Lead Generation

We need genuine customer experience metrics

<b>Customer experience is a philosophy and culture that puts the customer first in the belief that the best way to meet organizational objectives is to</b> …

Customer Experience

GDPR and Marketing Agency lead generation

What are the new rules and how will they affect your new business strategy?<p>You’re probably reading this because you’ve heard about GDPR, and you’re …

Privacy

ChromEngage Review - Siphon leads from the untapped sources of traffic

When it comes to online business, three big problems arise. The traffic is at a low level. The customer/subscriber base is weak, and the sales are …

Google Chrome

Return hires Building Block's Mellissa Flowerdew-Clarke for marketing director role

Mellissa Flowerdew-Clarke has been appointed marketing director at Manchester-headquartered agency Return, with the intent to capitalise on its …

Marketing

Digital Marketing News: Programmatic Ad Challenges, Blockchain & Artificial Intelligence

<b>The Challenges of Programmatic Advertising and How to Overcome Them [Infographic]</b> A new infographic reveals that quality is the biggest issue in …

Digital Marketing

5 Best Practices for Effective Online Lead Generation

Internet has revolutionised the way of doing business. Now anyThe post 5 Best Practices for Effective Online Lead Generation appeared first on …

Digital Marketing

This is the Genius Lead Generation Step You're Not Taking

Turn your focus to "faucets" and you'll see long-term results.<p>It's easy to feel overwhelmed by the daunting task of building a lead pipeline. It requires plenty of strategy, time, and effort to connect with prospects and then keep them close so that they're ready to convert into buyers when it's …

Marketing

Here's How to Get More High-Quality Leads from Your Website

Considering how much time, money, and effort go into creating and maintaining a great website, you want to make sure that it's really working for you. Besides, generating high-quality leads is the only way to sustain and expand your business.<p>Your website is one of the most important lead-generation …

Digital Marketing

4 Tools to Help Startups Find Quality Leads

Finding potential customers continues to be a huge challenge not only for established marketing and sales teams but also for startup executives and …

Digital Marketing

JMR Graphics Shares 3 Tips for Using Vinyl Graphic Wraps for Lead Generation

NEW YORK, Aug. 15, 2017 /PRNewswire-iReach/ -- JMR Graphics, a leading designer and manufacturer of 3M trailer graphics and fleet wraps, believes that vinyl graphic vehicle wraps are perfectly suited for companies in service industries. Business fleets serve as the perfect mobile billboard while …

Graphics

4 Ways Artificial Intelligence Can Help You Make More Sales

You can't replace a human interaction, but you can supplement it with these tips.<p>There are two divided sides when it comes to Artificial Intelligence (AI): those excited about its possibilities and those scared by its potential. Love it or hate it, AI already exists in our everyday lives.<p>From …

Artificial Intelligence

5 Most Effective B2B Lead Generation Tactics in 2017

For decades, businesses have relied on telemarketing, walk-in meetings and print ads to generate leads. Despite their utility, many companies are shifting towards a combination of both online and offline lead generation techniques to maximize their reach. According to Webbiquity, overall B2B …

Digital Marketing

The Five Most Effective B2B Lead Tactics

Email is one of the five most effective B2B lead generation tactics, according to an article in <i>Huffington Post</i>. The piece argues that “email …

Marketing

What Exactly Is a Content Marketing Strategy?

Success in content marketing demands a well-planned, documented strategy. Identify what success looks like and then map out your journey to get …

Digital Marketing

How to win at marketing – Running a marathon, not a sprint

I’ve worked with small and mid-sized businesses on various marketing initiatives, in a range of industries, and in a range of roles for the last …

Digital Marketing

Make Your Sales Process Easy with These Steps

Selling can be one of the hardest things entrepreneurs have to learn, but taking small steps can have large rewards.<p>If your sales process is convoluted and needlessly complex, there can be real problems. Your sales team may be frustrated. Morale and infighting can be an issue. Time and other …

Management

Who in Your Company Should Contribute to Your Content Marketing Program?

Pexels / PixabayI suppose I should start out with a quick disclaimer: If you’ve come to this post looking to find written proof on why you, as a …

Digital Marketing

3 Content Marketing Tactics to Turn Traffic Into Sales Leads

Content.<p>We can’t escape it.<p>Even that little communication device we store in our pocket, or the big one on our desk.<p>They’re swarming with it.<p>No …

Digital Marketing

Apply These 3 Techniques to Supercharge Your Conversion Rates

When Tom Green first founded Writers Per Hour, he knew the business would face a challenge generating qualified leads. The “writers for hire” …

Digital Marketing

The Best Homepage Designs on the Internet and How to Copy Them

People have been predicting the “death of the homepage” for years.But the homepage will never go away.Each site needs a front door to welcome its new …

Programming

How to Use Content to Increase B2B Lead Generation

PublicDomainPictures / PixabayThe other day, a client asked me, “Why is my website not generating successful leads, even though I’m posting countless …

Digital Marketing

How to Solve the Top 4 Business Growth Challenges

Are you struggling from any of these four main growth challenges that companies face? Then leverage the proven high probability solutions to break through to the next level.<p>Recently I was working on a tool to help our coaching team internalize the best practices we've developed to handle the most …

Probability

The 7 Components of Every Social Media Budget

At Hootsuite, the difference between having your marketing budget approved or rejected depends on how you respond to three questions:<p>What do you hope …

Social Media Marketing

How To Drive Massive Leads By Automating Your LinkedIn Strategy

Learn how to dramatically boost your lead generation activities by using the latest LinkedIn marketing tactics.<p>LinkedIn is one of the largest social media networks in the world, but increasingly marketers are making the mistake of overlooking what the platform has to offer. LinkedIn isn't just …

Digital Marketing

How to Double Your Sales Using Facebook Without Spending A Single Dollar

Marketers have many things to be thankful for.At the top of that list is social media.Of course, Facebook has captured a significant share of the …

Marketing

On-Demand Webinar: The Content Marketer’s Guide to Lead Generation

Contently<p>According to Forbes, 93 percent of B2B marketers claim content marketing drives more leads than traditional marketing. Why? Because content …

Digital Marketing

How to use AI for marketing automation – Stats and Bots

Marketing automation has come a long way since its infant steps all the way back in 1992. From $225 million, it has become a $1.65 billion industry. …

Digital Marketing

10 Incredibly Useful LinkedIn Tools for Social Selling

Have you wondered if there is some third-party LinkedIn tools that will help you and save you time?Want to learn more about the most effective tools …

Selling

4 Tips For Effective And Affordable Lead Generation

Lead generation is at the heart of every digital marketing endeavor. You simply cannot grow an online business without it. But getting lead generation right takes finesse. “Think about it,” says Ashley Walsh, VP of Marketing at Formstack, an online form building solution based in Indianapolis. “The …

Digital Marketing

How to Quickly Build a Customer Base With Lead Generation Tools

With content management systems like WordPress, getting a site up and running is no big deal. But apart from building traffic, what I find most …

Web Design