Marketing Strategy
How Successful Marketers Combine Content and Email Marketing
It is hard, if not impossible, for a marketer to finish their first cup of coffee in the morning before they either send out an email campaign or …
MarketingThe sun shines bright on Loom Solar, a one-stop shop for all solar power needs
<i>Faridabad-based Loom Solar is a marketplace that curates solar products such as panels, chargers, and inverters from various premium brands.</i>India has …
Business (India)Tips for Starting a Snapchat Influencer Marketing Campaign
Influencer marketing is all the rage in today’s business landscape. Not only is an influencer marketing strategy relatively easy to implement, but …
Influencer MarketingAdidas Originals joins forces with Taxi Fabric to reimagine 90's culture in Mumbai
Adidas Originals has collaborated with Taxi Fabric and artist/writer Maria Qamar to unveil its women-focused sneaker 'Falcon'.<p>As part of the …
Adidas OriginalsCognizant to acquire Advanced Technology Group
Cognizant (NASDAQ:CTSH) to acquire Advanced Technology Group, to expand cloud quote-to-cash capabilities. The transaction is expected to close in …
BusinessAre you talking data in a mobile first world? The Drum Arms at AdWeek NY on metrics & mobile
Mobile has become a permanent appendage, and has the ability to impact on the customer journey across the entire purchase cycle. With AI and other …
Internet MarketingWarner Music Group to Acquire German Merch Specialist EMP
Warner Music Group has reached an agreement to buy the European music and entertainment merch e-tailer EMP Merchandising Handelsgesellschaft mbH …
Warner MusicThe CMO Challenge: does your marketing really work?
Get ready for the winter with a series of monthly webinars aimed at getting marketers to review their marketing strategies.<p>It’s not an easy time for …
BrandingTop Trends in Content Marketing: Themes from Content Marketing World 2018
CMI’s Content Marketing World 2018 brought together the best of the best from the content world: marketers, strategists, data scientists, writers, …
Content MarketingMarketing Automation Trends and Strategies for Your Firm
There’s a good amount of complexity to work through in understanding marketing automation (MA) for professional services firms— with countless …
Marketing AutomationThe Orlando Magic Honored by Budweiser as NBA Partner of the Year
<b>ORLANDO</b> - The Orlando Magic were recently honored as the Budweiser NBA Partner of the Year for the 2017-18 season at the Budweiser NBA Summit in St. …
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Trends in the Advertising Industry<p><i>by Ruth Altman</i><p>Advertising trends have evolved from the quintessentially traditional print ads and TV spots to new …
Advertising IndustryEmail Strategies That Actually Work
<b>N</b>avigating the email marketing scene today takes some know-how. Consider this:<p>More than half of all emails, 53%, are now opened in mobile (Experian). …
Internet MarketingInfographic: 64 content marketing stats to inform your strategy
Companies with content marketing strategies see six times the conversion rate of businesses that don’t.<p>That’s just a taste of the information …
Marketing10 Instagram Accounts Entrepreneurs Should Follow
Being an entrepreneur isn’t always easy or glamorous – in fact, there will likely be many days when you wonder if it’s worth it. When these days …
InstagramKey Factors In Identifying Your Brand's Most Effective Influencers
Influencer marketing has become a trendy marketing tactic that bridges together brands and consumers by engaging the most influential people in specific industries. It isn’t a new trend, though. In China, key opinion leaders are essential to most brands’ marketing strategies. And in the U.S., many …
MarketingNearly Half of Businesses Spend More Than $500,000 on Digital Marketing
<i>Businesses Today Prioritize Their Online Presence, Devoting More Resources to Digital Channels That Get Them in Front of Customers, According to Data</i> …
Digital MarketingHow 'Product Is King' Strategy Works in The Current Scenario
To be successful in this segment, it's crucial for a brand to render customer satisfaction and offer services or products that match the customers' buying parameters<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of …
Entrepreneurship (India)How Major League Baseball Can Fix Its Attendance Problem With Better Marketing
Post written by<p>T. Maxwell<p>Maxwell is the owner of eMaximize, a full-service digital marketing agency located in Manhattan Beach, California.<p>Getty<p>Perhaps the biggest sports conversation and concern this summer is the shrinking attendance at Major League Baseball parks. Rob Manfred, MLB Commissioner, …
Boston Celtics7 Tips for a Successful Direct Mail Holiday Campaign
In a digital world, integrated direct mail campaigns can help your business stand out this holiday season.<p>The holiday season is an exciting time of …
Direct MarketingBurton Names New Chief Marketing Officer
Sarah Crockett joins the team in Vermont, after serving with industry heavy weights REI and Vans.<p>Burton is welcoming Sarah Crockett as the company's …
Extreme SportsCalifornia Passed A New Data Privacy Bill. Here's What That Means For Retailers
Every retailer needs personal data today. It’s how they market products, develop the personalized goods consumers crave and build loyalty programs. Because of the endless, profitable incentives for retailers to mine for, collect and apply data—coupled with consumer privacy concerns, new global …
Online PrivacyYork University School of Continuing Studies takes digital and content marketing in groundbreaking new direction
TORONTO, Sept. 17, 2018 /CNW/ - The demand for digital and content marketing skills is on the rise, and top companies are taking longer to fill these specialized roles than traditional marketing jobs<b>1</b>. In response to employer demand, the York University School of Continuing Studies is launching an …
York UniversityCraig Matthew Feigin - The success story that needs to be told
Meet Craig Matthew, the entrepreneur whose hands are dipped in the fields of advertisement, marketing, and real estate.<p>Every venture is a success …
Florida International UniversityMakers Academy's pursuit to build a diverse and inclusive tech industry | Articles | Chief Innovation Officer
Makers Academy, a coding training provider based in London, has been committed to making the tech industry more inclusive and diverse since its …
Tech IndustryTCI Honored to Represent Taiwan at the Global Climate Action Summit
TAIPEI, Taiwan, Sept. 17, 2018 /PRNewswire/ -- Building on its recent commitment to 100% renewable energy TCI, headquartered in Taiwan, shared their progress at the Global Climate Action Summit in San Francisco on September 14.<p>TCI was honored to speak at a session hosted by the World Resources …
Concept DesignIn-House Marketing vs. Hiring a Marketing Agency
You’ve had a world-shaking business idea. You created a unique product or service that solves an unaddressed customer pain point, and now your …
Pay Per ClickImportant considerations in crafting a successful Instagram marketing strategy
With over 8 million Instagram business profiles in existence, the world’s most popular photo sharing app is a hub of activity for brands, big and …
MarketingLatest Tech Trends of 2018 Taking Over SMEs
70% SMEs have either zero or negligible online presence, and just about 2% use digital technologies for business growth, hence opportunity-loss is immense<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur</b> …
Business (India)The Truck Depot LLC Growing Truck Safe Havens
VANCOUVER, Wash., Sept. 17, 2018 /PRNewswire/ -- Trucking company Veteran & entrepreneur Aurel Davidyan, CEO of "The Truck Depot" announced on September 1, 2018 that they had brought on board a new VP of Marketing. The Truck Depot LLC plans are to scale the one of a kind private membership based …
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