Marketing

Content Syndication: More Than a Traffic Boost

I learned content distribution, syndication, and SEO very much by accident.<p>Here’s the backstory: In 2005 I was firmly rooted in the world of …

Digital Marketing

There Can Be No Denying It: Bots Are Now Marketers

With the rise of conversational experiences, just about every business function—from marketing to commerce to support—must be redesigned to be …

Business

Is There Truly An Ideal Article Length? We Think Not!

<b>Let’s Finally Put the Ideal Article Length Debate to Rest</b><p>When it comes to marketing to the B2B crowd, what is the ideal article length? This is a …

Digital Marketing

3 Unusual Content Marketing Approaches That Actually Work

My favorite brand on social media is Denny’s. The diner chain eschews pretty much every marketing convention, and that’s exactly why its efforts …

Digital Marketing

‘People hate it’: Marketers embrace open-office plans but feel the downsides

In the name of agility, big marketers are bringing down silos and encouraging collaboration across departments. The problem: Employees are now stuck …

The Workplace

Not-Actually-the-Best Local SEO Practices

It’s never fun being the bearer of bad news.<p>You’re on the phone with an amazing prospect. Let’s say it’s a growing appliance sales and repair …

SEO

How SEO can take your company to the top

Search Engine Optimization (SEO) is vital in increasing activity and traffic of visitors to your website from search engines like Google, Yahoo, …

SEO

Word-Of-Mouth Marketing: Most Used, Most Misunderstood By Retailers

In every survey Unity Marketing conducts with retailers on their marketing and advertising methods, word of mouth is hands down the most important, being both most used and most effective. For example, in a recent survey among furniture retailers, over 80% of furniture retailers named word-of-mouth …

Business

2018 Content Marketing Calendar Template + Trends and Prediction You Need to Know

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration.<p>Smart and savvy marketers know the days of …

Digital Marketing

Your 2018 new year’s resolution: ignore the digital hype and be channel-neutral

The birth of any technology usually leads to enthusiastic overuse and then eventual moderation. Gartner’s Hype Cycle is a good visualization of the …

Advertising (UK)

5 Ways to Overcome Customer Ad Fatigue

Today, people have to wade through a sea of search hits before finding exactly what they’re looking for because of dynamic keyword insertion and …

Digital Marketing

MyOwnConference.com Helps You Host Effective and Engaging Webinars

Webinars and online conferences are increasingly becoming necessary for the growth of many businesses. In the course of running a blog or owning a …

The difference between social selling and social spamming

<i>By Mark Schaefer</i><p>Marketing technology now provides us with this intoxicating opportunity to automate our sales messages … we can blast product pitches …

Selling

Search Engine Marketing And The Productization Of Brands

We are currently facing an inevitable disruption of the world wide web, caused by the integration of global businesses into one large marketplace. This has resulted in rapid acceleration of commoditization in both branded products and services. Just a decade ago, a local company might be the …

SEO

Marketing School | Digital Marketing | Online Marketing: How to Throw a Virtual Conference When You Have No Audience | Ep. #498

In episode #498, Eric and Neil discuss how to throw a virtual conference when you don’t have a built-in audience. Tune in for tips and tricks for …

Digital Marketing

PR and Marketing Cannot Stand Stagnation. Focus on Developing New Skills!

Found your dream job? Great! But when was the last time you had the chance to learn something new? Experts say that developing own competencies is …

Digital Marketing

Five things that will shape social media in 2018

<b>Amaury Treguer’s predictions for 2017 turned out to be pretty accurate. Can he do it again for 2018?</b><p>For the third consecutive year, I’ve been …

Business (Australia)

5 solid steps to make your online ads more clickable

Online ads have become an inseparable part of the internet world. According to reports, an average person is exposed to 1800 online ads per month, …

Emotions

Addressable Advertising: An Upgrade for Travel Brands

Football and turkey. Ugly sweaters and gingerbread lattes. No matter what your association is, the holiday season is already in full swing. It's a …

Advertising

Enterprise mobile social media strategies: Twitter's impact

Twitter has long been famous for its brevity, mandating that its users communicate their thoughts in 140 characters or fewer. But now it has doubled …

Mobile

Top 10 things to forget from 2017

From YouTube to Pepsi and bored chief creative officers to backtracking marketing departments, 2017 brought plenty of incidents better off consigned …

Advertising (UK)

How To Create An Effective Content Marketing Plan

When it comes to marketing in this day and age, one of the most important elements all businesses should be focused on, no matter the industry, is content creation. Content marketing, in the form of e-newsletters, blog posts, e-books, magazine articles, social media posts and videos, is key when it …

Digital Marketing

Is Offline Marketing Still An Option In A Digital World?

11 December 2017<p>I had a meeting the other day with a potential client who were trying to get their head around the digital age of marketing and …

Law (UK)

The top 10 most popular marketing articles on SmartCompany in 2017

Effective marketing is one of the most important tools a small business can use on to grow their business, so it should come as no surprise that …

JB Hi-Fi

Heritage Bank tackles trigger-based campaigning with cross-functional approach

An inability to produce targeted, trigger-based communications to customers has become a problem of the past for Heritage Bank after deploying a new …

Business (Australia)

How To Sustain Retail Sales Before And After The Holiday Rush

Holiday sales are the biggest revenue makers and biggest gambles for retailers. With some of the largest sales opportunities revolving around big deal-focused days like Black Friday and Cyber Monday, customers are looking for deals earlier than before and are placing their orders before the holiday …

eCommerce

MailChimp to Phase Out Its Popular TinyLetter Email Service

The newsletter software will be integrated into MailChimp, CEO Ben Chestnut says, and what else I learned as a MailChimp customer<p>TinyLetter, a newsletter service beloved by writers, is disappearing into MailChimp.<p>This fall, once <i>Inc.</i> identified MailChimp as a potential 2017 Company of the Year, I …

Technology

9 Tips For Creating The Perfect Holiday Giveaway

Contrary to many marketers’ fears, a holiday giveaway will not cheapen or devalue your brand. In fact, done right, a giveaway can promote loyalty, boost awareness and show your fans that you truly value them. Holiday giveaways offer far more than a cheap way to get likes and impressions. Here are …

Social Media Marketing

Prepping For The Holidays: A Customer-Centric Approach For Retail Brands

Beyond credit cards and eager children, customers are bringing something even more important with them while shopping this holiday season: big expectations for retail brands. This year, both the digital and in-store brand experience must work together as one.<p>In our company’s 2017 research study, we …

Customer Experience

7 Ways to Create a Killer Marketing Video (Infographic)

Here's how your business can use video to better engage your audience and tell your brand's story.<p>Video content is in more demand than ever right now, with 43 percent of consumers wanting to see more videos from marketers. Statistics have also shown that focusing on video content has huge benefits …