Marketing

Counting clicks ... a beginner's guide to mastering Google Analytics

The freemium tool can provide a wealth of insight into how visitors interact with your website, but many entrepreneurs are not making the most of it<p>How do people find your website? How long do they stay? What is the user experience like on different devices? If you can’t answer these three …

Google Analytics

What Quality Content Really Looks Like Today

Here's why the old definition of "quality content" is wrong and how you can start picking up more wins by playing content marketing moneyball.<p>How do you get more website traffic, social shares, leads, and visibility in Google?<p>The popular answer you'll hear from marketing experts is: "create quality …

Content Marketing

What are Micro-Apps and Why You Should Know About Them

There is no question about it: the mobile app market is a mature one already and fast approaching saturation. Actually, we may have reached that …

s:iamwire.com

Verizon and AT&T latest to suspend Google ads over controversial videos

(<i>Reuters</i>) — U.S. wireless carriers Verizon Communications Inc and AT&T Inc said on Wednesday they have suspended digital advertising on Google’s YouTube and other advertising platforms not related to search over concerns that their ads may have run next to extremist videos.<p>Verizon and AT&T joined a …

VentureBeat

LinkedIn To Introduce Email Targeting, Launch New Ad Platform

by ,<p>LinkedIn plans to introduce email-based targeting by the end of the year, according to a presentation released and posted online.<p>As first …

s:mediapost.com

What's Next For Header Bidding?

by , Op-Ed Contributor,<p>With publishers adopting header bidding in droves, it’s clear they’re increasing revenue, sometimes dramatically, by replacing …

Digital Advertising

Google's Ad Boycott Grows as Major U.S. Companies Suspend Ad Campaigns

Verizon, AT&T, Johnson & Johnson and over 250 brands have reportedly suspended their ad campaigns with Google aside from search.<p>A growing number of brands have suspended their spend with Google, following The Times' investigation into ads appearing alongside extremist content on YouTube and …

Inc. Magazine

53 Pictures Only Introverts Can Truly Appreciate

*goes to hell and awkwardly follows satan the entire time*

BuzzFeed

4 Ways Brick-and-Mortar Stores Can Outsell Online Retailers

Follow these steps to beat Amazon at its own game.<p>For years, brick-and-mortar retailers have watched as the term “brick-and-mortar” has come to conjure images of an antiquated building, crumbling beneath the overwhelming, far-reaching digital empire of online sales. These days, it seems hardly a …

Digital Marketing

AT&T, Verizon join companies pulling ads from Google and YouTube

YouTube video creators are fighting against the video service's filter screening out LGBTQ+ voices, while on the other end, advertisers are worried about a different type of content. In a movement that started with several UK brands (McDonald's, BBC, Channel 4, Lloyd's and others), companies and …

Engadget

The Psychology Of Shareable Content

Sharable content is your gateway to success in content marketing. If you can get your users to share your content regularly, or in high enough volume, you’ll gain access to thousands of new potential followers, earn tons of referral traffic, and you’ll gain permanent links that boost your domain …

Content Marketing

The 6 Key Components of a Successful Marketing Campaign

Ready, set, launch a campaign! It’s time to push the envelope, and plan a campaign that is more creative and delivers better results than the last …

Digital Marketing

Your Daily SEO Fix: Keywords, Concepts, Page Optimization, and Happy NAPs

Howdy, readers! We're back with our last round of videos for this go of the Daily SEO Fix series. To recap, here are the other topics we've covered …

SEO

Six Tips for Creating a Winning Content Strategy

Congratulations are in order if you’re beginning your content strategy! You’ve made the first important step in developing thought leadership, …

Content Marketing

TeraReach Launches a Unique Marketing Technology Platform - Qoruz

Qoruz is a data-driven platform that combines a powerful influencer discovery engine, with a highly statistical and sophisticated influence scoring …

