Leo Burnett

IKEA’s Bakeable Parchment Paper Recipes Are Seriously Fool-Proof

IKEA is famous for its inexpensive, modern furniture—and its Swedish meatballs, of course—but it’s <i>just</i> as well known for its aggravating assembly …

Recipes

View all the Grand Prix winners from Cannes Lions 2017

Now that the Cannes Lions festival is over, review all the work that took home the top prizes this year.<p>To continue reading this article you need to …

Advertising

Hispanic Agencies Bring Home a Record 20 Lions, Including 10 For Alma

Most Popular<p>Hispanic agencies won a record 20 prizes at the Cannes Lions International Festival of Creativity, and half of them went to Miami-based …

Cannes Lions

Lights, camera, action: eight content lessons from the world of entertainment

Leo Burnett London's chief creative officer unveils eight learnings for brands to better serve content to audiences.<p>To continue reading this article …

Chief Creative Officers

The future of advertising: Three takeaways from the Cannes Lions festival in 2017

Cannes, France<p>This week at the Cannes Lions Festival of Creativity—an advertising conference as famous for its rosé-soaked yacht parties as its agenda-setting discussions and deals—there was a widespread feeling that the industry has been slow to adapt to the turbulent global economy.<p>What are the …

Advertising

Business on the Move: Samsung, Audi, National Trust and more

<b>Samsung</b> has appointed <b>Wunderman</b> to lead its customer relationship management (CRM) and loyalty marketing across Europe as the brand looks to drive …

Advertising

IKEA cook this page: interactive recipes you can roll, bake, and eat

<b>whether you have a love or hate relationship with them, IKEA’s step-by-step instruction manuals for furniture self-assembly have become an icon of</b> …

Advertising

IKEA Is Simplifying Meal Prep With Their Brilliant Recipe Posters

IKEA furniture has become an essential part of many homes, and since pretty much everything they sell is extremely affordable people are filling …

Cool Stuff

Allstate releases thought-provoking domestic violence PSA for its Purple Purse foundation

Allstate has released a harrowing film that aims to shine a light on the often unseen aspects of financial abuse that can end up leaving women …

Domestic Violence

Gender Inequality Talk Takes Center Stage At Cannes

CANNES, FRANCE -- In a world where 67% of consumers believe brands have more power to create change than the government, it would seem reasonable to …

Gender

Samsung Touts Brand Vision, 'Team Of Rivals' Approach

CANNES, FRANCE — It is easier to herd cats than to get agencies to work together. Yet two years ago, Pio Schunker joined Samsung with a vision to …

Advertising

Leo Burnett Creatives Replace Founder’s Name on Chicago Office with ‘Marcel’ to Protest New Anti-Awards Policy | AgencySpy

Yesterday, Publicis Groupe told the world at large that it would be skipping all awards shows and other promotional campaigns for at least a year in …

Advertising

These Clever Fill-in-the-Blank Recipe Posters From a Swedish Furniture Giant Make Cooking Totally Foolproof

Winding your way through a maze of illegibly named products, getting frustrated as you try and hammer tiny wooden pegs into an end table, and …

Bravo TV

Cannes: Leo Burnett Gets Creative With Data

Leo Burnett, one of the most iconic advertising agencies in the game, is evolving the way it thinks about creative.<p>“I've been focused on infusing …

Advertising

Curated Cremation Urns a Way of Life for Chicago Woman

By ELLEN ENDO CHICAGO — Former marketing executive Michi Kustra is introducing new design sophistication and Japanese aesthetics to memorial urns and …

Advertising

Cannes Clash: Publicis Groupe's Pull-Out Shocks Marketers and Agencies

Most Popular<p><i>Written from reports by Ad Age's correspondents in Cannes: Brian Braiker, Lindsay Stein, Ann-Christine Diaz, Laurel Wentz, Jack Neff and</i> …

Advertising

Audi eyes top spot in China’s luxury car market, appoints Leo Burnett to drive growth

FAW Audi China has appointed Leo Burnett Beijing as its creative agency as the brand looks to become the number one luxury automotive brand in …

Autos

IKEA's New Recipe Posters Will Teach You How to Cook

Cheap furniture giant IKEA has moved into the kitchen for its latest innovation: posters that shows you exactly how to put together a recipe.<p>The series, designed for a recent promotional event for IKEA Canada, was created by the Toronto-based marketing firm Leo Burnett. It’s called Cook This Page, …

Business (UK)

Ikea's bakeable recipe sheets help consumers cook with confidence

Dive Brief:<p>Ikea recently partnered with Toronto-based advertising agency Leo Burnett to create <i>Cook This Page,</i> a collection of recipes printed on …

IKEA

Building Identity: 10 Bold Supergraphics That Make a Statement

Effective graphics can transform how we understand space. As visual information that combines images, words and ideas, graphics are designed to produce specific effects and interpretations. Known as environmental graphics at the scale of architecture, this type of information can include …

Advertising

Leo Burnett Malaysia and Tenaga Nasional celebrates Hari Raya with family comes first message

Leo Burnett Malaysia and electric company Tenaga Nasional (TNB) celebrate Hari Raya with a reminder that family matters most.<p>The video titled, …

Malaysia

Ikea has just made recipes easier to understand than furniture instructions

Ravioli with Swedish meatballs, anyone?<p><b>Ikea is almost as famous for using illustrated instructions as having low, affordable prices. And now the</b> …

Furniture

11 Shortlists For MENA In PR Lions - AM Marketing, Media, Advertising News in MENA

The Middle East & North Africa (MENA) region got a total of 11 shortlists in the PR Lions category as the first official day of the Cannes Lions …

Advertising

Ikea's new food recipes give you something to chew on — literally

Why it matters to you<p>Always messing up recipes? Ikea wants to give you something that you absolutely can't get wrong.<p>Ikea is already in the business …

Recipes

South Africa’s Favourite Tech TV Commercials

<b>By Kantar Millward Brown</b><p>Kantar Millward Brown’s Best Liked Ads list celebrates South Africa’s favourite TV commercials. These are the ads that have …

Advertising

Learn From Your Mistakes, Never Regret Them.

<i>“To swear off making mistakes is easy. All you have to do is swear off having ideas.”</i> Leo Burnett<p>I learned the other week that I made a grave error …

Advertising

IKEA Creates “Fill in the Blank” Recipe Posters to Make Cooking Easy

IKEA is known for its stylish-yet-inexpensive furniture that comes with (seemingly) simple directions that anyone can follow. While some would argue this point, the Swedish brand has translated this pictorial idea into food. With help from Toronto-based advertising firm Leo Burnett, they’ve created …

Advertising

Cannes Lions 2017: Four good ones

The Cannes Lions, International Festival of Creativity starts tomorrow, the 16th of June 2017. While the agency folks are getting ready for long …

Cannes Lions

Ikea’s Crazy New Cookbook Literally Cooks You Dinner

It turns out that while Ikea’s assembly instructions can be infuriating, they’re actually great for cooking.<p>Ikea may not be known for having the clearest of instructions regarding its furniture, but the company can teach me how to make dinner anytime. Because The Ikea Recipe Series is the …

IKEA

IKEA’s Genius Recipe Posters Make Cooking Effortless With A Simple Trick

IKEA’s mission on this Earth is to make everything simple and understandable, which comes in handy for those of us stumbling through life without a …

Advertising