Millennials

Ads have to be as short as 5 seconds to hold millennials' attention, said comScore CEO

If you're an advertiser who wants to market a product to millennials, you're going to have to make it quick.<p>A new study by comScore revealed online …

Advertising

Air France is launching an airline for millennials, a generation that 'inspired us a lot’

Joon launches in September<p>Air France is introducing a new airline for millennials called Joon. Launching in September, Air France said in a statement that Joon will be “aimed at a young working clientele, the millennials (18 to 35 year-olds), whose lifestyles revolve around digital technology." How …

Airlines

[OPINION] Should we be worried about Gen Z joining the workforce?

<i>This article first appeared on The Conversation.</i><p>In the next year or two, the workplace faces an unprecedented situation where for the first time, due …

Gen Z

How to build a Gen Z brand

By 2020 Generation Z will account for 40% of all consumers, and while this group of headstrong customers may not be relevant to all companies right …

Gen Z

Finally, There's A Name For The Generation Between Gen X And Millennials

Oh, to finally feel understood! And get a little air time. I mean really, growing up, all I heard about were the Baby Boomers. Now all I hear about …

Conservative POV

Far-right millennials sail against Europe's migrant crisis | Reuters.com

A growing number of young Muslim women in Southeast Asia are taking part in 'hijab' costume play, finding creative ways to incorporate the head covering into colourful fantasy costumes<p>An eight-hour-long film featuring sheep in slow motion has been billed by its producers as the dullest movie ever …

South-east Asia

Customer Myopia: Is The Boomer Customer King?

There is a Baby Boomer customer crisis in America, and many companies don't know it. The spoils will go to those companies who perceive the crises …

Customer Service

This is how I learned to get Millennials to stop asking about promotions

When Millennials arrived at my company a decade ago, they fussed over promotions, pay, and responsibilities. They demanded work far out of line with …

Baltimore, Racism and The Donald: The Parallels Between Millennials And The Silent Generation

When I was young my mother and I lived with my grandparents for a while, just like many other millennials my age. In fact in 2000- when the last of us were born- 5 million grandparents lived with a grandchild. It was my grandparents, Willie and Edna Parham, who impacted my foundation the most. I …

Racism

Research shows the generation entering college leans right

Not all young people subscribe to ideas of entitlement and big government. Keystone College political science professor Jeff Brauer spoke to Allie Stuckey about Generation Z’s shift to the right.<p>He told Campus Reform that people 22 and younger skew more toward conservatism, perhaps because this …

Harley-Davidson: A Millennial Dollar Question

Harley-Davidson didn't crack the code<p>Losing market share in a declining market<p>Why pricing may suffer?<p>Harley-Davidson (HOG) has posted another quarter …

Harley Davidson

Walmart Guy vs Anti-Capitalism Millennials in 2017.

Like<p><b>Like</b> <b>Love</b> <b>Haha</b> <b>Wow</b> <b>Sad</b> <b>Angry</b><p>(<b>ThyBlackMan.com</b>) Though we have never met, I smiled recently seeing my favorite Walmart employee. For over ten years, I …

Betsy DeVos

Millennials Could Use Financial Education

If results of a recent survey are any indication of Millennials and their financial expertise, some members of the demographic are in need of …

Advertising Industry

Harley-Davidson on a bumpy ride with motorcycle-adverse millennials

Millennials and motorcycles don't mix.<p>Young adults, who have traditionally been the prime bike buyers, are now forsaking motorcycle ownership. When it comes to hitting the open road, they're more inclined to hail a ride-sharing car service or hop on a Divvy bicycle.<p>The down-shifting in motorcycle …

Motorcycles

Baby boomers have 3.6 million spare rooms that could help fix the millennial housing crisis

Millennials, the largest generation in US history, are rushing into cities in search of good jobs and opportunities. But many are finding upon their arrival a shortage of affordable housing options.<p>One solution: Shack up with local older folks.<p>As people 20 to 36 years old struggle to pay their rent …

