Leo Burnett

Contagious Founder Paul Kemp Robertson On The Future of Advertising

Paul Kemp-Robertson is the Co-founder & Chief Brand Officer of Contagious Communications, a multi-platform marketing resource. He gave a masterclass as part of our Executive MBA program and we got a chance to pick his brains about the ever-changing landscape of advertising and consumer-company …

Advertising

These Powerful Swedish Ad Women Aim to Create a Global Network of Female Talent

Men at the helm of most agencies will soon be unable to use the excuse of being unable to find women to fill your open positions. That’s thanks to …

Digital Marketing

why we need stronger lgbt+ representation in advertising

It’s probably not a massive shock that LGBT+ people are woefully under represented in advertising -- and then there’s the sad fact that the most complained about ad of 2016 was a builder in heels. So what’s being done to change this? We find out.<p><i>This article was originally published by i-D …

LGBTQ

Here are YouTube Canada's most watched videos of the year

YouTube Canada has unveiled the top ten videos users watched on its service over the past year. The company has divided the videos into four separate …

Luis Fonsi

Top 20 creatives of 2017

1. Richard Brim<p>A former partner recently dubbed Brim the "people’s creative director", but don’t let his humble demeanour fool you: Adam & Eve/DDB is …

Advertising

YouTube's Most Watched Ads For 2017

Most of you will skip this introductory text and scroll straight through to the videos, but YouTube's annual list of most watched videos, which has …

Advertising

Kraft-Heinz Names mcgarrybowen as Creative Agency of Record for the Planter’s Nuts Brand

CPG giant Kraft-Heinz has handed creative duties for its Planter’s nuts brand to mcgarrybowen.<p>“The Planters work has shifted to mcgarrybowen,” a …

Advertising

Marketers Say Big Tobacco’s Court-Mandated Anti-Smoking Ads Are Too Little, Too Late

Some portion of the American population may have been shocked this Thanksgiving weekend to see anti-smoking ads from the big tobacco companies …

Advertising Industry

Breaking through the Data Noise: Interview with Julie Lyle of DemandJump

Created by marketers for marketers, DemandJump makes marketing more purposeful by helping you wade through all the tools, data sets, channels and competition.<p>As the CEO of a marketing agency, I understand data is one of our most powerful tools when it comes to effective marketing. And because this …

National Retail Federation

How the YMCA'S Valerie Barker Waller is Inspiring Inclusivity

<i>Helping purpose-driven brands tell stories that demonstrate their best selves is a passion I share with Valerie Barker Waller, CMO of the YMCA-USA. Authenticity comes naturally for the Y because inclusivity and tolerance are ingrained in their mission and operating model. Given the sentiment around</i> …

Entrepreneurship

Gen Xers Are Depressed, Under Pressure

Leo Burnett is issuing a call-to-arms for "braver marketing approaches" to those ages 35-55 who "did more to build the cult of brands than any other …

Advertising Industry

10 questions with... Rory Sutherland, UK chairman of Ogilvy

<i>The Drum speaks to people across the global media and marketing sector who are bringing something a little different to the industry and talks to</i> …

Advertising

10 of the world's most creative cities to live, work and play

In association with<p>When you work in the creative industries, the world is literally your oyster, as they say. With brilliant design studios, agencies …

Staten Island

14 Moving Facts About Planes, Trains and Automobiles

There are few feature films specifically about Thanksgiving, the best of which is the 1987 film <i>Planes, Trains and Automobiles</i>. It stars Steve Martin …

Trains

McDonald's Christmas Ad Is Here & It Is The Best One Yet

It's that time of year, where the magic of the holidays meet the clever ads that really get us start thinking.<p>The John Lewis Christmas ad has already …

Entertainment

ArthurSteenHorneAdamson and Specsavers Creative take home top honours at The Cream Awards 2017

ArthurSteenHorneAdamson has snapped up The Drum Cream Awards top accolade, the grand prix, for its work on PEEL’s project, exploring self-identity …

Advertising

Reindeer Eat Healthy Snacks In New McDonald's Holiday Campaign

McDonald's is introducing its most ambitious and extensive holiday campaign in the UK with the #ReindeerReady Christmas campaign. As part of the …

Advertising

You Can Dump Your Goal Now If It Doesn't Challenge You

“If you reach for the stars, you might not get one, but you won’t end up with a handful of mud either” – Leo Burnett<p>Set a high goal, at the same time …

Advertising

Creative Works EMEA featuring Creature, Above + Beyond, Leo Burnett and more

Welcome to The Drum Creative Works, in partnership with Workfront.<p>As always, this section is dedicated to showing the best creative work and gives …

Advertising

Going, going, gone: YOOX's pre-roll ads give shoppers just one chance to buy

YOOX’s pre-roll YouTube ads offer a novel take on the idea of impulse buying. The retailer teamed up with Google and Stink Studios to create a set of …

Advertising

The Chicago Tribune Leaves Tribune Tower for Another Piece of Chicago History

It’s official: three months after the <i>Chicago Tribune</i>’s Ryan Ori broke the news, the newspaper that employs him is vacating the Tribune Tower and …

Chicago

How an agency can nurture and grow the diversified talent it attracts

Resources, skill-sets and other factors weave into the value cost analysis that’s designed to make us all better advertising agencies in the minds of …

Leadership

Elspeth Lynn Joins Geometry U.K., Deutsch Hires Bova

<b>Elspeth Lynn</b> is joining Geometry Global U.K. as executive creative director in January. She was formerly group creative director at FCB Inferno …

Advertising

Chris Foster Appointed President Y&R Asia

Chris Foster has been appointed President Y&R Asia, to oversee the growth of its business and operations in the region. He replaces Matthew Godfrey …

Saatchi & Saatchi

Pax Paloscia. “Alice. Down to the rabbit hole”

Pax Paloscia. “Alice. Down to the rabbit hole”<br>25 novembre 2017 ore 18.00 | Rosso20sette arte contemporanea | Roma<p>Il giorno 25 novembre 2017 alle ore …

Windows Phone

5 Email Marketing Profit Vampires... - The EMAIL ALCHEMIST

When former Vampire Death Dealer, Selene, fights the Lycans, a breed of part-vampire, part-werewolf, part-human creatures in the <i>Underworld</i> series, …

Vincent Van Gogh

Latest edition of IMC journal focuses on the ‘infinite maze’ of marketing communications

Student led-publication, released Nov. 8, features articles from industry experts<p>November 16, 2017 | By Jane Flis (IMC15)<p>Marketing communications is …

Northwestern University

McDonald’s tucks into reindeer for Christmas

McDonald’s seems to be dispensing mini reindeer this Christmas, desired by everybody it seems.<p>A touch implausible but nicely done by Leo Burnett, as …

Christmas

McDonald's is Trying Out This Stealthy (But Smart) Tactic to Sell More Burgers

You may never look at digital billboards in the same way.<p>Getting stuck in rush hour traffic sucks. But if you're in the business of billboard advertising? Standstill traffic is ideal. It's as close to a captive audience as you're gonna get these days.<p>McDonald's decided to turn bad traffic into an …

Advertising

McDonald's gets #ReindeerReady with social Christmas campaign

McDonald's has launched its Christmas campaign, which includes a film about a girl saving a carrot for Santa's reindeer, as well as a features hub on …

Advertising