Makeup

This Under-Eye Primer Your Secret to Always Looking Awake

Clocking in a full-night's sleep seems like an obvious fix for dark, puffy under-eye circles, but for many of us it doesn't matter if we only went 3 …

Beauty

This new £4 concealer is going viral

When it comes to spots, redness and under eye circles, we like to channel our inner Elsa and "conceal, don't feel". But one thing we've learnt from our quest for the perfect concealer is that price isn't everything.<p>From the £5.99 Maybelline concealer that broke the Internet, to the £4.19 Collection …

Viral

The Eyeshadow Trend We’re Dying to Try

<i>This gallery originally appeared on Southern Living. For more stories like it, visit southernliving.com.</i><p>We know, it can be hard to break out of that …

Beauty

Learn the art of a power brow - you know you want to

We all know the power of a good brow. A perfect pair can transform your face in an instant, frame the eyes and enhance structural definition. No …

Beauty

CVS bans Photoshopped make-up and beauty imagery

Consumers have made it clear that they no longer want to see photoshopped or retouched advertising - and brands are finally listening.<p>US drug-store …

L'Oréal

Some Women Swear By This Trick For Avoiding Under-Eye Mascara Smudges

Tips for how to apply mascara, they’re everywhere and all claim to be the best. Wiggle the wand, don’t pump the applicator in the bottle, two coats …

Country Lifestyle

10 of the Best Drugstore Eye Shadow Palettes You Can Get for Under $25

1 / 10<p>This eye shadow palette from Maybelline offers all the highly pigmented shades a girl could ask for. We're especially fond of the different …

Creamy

OMG: Too Faced Is Releasing UNICORN Highlighters

Too Faced Cosmetics caused a venerable beauty frenzy with its Unicorn Tears lipstick back in 2016, and again last year, when it took the gorgeous iridescent formula we know and love and melted it down into a gloss. Now, we’re making room in our makeup bags once more as the beloved cult brand is …

Creamy

Anastasia Beverly Hills' New Palette Just Leaked & While It's Gorgeous, The Leak Is Totally Not Cool

Everyone wants to see the latest beauty launches. Whether it's a swatch, a sneaky black and white image, or just the packaging, major brand …

These are the affordable and splurge-worthy beauty products one college student swears by

<i>Welcome to The Beauty Files, where HelloGiggles editors and contributors share what exactly they put on their faces, and why. We want to take you on</i> …

Skin Care

The exact eyeliner Margot Robbie wore to the Critics’ Choice awards

Critics’ Choice winner Margot Robbie rocked a beauty look at the 2018 awards which endless onlookers <i>immediately</i> wanted to recreate – and four days later we’re still obsessing over it.<p>A hint vintage yet utterly modern, the combination of monochromatic make-up with a messy topknot – adorned with a …

Margot Robbie

How to get Diana Penty’s sultry smoky eye

It's as easy at 1,2,3<p>There are very few ways to wear a smoky eye bang in the middle of the day, and actor Diana Penty got it right when we met her at …

Here's Every Shade of Pat McGrath's Liquid Lipsticks IRL

As we previously established, I am not a fan of lipstick upkeep: re-applying, constant mirror/teeth checks, messiness while eating, etc. I'm always …

Lips

Here's Where To Buy MAC's Discounted Uninterrupted Eye Shadow

Much to the sadness of beauty mavens, MAC discontinued its popular Uninterrupted Eyeshadow back in 2015. You may recall with fondness the product’s …

Creamy

Tarte Shape Tape Foundation's Shade Range Isn't Up To The Internet's Standards

As far as cult-favorite concealers go, Tarte's Shape Tape Contour Concealer has a massive fan base. From YouTube beauty gurus to Instagram makeup …

Kylie Cosmetics

Formafantasma creates glassware with swathes of coloured pigment for Nude

Serving plates patterned with accents of yellow and blush pink by Formafantasma feature in Nude's latest glassware collection, which is launching at …

Furniture

Can You Buy Too Faced's Peaches & Cream Makeup Bag? Here's The Details On How To Cop It

New year, new you, new makeup bag! Too Faced Cosmetics has created the cutest, Peaches & Cream makeup bag, which can actually be used for travel or …

#BeautyGoals: Deepika Padukone & Alia Bhatt love the same nude lipstick

If last week’s Bollywood makeup and hair Instagrams are anything to go by, nude lipstick is basically everybody’s favourite beauty product. While …

Bollywood

This Over-The-Top Valentine's Day Eyeshadow Proves That Self-Expression Is The Best Part Of The Holiday

A search on YouTube for "Valentine's Day Makeup" will bring up a million smokey eyes, red lips, and dewy skin how-tos. But search for it on Instagram …

Holidays

Daisy Marquez Claims Setting Your Eye Shadow With Powder Might Actually Mess Up Your Look

There are certain commandments that beauty lovers have subscribed to memory since buying their first makeup brush set. For example, you have to set …

Holly's Willoughby's makeup artist reveals her Dancing On Ice shade

Holly Willoughby posed in a long black dress as she revealed her stunning outfit for the second live show of Dancing On Ice 2018 [Holly …

Holly Willoughby

Jackie Aina Is The NAACP YouTuber Of The Year & It's A Major Moment For The Activist Guru

YouTube beauty gurus are some of the most popular figures on the internet. From their millions of subscribers to their highly watched videos, they're …

Here’s the Best Eye Makeup for Your Eye Shape

It’s always difficult to tailor your makeup to your face shape or eye shape when you’re not <i>exactly</i> sure what that shape is. To make your life easier, …

Beauty

Are You Applying Your Foundation Wrong? Here Are Some Common Mistakes

If you're applying your foundation the right way, you'll know it: no one will be able to actually notice your makeup and will only see your glowing, …

Skin Care

6 models share every single product they use to prep their skin for a photoshoot

Ever wonder how the models on your Instagram feed look so effortlessly fresh, glowy, and like they just stepped out of a Glossier ad? Is it just good luck and good genes? Or do they have a bathroom shelfie that'd make even skin guru Caroline Hirons jealous?<p>We asked six models to tell us every …

Skin Care

A World-Famous Makeup Artist Taught Me This Life-Changing Makeup Rule

Plus, the three beauty products he thinks every woman should own.<p><b>Hannah Baxter:</b> “So, this is basically it. I like a lot of things that I can apply …

Beauty

Bella Hadid's Makeup Artist On How To Achieve the Ultimate "No Makeup" Look

With the winter season officially in full swing, simultaneously trying to achieve healthy and hydrated skin with an effortless makeup look can be the ultimate balancing act. Luckily, thanks to celebrity makeup artist Vincent Oquendo, whose impressive clientele of supermodels and A-list actresses …

Skin Care

Here are some interesting skincare tips for women above 40

After 40, it is very important for a woman to choose the right skin care regime and make-up. Always hydrate your skin before applying the foundation …

Skin Care

Benefit Launches New AR Tool to Help Create Your Perfect Brow

Whether it's going to get your brows waxed or tweezed by someone new or having no idea how to create the brows you aspire to have at home, we've all felt like we may or may not be wasting our money — and maybe even endangering our brows. Benefit Cosmetics might have a solution.<p>Known for Brow Bars …

Beauty

They're Here! We Swatched All 30 of Tarte's New Shape Tape Foundations

Shape Tape Nation, brace yourself! Tarte is officially launching the highly anticipated Shape Tape Foundation, and the POPSUGAR Beauty team got our …