Housing

Millennials spend more on necessities than older generations

There's plenty of speculation out there about why Millennials aren’t buying homes, investing in the stock market or even buying diamonds.<p>But a new report found that Millennials spend significantly more on necessities like groceries and gas than older generations.<p>On average, people between the ages …

Budgeting

This New French Airline Is Catering To Millennials

Air France is hoping that a fun and forward-thinking offshoot brand will help it appeal to millennials.<p>According to <i>Travel + Leisure</i>, Joon, a brand-new airline that is aimed at young people aged 18-35, will be a completely separate entity from its parent company, flying medium-haul flights out of …

Airlines

Some Millennials Cheat on Partners Because of the Transition to Adulthood, Study Finds

Why do young people cheat? A new study is hoping to shed light on infidelity in young Millennials' relationships in the hopes of figuring out how best to help them.<p>The study from researchers at the University of Tennessee worked with 104 individuals characterized as "emerging adults" with an …

Relationships

Want to attract and retain 20-something employees? Don’t treat them like millennials

What comes to mind when you think about attracting and retaining millennials in the workplace? If it's the need to offer all sorts of stereotypically …

Employment

Why millennials are snubbing jobs in the oil industry

Like many industries today, the oil industry is trying to sell its many job opportunities to the fastest growing portion of the global workforce: <i>Millennials</i>.<p>But unlike any other industry, oil and gas is facing more challenges in persuading the environmentally-conscious Millennials that oil is …

Oil

Gen Z are the cord-cutters of the future. Can the TV industry win them over before it’s too late?

Nielsen's latest Total Audience Report reveals an interesting bit of data: <b>generation Z now represents the largest potential TV audience of any age demographic</b>. Nielsen defines the group as people born between 1997 – 2015 and says they make up 26% of people living in U.S. households with a TV. …

Gen Z

Why Workplace Diversity Diminishes Groupthink And How Millennials Are Helping

When you think about team dynamics and workplace productivity, it’s easy to get trapped in the idea that alignment in thinking is the best path forward; after all, the mindset unity offered by consistent corporate culture is shown to have a positive effect on productivity. But there’s a dark side …

Diversity

Hispanic Millennials, The New Now Of Retail

Every cloud has a silver lining. And when it comes to the current status of the retail industry, which ranges from "bleak to promising, according to …

Trends

1 in 5 teenagers have been bullied online, cyberbullying statistics suggest

Why it matters to you<p>A new study gives us new insight to how often our young people are exposed to cyberbullying.<p>A new study suggests that half of …

VCs Bet on Millennial Tastes for Food, Beverages

Push for healthier products marks record-setting first half<p>To read the full story, Join Now or Sign In<p>Members Only<p>This is the kind of news coverage and analysis you can access exclusively as a WSJ Pro Member.

Food

The Hidden Mystery Behind Happy Customers? Try These 4 Tips

The internet has introduced insane levels of competition to virtually every industry. And, as one could expect, higher levels of competition mean …

Small Business

Millennials – the global guardians of capital At the intersection of tech and wealth

In this report, we discuss why millennials matter, unpick some commonly held beliefs, and show how their habits will play a pivotal role in the way …

Wealth

Spoiled millennials out-travel their grandparents before they turn five

Millennials really get around.<p>A new survey found that, by the age of 5, millennials from around the world were three times more well-traveled than …

Travel

Zero Sum B2B: Email Barely Tracks In Sales-Tech Survey

Email tracking is one of the many tools used by B2B salespeople -- but it’s at the bottom of the list, just above “no technology used.”<p>And it’s …

Marketing

This chart reveals a huge difference in how millennials and their parents spend money

Millennials are outspending their older peers at restaurants, new credit card spending data from Bank of America Merrill Lynch shows.<p>“All four demographic groups spend about the same amount of their spending basket on food,” analysts at the bank said published July 12. “But Millennials concentrate …

Bank of America