Marketing

5 Bottlenecks to Eliminate and Create Landing Pages that Converts Magnetically

Once upon a time, placing banners on your website was enough to convert your website visitors.<p>Haha… Does things stopped being dependable for …

Digital Marketing

The face of the machine: The emotional toll of working in social media

Harassment, trauma, hair loss: Meet the people who work as social media managers and suffer behind the scenes<p>About once a week, with astonishing regularity, a major corporation makes a social media gaffe. Prominent snafus in the past year include the “Emoji Movie”’s "Handmaid's Tale" mash-up tweet …

Social Media Marketing

The State of Small Business Marketing

Marketing is a moving target these days. Technologies evolve and customer behavior seems to change almost every day.<p>Small businesses tend to be a little slow with marketing developments. Some are cutting-edge, of course – but most wait until there’s proof a tactic works.<p>That’s not a bad strategy, …

Small Business

Which Metrics Should Your Business Be Using To Measure Influencer Marketing?

• Posted on Jason Houck<br>• in Business, Social Media<br>• on October 21, 2017<p>In the past, it was often difficult to accurately measure marketing methods to …

Digital Marketing

Business KPIs and modern marketing: 5 Things to know

Image Credits: Pixabay<p>Fast forward to the business environment we’re in today, and things look a lot different – thankfully so, for anyone keeping …

Google AdWords

Your Top Email Marketing Workflow Questions, Answered

Tumisu / Pixabay<p>Email’s incredibly effective at activating and engaging your contact database. There’s a reason why this seemingly old-school medium …

Digital Marketing

Digital Ads Are Tired. Here's What Smart Businesses Are Doing Instead

Brands are shifting more of their spending into things like experiential events, live social media campaigns, and influencer marketing.<p><i>How effective is Google AdWords? originally appeared on Quora:</i> <i>the place to gain and share knowledge, empowering people to learn from others and better understand</i> …

Business

5 Digital Marketing Mistakes Every Brand Should Avoid

The internet is offering marketers the perfect opportunity to reach out to their customers and influence their decisions<p>The world is shrinking faster than we can imagine with rapidly increasing interconnectivity all across the globe. And at the epicentre of this phenomenal change are digital …

Digital Marketing

8 Facebook Hacks You Should Be Using To Expand Your Reach

<i>This is a guest post by Eric Gordon</i><p>As a business owner or manager, you understandably are looking for a direct and affordable method to communicate …

Social Media Marketing

5 Low-Cost Ways to Get Started With Video Marketing

For the entrepreneurs with a big vision and a small budget.<p>In case you weren't aware, video marketing is a pretty big deal right now. 92 percent of smartphone users actively share videos with their friends, while over 60 percent of marketers and small-business owners said they'd be investing more …

Filmmaking

Steal These 4 Proven Customer-Retention Strategies

Top ecommerce businesses thrive because they successfully cultivate repeat clients<p>Did you know that only 32 percent of customers are likely to place a second order in their first year as a customer? That means you’re losing most of your customers after their first purchase. Unless you create a …

eCommerce

14 Reasons Your Facebook Ads Are Not Working

Facebook has almost 2 billion users on whom they’re constantly collecting data. With every update, post, check-in, comment, and like, Facebook stores …

Digital Marketing

Master digital marketing with this cheap online course

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission.<p>It’s never been easier to start your own …

Digital Marketing

How to Integrate Social Media In The Marketing Mix: Real Cases

FACT: you can’t escape social media anymore. Out of 3 billion internet users worldwide, 2 billion are active social media users. Brands use it to build dedicated communities. Experts and influencers grow their authority. Small businesses engage local audiences. And everyone uses it to stay in touch …

Social Media Marketing

How Your 'About Us' Page Can Increase Brand Awareness and Improve ROI

'About' pages are the best opportunity to tell your story and humanize your company.<p><i>By Dan Lambert, co-founder and CEO of BoardVitals.</i><p>Consider this: Google and Facebook accounted for 20 percent of the world's advertising budget in 2016, which is up 9 percent since 2011, according to a Zenith survey …

Business

What a world of AI robot writers will look like

Just as video killed the radio star, so too will AI demolish writers, journalists, and editors. Legions of wordsmiths — from Fiverr freelancers to <i>The New York Times</i> reporters — may soon find themselves out of work. However, they will be defeated not by competitors overseas, but by algorithms.<p>To …

Turing Test

We're Not Ready To Live In A Post-Email World Yet

Email is ubiquitous, and younger generations are just as hooked on the marketing channel, according to a study released this week by SendGrid.<p>The …

Advertising Industry

Your brand is talking about itself too much

You’re at a cocktail party, and you find yourself standing next to a guy you’ve never met. He seems pleasant enough at first, offering his name — …

How to Grow a Facebook Page From 6,000 to 175,000 Fans

<b>Jay:</b><p>Welcome everybody to Social Pros, the podcast for real people doing real work in social media. I am as always Jay Baer, founder of Convince and …

Social Media Marketing

Micro-Influencers Have Taken Over Social Media Marketing: Here's How

Influencer marketing has come a long way in just a few short years. From the beginning when behind-the-scenes deals were made with giant media stars to the mainstream influencer marketing deals of today, no marketing campaign is complete without tapping influencers to help spread the word. The …

Social Media Marketing

'Geostorm' marketing prank proves people won't keep their cool in a real disaster

Unsuspecting taxi passengers took a ride down a frozen street to experience a "Geostorm" to promote the new film by the same name.<p>The stunt was …

Entertainment

What most don’t see in TBH, an app sold for ~$100M and launched only 9 weeks ago

If you dig a little bit into the business of creating mobile apps, you’ll learn that you’ll need to find the right <b>acquisition channels</b>, set up your</b> …

Product Hunt

Has Influencer Marketing Lost Its Bloom?

Legend has it that you could buy a townhouse for the price of 10 tulip bulbs in 17th Century Holland.<p>The Netherlands’ tragi-comic period of "tulip …

Digital Marketing

Are TV Stations Losing Their Advertising Relevance?

No one wants to hear that local TV advertising is losing its “relevance.”<p>But Frank Friedman, president of local investment at Publicis Media, who …

Advertising

Why Real Life Influencers Help Drive Sales — Even More Than Kanye or Steph Curry

Millennials and Generation Z want more than just unique experiences, digital convenience and great storytelling when shopping for footwear — they …

Fashion Industry

​​​​​​​ Influencer marketing can help business grow

<i>David Nour, CEO of The Nour Group, talked about the advantages of influencer marketing at a Sept. 19 workshop at Fresh Summit.</i><p>NEW ORLEANS, La. - …

Influencer Marketing

Google Attribution Rolls Out To Thousands Of Marketers

After years of trying to attribute the click, view and other consumer interactions, brands still struggle with attribution. Now Google is rolling out …

Advertising Industry

Experiential marketing and customer centric campaigns are the key trends from The Drum UK Event Awards nominations

Experiential marketing is breaking new grounds, as seen in this year’s nominations for The Drum UK Event Awards.<p>There has been plenty of innovation …

Advertising

4 Reasons Today's CMOs Might Be Doomed to Failure--And How to Fix It

If you're wondering why your marketing isn't working, the answer might be sitting in the next office.<p>In a recent strategic planning session, my communications agency realized a pattern among the past few years of client work: we do our best work, produce the most prolific results, and have the …

Business

Why social media is best used by individuals, not brands

Social media is a valuable marketing tool, when used in the right way, for a business to grow. But, where do you start? This is where the Digital …

Social Media Marketing