showcasing 30 years of lost art from Star Wars film productions has launched inside of <i>Sansar’s</i> social virtual space<i>.</i> …

Augmented Reality

A top VC explains which technologies will change society the most in 10 years

Innovation in machine learning is really just getting started, and in 10 years self-driving cars and mixed-reality applications will lead to dramatic …

Andreessen Horowitz

Mozilla just launched an augmented reality app

Mozilla has launched its first ever augmented reality app for iOS. The company, best known for its Firefox browser, wants to create an avenue for developers to build augmented reality experiences using open web technologies, WebXR, and Apple’s ARKit framework.<p>This latest effort from Mozilla is …

Augmented Reality

Augmented Reality stickers are now live on the Google Pixel, Pixel 2: Here's how they work

The Pixel, from Google, can quite literally astound you with its picture-perfect camera. The Pixel camera is a fine example to assert that good …

Augmented Reality

Theft and Cybercrime in Virtual Worlds - IST432_SP10_TEAM4 - Confluence

The evolution of online gaming and interaction has been expanding since the Internet boom in the mid-nineteen nineties. More recently, the creation …

Penn State

When Microsoft's AI-driven camera and mixed reality missions meet...

AI and mixed reality are technologies Microsoft, and other tech giants see as the future of computing. What type of experiences might Microsoft's …

Augmented Reality

Star Wars Unleashes Adorable AR Porgs via Snapchat

To promote <i>Star Wars: The Last Jedi</i>, Disney and Lucasfilm released virtual porgs into the wilds of Snapchat via a Sponsored Lens on Sunday.<p>The Lens …

Adorable

Microsoft Offers Optimization Tool for Mixed Reality Mobile Apps

Microsoft last week unveiled a new tool to ease and quicken the problematic process of optimizing 3D models for mixed reality apps for iOS and …

Augmented Reality

Building 3-D models of molecules with RealityConvert

Denis Fourches wants to make the search for new drugs faster and less expensive. So he uses powerful computers to help model interactions between …

North Carolina State University

Airbnb might actually make virtual reality useful

Airbnb thinks virtual reality could one day help you plan, and survive, your vacation.<p>As tacky as that sounds, this could actually be a really good …

Sharing Economy

Jaunt expands VR media platform into AR and mixed reality

Jaunt debuted in 2013 as a platform for viewing virtual reality movies and 360-degree entertainment. Now it is expanding beyond that with its Jaunt XR platform.<p>The platform from the San Mateo, California-based company will now be expanded to include augmented reality and mixed-reality content, with …

Business

Super Mario Augmented Reality Game Connects the Past with Gaming's Future

Not all remakes of video game classics turn out well, but a new augmented reality take on Super Mario is likely to draw in fans of the Nintendo …

Gaming

Lumentum Stock a Good Deal Given ’3-D Sensing’ Leadership, Says Northland

Shares of fiber-optic component maker Lumentum Holdings (LITE) are up $2, or 4%, at $51.60, after Northland’s Tim Savageaux this morning raised his …

Augmented Reality

Airbnb wants to use VR and AR to help its navigate their bookings

Short-term home rental company Airbnb is working on both new virtual and augmented reality functionality to improve its platform, the company …

Augmented Reality

Glen Cove Students Experience Augmented Reality

Students explored the solar system and learned about the world of ancient Rome.<p>Robert M. Finley Middle School students had an opportunity to study …

New York City

Airbnb is replacing the guest book with augmented reality

Airbnb announced today (Dec.11) that it’s experimenting with augmented- and virtual-reality technologies to enhance customers’ travel experiences.<p>The company showed off some simple prototype ideas in a blog post, detailing how VR could be used to explore apartments that customers may want to rent, …

Augmented Reality

3 Top Augmented Reality Stocks You Should Consider Buying

This isn't just a fad anymore.<p>When Niantic's <i>Pokemon Go</i> game launched in early 2016, it helped bring augmented reality (AR) to the forefront of many …

Augmented Reality

New VR “Mixed Reality” Video: Ford Fiesta in Assetto Corsa

Marcel Pfister, the “mixed reality” master, has taken a break from producing his famous sim-racing videos this year. He’s back, though, and his …

Augmented Reality

Airbnb will add VR previews of rooms and cities

Airbnb has been expanding to serve users' other needs, from partnering with WeWork to find desks for traveling customers to investing in apartment complexes for season-length rentals. But the company isn't neglecting its main rental service. Today, Airbnb announced it has plans to implement the …

Technology

Acer launches India’s first mixed reality headset with World Scale MR, 6DoF positional tracking

Acer has launched India's first mixed reality headset in the country. Aptly called the <b>Acer</b> Windows Mixed Reality, the headset comes with World Scale …

Augmented Reality

Three Reasons AR Will Help The Retail Beauty Industry Capture The Next Generation Of Buyers

Augmented reality (AR) is impacting industries all around us. Apple’s new ARKit, bringing advanced AR capabilities to iOS, only further underscores its rapid pace in reaching the mainstream.<p>Historically, AR has been connected to the gaming world, like Pokémon Go. In the beauty industry, Sephora’s …

Pokémon Go

BMW Brings Its Augmented Reality Car Visualizer App to Apple iOS

You can explore a full-size virtual i3, i3s, or i8 from home using your late generation iPhone or iPad.<p>There is no device that we interact with more …

Augmented Reality

Medical virtual reality firm BioFlightVR lands in Akron

Downtown Akron might soon be a virtual hot spot for advanced medical training.<p>It's already a real hot spot: Akron Children's Hospital conducts …

Augmented Reality

3 Trends That Will Shape Your Marketing Efforts in 2018

Think about the power of augmented reality for your business, and how you can encourage customers to immerse themselves in your brand story.<p>As 2017 draws to a close, it's time to reflect on how well your marketing initiatives performed this year. In that context, we can all name some huge trends …

Marketing

Collaborating in Mixed Reality is Big Business

<b>An Oregon start-up has launched a new 3D collaboration platform for the HoloLens — and it’s free.</b><p>Object Theory calls itself “the world’s first …

Augmented Reality

With Magic Leap’s New Patent, Is Identity Security Its Next AR Ambition?

AR/VR startup Magic Leap's new patent application links facial recognition, identity authentication, and document verification and could signal the …

Augmented Reality

The hi-tech sci-fi revolution coming to Welsh schools which will transform how our children are taught

Moves are underway which could see kids in Welsh schools taught in augmented reality.<p>Swansea University lecturers have been working on a project …

Augmented Reality