Local Search

Ranking your local business part 8

Making local search reflect offline reality<p>As one of the most pervasive companies on the planet, Google has as much data about our behavior as any …

SEO

Yelp Says Google Still Using Its Content in Violation of FTC Agreement

Google is continuing to use content scraped from Yelp's site in its own local search listings in violation the terms of previous Federal Trade …

Google

Google hiring artificial intelligence talent in China despite being banned

Google is building an artificial intelligence team in Beijing, China, despite having its search engine and mobile app store banned in the country.<p>The search giant has been recruiting heavily over the past year, and in May hinted that an AI research team based in China could be on the cards, …

Artificial Intelligence

Ranking your local business part 7: Social Signals

Those of you who have been following along with this series since we started probably feel like you’ve drunk from a firehose. There are a lot of …

Social Media Marketing

Essential Elements for Mobile SEO

If you are not optimising your content for mobile SEO, you are missing out on a chance to reach your audience more effectively. As Google’s Mobile …

SEO

Ranking your local business part 6: The impact of reviews

Industry-specific and local reviews<p>Beyond these two giants, you should look at the sites that show up in Knowledge Panels for your competitors. Also …

SEO

Yelp Tries Custom Audiences Push in Bid For Facebook, Google Ad Dollars

Marketers can now reach Yelp users on apps and websites that aren't operated by Yelp.<p>The business-review site partnered with data management platform …

Advertising Industry

Local Search and Rescue Crew to Help With Harvey

In a non-descript warehouse not too far from the airport San Diego's California Task Force 8 is gearing up.<p>The urban search and rescue team is headed …

Tropical Storm Harvey

Five Costly Mistakes That Sabotage A Business's Local Search Presence (And How To Fix Them)

Shutterstock<p>More customers are actively searching for local businesses online than ever before. Google processes over 3.5 billion search queries per day, over half of which take place on mobile devices. That’s a lot of on-the-go mobile shoppers looking for nearby stores. But that traffic is …

SEO

5 Mobile Marketing Strategies For Quick Results

Here’s the secret about marketing these days: you have to go where your customers are, and more often than not, they’re on the move.<p>In fact in 2016, …

Mobile Marketing

12 Growth Channels Every CMO Needs To Exploit

Accenture recently completed a survey of elite CMOs, the survey confirmed what most marketing leaders already know: the CMO is ultimately responsible for delivering profitable growth. The survey also found that when businesses fail to meet growth targets, the CMO is usually the first person to be …

Marketing

5 Exciting New Social Media Features Every Entrepreneur Can Capitalize On

Want to get a head start on your competition? Then don't miss out on using these new social media features.<p>Being an early adopter of a social media platform has a ton of benefits. You establish an audience earlier than most, and there is less competition on the platform as a whole.<p>That being said, …

EXCITING

Voice, AI, Mobile Dominate Search As IoT Hits $800B In 2017

Marketers are not preparing for a world where mobile, voice and local search, as well as the reliance on intelligent agents like chatbots, change …

Internet of Things

Micro-Moments Now: Why 'near me' intent is a 'near you' opportunity

Consumers demand increased relevancy from local search and expect to receive customized, location specific information when they want it, wherever …

SEO

10 Local SEO Tips to Improve Your Real Estate Websites by @grybniak

Local SEO in the real estate industry is by no means easy. Yet, there is a way to succeed. Read on to learn how!The post 10 Local SEO Tips to Improve …

SEO

Think Tank: Boosting In-Store Traffic With Local Search Tactics

Alex Porter, president of Location3, explains how local search can drive shoppers into stores.<p>Executives are quick to blame online shopping for …

eCommerce

Local Search Optimization: How to Improve Your Local Google Search Rankings

When it comes to ranking in local search, there’s a lot a site owner can do to send signals to Google about where their site should be ranked most …

SEO

Localized Digital Marketing: How Brands Like Airbnb And WeWork Are Leading The Way

Local businesses are some of the slowest to adapt to digital technologies and digital marketing strategies. That’s because small local business owners have to wear many hats, and with so many responsibilities, staying on top of the most up-to-date marketing trends isn’t always a top priority. It …

Digital Marketing

Facebook and Snapchat Are Helping 'Local' Businesses. Here's How to Take Advantage

The social media world is shrinking in favor of local businesses. Facebook and Snapchat are leading the charge.<p>Since its inception, social media has been a game-changer for many businesses across the globe. It's facilitated relationships, sales, and awareness which may have never been possible …

User Generated Content

Why You Shouldn’t Rely on SEO Alone

If you have been in Internet marketing for more than a few weeks, you have likely read that SEO is dead.Let’s get this out of the way. This is not …

SEO

Google My Business Messaging Coming to All US-based Businesses by @MattGSouthern

Messaging via Google My Business is now rolling out to all businesses in the United States.The post Google My Business Messaging Coming to All …

Google Allo

Alphabet's $2.7B EU Fine Will Impact Search, Earnings

As the Q2 2017 earnings season rolls in, the impact of several key events impacting Google and YouTube could have a measurable effect on Alphabet …

Advertising Industry

54+ Local SEO Experts Share Insights on Local Search and Link Outreach

The significance of SEO and its impact on the foundation of our online presence is well-known. For a business to succeed on the online platform, …

SEO

4 Under the Radar Things That Can Hurt Local Optimization

The overwhelming majority of users count on local search information to get pertinent business information. Don't let these 4 under the radar items impact your local seo.<p>Local optimization is extremely important for businesses with an actual storefront, and the research proves it:<p>50% of consumers …

Marketing

Your Content Marketing Radar: June 28, 2017

Your capacity to keep up with the changes in the world of content marketing shouldn’t limit your ability to effectively market your company or …

Marketing

Facebook

Google has just rolled out a new <b>Google Posts</b> option for verified <b>Google My Business</b> users. Not all categories are available as yet (Travel and …

Google

Google case shows how Europe is still playing catch-up

The European Commission has fined Google €2.4bn for abusing its dominance in internet search. This in itself is not bizarre: Google is dominant in …

Google

Google Rivals Cheer EU Antitrust Ruling -- But Will It Help?

BRUSSELS – Google's smaller rivals see a lifeline in the European Union's decision to fine the Alphabet Inc. company EUR2.4 billion ($2.7 billion) and order the search giant to remake its shopping service.<p>Companies like British comparison-shopping website Foundem.co.uk blame lost business on Google …

Google

Google Rivals Cheer EU Antitrust Ruling---But Will It Help?

BRUSSELS—Google’s smaller rivals see a lifeline in the European Union’s decision to fine the Alphabet Inc. company €2.4 billion ($2.7 billion) and order the search giant to remake its shopping service.<p>Companies like British comparison-shopping website Foundem.co.uk blame lost business on Google and …

Business

3 Mobile Marketing Strategies Every Small Business Should Implement Now

Mobile is only going to get bigger in the coming years. Every type of business needs to adjust to this reality if they want to stay relevant.<p><i>By Kalin Kassabov, founder and CEO of ProTexting.com.</i><p>As someone who's been in the mobile marketing industry for some time, I'm amazed by how quickly this …

Mobile Marketing