Marketing Automation

35 Marketing Automation Tools To Personalize Your Customer's Journey

35 Marketing Automation Tools To Personalize Your Customer’s Journey<p>By Michael Brenner<p>In Content Marketing<p>0<p>One of the most empowering abilities …

Digital Marketing

The State of Marketing Attribution and Measurement: Do You Measure Up? [Infographic]

A whopping 91% of marketers agree that measurement of their efforts is a top priority, yet only 13% rank their measurement abilities as "excellent," …

Marketing

4 Marketing Automation Trends to Watch in 2018

According to some estimates, worldwide spending on marketing automation software will hit $32 billion this year, and that number is expected to …

Digital Marketing

Why CMOs Aren’t Turning to Marketing Analytics Vendors for Marketing Analytics

By Joe Chernov<p>Categories Articles<p>0<p>There’s an African proverb that goes something like this: “When elephants fight, the grass suffers.” This scenario …

Business Intelligence

How to Get Started With Marketing Automation

In this post, I'm going to debunk some wrongly held beliefs about marketing. I'm going to talk about a new popular thing called <b>marketing automation</b>, …

Internet Marketing

Customer Loyalty - Marketing Automation

<b>Marketing is challenging</b><p>How do you grow your business while building lasting customer loyalty? Marketers realize this challenge every day.<p>They have …

Loyalty

Check For A Heartbeat In Your Marketing Automation Platform

At a recent digital healthcare conference I attended, many speakers highlighted <i>marketing automation</i> as a wonder drug for effective digital marketing …

Advertising Industry

How Email Marketing Automation Can Help You Conquer Lead Generation

<b>Make the Most out of Your Email Marketing Efforts</b><p>Generate More Leads, Without Even Trying<p>Email marketing is a mainstay in your lead-generation …

Digital Marketing

The State of B2B Tech in Atlanta in 2018

<b>9. Calendly</b> <b><br>Product:</b> Calendly <b><br>Category:</b> Online Appointment Scheduling <b><br>City:</b> Atlanta <b><br>Founded:</b> 2013 <b><br>Employees:</b> 50<p>Calendly is an easy-to-use online scheduler …

Marketing

6 Digital Marketing Trends That Will Die In 2018

Digital marketing is not as fickle as it used to be, but it still has its moments. In 2018, there are already clear changes coming, and that means …

Marketing

The Future Marketing Trends That Rocked 2017

By Michael Brenner<p>In Content Marketing<p>0<p>At the end of 2017, we’re not merely discussing what the future of marketing will be like. We’re living it. No …

Marketing

CRM vs. marketing automation: What's the difference and which do you need?

The footprints of marketing automation and customer relationship management (CRM) systems seem to overlap — systems handle leads, contacts and …

CRM

Is Your Marketing Ready for 2018?

After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in …

Digital Marketing

3 Major Changes in Marketing Automation That Every Marketer and Sales Rep Needs to Know

It’s no secret that an incredible wave of innovation and technology is transforming our economies, our jobs, and our daily lives — and what’s …

Digital Marketing

How to Automate Your Small Business Marketing with These 4 Approaches

One of the biggest difficulties of running a small business is too many tasks for too few employees. Large organizations can afford separate sales …

Small Business

Marketing automation or content automation?

In the professional services world true marketing automation is hard to implement due to it's transactional perception, reluctance for relationship …

Digital Marketing

Top 10 Email Marketing Strategies from 2017 (And 1 for The Future)

By Michael Brenner<p>In Content Marketing<p>0<p>Email marketing continues to be one of the most effective channels to use to reach out to and stay connected …

Digital Marketing

10 B2B Marketing Experts Spill Their Guts on Adapting to Challenges in 2018

In 2016, B2B marketers said increasing brand awareness and dealing with budget constraints were the top challenges they faced. In 2017, customer …

Marketing

Are you deciding on a marketing automation platform?

MarTech Today's "B2B Marketing Automation Platforms: A Marketer’s Guide" examines the current market for B2B marketing automation platforms and the …

Automation

The Most Successful Social Media Contests All Offer the Same Prize

Shares 0<p>What’s it take to conduct successful social media contests?<p>It starts with a good idea, but it also takes planning, design, promotion, …

Digital Marketing

How to Succeed With Marketing Automation Tools

Pardot reported that 79% of top-performing companies have been using marketing automation tactics for two years or more. Then why is it that only 4% …

Digital Marketing

5 Digital Marketing Trends to Shape 2018

The end of the year is always a good time to look back and see what worked and what didn’t in the last 12 months. It is also the perfect time to look …

Digital Marketing

Three ways to take marketing automation to the next level

<b>Marketing automation continues to be one of the biggest martech success stories of the past few years.</b><p>Econsultancy recently conducted a survey of …

Marketing

30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging.<p>While marketing …

Digital Marketing

PR Distribution

<b>Bio-Based Resins Market</b> report delivers information about <b>vendors, geographical regions, annual growth rate, market share, revenue</b> and the actual …

Automation

Digital Marketing Trends for 2018: Micro-Scale Richer Content

Digital Marketing Trends for 2018: Micro-Scale & Richer Content<p>There has never been a more exciting time for brands to jump into the digital …

Digital Marketing

Meet the Future of Marketing Automation | Convince & Convert

In 2016 and 2017, I worked with a team of researchers at Salesforce to determine the differences between high-performing marketing organizations and …

Digital Marketing

3 Reasons Why Marketing Automation Is No Longer Optional for the Banking Industry

Marketing automation is no longer just an industry buzzword. In fact, 91% of marketing automation users agree it is very important to the overall …

Banking

Five Marketing Automation Myths And Why They Are Wrong

Automation is a hot-button word that elicits a wide variety of emotions in people, such as feelings of curiosity, confusion and even fear. The promise of automation can be seen in classic 1960s cartoons, where beloved robotic maids perform pesky household chores with impressive efficiency. One can …

Internet Marketing

Artificial Intelligence and Social Media: Will AI Transform Marketing?

If you’re involved in marketing, you must be somewhat familiar with both artificial intelligence and social media. Both technologies are …