Marketing

A Simple Guide For Writing The Perfect Email

Email continues to be one of the most effective tools we can use in business -- if used right. This simple guide will help.<p>I recently tried a personal experiment to see if I could reduce my email usage to just twice daily "sprint sessions" during which I would strategically respond to and file away …

Personal Finance

Brands Hesitated With Marketing on Social Media, and They’re Doing the Same With Influencers

Influencer marketing has become what social media was seven years ago: something brands know they should do but are not entirely sure how to measure …

Public Relations

15 Different Emails To Send Your Subscribers To Build Trust

Have you ever signed up for someone’s email list and then not heard from them for months?<p>That’s probably a little hard to answer, so let me phrase it …

Social Media Marketing

How to Increase Your Social Media Engagement & Sales Effortlessly with 7 Tools

Social media engagement can increase sales and revenues. Yes, it’s hard to connect social media engagement metrics (such as likes and shares) to …

Social Media Marketing

Learn Today's Top Job Skills With These 8 Online Courses

Whether you're looking to climb corporate the ladder, try something new, or know who to hire, these resources can help.<p>Competition in the job market …

Project Management

Three Strategic Ways To Find More Customers With Acquisition Email Marketing

In recent years, we’ve seen the digital marketing landscape evolve at breakneck speed. But even with the many available channels to connect with your targets, reaching new prospects and converting them are not synonymous.<p>Throughout my career serving Fortune 1000 firms and small to midsize …

Customers

Customer-Centric Marketing Strategy: 50 Expert Tips

When you want to pursue customer-centric marketing, you set your organization up for success by putting the customer at the heart of everything you …

Marketing Strategy

Burger King Trolls a Ridiculous Regulation with an Outrageous Stunt You Have to Love

Sometimes a PR stunt amazes you with wit and imagination.<p>Do you hate going to a movie only to be told, after spending who knows what to see the film, that you can't bring your own food? It's a problem worldwide, including Peru. And that's where Burger King and its ad agency pulled off a brilliant …

Personal Finance

10 Video Metrics That Will Help You Establish ROI

Many marketers find tracking the ROI of their video campaigns to be tricky, but that is often the result of poorly developed strategy and improper …

Business

The Latest Video Marketing Trends that every Marketer Needs to Know

Video has become so prolific that 100 million hours of video content is watched on Facebook every single day and 10 billion videos are watched on …

Social Media Marketing

Infographic: 6 trends shaping the digital advertising industry

Digital channels are dominating the advertising market.<p>As the landscape expands, new avenues for distribution and, ultimately, new challenges are …

Digital Advertising

5 Content-Distribution Tools for Writers, Marketers and Thought Leaders in Tech

It doesn't matter how good your content is if no one sees it.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Marketers, writers and thought leaders in tech write to gain the attention and respect of their specific audiences and ideal customers. But the challenge they face is a big one: …

Business

4 of Today’s Best Content Management Apps - Pratik Dholakiya

Calendars are the lifeblood of business operations. They always have been and always will be. One of the most common observations of successful …

Project Management

A Powerful Key to Prolific and Potent Writing - Copyblogger

I’ve always found the goal of meeting a word count to be a bit silly.<p>Some messages can be clearly communicated in 200 words and others need 2,000 …

Writing

Teeth whitening company HiSmile is on its way to reaching $100 million in turnover

Oral cosmetics company HiSmile is killing it.<p>You might recognise the brand from its numerous ads on Facebook.<p>Launching in December 2014 with just …

Conor McGregor

Storytelling Through Email: How Chico's Uses Brand Personas

While it’s no secret that brick-and-mortar retailers have been taking their lumps lately, Chico’s sees plenty of opportunities to use email to …

Advertising Industry

Beginners Guide to Video Storytelling - Content Marketing Association - CMA

This one-day video storytelling workshop is designed to equip content marketers with the knowledge and tools they need to take advantage of the …

Advertising (UK)

Courtyard by Marriott Focuses New Campaign on How Millennials Are Redefining Work and Success

Courtyard by Marriott, the largest brand within the world’s largest hotel company, today is launching a new ad campaign focusing on the passions and …

Digital Marketing

Successful Local Social Media Strategy

These are the three critical elements your small business should build into its local social media marketing plan.<p>Social media marketing is only one …

Public Relations

5 ways big brands are using branded domains to boost business

Every day, we work with and monitor organizations all over the world that applied for .brand (“dot brand”) Top-Level Domains —that is, web addresses that end with their own brand name, like .google, .microsoft and .sony. So far only about 550 of the world’s elite brands have secured a .brand, so …

Procter & Gamble

These 2 Brothers Are Trying to Start a Revolution in Hat Head

Jordan and Ian Kay want sports fans to embrace their superstitions with style.<p>Last season on <i>Elevator Pitch</i>, brothers Jordan and Ian Kay wowed the judges with a high-energy pitch for their product, Rally Flip Cap, a double-billed hat with a flip-up feature that reveals a hidden logo or handwritten …

Business

Richard Honiball on LinkedIn: “Brands Hesitated With Marketing on…

Richard HoniballCMO | Chief Merchandising & Marketing Officer | Brand Strategist | Customer Champion | Team Builder | DadView public …

Social Media Marketing

Marketing School | Digital Marketing | Online Marketing: Stop Copying Your Competition | Ep. #632

In episode #632, Eric and Neil discuss why you shouldn’t copy your competition. Tune in to see why past techniques may not work for you</b> …

Viral Marketing

How to Make Your Emails More Relevant and Effective

As an email marketer, it’s your job to recognize and pay attention to the needs of your subscribers. When someone signs up for your email list, it’s …

Marketing

Seven Things You Should Know Before Creating Your First Marketing Plan

Surprisingly, many midsize and large companies don’t have marketing plans. They might have lists of projects they want to do, like videos, ads, social media posts or new websites. But there’s no understanding of how those projects will help achieve the company’s goals or how to prioritize them.<p>In …

Marketing

Infographic: How chatbots could help your organization

Robots taking over the world might not be so bad after all.<p>Chatbots are changing the way consumers and organizations interact online. These …

Digital Marketing

Harley-Davidson Is Hiring Interns to Ride Across America This Summer

The company is looking for college students and recent grads to 'discover motorcycle culture' and contribute to its social media channels.<p>What does your dream summer look like? Does it involve spending a lot of time outdoors versus inside under fluorescent lights? Developing your career but saving …

Business

Facebook gives creators new ways to monetize videos, while pushing more users to Watch

The moves signal the site’s growing ambition to compete more directly with video platforms like YouTube, Netflix, Hulu and Amazon Video.

Amazon Video

Failing Fast: Marketers Share Lessons From Email Mistakes

It’s every marketers worst nightmare. An email, sent to thousands of people, with the wrong information. Meetings will be hatched, mea culpas will be …

Media Industry

Buzzoole becomes the only EU headquartered company named in Gartner ‘influencer marketing solutions’ report

End-to-end influencer marketing platform Buzzoole has been included in the 2018 Market Guide for Influencer Marketing Solutions by Gartner, the …

Influencer Marketing