Internet Marketing

Email Marketing vs. Marketing Automation: What Your Small Business Needs to Know

We delve into what these two practices are, how they differ from each other, and their importance to your organization.<p>PCMag reviews products …

Marketing

Increase your Google Rank in 4 Simple Steps

In today’s fast paced, interactive and communication centric world, every business knows how important Google PageRank is. With almost everyone …

SEO

How to Raise Your Rankings in Search Engines

I don’t know how many times I’ve been asked. “Many People ask How do I get traffic to my website?”<p>To best discuss this topic I should break this down …

SEO

How to Do a Competitive Content Marketing Analysis

What’s the first step to creating unique, differentiated content? Analyze the content created in your market. You need to know what your neighbors, …

Digital Marketing

7 Ways to Increase Customer Retention Using Social Media - Infographic

There are 3 billion social media users worldwide. This makes it an ideal platform for businesses to use. Businesses can use it for reaching a wider …

Social Media Marketing

Essential Social Media Terminologies that You Should Know

Nothing is constant, especially in this ever-changing world of social media. It can be very challenging for digital marketers and social media …

Social Media Marketing

If you work in PPC, you have two choices: learn how to automate or develop strategic skills

Automation is going to replace the majority of the work humans currently do in PPC. There will still be plenty of jobs (if not more than there …

Intelligence

6 tools to help pump up your blogging game

Veteran bloggers are familiar with the highs and lows of the writing process.<p>One week you’ll feel unstoppable, but the next two can be a struggle to …

Digital Marketing

How to Create Screencasts With Your Smartphone

Shares 1<p>Want to produce how-to videos for your social media audience?<p>Wondering how to create screen recordings with your smartphone?<p>In this article, …

Social Media Marketing

Study Finds Social Media Videos and Images Increase Online Sales

New research shows how consumers use social media to find the products they want to buy.<p><b>Social media had become an extremely important part of the habits of many consumers. According one estimate, 44 percent of consumers use social media more than five times a day. This is an audience that business</b> …

Social Media Marketing

The Content Marketer's Guide to UTM Parameters for Tracking Referrals - Copyblogger

If you’ve ever used Google Analytics, you’ve probably heard about UTM parameters.<p>UTM parameters aren’t a new technology. In fact, they’re …

Analytics

Master the Art of Digital Media Marketing and PR Today

Have you ever dreamed of starting your own company? Or wanted to develop the skills you need to advance your career? Or had a curiosity about best practices in digital marketing? One key is to understand how digital media and public relations work. From advertising to music, fashion to sports, both …

Public Relations

Reasons Why Blogging is Good for Your Business

by 5 mins ago<p>Gone are the days when all you do to advertise your business is only through radio, television, or print. Since technology has …

Small Business

Etsy’s global VP of marketing Andre Rickerby joins Moonpig as CMO

Moonpig has poached Etsy’s vice-president of global marketing, Andre Rickerby, to take on the role of of chief marketing officer.<p>In his new position, …

Marketing

Apply These 3 Secret Techniques to Target Generations X, Y and Z via Social Media

Highly compelling copy — the kind that rattles the questions of your audience, and shockingly, (and instantly) gives them the answer — isn’t easy to …

Millennials

Why Kicking Out Counterfeit Crooks on Instagram Is So Important

That $50 purse isn't really a Louis Vuitton but the people who sold it are are real criminals.<p>Would you spend over a thousand dollars on a pair of sneakers? There are plenty who would -- a pair of Adidas Yeezy’s comes with a price tag of $1,000 or more. For those who are less flush, the market has …

Louis Vuitton

Why social media, when authentic can propel footballers into the big leagues

Influencers are in right now, they command power, influence and respect, and as such it was only a matter of time until top footballers had to hijack …

Soccer

Scoring stories to make better recommendation engines for news

News media badly need improved recommendation engines. Scoring the inventory of stories could help. This is one of the goals of the News Quality …

SEO

Trump defends use of social media to connect directly with followers; claims it won him election

Heavily criticised for the use of <b>Twitter</b> to often launch personal attacks on media outlets and the opposition, US President <b>Donald Trump</b> has defended …

Donald Trump

President Trump is Correct About 'Tiny Amount' of Money Spent on Fake Facebook Ads

Earlier this week, Matt covered claims made by Mark Penn, the former Chief Strategist in Bill Clinton’s 1996 Presidential campaign, Hillary Clinton’s …

Conservative View

No More Ready, Set; Just Go For Holiday Shopping

According to DigitalCommerce360, reported by Internet Retailer, retailers try to get an earlier jump on the holiday shopping season, says Matt …

eCommerce

Trump believes social media got him in the White House

President Trump said that Twitter allows him to fire back at his detractors in the “fake media” and acknowledged that without the social media …

Donald Trump

Trump: I Doubt I'd Be Here Without Social Media Insider

<b>Judge Jeanine: Obama and Clintons 'Sold Us Out' With Russia Uranium 'Racketeering Operation'</b><p><b>'It Stuns Me': Kelly Blasts Congresswoman for Listening to 'Sacred' Call Between Trump and Widow</b><p>President Trump said social media may have put him in the White House.<p>"I doubt I'd be here if it weren't for …

Donald Trump

These 8 Direct Marketing Franchises Focus on Serving Other Small Businesses

The heart of a small business’s success lies in its marketing. The trouble is, many small businesses simply don’t have the time, resources or …

Small Business

Bill may force social media networks to take down posts that could prejudice trials

Social networks could face massive fines if they fail to take down posts that could prejudice a trial.<p>Fine Gael is due to publish a bill aimed at …

News (Ireland)

5 Things I Wish Someone Told Me When I First Started Digital Marketing: Corey Northcutt

“People don’t hate ads, they hate having their time wasted.”<p><i>I had the pleasure of interviewing Corey Northcutt, a 3-time successful founder that currently operates a digital marketing agency called Northcutt. He and his team grow telecommunications, e-commerce, and saas brands using a proven</i> …

Digital Marketing

5 Bottlenecks to Eliminate and Create Landing Pages that Converts Magnetically

Once upon a time, placing banners on your website was enough to convert your website visitors.<p>Haha… Does things stopped being dependable for …

Digital Marketing

The Problem With MarTech: Lots Of Disruption, Not Much Growth

I just left a fancy MarTech conference in Boston where I met some extremely smart people. We discussed how MarTech is the intersection of marketing technology and data. We all were like wow, this is so smart and cool. So much disruption. And then it hit me. “With all this disruption, where’s the …

Marketing

9 Stats That Will Make You Want to Invest in Content Marketing

<i>Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and</i> …

Digital Marketing

Use Content Marketing to Create a Frictionless Customer Experience

It's not enough just to woo customers to the contract signing or the checkout line. Too often, once brands close a sale, they stop really investing in that customer as they move on to the next one.<p>When it comes to generating leads, content is king. Content is 62 percent less costly than outbound …

Digital Marketing