Influencer Marketing

Buzzoole teams with Nielsen to reveal the ‘True Reach’ of online influencers

Influencer marketing platform Buzzoole has announced a first-of-its-kind collaboration with global measurement company Nielsen, with the launch of …

Public Relations

Influencer Marketing Beyond the Hype Cycle: Redefining Influence

Every marketer should consider getting a tattoo of Gartner’s Hype Cycle, as a reminder to keep us from chasing shiny objects.<p>The Hype Cycle goes like …

Public Relations

Unilever Demands Influencer Marketing Business Clean Up Its Act

Consumer-products giant won’t work with influencers who buy followers and calls for social-media platforms to fix fraud<p>By<p>Suzanne Vranica<p>Suzanne Vranica<p>The Wall Street Journal<p>Biography<p>@VranicaWSJ<p>Suzanne.Vranica@wsj.com<p>Using personalities popular on social media for promotion may be a hot marketing …

Public Relations

Luz, Cámara, Acción: Why Influencer Marketing Budgets Keep Increasing in Latin America

The rise of influencer marketing in Latin America has caused many brands to rethink their go-to-market approach for the digital age. During this …

Marketing

How Influencer Marketing Needs To Evolve By 2020

For the past several years, influencer marketing has been a dominating force in the world of online marketing. It’s cost-efficient, and can be used to gain exposure, build your reputation, and even earn links for your brand, depending on how you use it.<p>But trends in marketing rarely stay the same …

Public Relations

How to Use Influencer Marketing to Strengthen Your Customer Relationships

Today, there are a lot of different opinions in the marketing industry about what the best way to drive sales is.<p>I’m here to tell you it’s …

Marketing

Use Influencer Marketing To Achieve Your Nonprofit Goals

When someone first told me that influencer marketing could help our nonprofit organization, I thought two things. First, I’d only ever seen it used for big brands — and mostly consumer-oriented products, at that. Second, I assumed influencer marketing was out of the budget since influencers are …

Public Relations

A Guide To LinkedIn Influencer Marketing

<i>By Charlie Luck, guest contributor</i><p>LinkedIn is a growing hub of business to business interaction -- a place where you can market your brand on a …

Marketing

What Is Influencer Marketing And How Does It Work?

Word of mouth is crucial when it comes to promoting your business. This is why using influencer marketing to amp up your channels of promotion is …

Public Relations

Questions To Ask Your Influencer Marketing Partner (Before You Sign)

Influencer marketing is effective yet time-consuming and important yet ill-defined, with fees and pricing structures all over the map.<p>Maybe you want more efficiency and scale for your brand than what you’re able to do in-house. It’s time to outsource, but it’s a jungle out there. With hundreds of …

Public Relations

Expert Influencer Marketing Tips To Introduce Brands To A Niche Segment

Influencer marketing is a perfect tool for introducing your brand to a niche segment, encouraging prospective buyers to try your products. However, …

Marketing

Luxury Daily

Beauty marketers have been early adopters of digital and influencer marketing, which have now proved to be effective for 98 percent of the …

Marketing

Key Metrics to Measuring the Effectiveness of Influencer Marketing

Influencer marketing is growing in its popularity and recognized as an effective marketing strategy to target a specific demographic and increase …

Marketing

Beauty influencers deliver ROI of £8.81, report finds

en_GB<p>article<p>Beauty marketers look to ramp up budgets for influencer marketing despite measuring return on investment being one of the biggest …

Marketing

IZEA Announces Letter of Intent

ORLANDO, Fla.--(BUSINESS WIRE)-- IZEA, Inc. (NASDAQ: IZEA), operator of IZEAx, the premier online marketplace connecting brands and publishers with …

Financial Regulation

First Co-op on the Blockchain: Reviving a Centuries Old Concept of Bundling Consuming Purchasing Power Through Influencer Marketing

As the old saying goes, there are only 3 things in life that are certain. Death, taxes, and merchants doing anything they can to maintain an edge in …

Marketing

Celebrity Influencer Marketing Is Dead, Report Says--Real Employees And Customers Are Better

While many (including me) have heralded influencer marketing as one of the Holy Grails of effective public relations, a new report from Sprout Social suggests that celebrity influencers are rapidly losing their power.<p>But before you hang up the towel on influencer marketing, consider this novel (and …

Entrepreneurship

E-Cigarette Use Among Teens May Be Vastly Underestimated

Despite national and local efforts to reduce minors’ e-cigarette use, kids just aren’t listening.<p>A Centers for Disease Control and Prevention (CDC) …

Public Health

IAB Rolling Heavies: industry heavyweights debate influencer marketing, content measurement and video

The latest IAB Rolling Heavies series has taken a detour into the world of debate, putting industry heavyweights alongside each other on a bike to …

Marketing

Advertisers Guide to Influencer Marketing

PerformanceIN<p>Over the last couple of years, influencer marketing has seen explosive growth and taken the marketing industry by storm.<p>It’s by no means …

Marketing

How to Use Instagram Influencer Marketing to Lift Your Brand

Influencer marketing is undoubtedly one of the hottest topics right now. Between 2016 and 2017, searches for the term “influencer marketing” …

Public Relations

The Top 58 Most Popular Hashtags to Get Likes and Retweets on Twitter

Recently, we analyzed millions of tweets and found that some Twitter hashtags correlate with a 1,065% increase in engagement -- clearly, hashtags …

Viral Marketing

Create Compelling + Engaging Content with Influencers

Influencer marketing has grown up. While once considered a low scale, somewhat risky endeavor with hard-to-measure results, it has since become a …

Public Relations

Leaderboard - #Cloud Global Power 100 Influencer List - Week 22

Rank<p>Influencer<p>Power Score<p>Kred Influence<p>Kred Outreach<p>1.<p>(1)<p>A highly respected digital marketing consultant and social media influencer. A successful …

Public Relations

Digital Marketing Spotlight: An Interview With Ursula Ringham, Head of Global Influencer Marketing, SAP

They say curiosity killed the cat, but in Ursula Ringham’s case, curiosity is her special gift—both personally and professionally.“I’m a fiercely …

Public Relations

7 Ways to Explore Influencer Marketing at SMWLA

We couldn’t be more excited that #SMWLA is just TWO weeks away!If you’re still planning out your week, we’ve got a roundup to help that’s all about …

Public Relations

Influencer Marketing Is Under Attack: Six Reasons It Still Works

Building a business on the periphery of platforms you don’t control is always fraught with risk. Add influencer marketing to the industries that didn’t exist pre-social media, and count it among those that have thrived on the backs of the social network infrastructure. In part because of this, and …

Public Relations

Mayo Clinic Social Media Network

7 Instagram Marketing Podcast Episodes to Help You Grow Your Account<p>Podcasts are an easy and relaxed way to learn about Instagram marketing on your …

Mayo Clinic

Neal Schaffer on LinkedIn: “Just had an awesome conversation…

Neal SchafferAdvising Companies on Social Selling, Influencer Marketing and Social Strategy | Social Media Keynote Speaker & EducatorView public …

Customer Service

A Case Study in Influencer Marketing

With the decline in organic reach on social media, colleges and universities are relying more heavily on influencers. In this episode of Marketing …

Education