Marketing

3 Tips on Becoming a Pay-Per-Click Expert

PPC has been, is and will almost definitely continue to be an integral part of every brand's advertising stack.<p>Online advertising is one of those industries that is always taking heat for one reason or another. Some of it is just the nature of advertising, some of it has to do with expectations of …

Digital Advertising

33 Tips to Build a Memorable Online Brand

“If you’re not on the internet. You don’t exist.”Seth Godin said that – or maybe it was Winston Churchill? Whoever it was, they had a point. …

Digital Marketing

The 'Less Is More' Content Strategy

What is the ideal frequency for publishing content? In my view is there is no ideal frequency as it depends upon your site, audience and objectives. …

Content Strategy

5 Content Formats That Perform Way Better Than Plain Blog Posts

Jas Kaur is the co-founder of QuikConsult<p>More than two-thirds of all the content on the internet is visual in nature. This means that web is driven …

Content Marketing

Why Smart Internet Marketers Are Opting for Native Advertising

Consider that 32 percent of consumers are open to sharing a native ad with friends, family and colleagues, while only 19 percent of consumers will share traditional banner ads.<p>According to a report on Shopify, global retail ecommerce sales are projected to grow to $3.4 trillion (U.S.) by 2019. This …

Digital Advertising

10 books every digital marketer should read

Now that we're into the second month of 2014, you've probably already broken or abandoned most of your New Year's resolutions. (Or maybe that's just …

Content Marketing

How to Design Marketing Campaigns: The Importance of Market Segmentation

This article shares the process involved in designing successful marketing campaigns. The goal is to outline practical strategies and tactics that …

Digital Marketing

B2B content marketers continue to find SEO rankings a challenge

With nearly 80% of content marketers saying that increasing their company's online visibility is their primary content marketing goal, a study …

Content Marketing

The Complete Toolbox for the 2017 Entrepreneur

Here are forty-eight tested tools that can make running a business (no matter what phase) a little easier, efficient, and enjoyable.<p>The right tool executed the right way at the right time can save entrepreneurs time, money, and a whole lot of headaches. Today's digital age has ushered in countless …

Content Marketing

Dovetale wants to let brands of any size use influencer marketing

Influencer marketing is red-hot right now. Whether you realize it or not, a material percentage of your Instagram feed today is probably content posted by people getting paid….a lot. It’s not unheard of for the platform’s most popular accounts to get paid over $100,000 per post, and major brands …

Influencer Marketing

From 400+ to 1k+ Links; The Ultimate Competitor Link Building Guide

Link building is one of the most surefire ways to skyrocket your website’s rankings. We can’t deny that massive quality link building was one of the …

SEO

Hyperlocal marketing will soar in 2017: 5 tips to stay on top

As mobile continues to grow, consumers are conducting more searches with hyperlocal intent -- and Google is refining its results in response to this …

SEO

What Changed in Your SEO Strategy in the Past 3 Years? 13 Experts Speak

Last week, it occurred to me that GDI has been an agency for about three years now and the way we did things at the very beginning is pretty …

SEO

How to Get Started in Ecommerce for Less Than $100

Follow these four steps to save yourself a lot of time, money and headaches.<p>Starting an ecommerce business can be stressful.<p>Not because it's difficult, but because there's just <i>so</i> much information out there. It's hard to know what to do and when. Sure, you can figure it out through trial and error, …

Small Business Marketing

How Site Search is Killing Your Conversion Rate (And How to Fix It)

For many websites, an internal site search engine is a must-have. However, oftentimes it’s looked at as more of an afterthought than a true …

SEO

5 Ways to Drive the Success of Influencer Relations

Last month we published a blog post entitled ‘5 Most Common Reasons why Influencer Marketing Fails’. Now, while we are confident that this article …

Influencer Marketing

Chat Bots Are Winning Over Social Media Users (Report)

There are many approaches to social media marketing, but most rely on one-way communication, with brands and businesses blasting out messages, …

Social Media Marketing

20 Creative Ways to Use Social Media for Storytelling

Storytelling has always played a part in successful marketing.<p>Stories enable us to build personality and create a connection with consumers. But can …

Internet Marketing

How To Create A Super Engaged Audience For Your Brand

The use of hashtags has become so prominent in content, particularly on social media, that it has penetrated pop culture. Jimmy Fallon has produced …

Social Media Marketing

10 Ways You should be Using Flipboard to Consume and Share Content

Flipboard is your new best friend. Or it should be anyway. It’s a savvy tool that helps you to collect all the cool links you find when you’re …

Content Marketing

3 Ways to Use Snapchat for Marketing

Snapchat is a fully established platform, but it's not overcrowded yet.<p>One of the golden rules of marketing is that the first companies to hop on a new platform usually see the biggest returns on their investment.<p>Back in the 1990s, it was normal to have email open rates over 90 percent. Back when …

Influencer Marketing

Prepare for a new age of mobile technology

Device capabilities will be transformed by emerging tools and the Internet of Things.<p>Mobile technology like smartphones will be changing in ways many …

Automation

6 Best Analytics And Statistics Plugins For WordPress In 2017

How much do you know about what happens on your website?<p>Do you know which of your posts are the most popular? Do you know which posts get people …

Google Analytics

Blogger Week in Review EP15 :: SEO - What You Need to Know

Every week I share some of the best blogger articles I ran across and saved for future reference.<p>In this week’s episode, I made an exception: this is …

SEO

4 Ways Small Businesses Can Compete Against the Major Competitors

For a small business to strive and win competitors in an industry, use these strategies.<p>Moving into a new city or job can be daunting, the hassle of finding accommodation, the stress of moving personal items and most especially the people or city accepting someone new might not be pleasing.<p>The same …

Small Business Marketing

How to Increase Traffic With Keywords

1<p><b>Choose the right keywords.</b> To better optimize your site be careful how you choose your keywords, because the competition is stiff. The goal is to …

Digital Marketing

Reduce Bounce Rate Plugin for WP Websites – Remind me later

This plugin will help you to keep in touch with your users and <b>reduce bounce rate</b> for your website. Think someone visits your site and don’t have …

SEO

Two Vital Elements that Might Be Missing from Your Content (and Precisely Where to Add Them)

It’s taken you more than 10 hours to write a blog post.<p>You’ve researched the topic to the nth degree. You’ve edited it to within an inch of its …

Content Marketing

How Much Money Sneakerheads Can Make on Social Media

An easy way for millennials to make money on social media is to take pretty pictures of themselves and hope that a lot of people follow them. For …

Social Media Marketing

Ultimate Social Media Image Sizing Guide for 2017 + Adobe Photoshop Templates

Subscribe: iTunes | Android | RSS<p>Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, …

Social Media Marketing