Marketing Strategy

A 10 Step Facebook Marketing Strategy

There are 2 billion people connecting on Facebook every month. What’s more, 800 million people like something on the social media site monthly. Those …

Small Business

The Role of PESO in Your Content Marketing Strategy

Developing a content marketing strategy that puts your brand in front of potential customers should be at the top of your list of marketing to-dos. …

Digital Marketing

How to Create a Video Marketing Strategy with 5 Easy Steps

Whether you’re a small business or nonprofit, you need to consider a solid video marketing strategy to grow your business.<p>Recent research found that …

Digital Marketing

How to Choose the Right Martech and PRtech Solutions

Once considered the final piece of the automated marketing puzzle, public relations technology (PRtech)—like marketing technology (martech) several …

Marketing

How to put a data-driven marketing strategy in motion

<b>Data-driven decisioning is the zeitgeist of contemporary marketing practice, but barriers to entry, such as lack of quality data and skillsets, etc,</b> …

Big Data

10 Marketing Lessons From Apple [Infographic]

The 10-year-old kid, selling ice cold fresh lemonade on the street corner in your local neighbourhood had it right. He or she may not have realized …

Marketing

The Marketing Orchestration Playbook: Your Blueprint for World-Class ABM

By Brandon Redlinger<p>Posted September 19, 2017<p>In Account Based Everything, Account Based Marketing, Marketing Orchestration<p>0<p>I’ve always found …

Marketing

Customer Journey Mapping: A Real-Life Approach to Your Digital Marketing Strategy

As financial services and insurance (FSI) companies strive to deliver the seamless multi-channel customer experience, the traditional marketing model …

Customer Experience

The 6 Essential Elements Of An Effective Marketing Strategy

Do you sometimes get the feeling that your marketing strategy is missing something? Maybe sales leads just aren’t closing, even though you have a great product. Or perhaps your top-of-funnel efforts simply aren’t generating enough leads in the first place.<p>You aren’t alone. Most businesses — a full …

Marketing

8 Rules Of Positioning

Getting in front of customers and prospects is an important thing, but more important thing is what you will communicate about your brand and product …

Marketing

How to Use Your Content Marketing Strategy to Write a Book

Joe Pulizzi said it best when he wrote, “a book is perhaps the ultimate piece of content marketing that can position you or your company as a leading …

Digital Marketing

How This Singaporean Startup Generated $12.9M In Only 8 Months

Online ads are dead. Right?<p>Tell that to Kosuke Sogo. His company, AdAsia Holdings, has expanded into 9 countries and generated over US$12.9million in revenue in only eight months. On top of that, the company received US$12 million in Series A funding, the most for an ad tech company in Southeast …

Entrepreneurship

10 Things Your Competitors Can Teach You About SEO

With just a single position available atop each list of search engine results, it’s a simple fact of the matter that SEO is a zero-sum game in which …

SEO

‘Killing Marketing’: Reinventing Marketing as a Profit Center

How would you describe your company’s marketing practice? If “a tax on the business,” “a cost center” or “an annoyance” are some of the first …

Marketing

Six Key Elements Of An Effective Inbound Marketing Strategy

Shutterstock<p>For the last several years, inbound marketing has become more and more popular in the marketing and advertising world. While traditional outbound strategies consist of cold calling and persuading an unknown audience with a sales pitch, the main focus of inbound marketing is providing …

Digital Marketing

Brand Building: Love in the time of Likes

In this age of digital abundance, companies are finding it increasingly difficult to differentiate and stand out from the crowd. The connections in …

Marketing

How to Create Snowball Effect with Digital Marketing Strategies

Social media and mobile apps are seen to play a big role when it comes to advertising a product<p>First, let us try to understand the meaning of Snowball Effect. Snowball Effect can be described as an action which grows both in significance and size with time. For instance, imagine a snowball rolling …

Marketing

Your Digital Consumer Is Cheating On You: How Brands Can Win In The Battle For Growth

By Lidiya Chapple, Dave Elzinga and Bo Finneman<p>Marketers take heed: your most loyal consumers are considering someone else’s offerings far more often than you realize. New research from McKinsey shows that loyalty — despite significant investments in loyalty programs — is surprisingly weak and …

Marketing

Underinvestment in Measurement and Advertising Spend Stifles Long-term Business Growth, According to Neustar's Marketing Accountability Report

<i>Amidst Industry Cuts, Results Show Marketers That Invest Over 10 Percent on Measurement are 3X More Likely to Beat Their Sales Targets by 25 Percent</i><p><b>September 12, 2017 (STERLING, Va.)</b> – Neustar, Inc., a trusted, neutral provider of real-time information services, today released the findings of a …

Marketing

4 Email Marketing Strategies That Actually Work

I’ve spent years only sending a weekly blog post to my list. In 2017, I’m experimenting with using more email marketing strategies in my business. …

Digital Marketing

How To Be Successful in Identifying Your Target Demograhic and Creating Your Social Media Strategy

• Posted on Jason Houck<br>• in Business, Social Media<br>• on September 9, 2017<p>The marketing strategy you employ on social media sites depends on a lot of factors …

Social Media Marketing

Digital Economy: From Traditional Marketing to Web Marketing

In our transforming world, the usual classical codes are turned upside down, and new ones have to be reinvented. As far as marketing is concerned, …

Digital Marketing

4 Key Tips for Building a Successful Content Marketing Strategy

Lack of strategy is one of the major reasons content initiatives fail.<p><i>By Syed Balkhi, co-founder of OptinMonster.</i><p>Did you know that only 40 percent of B2C marketers have a documented content strategy? That number lowers to 37 percent among B2B marketers, according to the Content Marketing …

Digital Marketing

What’s the future of social media marketing?

If you’re still focused on Facebook, Twitter and LinkedIn, don’t worry—these titanic platforms aren’t going anywhere.<p>If you’ve noticed waning …

Social Media Marketing

6 Reasons Why Brand Purposing Outplays Positioning

The first thing that comes to mind while thinking of brand building is positioning<p>Brand building has always been important and in today’s world of cut-throat competition, fractured media and consumer indifference, building your brand has become even more important. The first thing that comes to …

Marketing

How to Build Your Value Proposition in Your Business

Why do people do business with you? It’s your unique value proposition also referred to as a unique selling proposition. It’s the core of your marketing message as a business owner. It’s why someone is drawn to your brand. It’s what determines whether people will bother reading your website to …

Small Business

4 Location Data Myths That Hold Back Your Marketing Strategy

While most marketers rely on “impressions” and “clicks” to measure the impact of marketing campaigns, it’s becoming clear that actual conversions, …

Analytics

How big brands run business: 15 things you can learn from the giants

Large-scale companies like Amazon and Facebook have a handle on effective business practices like growing toward long-term goals, using data to drive decisions or adroitly managing customer satisfaction.<p>This doesn’t preclude smaller-sized firms from embracing the same sorts of philosophies: It’s …

Marketing

Turning your personalisation efforts into solid ROI

Marketers acknowledge the value of personalising content and communications: it increases loyalty, drives higher conversions and grows revenue. …

Customer Experience

10 Things Your Small Business Can Learn About Marketing from Apple (INFOGRAPHIC)

Building a universally loved brand without engaging in price wars against competitors is not easy. But one brand that has achieved this seemingly …

Marketing