Marketing Strategy

Referral Strategy: Identifying Potential Referral Sources in 2 Steps

Referrals have evolved from a simple in the moment approach to a strategic channel and strategy that are used by companies to dramatically increase …

InterAct

How To Balance Between Marketing Strategy And Marketing Tactics

Every startup founder is faced with the same seemingly unanswerable question: how much time should you spend on marketing strategy versus tactics?<p>In this post, I’m going to share one approach that will help you quit worrying about whether you’re spending too much time one or the other. Spoiler: …

Marketing

How to Accelerate Your Business Growth Through Purpose in 2018

Growing your business in today’s market is tougher for ever. There is more competition, more content channels to feed, and more disruptive technology …

Marketing

5 Strategies To Be Successful Selling On Amazon In 2018

All the changes Amazon implemented in 2017 should serve as a wake-up call to brand executives. If you don’t have an Amazon strategy, you don’t have a …

Business

How Driscoll's Has Navigated The Reinvention Of Its 100-Year-Old Brand

<i>This article is by Frances Dillard, Driscoll’s Global Brand Lead.</i><p>The sweet, juicy taste of fresh strawberries is often associated with nostalgic memories of summer, smiles and time well-spent with family and friends. With more than 100 years of family farming, Driscoll’s is passionate about growing …

Marketing

How To Develop A Successful Marketing Strategy For A Startup

No matter how unique its technology or how revolutionary its business model, a startup will have difficulty surviving without a marketing strategy that centers around customer acquisition. Marketing is the vehicle that builds the brand’s image and drives messaging to customers and prospects in a …

Digital Marketing

SAP CMO Alicia Tillman on marketers' evolving role, brand safety and implementing innovative thinking

The mindsets of chief marketing officers have evolved from a product-centric mindset to a more customer-centric one, as it is no longer just about …

Customer Experience

2017-2018 CMO Spend Survey Highlights Demand for Results

<i>Note: This is Part One of a two-part series exploring key findings and insights from the 2017-2018 Gartner CMO Spend Survey.</i><p>Across the many key …

Gartner Inc.

Outsource digital functions? The answer is no, and yes

Acme Consumer Products announced its decision to outsource all of its finance- and accounts-related activities to an external agency. From this point …

Marketing

How are Branding and Positioning related?

Graphic designers, business owners, marketing experts – everyone is aware of the importance of branding for the success of each startup.With all that …

Marketing

How to Brand Multiple Products Without Confusing Customers

When your organization has multiple products and services, how do you brand? When it's more appropriate to sub-brand vs. start anew.<p>In part one of this series on branding, I covered three types of sub-brand architectures that work well when there's a certain level of brand loyalty to an …

Marketing

4 Approaches to Branding Multiple Businesses

Deciding on the best strategy for diversifying your brand? It's a matter of listening to your customers.<p>I’ve been writing a lot about brand differentiation and business transformation lately, and one byproduct of either of these two is often the creation of a new idea, product line or service …

Identity

Has Marketing Become an 'Island Surrounded by Mirrors'?

The mission of marketing is to build brands that stand the test of time, not to build brands for the sake of it. By building strong, preferred and …

Marketing

How to Increase Profits by Analyzing Your Competition

How well do you know your competition?<p>Depending on your industry or location, the market may be saturated with businesses providing the same services …

Marketing

5 tips to help successfully market an ICO

Credit: fifthera.com<p>ICOs, or initial coin offerings, are becoming increasingly popular, creating a multi-billion-dollar market. There is no sign of this industry slowing down any time soon, as ICOs are giving startups in the blockchain and cryptocurrency space access to limitless crowdfunded …

Marketing

4 “Outdated” Marketing Strategies That Still Work

4 “Outdated” Marketing Strategies That Still Work The hottest trends in marketing today look very different than they did a decade (or several) ago. …

Marketing

Why China's 'New Silk Road' Is The Ultimate In Sophisticated Marketing Strategies

In March this year, representatives from 65 countries gathered in Beijing for a two day summit to showcase China’s $1 trillion One Belt, One Road (OBOR) trade and investment project.<p>Dubbed “the new Silk Road,” OBOR aims to build a network of trade routes connecting Asia, Africa, the Middle East and …

China

How to Scale Your Marketing Strategy | Digital Marketing

One of the key elements of any digital marketing strategy is the ability to scale. What happens when your strategy is not able to meet your demand …

Digital Marketing

How Predictive Marketing Analytics Empowers Financial Leaders

Phil Crothers, Chief Marketing Officer, BrightTarget discusses the role of the CFO is changing from “cost authority to business value architect”, as …

Business Intelligence

4 Ways to Future-Proof Your Brand

We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way …

Digital Marketing

Marketing Strategy Central: Our Best Content In One Convenient Hub | LinkedIn Marketing Blog

Marketing is like cooking a meal: You’re mixing a bunch of different ingredients, each having its own purpose and proportion. And just like becoming …

Digital Marketing

How to Avoid the Trap of Fake Marketing ROI

Given our focus on Marketing Performance Management and Measurement (MPM) we are privileged to engage in regular conversations with our customer and …

Digital Marketing

Top 3 Disruptive Marketing Trends For 2018

Here are the top 3 things disruptive marketers should keep the top of mind in 2018 to ascend the corporate ladder, shake things up and drive toward unprecedented success:<p><b>1) Move from cause to brand purpose and place it at the heart of business strategy.</b><p>CSR and cause marketing drove marketers of the …

Entrepreneurship

Online Marketing Strategies

Do your online marketing strategies need a little pick-me-up? Have you ever thought to yourself, that it would be REALLY nice if you could just bring …

Marketing

Martech Choices Aren’t Plain Vanilla

13-November-2017 | Customer Experience<p>Martech Choices Aren't Plain Vanilla<p>Have you ever gone to your favorite ice cream shop, and when you look up at …

Marketing

Brand Launch: Creating a New Professional Services Brand

Branding a professional services firm comes in two flavors:<p>1) rebranding an existing firm or service line, and<p>2) launching a new one.<p>These two …

Marketing

The Five Value Propositions Of Marketing

<b>In a recent discussion with</b> Mike Marcellin, CMO of Juniper Networks, an industry leader in automated, scalable and secure networks, we talked about the need for marketers to communicate their value more effectively. As part of this, Marcellin laid out his five value propositions. What follows are …

Marketing

Forget The Funnel, Focus On Growth

<i>“</i><i>Data-Driven Thinking</i><i>” is written by members of the media community and contains fresh ideas on the digital revolution in media.</i><p><i>Today’s column is</i> …

Advertising Industry

When Micro-moments Deliver Big ROI

Today, we glance, gawk and stare at our smartphones all day — from the moment we wake up to the time we fall asleep. Whether we’re checking the news …

Marketing

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Publication Date: <b>April 02, 2013</b><p>Stop pushing products--and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and …

Clayton Christensen