Local Search

Reviews are the Most Prominent Local SEO Ranking Factor in 2017

Reviews appear to be the most prominent ranking factor in local search, helping businesses rank well even if they have low quality link profiles.<p>This …

SEO

5 Undeniable Ways Online Reviews Affect Local Search

Online reviews on websites like Google, Facebook, Yelp, and TripAdvisor can make or break your company’s brand reputation.

TripAdvisor

Tesla's fourth-largest shareholder Tencent enters the self-driving race

Reddit Email Comments<p>Tesla’s fourth-largest shareholder, Tencent Holdings, is reportedly looking to come to market with its own self-driving …

8 Ways to Get More Eyes on Your Video Content

(Courtesy Pixabay)<p>Digital video can be a powerful marketing tool, but only if it reaches your target audience. With businesses publishing an average …

Digital Marketing

SEO Audits That Build Leads & Sales

A site audit should suggest why a site isn’t ranking well, then suggest what can be done to fix it.<p>Fixing technical SEO issues like title tags, …

SEO

How the rise of local search is helping businesses break down silos

During the last two years, we’ve witnessed a significant change in businesses with both ecommerce functionality and a high-street footprint.<p>Two years …

eCommerce

70 SEO Statistics That Prove the Power of Search

When it comes to getting found online, there is no better medium than search. Since the creation of search engines, SEO has been a powerful strategy …

SEO

Will 'Google My Business' Posts Change The Game Of Local Search?

Recently, Google announced that its Posts function is now available on Google My Business (GMB). A lot of businesses — especially the smaller, local players in their respective industries — stand to benefit from this update, as it allows users to add a post of up to 300 words directly to their …

SEO

Google updates local search results by user location

Local search results will no longer be determined by the country-specific browser being used by a user. A new update by Google has done away with …

Google

Unfiltered: How to Show Up in Local Search Results

If you're having trouble getting your local business' website to show up in the Google local 3-pack or local search results in general, you're not …

SEO

Mini-review: Binocleo UWP - local search done right

It's all very well juggling Windows 10 Maps and Cortana, trying to find POIs (Points Of Interest) around you, but it's all a real hassle when you're …

Mobile

Google To Use Location Data To Serve Local Search Results

Localized search results now live in the phone. Google ditched top-level domain (TLD) names such as Google.co.uk for England or Google.ng for Nigeria …

Google

Google Changes Search Localisation Because... Money

Google has changed the way you can localise searches. While the default option has usually forced you to the local search site - enter google.com and …

Google

Google auto-detects your whereabouts to get local search results

The country codes in Google's top-level domain names don't mean anything anymore. The tech titan has moved away from relying on country-specific domains to serve up localized results on mobile web, the Google app for iOS, as well as Search and Maps for desktop. Now, your location dictates the kind …

Google

How marketers should approach mobile micro-moments

We live in an era of mobile-first customer experiences. Yet customers don’t even think about being mobile first; they just connect as part of their …

Customer Experience

A brief history of Google’s most important local search updates

Deciphering the Google algorithm can sometimes feel like an exercise in futility. The search engine giant has made many changes over the years, …

SEO

Top 5 Ways To Increase Your Website Traffic For Your Business

5 Ways to Boost Your Website’s Traffic<p>Online success doesn’t happen by magic, and it certainly doesn’t happen overnight. Following these best …

SEO

Content Marketing

11:30am–12:15pm ET<p>Eugene Woo<p>Supercharge Your Content With Engaging Infographics<p>Human beings are visual beings, which is why people retain 80% of what …

Digital Marketing

How to Encourage Customers to Use Keywords in their Online Reviews

That’s right, we’re going to be discussing keywords.<p>There are probably a few of you reading this who just rolled your eyes and said “Keywords? What …

SEO

How to make sure your local search marketing is up to scratch

<b>For local businesses, having a strong presence in local search results is fundamental to those all-important conversions.</b>Just to be clear, a “local …

SEO

Algorithms Supercharged Gerrymandering. We Should Use Them to Fix it

A new suite of open source redistricting software can help citizens reclaim democracy.<p>Today, the Supreme Court will hear oral arguments for <i>Gill v. Whitford</i>, in which the state of Wisconsin will argue that congressional redistricting practices are not subject to judicial oversight. At the core of …

Judiciary

​ BusinessCreator Has a New Social Media White Paper Available

<b>Allentown, PA, October 13, 2017 (Newswire.com) -</b> ​Edward Kundahl, President and Owner of BusinessCreator, Inc. and ForLawFirmsOnly, a lead generation …

Internet Marketing

Maximize your visibility in local search results

<b>This accessible guide lays out a complete roadmap for success in Google’s local search results.</b><p>Written by the original curator of the Local Search …

SEO

Ranking your local business part 8

Making local search reflect offline reality<p>As one of the most pervasive companies on the planet, Google has as much data about our behavior as any …

SEO

Ranking your local business part 7: Social Signals

Those of you who have been following along with this series since we started probably feel like you’ve drunk from a firehose. There are a lot of …

Essential Elements for Mobile SEO

If you are not optimising your content for mobile SEO, you are missing out on a chance to reach your audience more effectively. As Google’s Mobile …

SEO

Ranking your local business part 6: The impact of reviews

Industry-specific and local reviews<p>Beyond these two giants, you should look at the sites that show up in Knowledge Panels for your competitors. Also …

SEO

Yelp Tries Custom Audiences Push in Bid For Facebook, Google Ad Dollars

Marketers can now reach Yelp users on apps and websites that aren't operated by Yelp.<p>The business-review site partnered with data management platform …

Advertising Industry

Five Costly Mistakes That Sabotage A Business's Local Search Presence (And How To Fix Them)

More customers are actively searching for local businesses online than ever before. Google processes over 3.5 billion search queries per day, over half of which take place on mobile devices. That’s a lot of on-the-go mobile shoppers looking for nearby stores. But that traffic is worthless to …

SEO