Marketing

3X Your Email Open Rates in One Week With These 25 Simple Copy Hacks

Everyone wants to get higher email open rates.<p>Email marketing is one of the most powerful tools in your arsenal, but it only works if your recipients …

Digital Marketing

Start Making Money With Your Own Online Store in 10 Simple Steps

Everyone wants to make money online. I know I do, and I’m sure you do, too.<p>It’s most people’s dream to find a way to work and earn a living from home.<p>…

Digital Marketing

Stop Worrying About SEO

<b>Stop Worrying About SEO And Start Writing.</b><p>I found this article on writing SEO content by my colleague Timothy Hands to be a good read and on target …

SEO

Here’s a 5-Minute Intro to Photoshop’s Healing Brush

In this 9-minute video by tutvid, take a look at Photoshop’s Healing Brush and learn how exactly you can use it to improve your editing workflow.<p>The …

Photography

Does Facebook Ads really generates ROI? People are tired of ads...

<b>Facebook Ads</b> have revolutionized the world of advertising by making the process easier. We’re already familiarized with its interface and everyone …

Digital Advertising

What is Account-Based Marketing? An Inside Look at How to Get High-Ticket Clients

The average click-through rate for emails is less than 3%.<p>Why is it so low? These emails often lack personalization and segmentation.<p>Not to mention, …

Digital Marketing

The Three Step Formula for Building an Author Platform

Every author’s online platform is his or her biggest asset, and creating one is vitally important for your long-term success. However, there have …

Viral Marketing

Walmart’s employing a genius new marketing tactic

Walmart has partnered with Amazon to file a patent for a floating warehouse, Bloomberg reported. The two mega retailers have come together to develop a flying drone that would make deliveries directly to customers’ doors.<p>According to Bloomberg, the drone would have multiple launching pads and …

Conservative View

SEO Tutorial: 12 Immutable Laws For Dominating Google's Search

Mystified by SEO? It all makes sense once you understand how Google sees it.<p>What happens in an internet minute? One year ago. The answer would have been 2.4 million searches on Google performed per minute. Yes. Per minute. This year, 3.5 million per minute. Considering that there are 1,440 minutes …

SEO

7 SEO Hacks to Increase CTRs on Google

A quality content is always rewarded with a higher ranking in Google. Still, there are many hacks to help boost your CTRs (Click Through Rates).<p>These …

SEO

Instead of Staffing Up For Your Marketing Campaign, Build A Chatbot.

Bots are the smartest addition to your marketing team available.<p>If you own a business, you can't afford to ignore chatbots. While often considered a simple customer service tool, these machines can now help businesses automate a huge variety of processes. They can also act as virtual assistants, …

Digital Marketing

Get these 3 in-demand skill sets and switch careers

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission.<p>There's no doubt about it: tech is king when it comes to the industry with the most dynamic, innovative opportunities on the market. There's only one drawback — when innovation is paramount, your …

Digital Marketing

10 Ways to Distribute One Piece of Content (Besides Social Shares)

Discover unique and creative ways to distribute content that go beyond social …

Digital Marketing

5 Essentials to Writing Cold Emails That Convert Prospective Clients

Successful freelancers know how to make a pitch that stands out from the crowd.<p>Like it or not, there's both an art and science to writing cold emails that convert into new clients for your freelance business.<p><b>You want to land a high-value client.</b><p>Sure, having the right email templates and knowing who …

Digital Marketing

How to Create the Perfect About Page That Drives Leads

Just like your thank you pages, your about page is one of the most overlooked pages on most websites. They are, however, one of the highest ranked …

Digital Marketing

Ultimate Guide to Content Curation

In 2016, there were approximately 3,424,971,237 Internet users worldwide – and the number is increasing rapidly. The billions (yes, BILLIONS!) of …

Digital Marketing

Using Digital Influencers to Drive Shopper Marketing Strategy

The average shopper spends 79 days researching a new purchase, with 80 percent of that research starting online, usually with social media.<p>Because of …

Influencer Marketing

Best of the week: Influencer marketing on Facebook is going to cost more - Digiday

This week, our top stories covered influencer marketing on Facebook, Walmart’s growing advertising business and more. As always, a full list of these …

Influencer Marketing

Easy essentials of SEO

Google’s algorithms are constantly shifting, the technical rules of search engine optimization (SEO) regularly changing.<p>That can be frustrating, …

SEO

4 PPC Tips that Can Lift Your SEO

Most people will recommend one or the other.<p>Should you invest in PPC or SEO?<p>You constantly see articles titled “PPC vs. SEO” that compare the two …

SEO

How to Become a Champion at Content Marketing!

Use your content portal as a platform for people to share their pains and gains<p>With the rise and emergence of new trends to reach out to the public, content marketing is believed to have an ever-rising effect on the marketing graph. Content marketing is nothing new, but people have become aware of …

Digital Marketing

Email Validation: A Critical Success Factor in Email Marketing

Unless your goal is to be a spammer, sending emails to defunct addresses is a waste of time.<p>Businesses and consumers alike rely on emails for information and as a primary communication channel. As a result, email marketing is a high priority for businesses of all types and sizes.<p>Despite the …

Digital Marketing

How to Optimize Your Facebook Ads: A Proven Approach

Want to improve the performance of your Facebook campaigns? Wondering how to successfully test and fine-tune your Facebook ads? To explore his …

Social Media Marketing

Here’s The Best Time to Post on LinkedIn

<i>With 500 million members in 200 countries, determining the best time to post on LinkedIn can be tricky. Here’s what to do.</i><p>Creating and sharing free, …

Digital Marketing

Marketo Survey: Websites, Email Still Rule Consumer Engagement

Chatbots, artificial intelligence, machine learning and virtual and augmented reality may be all the rage in digital experience, but websites and …

Digital Marketing

How to Grow Your YouTube Channel: 18 Things You Can Learn from the Pros

<b>Bonus Material:</b> Free YouTube Growth Checklist<p>Dollar Shave Club, HelloFlo, Poo-Pourri – there’s no shortage of YouTube video success stories. But one …

Digital Marketing

Voice, AI, Mobile Dominate Search As IoT Hits $800B In 2017

Marketers are not preparing for a world where mobile, voice and local search, as well as the reliance on intelligent agents like chatbots, change …

Internet of Things

How I Explain Ranking Algorithms In SEO

Simplifying a massively complex algorithm sounds like a fool’s game. Google’s search algorithm is like a rope. A thick rope full of fibers. Some of …

SEO

Cringe-Worthy Attempts to Market to Millennials

Targeting a particular generation in an advertising campaign is not a new strategy, especially with millennials. This generation has been fodder for …

Business

How to Design Website from an Emotional Prospective

I am not a Psychologist. Neither an avid reader on psychological anatomy but that one thing I am pretty sure about myself is that I am a 156Lbs pack …

Internet Marketing