Marketing

12 ways your landing page is making you lose potential customers

A study by Wishpond of 62 landing pages shows that a lot of B2B SaaS business landing pages are not able to convert about 87 percent of their visitors by not fulfilling certain aspects on the landing page.<p>When looking at landing pages for the B2C market this metric even goes up to about 91 percent, …

Digital Marketing

Here's How to Master Facebook Advertising and Why You Must

Facebook offers powerful tools which are easy to learn and unmatched for defining and reaching your audience on their terms.<p>Social media ads are the norm for entrepreneurs both as consumers and business owners, so it’s a safe guess that most entrepreneurs realize the power and reach of Facebook's …

Digital Marketing

8 Website Analytics Tools You Should Be Using

At its core, inbound marketing is all about analytics. Sure, creativity, content, a customer-centric focus, and enthusiasm are all essential to …

SEO

A marketers’ guide to local SEO

Search engine optimization isn’t just for the marketing departments of large organizations.<p>Every brand manager—including those for mom-and-pop …

SEO

Want More Readers for Your LinkedIn Articles? Stop Making These 8 Simple Mistakes

These common errors could be sabotaging your LinkedIn articles.<p>Three years ago, I hit publish on my first LinkedIn post. Since then, I've written more than 125 articles on LinkedIn, and I've edited another 200-plus articles. So I've had the chance to observe what works--and what doesn't--on this …

Content Marketing

How to Get Started as a Paid Consultant to Companies

When people realize how much you know they'll want to hire you.<p>When it comes to the speaking industry, entrepreneurs tend to focus on speaking at events and conferences. It’s the traditional path that is known and understood. Being a paid consultant to companies is something that intrigues …

Entrepreneurship

Samsung obliterates Twitter troll’s dick pic joke with one savage emoji

Samsung sure has some genuinely witty social media editors handling its Twitter account.<p>As part of its Galaxy S8 promo efforts, the company took to Twitter to ask its followers to share the very first photos they’ve snapped with their new handset.<p>While many responded to the request and tweeted …

Samsung

Infographics: Dead—or still a useful tool for communicators?

A recent report from Clutch, a research, ratings and reviews platform for business services, suggests the pulse of infographics—at the heart of many …

Content Marketing

8 Hottest Social Media Marketing Trends in 2017

Social media statistics from 2016 saw the rise of more than 2.3 billion active users and more than 1.9 billion active mobile social users worldwide …

Social Media Marketing

15 Ways to Scale Your Business and Make More Money

Taking your business to the next level is a step-by-step process.<p>There are two things that every entrepreneur wishes for: more time and more money. We yearn for more time because balancing any semblance of a career with the demands of a family life, friends and other interests, becomes overwhelming.<p>…

Small Business Marketing

LinkedIn’s new Matched Audiences feature just blew Facebook Custom Audiences out of the water for B2B

As LinkedIn rolls out Matched Audiences, columnist AJ Wilcox takes a look at the advanced email match strategies you can use with the new feature and …

Digital Marketing

Age Of The Influencer: A Conversation With Hannah Bronfman

Earning an estimated $6.50 for every $1 invested in influencer marketing, 86% of marketers used an influencer strategy to reach millennials in 2016, with 71% of consumers making purchasing decisions based social media references. As social media continues inspiring and spreading the latest viral …

Influencer Marketing

LinkedIn Officially Unveils Matched Audiences Platform

LinkedIn formally announced its new advertising platform on Monday, after a leaked presentation precipitated the news last month.<p>LinkedIn’s Matched …

Digital Marketing

Your Buyers Are Experiencing Marketing Fatigue; Here's What to Do About It

Too many nurture touchpoints, too many pieces of outreach, too many really bad email messages. Buyers are beginning to shut down, and that's going to …

Marketing Automation

This is Why You Need a Content Strategy for Your Ecommerce Site

Content marketing can help you build brand awareness, generate leads, and drive conversions.<p>Content marketing is a powerful way to grow an ecommerce business. It can help you build brand awareness, generate leads, and drive conversions. However, many ecommerce websites still underestimate the …

Content Marketing

Monday social media updates from Bristol Motor Speedway

It’s Bristol, baby! The weather forecast is looking good at Bristol Motor Speedway, where the Monster Energy NASCAR Cup Series teams are getting …

Social Media Marketing

10 of the Best Time-Saving Apps for Busy Content Marketers

There are a lot of different ways to grow your business online. You could explore a new niche, launch a blogger outreach initiative, or invest in …

Internet Marketing

How to Quickly Create Expert Content for Your Online Business

Great content doesn't have to take forever.<p>Everyone knows content is king -- it's what draws customers in and keeps them invested in your brand or company.<p>You know that your audience can tell the difference between quality content and substandard work, but you also know you can't spend days or even …

Content Marketing

10+1 Kick Ass SEO Tools to Skyrocket Your Blog Positions

Google relies on over 200 major and over 10,000 minor signals when determining your blog’s ranking. It’s safe to assume that climbing up the ranks …

SEO

GameInfluencer raises funding for influencer marketing platform

GameInfluencer, a startup with a platform for influencer marketing campaigns for digital games, has raised an undisclosed amount of money from European game insiders.<p>The Munich-based company said it raised a six-digit amount in euros from investors including Heiko Hubertz, former Bigpoint CEO and …

Influencer Marketing

5 Popular Blog Post Topics That Everyone Loves to Share

http://ift.tt/2q6Xx8y<p>5 Popular Blog Post Topics That Everyone Loves to Share<p>http://ift.tt/2psJM7T<p>If you’re a content marketer of <i>any</i> type, you know …

Content Marketing

Programmatic comes to digital jukeboxes

Everything can be monetized.<p>Next time you put a quarter into the jukebox at your corner bar, you won’t only hear a song; you may also see a …

Advertising

Ad-Blocking Just Might Save The Ad Industry

By Klint Finley for WIRED.<p>The Coalition for Better Ads, a consortium of ad, publishing, and tech companies, wants to save the advertising industry — by killing it. Or at least parts of it. Companies in the coalition will discuss, among other idea, pre-installation of a selective ad-blocker on web …

Digital Advertising

6 Ways Infographics Can Boost Your Content Marketing

You are more likely to remember a new contact on your phone if you saved their information with their face rather than their name. Why? Your brain is …

Social Media Marketing

Good Design Is Good Business: Marketing Morsels 92

First impressions are 94% design related<p>— ResearchGate<p>Marketing Morsels are bite sized micrographics featuring digital marketing quotes and …

Digital Marketing

Emma Watson Says Social Media Is Making Everyone Feel Famous

The scrutiny, surveillance, and 24/7 attention that comes with celebrity status is now becoming a facet of everyday life thanks to social media, …

Social Marketing

WeChat users spend more time than Facebook users but not on brand pages

WeChat users are spending more time on the messaging app each day but they are not engaging with official brand accounts.<p>One third of WeChat’s 889.3 …

Social Marketing

Want To Shine In SEO? Try These Bright Ideas!

You can market your site through paid ads and articles, but these will only get you so far. The methods mentioned above may work; however, by …

SEO

4 ways to measure and realize the value in your content

How do you know if you’re getting the most out of your investment in content? Columnist David Booth outlines four tactics to help you define and …

Content Marketing

Social Media Matters in Marketing for More Reasons Than You Think

Sell yourself, build your brand and engage your audience.<p>If you know anything about modern day marketing, then you know social media is critical. This is the first time in history that people have been instantly connected all over the world, able to communicate in a moment over different mediums.<p>If …

Social Media Marketing