Marketing Automation

Adobe Changes Its Marketing Cloud Trajectory With Marketo Acquisition

<i>Learn how to better focus your long-term technology investments with Forrester’s complimentary guide to the top 11 emerging technologies for marketers.</i><p>I am still catching my breath. Adobe has agreed to acquire Marketo for $4.75 billion. The deal is the biggest in Adobe’s history, and a massive …

Digital Marketing

Billionaire Robert Smith’s Vista Equity Makes $3 Billion Selling Marketo

Two years ago, billionaire Robert Smith’s private equity firm made a big bet on a marketing automation software company that many on Wall Street thought might not work out.<p>On Thursday, Vista Equity Partners announced it would be selling Marketo to Adobe for $4.75 billion, vindicating a strategy …

Wall Street

Adobe Buys Marketo to Boost B2B Solutions

In its largest acquisition ever, Adobe has agreed to acquire software company Marketo for $4.75 billion, boosting its ability to compete for …

Corporate Finance

Adobe gets its company, snaring Marketo for $4.75 billion

A week ago rumors were flying that Adobe would be buying Marketo, and lo and behold it announced today that it was acquiring the marketing automation …

Adobe

Adobe says it is acquiring the marketing automation company Marketo for $4.75B

Salesforce

Social Media Marketing Automation is GOOD - Podcast Episode

A lot of social media marketing “experts” will tell you that social media marketing automation is wrong. They are wrong – and in this episode of …

Social Media Marketing

Adobe's near-$5B deal for Mareto confirmed

As floated earlier, Adobe (NASDAQ:ADBE) has agreed to purchase Marketo for $4.75B.<p>The deal is seen closing in Adobe's 2018 fiscal year<p>A conference …

Adobe

CabinetM Stack Update: Dive into Postalytics Direct Mail Automation

<i>The latest in a series of contributions from our friends at CabinetM. Take a deep dive into Postalytics Direct Mail Automation, CabinetM’s latest</i> …

Direct Marketing

It's official: Adobe will acquire Marketo for $4.75 billion

<i>UPDATE: Adobe confirmed on Thursday that it will acquire Marketo for $4.75 billion.</i><p>Adobe is in late stage talks to acquire Marketo and a deal could be announced in the next several days, according to a source familiar with the company.<p>Marketo, privately held marketing automation company, could sell …

Advertising

CNBC: Adobe nears $5B purchase of marketing automation company

Adobe (ADBE +0.6%) could acquire marketing automation software company Marketo for about $5B, according to CNBC sources. The deal announcement could …

Business

Marketing Automation Trends and Strategies for Your Firm

There’s a good amount of complexity to work through in understanding marketing automation (MA) for professional services firms— with countless …

Internet Marketing

Why do Marketers Switch Marketing Automation Solutions?

(It’s Because Their Needs Outgrow System Capabilities)<p>When speaking with leading enterprise marketers who chose to re-platform, many expressed the …

Internet Marketing

Accenture selected to help UTI Asset Management Company go digital

Accenture has been selected to design, implement and manage a digital transformation strategy for UTI Asset Management Company Ltd. Under a two-year c

Business (India)

Get Noticed! 3 Nifty Marketing Automation Hacks to Try Now

It’s not uncommon for marketers and business owners to think of Marketing Automation as a scary, unreachable process.<p>(Pssssttt … I did too when I …

Marketing

marketing automation

Brands are increasingly adopting marketing automation, with email marketing as the most common application. Marketing automation has great potential …

Marketing

16 Tech Careers You Can Land – No Coding Required

Picking up coding skills is great–but not everyone wants to do it in their day-to-day. Or if you already work full-time and have other commitments, …

Information Architecture

Adobe-Marketo Acquisition: What We Know So Far

This week brought forth rumors of a potential landmark deal that would shake up the marketing technology space, Adobe acquiring Marketo. While no …

Adobe

Announcing the DMN Awards 2018

It's that time at last. We're calling for submissions to the DMN Awards 2018.<p>As in previous years, we will honor the best campaigns, platforms, and …

New York City

Why Automation Isn’t the Cure-All Marketers Want—and Need—It to Be

I’m not here to tell you that automation isn’t marketing’s next level. Obviously, it is. New solutions for automation and data management have …

Digital Marketing

Why rumors that Adobe could be in talks to buy Marketo make sense

Adobe could be shopping for another piece of the digital marketing puzzle, as reports surfaced today that the company might be in talks with Vista Equity Partners to buy Marketo, a company the private equity firm purchased in May 2016 for $1.8 billion in cash. Reuters was first to report the …

Business

Guide to the top marketing automation platforms

Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the …

Marketing

Naylor Teams Up With MailChimp On Email App Integration

Naylor Association Solutions is partnering with MailChimp to offer email marketing and marketing automation to users of Naylor’s association …

Email Marketing

Impact Acquires CRM & Marketing Automation Mediarails

Impact, a natively-integrated suite of products for fraud protection, marketing attribution and analytics, and performance partnership management and …

Business Development

Break Through the Hype: Uncover the Reality of AI

Commerce marketing is on the front end of an exciting, decades-long discovery of what artificial intelligence can do to transform the experience for …

Artificial Intelligence

Selligent Marketing Cloud and Calabrio Partner to Connect Contact Center and Marketing Insights for Improved Customer Experience

REDWOOD CITY, Calif. and NASHVILLE, Tenn., Sept. 11, 2018 (GLOBE NEWSWIRE) -- Selligent Marketing Cloud, the B2C marketing automation company, and …

Digital Marketing

How to Save Time and Money using Marketing Automation?

In recent years, the number of platforms and communication channels has exploded exponentially. The world is more connected than it has ever been, …

Marketing

Fail Forward: When Email Marketing Automation Goes Wrong

Marketing automation is something that all marketers should have in their tool belt. It allows you to be efficient, stay focused and prioritize your follow-up. That being said, it can easily work against you, as even the smallest of snags can either taint the good impression you were hoping to make …

Marketing

Six Ways Marketing Automation Can Fail Emailers

Marketing automation can turn on you—for example, the “Dear [FIRST_NAME]” Autofill can fail. Here are six scenarios in which automation can fail …

Marketing

Marcus Thomas acquires customer engagement firm Devs United

Marketing firm Marcus Thomas has acquired Devs United, a customer engagement technology company with 20 employees in Cleveland and Argentina.<p>Devs …

Cleveland

a world of ideas

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Personal Information