Influencer Marketing

How to 3x Your Content Output without Killing Yourself

Subscribe: iTunes | Android | RSS<p>About the Author<p>Andrew Farquer<p>Andrew Farquer is the founder of Liberty Digital, LLC where he uses his training and …

Content Marketing

7 Mobile Trends Every Small Business Should Follow This Year

Every year, new technologies arise that facilitate the small business marketing.<p>More consumers are experiencing the internet through their phones as opposed to their desktop computers, according to SmartInsights. Mobile has become not only a profitable addition to the marketing toolbox, it has …

Mobile Marketing

Snap! The Here and Now of Marketing

The rise of ephemeral platforms is impossible for a marketer to ignore, but what does this mean to your brand's story?<p><i>This piece was co-authored by Rebecca Hinds. Rebecca is the co-founder of Stratio and a Kairos Society fellow. She has a masters in management science from Stanford University.</i><p>Since …

Inc. Magazine

Top five tips to get real results for SEO

<b>For most local business owners, SEO appears to be ‘a dark science’ – it’s confusing and most certainly not at the top of the priority list,</b> …

SEO

A Decade of Programmatic Video: Where We've Been, What's Next

The first decade of programmatic video began in 2008 when the Interactive Advertising Bureau (IAB) released the Video Ad Serving Template (VAST) …

Digital Advertising

'Shark Tank' start-up credits social media, analytics for its millennial success

Also key to this beach towel seller's strategy: Build its e-commerce site with the mobile user in mind.<p>Fans of "Shark Tank" might recall a recent …

ZDNet

The brand safety row shows marketers still need to get wise to programmatic

This week’s publicity about ad placement and brands being near inappropriate content is more than just a seven-day wonder.<p>Or at least it should be: …

s:thedrum.com

Search Engine Madness on Copyblogger - Copyblogger

Apparently, “March Madness” on Copyblogger is less about college basketball and more about finding things to say about SEO.<p>One could say we painted …

Content Marketing

Advertisers reportedly dump Google and YouTube, worried about extremist videos

Major American brands, including AT&T and Verizon, are reportedly pulling advertising from Google and its YouTube division in response to a growing scandal over extremist videos hosted by the Internet giant.<p>More than 250 organizations, including the British government, have already pulled …

Los Angeles Times

Use Video Education Campaigns to Grow Your Business

Video marketing is a key way to draw attention to your skills, leverage your credibility, and provide thought leadership.<p><i>The following excerpt is from Jill Schiefelbein’s book</i> Dynamic Communication<i>. Buy it now from</i> Amazon | Barnes & Noble | IndieBound<p>Communicating via video is one of the smartest …

Content Marketing

#ShareTheLoad: A walk through Ariel’s most successful campaign

Ariel, removing the stains of gender inequality has managed to build a social property, #ShareTheLoad and brought in an amalgamation of their brand …

s:socialsamosa.com

Jason Wong Became A Tumblr Influencer At Age 17 — And Leveraged It Into A Fledged Entrepreneurial…

Jason Wong Became A Tumblr Influencer At Age 17 — And Leveraged It Into A Fledged Entrepreneurial Career<p><i>Written by</i> <i>Sam Sawchuk</i>// <i>Also shared on</i></i> …

s:medium.com

Google's YouTube losing major advertisers upset with videos

Google depends largely on automated programs to place ads<p>​AT&T, Verizon and several other major advertisers are suspending their marketing campaigns …

s:cbc.ca

How To Handle Every Social Media Challenge With Ease Using These Tips

<b>7 Tips To Start Building A Social Media You Always Wanted</b><p>Social media nowadays has not only become a platform to connect with others but if used to …

Social Media Marketing

12 Genius Ways to Apply Emotional Marketing to Facebook Ads

Facebook advertising is a big auction.<p>There are both winners and losers.<p>Now, you wouldn’t want to be on the losing side, would you?<p>So, what can you …

s:blog.kissmetrics.com