Loyalty

Omarosa is exposing Trump’s deeply twisted view of loyalty

It is now emerging that members of the Trump family are angry and hurt by what they view as Omarosa Manigault Newman’s betrayal of them and of President Trump. Omarosa has just released another tape to MSNBC, this one appearing to confirm that Lara Trump offered her a $15,000-per-month job, to be …

'Retail Apocalypse': 12 Key Takeaways For Marketers

According to a report by The Atlantic, hundreds of shops and malls are closing their doors, while several massive retail chains have already gone bankrupt, as e-commerce sites take over the consumer shopping industry. With brick-and-mortar locations becoming a thing of the past, it makes sense that …

5 Digital Marketing Trends for Busy Small Business Owners

Small business owners wear numerous hats. One minute you’re the CEO, the next minute an assembly line worker, or an end-of-the-day accountant. As a …

Infographic: What content do users love to share on social media?

Getting users to share your creations is the elusive end goal for all content marketers.<p>Knowing what content you should be creating—and on which …

Nordstrom is using Los Angeles as testing ground for new retail strategies

Nordstrom is building out new retail strategies that will drive sales and promote customer loyalty, and it’s using its largest market, Los Angeles, …

Whisky’s impossible question…

I was at a social gathering recently and found myself amongst a circle of newly-made acquaintances whom I was introduced to just five minutes …

The 5 most popular stories on PR Daily this week

Scale Is Fail: How Big Companies Need To Act Small To Thrive Today

About five years ago, I had an early glimpse into America’s changing corporate landscape in, of all places, Japan. While researching our book, <i>The Athena Doctrine</i>, I met Ryo Nakagawa. His startup, Share0, helps self-employed entrepreneurs and consultants find office space in companies with empty …

Hero Digital - San Francisco, CA

Lead with Experience.Hero Digital is the independent customer experience <br>agency that grows brands through a relentless focus on the customer. We <br>start with vision and turn it into reality—crafting iconic experiences, <br>building customer loyalty, and delivering results. We’re a trusted advisor <br>to …

Technical Content Plays an Outsized Role in the Customer Journey

It’s no secret that brands risk failure if they stand still. Kodak and Blockbuster are just two examples of big brands — with enormous opportunity — …

Marriott launches Unified Loyalty program, combining Marriott, SPG, Ritz

CNBC's Seema Mody reports on Marriott's new loyalty program which will merge Marriott, SPG, and Ritz into one and what it will mean for members.

Artificial intelligence sets ‘new battlefield’ for your loyalty

According to the World Economic Forum and Deloitte report, released today, AI will dramatically upend the traditional dynamics of the financial …

It’s the dawn of a new era for hotel points obsessives

For most of us, booking a hotel room is an equation of convenience, affordability, and comfort. But for hotel points obsessives, each night away from home is a strategic stop on the way to the promised land of elite status.<p>Points- and status-chasers can be a mystifying bunch. The basic premise is …

Nordstrom Deserves Better

Investors should give the retailer more credit for performing consistently well both in its discount and full-price offerings<p>Nordstrom Inc. has been bucking the doom-and-gloom sentiment in the retail sector for some time. It did so again on Thursday, reporting second-quarter earnings that beat …

7 Aretha Franklin quotations to inspire PR pros | Articles | Crisis Communications

Many are mourning the loss of a unique voice in the music industry known as the queen of soul.<p>Aretha Franklin died on Thursday after battling …

Just another WordPress site

Search Engine Optimization<p>Most people search the web for products and services before making a buying decision. This means, success of any business …

HKW buys Indigo Wild

<b>Hammond, Kennedy, Whitney & Company Inc</b> has acquired Kansas City, Missouri-based <b>Indigo Wild</b>, a maker of bath, skin, home and cleaning products. No …

IPG Study Finds Significant Brand Lift Among OOH 'Power Users'

Brands that allocate 15% or more of their ad budgets to out-of-home media generate significantly greater levels of brand “uplift” from social media, …

Travelers Confused By Loyalty Programs, Should You Buy Southwest Early Bird?, Sunscreen Killing Coral Reefs

Welcome to The Morning Shave. We read a ton of travel articles each day for our personal research and to share the best travel tips and tricks with …

How will Gen Z's educated consumers impact food and grocery?

Dive Brief:<p>Generation Z is considered the most educated group of teens on the topics of health and wellness, but they are not letting related …

With India Celebrating 72nd Independence Day, What Flipkart Is Betting On?

After having received an official approval from the Competition Commission on India (CCI) on the Walmart-Flipkart deal,<b> Flipkart has finally launched</b> …

Australia's digital expectations - eBook

Customers across every industry want the convenience, speed and added security that come with transacting digitally. And while businesses are …

Live Webinar: Digital Identity Trust

Presented by IBM Trusteer 60 minutes<p>In the wake of digital transformation and several large, high-profile data breaches - and at a time where all the …

Instagram is number one for influencers, but don’t forget about YouTube

According to all reports and coverage, Instagram now dominates influencer marketing. In fact, it’s rising in most markets across the globe, says …

73 percent retail leaders say 3D printing could lead to greater customer satisfaction

Aug 17, 2018 | By Thomas<p>73 percent of European retailers believe investments in 3D printing can directly lead to greater customer satisfaction.<p>A new …

This Is the Only U.S. Carrier Improving Customer Loyalty

While three of the four major wireless carriers' postpaid phone churn grew last quarter, one is getting better at keeping its subscribers.<p>The U.S. …

4 steps to incorporate storytelling in your next talk

A good story increases audience engagement and improves retention by 65–70 percent.<p>Compare that with the 5–10 percent audience retention generated by …

The Best TVs You Can Buy on Amazon at Every Price Point

There are still a few big box brick and mortar stores you can head to when you want a new TV. That said, like with most other products, you can find …

Report: Consumers Care More About Car Reviews Than Specs

It’s not about horsepower.<p>Car shoppers aren't looking at horsepower, torque, and the number of cupholders to influence their buying decision, a new …

4 tips for building effective focus groups

Every message starts with an intended audience.<p>Whether you’re building a new marketing campaign or rebranding your business, a robust discovery …