Internet Marketing

How to Do SEO When You're in a Low-Volume Niche

Almost every day someone tells me, “Neil, I love your SEO tips, but I’m in a really small niche. What do I do?”<p>Does that sound familiar?<p>I’ve gotten …

SEO

Measured Marketing: Why Aren’t Marketing Departments Run on a P&L?

Jay Baer has it right. Baer is a marketing consultant, speaker, and the author of book, <i>Youtility</i>. He said, “Make your marketing so useful people …

Digital Marketing

104 Facts You Didn't Know About Mobile Marketing (Infographic)

Just last year, mobile devices overtook desktop in internet usage.<p>By providing consumers personalized information and promoting products and services directly to their phones, mobile marketing is a great resource for brands big and small.<p>What makes mobile marketing stand out from other forms? Some …

Mobile Marketing

Stop Delegating Social Media to Your Interns

You really don't want your social media manager to be just figuring it out along the way.<p>You know social media can be a valuable tool for your business -- you just haven’t found the time to prioritize it. But then it hits you.<p>“I’ll just get an intern to help!” After all, it’s a cheap solution and …

Social Marketing

Going Viral Should Never Be The Goal

There’s a common misconception among business owners that “going viral” is the catchall remedy to slumping sales. Companies think that if a marketing campaign catches on with enough people on enough social media platforms, their products and services will be catapulted to the front of the line to …

Content Marketing

Your Guide to Leading Traffic Sources

Every online merchant has this one burning question: How do I drive more traffic to my site? Because as we all know, the more traffic we have, the …

SEO

Instagram versus Instagress - how to gain followers on instagram without a social media bot

If you’re a social media marketer, news that Instagram has finally been able to shut down Instagress, one of the most popular social media bots out …

Social Media Marketing

Twitter Users: Marketing Morsels 97

23% of adult internet users use Twitter<p>— Pew Research Center<p>Marketing Morsels are bite sized micrographics featuring digital marketing quotes and …

Digital Marketing

7 Ways CEOs Should Engage on Social Media

How to use social media to promote your brand without risking your company's reputation<p>It’s important for businesses to stay engaged on their social media accounts so they can respond quickly to negative feedback and keep customers happy.<p>At my company, ConsumerAffairs, we have a team that monitors, …

Social Media Marketing

How To Repost On Instagram

You've probably seen it on your own Instagram feed, a post that has a little symbol in one of the corners that resembles the "retweet" symbol on …

Social Media Marketing

How to Build Your Online Reputation

Take a look at the three building blocks of any successful online strategy.<p>In a world seemingly dominated by faceless online businesses with low prices, how much does your online reputation matter?<p>If you’re a small business owner, chances are that you’re intimately familiar with the concept of …

Small Business Marketing

5 Steps To Avoid Problems With Regulators (FFIEC, FTC) When Using Social Media

Community banks and credit unions can use social media to level the playing field with big banks. With a thoughtful, and sometimes, inexpensive social media and digital presence, a smaller bank can resonate with its community and engage with existing and potential customers in their area. But what …

Social Marketing

Why the YouTube ad boycott could be bad for Google in the future

Google's parent Alphabet reported a 22.2 percent rise in quarterly revenue, driven by a surge in advertising on mobiles and it's popular YouTube …

Digital Advertising

Kendall Jenner Gets Shredded on Social Media for Promoting Fyre Festival

“Keeping Up With the Kardashians” personality Kendall Jenner is facing major backlash on social media for urging fans to purchase tickets to the …

Social Media Marketing

1 Unique Schooling Option for Child Actors

Raising a child to adulthood successfully is already quite a challenge for most parents, but what if your kid has a budding entertainment career in …

Education

Trends, surprises and predictions from the evolving cybercrime battleground Web Seminar

<b>Web Seminar</b> Trends, surprises and predictions from the evolving cybercrime battleground<p>May 04, 2017 | 2 PM ET/11 AM PT<br>Hosted by <i>American Banker</i><p>Last …

Digital Marketing

The Social Media Analytics Showdown: What You Can Track and How

You need three things to create good campaigns and engage with fans on social media: good content, a steady stream of good content, content intelligence.<p>Every minute, we see a heavy downpour of social media messages, like millions of construction workers pouring concrete down the cement mixer, but …

Social Media Marketing

How to Start a Blog That You Can Grow Into a Business

Businesses of all kinds start blogging as a way to build up a long-term audience.<p>But the reverse is also happening where more and more bloggers start …

Content Marketing

9 Link Building Email Outreach Templates That Actually Work

Thanks for joining me here on the HubSpot Marketing Blog today. I wanted to take this opportunity to tell you all a few things you might not know …

SEO

Instagram influencers are utter nonsense, and Fyre Fest proves it

If you spend a lot of time on social media, then you've probably heard about music and culture event Fyre Festival — the exclusive Bahamas getaway all the pretty people were headed to this week. If Coachella was for the plebs, Fyre Festival was supposedly for the truly cool.<p>And because the festival …

Social Media Marketing

How to Write Emails That People Want to Read

If you think you can write the perfect email for your list then think again, because there’s just no such thing.<p>The perfect email is a subjective …

Email Marketing

The world's biggest ad company plans to spend $200 million on Snapchat this year

The CEO of the world's largest advertising group, WPP's Sir Martin Sorrell, said his firm plans to spend $200 million on Snapchat in 2017 during an interview with the news network Cheddar on Thursday.<p>The figure is more than double the $96 million WPP spent on Snapchat in 2016. And it indicates that …

Digital Advertising

3 Reasons Why Content Curation Matters

<i>By</i> Stephen <i>Walsh, passionate about content, curation, learning, technology and startups. He’s spent over 20 years in learning and technology,</i> …

Content Marketing

The 7 Simple SEO Mistakes That Are Killing Your Content Marketing Strategy

IntroductionHigh-quality, informative content is one of the most important success factors in B2B marketing.In fact, research shows that 89% of B2B …

Content Marketing

7 Simple But Powerful Customer Testimonial Examples You Can Steal

In this article, I want to set the record straight. We’ll discuss seven types of testimonial you can use in your online marketing to drive more …

Email Marketing

Why You Need Twitter Lists and How To Organize Them

If you only follow a few hundred people on Twitter, it’s relatively easy to see what they post and keep up-to-date with their content.<p>Likewise, if …

Social Media Marketing

Pop-Ups, Overlays, Modals, Interstitials, and How They Interact with SEO - Whiteboard Friday

Have you thought about what your pop-ups might be doing to your SEO? There are plenty of considerations, from their timing and how they affect your …

SEO

Google Says Websites Shouldn’t Mark Republished Content for Index

Google (NASDAQ:GOOGL) recently suggested more steps toward eliminating duplicate content across the web. And website owners, including small business …

SEO

Facebook Marketing: Why It Is Time to Rethink Everything

Do you use Facebook to market your business? Wondering how marketing on Facebook is evolving? To explore how marketers should adjust to Facebook’s …

Facebook

Grounding your kids from social media doesn’t do much — and could hurt them

It all used to be so simple: Break the rules, get grounded and be forbidden from hanging out with your friends. These days, of course, social media makes anywhere a teen hangout, and parents looking to ground their kids might choose to cut off access to social media instead. But that punishment …

Social Media Marketing