Marketing

25 Marketing Tools that Will Help You Double Your Users

When you have a business, a thing that separates you from the competition is the story that your brand is bringing into the game. Here’s where …

Content Marketing

This is how the professionals promote their blog posts

The growth in blogging has been significant over the last few years with most businesses now appreciating the importance of having a strong blog …

Content Marketing

7 Essential Online Tools for Musicians

It is amazing how many working musicians do not have some or even any of the following online tools. Most online tools are free and some that cost …

Digital Marketing

Reports of a glitch around Trump's Twitter account @POTUS are not true

The people are revolting. Donald Trump took the oath of office Friday and in part with that transition he has taken over the @POTUS account.<p>Without any doing of your own, Twitter has made it so that if you followed @POTUS under Obama you're automatically following his now archived account at …

Social Marketing

How to Make Money Online - Tips from the Experts at Affiliate Summit

You spend hours crafting your post with pictures or video, keywords and links, so why would you just hit publish and move on to the next post? You …

Content Marketing

Marketing Metrics and Marketing Analytics: Definitive Guide

Finally, a book dedicated to driving and calculating Marketing success.<p>This all-encompassing guide to <b>Marketing Metrics and Marketing Analytics</b> shows …

Content Marketing

Are Instagram influencers just peddling advertisements?

Companies are increasingly relying on influencers to affect young people's purchasing behavior. But the boundaries between recommendation and covert advertising are becoming blurred says DW's Waslat Hasrat-Nazimi.<p>Rock-hard six-pack, firm backside, full lips and glossy hair: Everyone seems to look …

Social Media Marketing

Marketing Conferences To Check Out in 2017

I’ve said it before, and I’ll say it again: Conferences and industry events are incredibly valuable for growing your company. Where else can you learn so much from some of the smartest minds in your space and connect directly with thought leaders, partners, and leads at the same time?<p>Whether this …

Content Marketing

5 Common Writing Problems and How to Fix Them

Writing is a skill that you can always improve.<p>Writing is a skill that you can always improve. Whether you are a seasoned copywriter or a marketer who dabbles in writing now and again, you need to keep working on your writing technique. The good news is that improving your writing is often not a …

Small Business

The Importance of Influencer Marketing

These days, it’s not enough to have a hot digital marketing campaign.<p>For all of the amazing new technologies that have popped up to help marketers …

Influencer Marketing

How to Use Hashtags to Improve Your Social Media Marketing

A hashtag is word preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for …

Social Media Marketing

How to Get Your Content in the Google SERP’s Featured Snippet

Want to know something that would drive massive amounts of traffic to your website almost without fail?<p>Picture this scenario. You’ve written an …

Digital Marketing

Original Research Moves the Needle for B2B Content Marketers

Content marketing is gaining traction with B2B companies, though many practitioners admit that developing effective materials can be a difficult …

Content Marketing

Groundtruthing: the Term Brands Need to Watch in 2017

Haven't heard of Groundtruthing? That will change in the year ahead.<p>As part of my research on the year ahead, I embarked on a series, 20.17 Big Ideas for 2017, to ask a number of my favorite award-winning marketing experts, authors, and other thought leaders -- as well as some of Firebrand Group's …

Business

How a popular website plugin became a serious security liability

For the vast majority of people in 2017, creating a website is simply a matter of combining a number of off-the-shelf components until they end up with something that does what they want it to.<p>Anyone wanting to create an online shop could just hack together WordPress and Shopify. There are a …

Web Design

Add Multiple Keywords In Yoast SEO Plugin – Tutorial

Hey, welcome to 404 Arena. Today I am going to show you how to <b>add multiple keywords in Yoast SEO Plugin</b> for WordPress. And yes, I am talking about …

SEO

Marketing School | Digital Marketing | Online Marketing: How to Reduce Your Bounce Rate | Ep. #175

00:27 - Today’s topic: <i>How to Reduce Your Bounce Rate</i><p>00:33 – Bounce rate is when someone leaves your site right away<p>00:42 – The textbook definition of …

Digital Marketing

5 Reasons Why SEO Belongs in Your PR Toolbox | PRNewser

The aphorism “A good craftsman never blames his tools” holds true most of the time unless there is a PR professional that doesn’t understand which …

Public Relations

The only marketing prediction you need for 2017 - Chief Marketing Technologist

<i>I’m honored to have been invited to become a regular contributor to Ad Age, the world’s oldest (since 1930!) and largest publication in the field</i> …

Content Marketing

Next Level Social Media Sharing For Your Website

Not Just Sharing, It's More Than That!<p><b>How about changing the way you use sharing buttons on your website?</b><p>Remind visitors to do more after …

Digital Marketing

Five things great brands will do differently on social media in 2017

For good and bad reasons social media marketing has continued to grab industry headlines this past year, but how are serious marketers changing their …

Social Media Marketing

If Google Ruled the World

The ironic thing about the title of this blog is, well, the “if.” When you think about it, in many ways, Google does rule the world! As parents, when …

SEO

14 immersive ways to learn new skills

<b>Marketing School</b>, by Neil Patel and Eric Siu, brings you 10 minutes of actionable marketing advice every single day. If you listen to all 168 …

Product Hunt

An exclusive event for Manufacturing Companies looking to build reputation not just products

Thousands of potential customers are researching for you and your products online every day. Are you ready to be found and in the right context? Are …

Digital Marketing

Mistakes can undermine marketing

Social media marketing is an excellent way to increase your following and make more money.<p>I don’t usually like to focus on the negatives, however, …

Driving Better Consumer Insights with the Power Chatbots

Success of every business hinges on how well it communicates with its stakeholders. Usually this takes shape as internal and external communication. …

CRM

This Google Expert's Top SEO Tips For Job Seekers In 2017

Putting "customer happiness ninja" as your LinkedIn headline—even if that's your actual job title—won't do you any favors.<p>When’s the last time you Googled yourself? If you said never, it’s time to start. Recruiters and potential employers are already searching you to decide if you’re a candidate …

SEO

Your SEO Sucks, Here are 10 Signs it's time to call a real expert

SEO is - and always will be - about more than just content, yet most business owners don't realize it.<p>Many business owners choose to go the DIY route when it comes to SEO. Because let's face it: it isn't cheap to hire an amazing SEO professional!<p>I get it and have been in the same situation as you …

SEO

How to Get Actionable Data from Google Analytics in 10 Minutes

It’s no secret that I’m a huge fan of Google Analytics.<p>There aren’t many free, intuitive programs that give you the kind of super-valuable …

10 CEOs Make Predictions For Marketers

What do firm leaders think will happen to marketing this year? To find out, I turned to CEOs who represent a variety of different industries and companies.<p><b>Marketers will begin focusing on PR tech:</b> Sharam Fouladgar-Mercer, CEO, AirPR<p>We can’t talk about MarTech without talking about PRTech, the …

CRM