Millennials

The Complete Guide to Who Is Generation Z

How the Internet of Things, Snapchat, and Kickstarter transformed the next generation of workers. This in-depth timeline will help you better understand Generation Z.<p>No matter your age, technology is fundamentally re-shaping your behavior and expectations in a way you never thought possible. If …

Tomorrow Ideas aims to get millennials thinking about death

Seattle startup Tomorrow Ideas has launched an app that lets users draw up a will, set up a living trust and buy life insurance through the same …

Life Insurance

In Germany, Millennials' Divided Attention Spans Lead Marketers to Multiscreen Strategies

Millennials in Germany follow their favorite content across screens and platforms throughout their day, and brand marketers perform better if they …

Marketing

Tapping WhatsApp to Engage with Millennials in Germany

Instead of using mobile devices to broadcast their lives and seek internet fame, millennials in Germany are more keen on connecting with friends …

Mobile

6 Writing Styles That Millennials Can’t Ignore

Millennials are the fastest growing consumer group in the world. In 2020, 30% of all retail sales will be geared towards millennials. Marketing to millennials is a different ball game compared to the era of Gen X and Boomers. If you are trying to convince this younger generation to buy your …

Marketing

Diamond Industry Doesn't Care About Your Engagement Anymore

Two women kiss in front a big fire. A woman and a man kiss underwater. Giant waving inflatable tubes flail in the middle of a forest. Another girl …

Investing

Listen up: Retaining millennial employees takes good ears

You’ve heard it all before: “Millennials are different than the current workforce.” “<i>No,</i> <i>they’re the same.”</i><p><i>“</i>Millennials are the scourge of the …

Employment

Millennials are now taking “friend networking trips” so they can find some pals

Millennials are yachting, skiing and cruising to make friends<p>What a trip.<p>For millennials, travel has become much more than a way to see the …

Money

Air France unveils Joon - the 'millennials' airline

Air France recently unveiled a new lower-cost subsidiary called Joon that will specifically target well-traveled millennials.<p>A new medium-haul …

Airlines

Millennials are bringing small boobs back in a big way

With their ecstasy pills, Priuses and acid wash denim, Gens X and Y would tell anyone who’d unplug their iPods long enough how different they were …

American Apparel

Baby Boomers resist selling homes, helping to keep prices high and inventory low: Zillow's Gudell

If you're looking for a reason the housing market is so tight, perhaps the Baby Boomers are to blame.<p>For generations, after the kids grew up and …

Real Estate

How Gen Z shops in the age of Amazon

As brick and mortar stores struggle to stay afloat in the age of online shopping, the habits of the next generation of shoppers, Gen Z, will be key …

eCommerce

Millennials: How Much Are You Really Spending?

Avocados were a top millennial expenditure in 2016 — or it could seem that way if you read the viral stories that fill your social media feeds. If you’re part of this generation, you know better.<p>You might share certain spending habits with other millennials — and you might occasionally catch flak …

Money

B2B Marketers Take Notice: The Millennials Are Here

We hear a lot about Millennials today: they’re the largest living generation, perhaps they’re entitled, they might be ruining retail, etc. Whether …

Advertising Industry

Research: Today's American Teens Delay Reponsibility Longer Than Ever

“18-year-olds now look like 15-year-olds used to,” Jean Twenge says. Members of Generation Z, born between 1995 and 2012, are less likely to drink …

Teens

A New Generation of Shoppers Offers Hope for Brick-and-Mortar Retail | eMarketer Retail

As teens and young adults increasingly become a key target for retailers, one big question has been the relationship this so-called digital native …

eCommerce

Why Transparency Is The Key To Integrating Generation Z In The Workplace

On almost every company manifesto, you’ll find the word “teamwork.” Employee onboarding kits focused on the team-player mindset have become ubiquitous. By building a dialogue around the concept of teamwork, organizations protect themselves; team-focused language sends the right message to potential …

Gen Z

Pennsylvania needs to change. Here's where we start

The <b>Grow PA</b> initiative is about positioning Pennsylvania for the future, right?<p>I don’t know about you, but I’m tired of being referred to as “the …

Nextgen

What Millennial Millionaires Know That The Rest Of Us Don't (Yet)

I spent the past week with a group of world class entrepreneurs and an olympian gold medalist in rural Iceland. Surrounded by so much talent, I was in awe of how so many individuals are stepping up to lead and create change.<p>The rumors about our generation being entitled and lazy are far from the …

Entrepreneurship

Why today's teens are taking longer to grow up

Teens aren't what they used to be.<p>The teen pregnancy rate has reached an all-time low. Fewer teens are drinking alcohol, having sex or working part-time jobs.<p>And as I found in a newly released analysis of seven large surveys, teens are also now less likely to drive, date or go out without their …

The 'we' generation

You’re huddled around a table grabbing lunch with friends you haven’t seen in a week, and it seems as if there’s an impossible amount of conversation …

Student Journalism

Nearly Half of Millennials and Gen Xers Don't Watch Any Traditional TV: Study

Almost half of adults 22 to 45 years old are watching absolutely no content on traditional TV platforms, according to a new study by Omnicom Media …

Advertising Industry

These 6 Ideas Will Help You Pitch to--And Win Over--Millennials

The challenges of pitching millennials are different, but the rewards are immense.<p>The market is no longer dominated by Boomers. Millennials have risen to the top of America's population ranks according to recentPew Research findings, amounting to more than 75.4 million individuals and outpacing the …

Marketing

How Marketing Financial Services to Millennials Revealed a Winning Formula for Digital Audiences

As a millennial marketer, one of my favorite parts of the work I do is reading studies about my generation. This comes out of professional curiosity, …

Marketing

How to Sell to Millennials? Be Radically Inclusive.

Express your diversity values and create an environment where employees and customers alike can do the same.<p>A recent executive order that suggests people who identify as transgender will not be recognized in the United States' armed forces reminds us we cannot take tolerance and acceptance for …

Leadership

How Nonprofits Can Make The Super Rich Work For Them

Understanding the different giving habits of Boomers, Gen-Xers, and Millennials.<p>Individuals gave nearly $282 billion of the total $390 billion awarded to charities last year. The lion’s share was from high net worth individuals, an estimated 91% of whom donate an average of more than $25,000 a …

Wealth

How to Plan a Vacation, as Told by Millennials

There's a big world out there and millennials want to see it all. Research shows the 18-to-34-year-old age group will travel for any reason, happily …

Travel

The great Millennial invasion

TED@UPS asks: What if Chinese Millennials are about to take over the world?<p>Much attention has been given to American Millennials and how to cater to …

United Parcel Service

China's Millennials Are Driving World Travel Growth

Burgeoning wanderlust among young Chinese is becoming a key driver of global travel growth and helping reshape the domestic economy.<p>"China, led by …

China

How marketers can use programmatic audio for ‘hard to reach’ millennials

The programmatic audio market is huge – and marketers should be paying close attention to it, according to Toccara Baker, special operations …

Advertising