Leo Burnett

McDonald's awards World Cup brief to Leo Burnett

McDonald's has expanded its relationship with Leo Burnett London after awarding the agency its global sports sponsorship activity for next year's …

Advertising

Conagra Hires Marketing Vet DeLu Jackson Away from Kellogg After 6 Months | AgencySpy

Today packaged goods giant Conagra announced that it had hired <b>DeLu Jackson</b>, a longtime marketer who pivoted from the agency side to lead departments …

Advertising Industry

2 Strategies To Employ As Programmatic Display Unravels

If some amazing technology could figure out for you the best way to show the right ad at the right time to your ideal customer, you’d use it, right? …

Advertising

Diageo’s head of culture departs to link brands to cultural influence – but not influencers

Leila Fataar, Diageo’s first – and now former – head of culture and entertainment for Europe, has a lot to say about the state of the modern …

Marketing

Big Ad Agencies Won't Do Ads For Plebiscite 'No' Campaign

Some of Australia's biggest advertising agencies have pledged not to work on anti-marriage equality ads in the lead-up to the postal plebiscite, …

LGBTQ

Risks Associated With Giving Brand A Human Face

Fictional characters have long been deployed to sell everything including whipped topping, whisper-soft toilet tissue and washing machines, and for …

New York Times

UK Top Shazamed Ads: Little Mix brings EE into the chart as the only newcomer

1<p>Across The Universe<p><b>Artist:</b> Rufus Wainwright<p><b>Brand:</b> Samsung<p><b>Campaign:</b> The New Normal<p><b>Agency:</b> Leo Burnett<p>2<p>Shape Of You<p><b>Artist:</b> Ed Sheeran<p><b>Brand:</b> M&S</b> …

Advertising

The Potential and Peril of Giving a Brand a Human Face

The actress Stephanie Courtney has quite a weight on her shoulders.<p>As the endlessly upbeat Flo in a series of commercials for Progressive Casualty Insurance — 140 since the campaign began almost a decade ago — “she’s the personification of our 32,000 employees,” said the company’s chief marketing …

Business

Fusion of data, technology and creativity

LEO Burnett, one of the top three advertising agencies in the country, is beefing up its technology war chest at a time when marketers are expanding …

Advertising

Film advertisment created by Leo Burnett, United Kingdom for Fairy Non-Bio, within the category: House, Garden.

ad_saint_superbonder.jpg<p>Super Bonder<p>Saint<p>School: Miami Ad School<p>View Details<p>211<p>ad_cat_superbonder.jpg<p>Super Bonder<p>Cat<p>School: Miami Ad School<p>View …

Procter & Gamble

10 Questions with... Chris Duffey, strategic development manager, Creative Cloud Adobe

<b>The Drum seeks out and talks to some of the most interesting people working in the global media and marketing sector in an effort to get to know them</b> …

Advertising

McDonald's CEO: 'We're behaving like a leadership brand'

McDonald's has only "scratched the surface" of the potential for delivery, chief executive Steve Easterbrook has said, following the fast-food …

Advertising

UnitedHealth Group Launches $240 Million Media Agency Review Amid Chaos in Congress – Adweek

America’s largest health insurance payer has launched a media agency review amid a period of great political uncertainty regarding the future of the …

Advertising

McDonald’s Agency We Are Unlimited Hires Creatives Max Geraldo and Bruno Guimaraes | AgencySpy

Omnicom’s dedicated McDonald’s shop has expanded its creative department again.<p>Three months after hiring <b>Toygar Bazarkaya</b>, formerly of Havas, as chief …

Unlimited

Ikea’s “Cook This Page” Makes Cooking New Recipes Easier Than Ever Before

IKEA is known for its modern furniture, innovative designs, and minimalist values, and nothing is a better example of those tendencies than the company’s newest creation: A recipe you can LITERALLY follow step-by-step and put into the oven. If you’re one of those people who struggles with simple …

Recipes

FCB Chicago Hires Avital Pinchevsky as Senior Vice President, Executive Creative Director | AgencySpy

FCB Chicago welcomed <b>Avital Pinchevsky</b> as senior vice president, executive creative director.<p>Pinchevsky will be tasked with leading creative on the …

Advertising

Leo Burnett Invited Ordinary People to Record Voices for a Museum’s Dinosaurs and Other Specimens – Adweek

If a 150-million-year-old Brachiosaurus could talk, what would it say?<p>You can find out at Chicago’s Field Museum of Natural History, where many of …

Advertising

Creative Works featuring Leo Burnett, Layer, BETC Paris, Wieden+Kennedy and more

Welcome to The Drum Creative Works, in partnership with Workfront.<p>As always this section is dedicated to showing the best creative work and gives …

Advertising

WPP Acquires Top German Shop to Soften Brexit Blow

WPP has bought one of Germany's top five independent agencies, Thjnk, whose clients include McDonald's, Ikea, Audi, Jack Link's and Germany's second …

Advertising

We Hear: Allstate Sends Project Work to 72andSunny | AgencySpy

Insurance giant Allstate has quietly begun working with 72andSunny on unspecified creative projects, according to a party with knowledge of the …

Advertising

'Meet Graham' Team Joins Droga5, McGarryBowen Shifts Creative Leaders

<b>Tom and George McQueen</b>, the identical twin creative team behind Clemenger BBDO Melbourne's award-winning "Meet Graham" campaign, for Transport …

Advertising

IKEA’s Clever Posters Help People Effortlessly Cook Meals At Home

A new campaign wants people to have fun with their food using these instructional posters

Advertising

IKEA Takes Its Assemble-It-Yourself Approach Into Food Prep

If there’s one thing IKEA has trained its shoppers to do, it’s to obediently follow directions to pull something together. Of course, some of the …

Recipes

“Let us have a real talk”: Beyond the Brief featuring Jewell Donaldson of Leo Burnett

On stage or in the pitch room, the best performers all share this sense of <i>stage presence,</i> something wholly apparent when talking about Leo Burnett …

Advertising

IKEA's new cookbook cooks your food for you

You probably have that one friend who visits IKEA just for their Swedish meatballs, but now the furniture giant is showing how creative you can get …

Food

Simple But Powerful WWF Ads That Show Human Greed VS Fragility Of Nature

<b>Late last year,</b> Leo Burnett Philippines released a collection of beautiful minimalist print ads for WWF that cleverly illustrate how melting ice caps …

Advertising

Print advertisment created by TBWA, Portugal for McDonald's, within the category: Food.

McDonald's<p>Sand<p>Agency:<p>TBWA<p>Portugal<p>Published/Aired:<p>Posted:<p>July 12, 2017<p>0<p>sand_1.jpg<p>Also From This Campaign (3 items)<p>tan.jpg<p>McDonald's: …

Advertising

Watch: Daughters Share What It Is Like To Have Working Moms In Advertising

<b>Advertising is a</b> fast-paced, deadline-filled, often exhausting industry—and women are often told they can either succeed in their careers or in their …

Advertising

IKEA’s Bakeable Parchment Paper Recipes Are Seriously Fool-Proof

IKEA is famous for its inexpensive, modern furniture—and its Swedish meatballs, of course—but it’s <i>just</i> as well known for its aggravating assembly …

Recipes