Matt Cutts

Google's Jagger Update Rocks Manipulative Link Building

<i>Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy!</i><p>In 2005 Google launched a series …

SEO

Google's Big Daddy Update: Algorithm & Infrastructure Improvements

<i>Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy!</i><p>As Google has grown and …

SEO

This Beagle's Ear Cyst Looks Disturbingly Like Donald Trump

This is very "ear"-ie.<p>A beagle in Tyneside, England, is dogged with an annoying ailment: Donald Trump is stuck in his ear.<p>Not the actual president, but a cyst that looks amazingly like the 45th president.<p>Jade Robinson said her two-year-old beagle, Chief, developed the cyst after dirt got in his …

Donald Trump

Image optimization 101: How to rank higher in image search

<b>SEO is not only about optimizing written content.</b><p>The increasing dominance of visual content online has brought with it new opportunities for …

SEO

Embedded Metadata Debate: To Strip or Not to Strip?

Stripping embedded metadata from digital files may be the most misunderstood technical search engine optimization (SEO) “best practice” in IT today. …

Metadata

Has AI changed the SEO industry for better or worse?

Columnist Jayson DeMers explores the impact of Google's shift toward machine learning and discusses what the future will look like for search …

Machine Learning

SEO Audits That Build Leads & Sales

A site audit should suggest why a site isn’t ranking well, then suggest what can be done to fix it.<p>Fixing technical SEO issues like title tags, …

SEO

What are the SEO benefits of social media?

<b>How does using social media benefit your efforts with SEO?</b>Back in 2008, Search Engine Watch published the article ‘Social Media and SEO – Friends …

SEO

13 SEO Experts Share Their Tips for Newbies by @TaylorDanRW

Here are actionable and insightful tips for aspiring SEO professionals from 13 industry experts.The post 13 SEO Experts Share Their Tips for Newbies …

SEO

8 Free and Simple SEO Tools for Bootstrapped Business Owners

A working knowledge of Search Engine Optimization (SEO) is useful for more than just search advertising and getting your site found for relevant …

SEO

Link Building: Tactics to Avoid

There are loads of link building techniques which fall into white and black-hat SEO and everywhere in between. With Google Penguin, a spam-fighting …

SEO

Google News Digest: New Google AdWords Interface, Mobile-First Index Tests, and How to Take Your Online Traffic Offline

In this digest, we keep you updated with the latest Google news that happened between October 4 - 18, from new Google AdWords interface to …

SEO

Increase Search Traffic With These 3 Internal Link Building Strategies

Internal link building is the most powerful SEO tactic you are <i>not</i> using.It’s a tactic used by <i>most</i> well-known websites (i.e. those already ranking in …

SEO

How to Disavow Links – A Guide to Disavow.txt

At this point, there’s a good chance you’re aware that Google’s Disavow Tool exists. The disavow feature has been around for several years, and there …

SEO

Duplicate content FAQ: What is it, and how should you deal with it?

<b>There are a few questions that have been confusing the SEO industry for many years. No matter how many times Google representatives try to clear the</b> …

SEO

Google Ranking Fair: Where Google Engineers Show Off Future Search Changes

So Danny Sullivan has only been at Google as an employee for a minute and already shared something I had no idea Google did, a Google Ranking …

SEO

Proposing Better Ways to Think about Internal Linking

I’ve long thought that there was an opportunity to improve the way we think about internal links, and to make much more effective recommendations. I …

SEO

How to Identify High-Quality Guest Blogging Opportunities by @MaddyOsman

Make your efforts count by identifying high-quality guest blogging opportunities using these qualitative tips and quantitative metrics.The post How …

Digital Marketing

Danny Sullivan Joins Google Today: Will It Help The Search Community?

While I was offline, my search mentor, Danny Sullivan announced he has accepted a job offer to work at Google. I'll be 100% honest, I did not see …

SEO

Google: Grammar Does Not Impact SEO & Search Rankings

Just in case you were worried about how well or poorly this site might rank because of the grammar, no need to. Google's John Mueller confirmed that …

SEO

Government is a system

<i>Matt Cutts discusses how better technology can improve not just software systems but also trust in government itself.</i>Continue reading Government is a …

The trouble with ‘Fred’

<i>Disclaimer: All criticism of Google spokespeople contained herein is impersonal in nature. I know they are only representing the internal direction</i> …

SEO

The Hidden Mystery Behind Business Guides: A Comprehensive Overview

When Google de-indexed over 500 small web directories in 2012, many stopped using all directories, fearing that Google would eventually penalize the …

SEO

Why ditching UX for SEO is a bad strategy

Guidelines for SEO from a UX perspectiveImprove SEO without killing your UX — Image credit: …

SEO

Believing These 3 Myths About Duplicate Content will Keep Your Business From Growing

You run a website and you are worried about duplicate content. Hey, everyone is. The rules are pretty clearly written in Google’s policy on the …

13 Biggest SEO Myths You Should Leave Behind

<b>SEO Myth Busting: 13 Biggest SEO Myths You Should Leave Behind,</b><br>Once and for All.<p>By: <b>Valerie Niechai</b><p>September 12th, 2017<p>SEO, as any area of our life, …

SEO

Case study: How to successfully relaunch your website and enhance UX

<i>The Content Standard</i> (TCS) is the content hub within the much bigger Skyword, a company that helps marketers create and implement effective content marketing strategies.<p>One day, the TCS team realized that, though they were preaching about the best practices in content marketing, <i>they weren’t exactly</i> …

SEO

The Complete Guide on Structuring Your URLs Correctly

If one thing’s for sure, there’s a ton of confusing information out there on proper URL structure.To be fair, it <i>is</i> a pretty multi-dimensional concept …

SEO

How to Use Google’s Disavow Tool For Better Rankings

Recently, I had a friend ask me for help because her website rankings were tanking.Always willing to lend a helping hand, I asked her what she had …

SEO

Want to Start a Blog? 7 Important Reasons You Should Not

149 Shares<p>Have you found trying to start a blog a challenge?<p>Today’s post is written by my friend and SEO expert Kimsea Sok.<p>With his unique voice and …

Online Life