Marketing

7 Pieces of Information Necessary for Any Marketing Strategy

Successful marketing campaigns don't just appear out of thin air. But the planning phase is especially crucial.<p>Starting a new marketing strategy is exciting. You'll get to come up with creative new ideas, see your brand applied in new contexts and in new ways, and hopefully see a positive ROI that …

Digital Marketing

Wix Worked With Google To Build Automated SEO Platform

Search engine optimization can become one of the most difficult task a small business owner will face, so Wix.com has created a search platform that …

SEO

The four things you should be doing to strengthen your content marketing strategy

Having a content marketing strategy in place is fundamental to success; the more you cultivate ideas that are backed by data and insights, the more …

Digital Marketing

Which Pay Per Click Strategy Offers the Best Returns?

PPC advertising saw some major shake ups in 2016. It started when Google decided to kill off right-side text ads. Several months later, the big G …

Pay Per Click

3 Ways To Pick The Right Influencers When Marketing To Gen Z

What does it take to reach Generation Z? It’s pretty simple, actually: Don’t make it look like an advertisement!<p>Generation Z is the generation currently between high school and college, born in the late 1990s through the mid-2010s. It is the first generation to be born into the mature digital age. …

Influencer Marketing

Debating the Role of the CMO: Watching a Transition in Action

Seeking clarity on the performance results of a recently implemented in-store clienteling solution, a retail executive turns to the company’s CIO. …

Marketing Strategy

Deep Secrets of Successful Blogging

May 25, 2017<b>in</b> SEONo Comments 22<p>Dark Deep Secrets of Successful Blogging<p>Let me present you the <b>Ultimate Promo SEO Guide to Blogging</b>! Whether you’re …

Digital Marketing

How to Increase Your Instagram Followers by 7X in 30 Days

Case study: How one writer increased his Instagram followers from 212 to 1,400 in one month.<p><b>Special thanks to</b> <b>Bill Phillips</b> <b>for editing this post.</b><p>If …

Social Media Marketing

Google AdWords Introduces Ads Data Hub

Google AdWords is introducing an all new Ads Data Hub which will help advertisers gain more detailed insights into campaign performance across …

Google AdWords

6 Tips For Running A Social Media Influencer Marketing Campaign

Influencer marketing is all the rage these days. Businesses that utilize influencer marketing have a 37% better retention rate than those that don’t rely on word of mouth. Again, a Forrester report showed that 80% of all B2C and B2B purchases involve some form of word-of-mouth recommendation during …

Digital Marketing

Taking 'Focus on Users' Advice Can Kill Your SEO Traffic

Why it's critical to keep your technical SEO in check when making user experience improvements.<p>If you ask Google the best way to do SEO, it will tell you to focus on the user and everything else will follow. Today, SEO is all about creating great, unique content that delights customers.<p>Marketers …

SEO

Taming the local search beast in a post-Possum and Fred world

<b>It’s estimated that 46 percent of all searches performed on Google have a local intent, and the Map Pack appears for 93 percent of these.</b><p>In September …

SEO

Duckduckgo Vs. Google: Is one Search Engine better than the other?

There are many out there that wonder what they’re default search engine should be. Some like using Microsoft’s Bing, others prefer Yahoo, and the …

SEO

How To Use LinkedIn To Promote Your Business

LinkedIn is not a repository of CVs anymore. Many businesses use it to promote their product and services and get exposure to their brand. Here we …

Digital Marketing

3 Effective Ways to Digitally Reach Your Constituents

At its best, communication should be a dialogue between a government agency and the people it serves. Government agencies have important information …

Social Media Marketing

6 Ways Advisors Should Utilize a Facebook Business Page

Facebook is a great way to connect with current and prospective clients. But it's also a useful platform for promoting your brand. But what's the …

Social Media Marketing

How to Use Instagram Search & Explore to Boost Your Instagram Marketing

Instagram places a big emphasis on search and discovery of content. It’s one of the few social media platforms with a Search and Explore tab in its …

Social Media Marketing

Drip Marketing: Where Have You Been All My Life?

If you’ve ever visited a theme park like Disney World, then you’re all too familiar with exiting through the gift shop — especially if you have …

Digital Marketing

Google AdWords Integrates With Google Optimize and Google Surveys 360

Google is introducing new ways for AdWords users to collect more data about their audience to better optimize their campaigns.<p>Google AdWords has been …

Google AdWords

Leadership with Social Media: 7 Essential Tips for The New Leaders

Here’s the thing: social media has completely changed how communication works.<p>While brands and businesses are using social media channels to their advantage, leaders are not left far behind in this regard. After all, communication is the key to being a good leader.<p>They use social media as a tool in …

Social Media Marketing

3 Ways Businesses Should Use Social Media, According to the Newest Research

Data from analytics company Socialbakers suggests that Instagram is on the rise for brands, while Facebook is on the decline. But that's not the whole story.<p>Last week, social media analytics firm Socialbakers released new data confirming what many business owners have long suspected: Brands get …

Social Media Marketing

The Rules of Social Media Marketing Success: Leadership and Community

Rome wasn't built in a day and neither is social media marketing success.<p>It takes a combination of strategy, relationship building, trust, planning …

Social Media Marketing

GDPR compliance help is on the way for Microsoft cloud customers

With just one year left to prepare for compliance with the EU's new General Data Protection Regulation, Microsoft launched new initiatives to help …

SEO

Good UX Means Good SEO

When the web as we know it today was in its infancy, and search tools became a primary navigation of said web, folks starting competing for spots in …

SEO

‘No real separation of church and state’: Marketers are skeptical of Google's new attribution tool

Shortly after Facebook introduced an attribution tool for marketers in March, Google started rolling out its own free version called Google …

Google Analytics

Social Media Metrics: How to Choose and Track What Matters

Interested in building a dashboard to track key social media metrics? Wondering which data and metrics to include? With a little strategic planning …

Analytics

ThoughtMaQers

Mobile AR Advertising<p>WHAT DOES THIS MEAN FOR YOU?<p>“MOBILE AUGMENTED REALITY ADVERTSING REACHES THE CONSUMERS ON-THE-GO, OPENING UP THE OPPORTUNITY TO …

Mobile Marketing

6 Content Engagement Techniques to Prove Readers Can't Be "Hooked"

Not long ago, brands “hooked” audiences by asking melodramatic questions like, “Are you tired of trying to juggle your remote control, salty snacks, …

Content Marketing

Google: SEO Over Optimization Can Eventually Hurt Your Rankings

SEOs for almost a decade have been using the term "over optimization" for one reason why a site might start to not do well in the Google search …

SEO

Brand Building: Love in the Time of Likes

In this age of digital abundance, companies are finding it increasingly difficult to differentiate and stand out from the crowd. The connections in …

Marketing Strategy