Internet Marketing

20 Top Social Media Tools to Try in 2018

Now that 2018 is here and in full swing, you might be looking for new social media tools to add to your marketing stack.<p>According to Scott Brinker of …

Social Media Marketing

5 Free Marketing Tools That Could Help Make Your Content Go Viral

Do you have trouble getting your content shared on social networks? You're not alone.<p><i>By Syed Balkhi, founder of WPBeginner.</i><p>Do you have trouble getting your content shared on social networks? You're not alone.<p>To get more traction, you need to understand what works best for your audience and curate …

Digital Marketing

How a Hidden Design Flaw Makes the Starbucks Logo Look Perfect

It’s an underappreciated fact of good design: Sometimes imperfections are what make a design look perfect.<p>We’ve seen it with Google’s “G” logo, which …

Digital Marketing

7 Marketing Trends You Can’t Ignore in 2018

Marketers were sent into a panic last week when Facebook announced its algorithm will soon limit the brand and publisher posts in users' feeds. Many …

Marketing

7 Ways to Use Instagram Video for Business

Wondering how to create Instagram videos that will resonate with your audience? Looking for inspiration? In this article, you’ll discover seven ways …

Social Media Marketing

7 Influencer Marketing Trends That Will Rule 2018

While influencer marketing boomed in 2017, it’s been on the rise for a full decade. In fact, we first posted about it in 2008 after we attended a …

Digital Marketing

Does word count matter for online content?

With more web browsing taking place on mobile devices and the ever-dwindling attention span of humans, success online is becoming even more about serving up the right content – which isn’t always the longest content.<p>It’s a regular occurrence for bloggers, journalists and editors to query how long …

SEO

The Ultimate Guide To Outsourcing Your Social Media Marketing

Outsourcing your social media marketing is not an easy decision. No one knows your business better than you.<p>On the other hand, you don’t have the …

Social Media Marketing

Why you need to change your B2B content marketing in 2018

Give something away for free. This is the timeless principle that every sales process depends on. Whether you’re giving away a sample, lead magnet, …

Digital Marketing

#5 Digital Marketing Trends to Watch Out for in 2018

In 2018, Artificial Intelligence will gain more acceptance, become adaptable, and affordable for mass marketing<p>Co-Founder, Digiperform<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>2017 was a monumental year for businesses waiting to get on the digital marketing …

Marketing

How Smucker’s cut fraudulent views on its influencer content by 98 percent

Influencer marketing has a fraud problem. Brands have run campaigns with fake influencers and on real ones who use bots to boost their followings. …

Digital Marketing

Get More (and Better) Traffic by Optimizing for Social Sharing

Do you get all the traffic you’d like for your site? Do visitors just keep pouring in, letting you meet all of your business goals with ease?<p>Yeah, …

Digital Marketing

Boost Your Social Strategy With Real-World Icons

Social media is clearly a valuable channel for increasing exposure, but only a select few brands really understand how it works. If you’re just going …

Digital Marketing

Three Marketing Agency Jobs Of The Future

Algorithms, artificial intelligence (AI) and machine learning are at the forefront of a brand-new era. Marketing agencies need to take notice of this wave and other trends and adapt accordingly.<p>In the recent past, marketers needed three things to succeed:<p>1. To deeply understand their …

Digital Marketing

8 Great Blogging Essentials from #Unretirement Project

Sharlyn here. I ran across a video recently from Amy Schmittauer titled “My Blogging Essentials”. It’s worth viewing, especially if you’re thinking …

Digital Marketing

‘Awesome dynamic’: Influencer marketing gets a boost with Facebook changes

The Facebook algorithm change that has publishers panicking may be good news for a certain group inside the industry: influencers and their followers.<p>…

Marketing

Targeting youths, Finance Ministry taps social media influencers to promote Budget 2018

SINGAPORE: Ahead of the upcoming Budget 2018, the Ministry of Finance (MOF) has been reaching out to social media influencers to promote the Budget …

Social Media Marketing

Are micro-influencers a marketing scam?

In a recent interview, an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who …

Digital Marketing

5 Things You Can Learn from Highly Committed UK Content Marketers

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can …

Digital Marketing

Digital ad industry to grow 32% to touch Rs18,986 crore by 2020: report

The Indian ad industry stands at Rs55,960 crore and is expected to touch Rs77,623 crore by 2020 growing at a CAGR of 12.5%. Photo: iStockphoto<p><b>New</b> …

Advertising

Two Social Media Channels Your Nonprofit Should Be Leveraging

You’ve probably heard that it’s best to communicate with people based on their preference, not yours, right? The same principle applies to social media.<p>Simply put, the audience and the way they like to communicate should drive which social channel you choose and how to craft your message. An …

Social Media Marketing

YouTube toughens rules regarding which videos get ads

YouTube on Tuesday announced ramped-up rules regarding when it will run ads with videos as it scrambled to quell concerns by brands about being …

Advertising

SAP defends S/4HANA HCM upgrade amid questions

SAP's new plan to extend on-premises ERP human capital management support from 2025 to 2030 is raising eyebrows. That's because maintaining …

SEO

Google opens its third China office in Shenzhen, ‘Asia's Silicon Valley’

Google has chosen the city of Shenzhen for its third office China. The city is dubbed the ‘Asian Silicon Valley’, as it is also home to the likes of …

Digital Marketing

Instagram Insights: Building a Content Strategy With a Visual Voice

Ready to build your Instagram following but need some help with Content Strategy? Start with this post and build your visual voice.

Digital Marketing

5 Ingenious Ways to Distribute Your Online Content in 2018

Stephen FairleyJurisdiction: All FederalType of Law: Law Office Management

Digital Marketing

Time For Post-Millennial Marketing: How To Reach Generation Z

A new and bigger group is emerging - poised to dominate every industry and change the landscape of sales and marketing as we know it: Generation Z. Here's how to reach them!<p>Over the past several years, marketers have focused all of their attention on figuring out how to reach millennials. However, …

Millennials

Are Facebook's news feed changes bad news for brands?

According to its chief executive Mark Zuckerberg, the move is aimed at allowing users to see more content from friends and family. He conceded that …

Advertising (UK)

Lewis Hamilton returns to social media

Lewis Hamilton has returned to social media two weeks after deleting all his posts from Twitter and Instagram.<p>Editor's Picks<p>Wolff: Hamilton won't …

Auto Racing

Machine Learning’s Role in Google Search

<b>What does it actually mean when we say that Google uses Machine Learning algorithms? In our latest Unwrapping the Secrets of SEO, guest contributor</b> …

Machine Learning