Take on advertising, streaming, influencer marketing and more in this social media education. Long gone are the days when billboards and lazily-placed advertisements were a company's preferred method marketing.
Influencer marketing can be a powerful way for businesses to connect with consumers. Today’s brands are leveraging the power of influencers in mutually beneficial ways. Fortunately, this is a great time
YouTube stars and the Kardashians are not what you’d typically expect to discuss with one of the most sought-after marketers, who spends her days thinking about how to help people better understand how
Influencer marketing helps brands bridge the gap between the suspicious and the familiar -- but only if you do it right. Opinions expressed by Entrepreneur contributors are their own. People may not trust
Influencer marketing has grown exponentially in the past few years. Platforms like Youtube, Instagram and Snapchat have turned regular Joes into wealthy, camera-wielding superstars in a matter of weeks.
Before social media, brands spoke for themselves. A Coca-Cola billboard was almost certainly placed by the beverage company. Today, a social media post about Coca-Cola can come from anyone. For brands,