Marketing Automation

Statement2web Product Update: New Marketing Automation Integration APIs for Financial Services

<i>OMI has released new APIs for its customer engagement platform – Statement2Web. With the release, companies from financial services sector can</i> …

Financial Services

10+ Insane Marketing Automation Statistics To Show Your Clients

Did you know that only 4% of businesses in the US with 20 or more employees are currently using marketing automation? Furthermore, for companies …

Automation

Bringing Intelligence, Science and Automation Into the Marketing World

Do you lack true marketing expertise? There's an app -- or a fractional CMO -- for that.<p>Every business owner wears too many hats. These days must also where a different superhero cape, as well. In the midst of the chaos, your mind may dream of other versions of you. Each duplicate you handles many …

Marketing

Salesfusion

<b>Pros</b><p>Comprehensive and flexible feature set for automating the collection of leads, creating campaigns, and employing other marketing strategies. …

CRM

Why Marketing Automation Matters and How to Use it Effectively

The streamlining and efficiency marketing technology <b>can bring</b> across multiple channels, along with the segmentation of audiences it allows, and the …

Digital Marketing

Top 7 Marketing Automation Platforms to Boost Your Sales

By Megan Totka<p>If sales are the food that businesses thrive off of, marketing is the hand that leads them to the mouth.<p>In today’s world of cutthroat …

Digital Marketing

Unveiling Artsai, The First Artificial Intelligence Solution to Consolidate the Marketing Stack

<b>Self-funded by Serial Entrepreneurs and ex-NativeX exec, The Already-Profitable Company Uses Artificial Intelligence To Learn Across Platforms And</b> …

Artificial Intelligence

Nimble’s Contact Manager Unites Office 365, G-Suite, Many Cloud Apps

Off the top, you need to know that this isn’t about Nimble, the storage company that Hewlett-Packard Enterprise bought back in March for a cool $1 …

Enterprise Tech

What Marketers Need to Know About the State of Video Marketing

These days, there’s little doubt among marketers that video content is an incredibly powerful content marketing tool. After all, humans are visual …

Digital Marketing

Autopilot Leverages Twilio Integration to Power SMS Marketing Automation

Autopilot, a provider of visual marketing automation software, today unveiled tools that enable companies to build out text-message based customer …

Internet Marketing

Leanplum Picks Up $47 Million In Series D With An Eye On AI

Leanplum is leaning into machine learning and mobile marketing automation with $47 million in Series D funding, announced Wednesday.<p>The round was led …

Startups

4 Ways To Leverage Marketing Automation In Your Social Media Strategy

When I first started out, social media marketing was a very ad hoc profession. This has changed over the past few years. Big data has forced …

Social Media Marketing

The Automation Blueprint: What Email Marketers Want

It’s hard to believe, but 84% of all companies are at successful at marketing automation.<p>That statistic comes from “State of Marketing Automation: …

Automation

How Behavioral Triggers Are The Low Hanging Fruit of Marketing Automation

As a journey-man of marketing automation and email marketing, it still amazes me when I read surveys such as the 2017 Oracle & Econsultancy State of …

Internet Marketing

Buying a Marketing Automation Platform? What Could Go Wrong? - Digital Leadership Associates

<b>By Adam Gray | @AGSocialMedia</b><p>Having spent some time working for a large software company I can tell you that customers love the idea of marketing …

Internet Marketing

How Privy Scored 1000s of Customers Before Raising Its $2.1M Round

By around the time Privy closed its recent $2.1 million funding round, the Boston startup had managed to gain thousands of paying customers, with a …

Boston

Increase your Sales with our expert Tools & Advice | How to build a successful sales team for your business

When you start a business, you might be sales manager, marketing director and lone salesperson all in one. But, as your business grows you’ll need to …

Business (South Africa)

How to Warm Up Cold Leads with Marketing Automation

You’re probably already familiar with the five different kinds of marketing automation campaigns, but just for a quick refresher, let’s re-visit …

Marketing

Anand Thaker of IntelliPhi: MarTech Landscape Grows Around AI, ABM, CX and CDP

Scott Brinker put out his first MarTech (marketing technology) infographic of vendors in 2011, where it included 150 vendors. The 2017 edition which …

Small Business

Don’t Settle. Build the Marketing Campaigns of Your Dreams Without a Line of Code

Hi, I’m Corey. Are you an idealistic marketer, like me?That is—do you plan your marketing campaigns by pretending technical limitations aren’t a …

Digital Marketing

What is Marketo?: A Marketer's Guide

Marketo is SaaS based marketing automation software built to help organizations automate and measure marketing engagement, tasks and workflows. Based …

CRM

Strata Data Conference, San Jose, Mar 5-8, 2018

March 5-8, 2018 | San Jose<p>Data is a competitive advantage-a strategic differentiator for all businesses.<p>Strata Data Conference is where thousands of …

Big Data

8 tips to help you prepare for the GDPR

Unless you have been living under a rock, it has been hard to miss the ever-increasing media frenzy surrounding General Data Protection Regulation …

Privacy

Marketing Automation Usage Spikes 150% in 2017 [Infographic]

Ever wondered if Marketing Automation is right for you? If you run a small business, it probably is. This infographic from MarTechAdvisors explores …

Digital Marketing

Reviewing 7 of the Top Demand Generation Tools of 2017

As enterprise adoption of demand generation marketing soars, marketing teams are starting to realize that choosing the right marketing technology …

Digital Marketing

What is Digital Marketing Automation? | Karabina | South Africa

Marketing automation refers to the software that exists with the goal of automating marketing actions (Hubspot, 2017). Many marketing departments …

Digital Marketing

The Journey's the Thing

Nobody really argues against the idea that knowledge is power. And it is critical to successful marketing on the Internet. Effectively selling products and services on the web requires an understanding usually hidden in vast amounts of data, and an almost immediate deployment of communications …

Customer Experience

Going for Growth at the Global Growth Marketing Conference 2017

In business you’re either going forward or going backwards—you seldom just stand still, and the reality is that there’s probably not a business out …

Digital Marketing

The War for Global Ecommerce- Amazon vs Alibaba

Cloud computing for ecommerce has reached new heights with Amazon and Alibaba. These ecommerce giants are the two biggest names in online shopping …

eCommerce

Custom Website Design vs Template Website Design [Gifographic]

Custom designs have proven to produce a better conversion rate than templates, and hence they are a better ROI. The following infographic gives …

Web Design