Identity

Here Is Mini's New, Simplified Logo

New and improved just in time for 2018.<p>If, in your youth, you were primarily exposed to the tiny wonder created by Sir Alec Issigonis during quadrennial visits to the United Kingdom, the Mini could be a confusing thing to parse, brandwise. Some wore Morris badges, others Austin. We suppose it …

Highland Brewing to re-brand, drop Scotsman logo

2018 is being hailed as a year of change for an Asheville brewery.<p>Highland Brewing will soon re-brand and get rid of the familiar Scotsman on the …

Wendy's social media team: 'Our McDonald's tweets generally need approval'

The team behind Wendy’s social media account held an Ask Me Anything session on Reddit Thursday afternoon to celebrate the brand’s "crazy year on …

Public Relations

The Washington Redhawks Hoax Is Actually A Well-Executed Concept Design

Earlier this week, if you happened to be browsing the internet for NFL news, you would have come across a number of news reports about the Washington Redskins, and a website that probably threw you for a loop for a moment. Instead of seeing the controversial logo consisting of a Native American …

Aboriginal Canadians

Investors Are Betting Big Against Shake Shack -- Why They're Wrong

The "better-burger" specialist is hitting two-year highs, much to the dismay of its large pool of short-sellers.<p>Burger fans love <b>Shake Shack</b> …

Stocks

Tokujin Yoshioka designs minimal packaging for Japanese skincare brand

Tokujin Yoshioka has created a range of minimal bottles and tubes for a Japanese skincare brand, which are each topped with lids made to look like …

Furniture

MINI Introduces New, Stripped-Down Logo That Has A Future-Oriented Appearance

MINI has revealed a new streamlined logo that will start appearing on production models starting March 2018.<br>Away with the former 3D-styled, …

Kabbalah is hiring brand designers to reach the “spiritual but not religious” generation

Can branding help save souls? At a time when more and more Americans are turning away from formal religion, a range of faiths are borrowing tactics from brand design to reach new audiences.<p>A shining example is the Kabbalah Centre’s recent collaboration with the branding gurus at Base Design. The …

Mini Brand Gets Revised Logo for 2018

New badge quietly debuted on Mini Electric concept<p>Mini is updating its logo, but the changes might be hard to spot for anyone who’s not a hardcore Mini fan. The badge keeps the winged wheel motif and capitalized Mini lettering, but simplifies the design to its most basic elements. The new badge …

Autos

Mini launches new logo for 2018 and beyond - Auto Industry News

Anton Andres / Mini | December 14, 2017 12:04<p>15 years since its reboot, Mini redesigns their logo<p>It's not often that an automaker redesigns their …

Philippines

7 Branding Missteps to Avoid

In today’s off the wall world of advertising, businesses must continuously change in order to stay on top of the game. With the constant stream of …

Marketing

Mini unveils new, stripped down logo

No frills, OK. But was it made using MS Paint?<p>Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000.<p>Gone are the …

Autos

What Sylvester Stallone Can Teach Us About B2B Branding

If you’ve ever questioned why you need to take control of your own branding strategy, look no further than the career trajectory of everyone’s favorite slack-jawed actor, Sylvester Stallone.<p>In the early ’70s, things weren’t going well for Stallone. His acting career had stalled so badly that he had …

Sylvester Stallone

Have We Reached Peak Logo?

Fuelled by social media, the branded T-shirt has achieved sellout status this season. But the market is now so saturated, the logo is at risk of …

Fashion

Ekasa – Graphic Design and Branding by Futura

Graphic design and brand development by studio Futura for Ekasa.<p>Located in the region of Riviera Maya, Ekasa is a company specializing in the …

Graphic Design

Club hockey president fights for logo rights

The club hockey logo was redesigned in order to comply with UVM licensing. Sophomore club hockey president Andrew Ehler wants to change from the …

Student Journalism

8 Colors You Didn’t Know Were Trademarked

Thanks to marketing and advertising, consumers often associate colors with a particular brand—think Tiffany Blue or Post-it canary yellow. Some …

John Deere

Exclusive: Arby's to Announce Opening of 50 Stores in Egypt

Arby's Restaurant Group is doubling down on its expansion into the Middle East.<p>In an exclusive to TheStreet, Arby's will announce plans to open 50 …

Retail

Feast your eyes on the sleek new ‘NBA2K’ League logo!

The League is coming!<p>The <i>2K</i> League season is almost here. It’s nearly time for you to grab the sticks and start prepping to qualify for the league. As long as you’re over 18, you have a chance to compete in this league. Well, unless you’re not that good at <i>2K</i>.<p>Whether you’re just a fan of eSports, the …

Sports

NHS asks 10-year-olds if they are 'comfortable in their gender' in school survey

Ten-year-old children are being asked by the NHS whether they are "comfortable in their gender" in official health surveys being completed in schools, it has emerged.<p>The form given to children in year six to complete asks: "Do you feel the same inside as the gender you were born with? (feeling male …

Gender

Logo

The word <b>logo</b> was first used in the mid-1930s. We will examine the definition of the word <i>logo,</i> where it came from and some examples of its use in …

Grammar

Taverne Louise – Graphic Design and Branding by Agency lg2

Graphic design and restaurant brand development by Agency lg2 for Taverne Louise.<p>Agency lg2, a Montreal based graphic design and branding studio was …

Graphic Design

Medical Cannabis Collective OM Edibles™ Reveals New Brand Identity, Packaging at The 2017 Emerald Cup

The design’s a gold foil OM logo surrounded by a subtle Sri Yantra pattern<p>Share Email Comments<p>Award-winning medical Cannabis pioneer and …

Cannabis Industry

'NBA 2K' League Official Logo Unveiled

Fans and members of the media can finally stop creating their own versions of the NBA 2K League logo. The official insignia has been released along with the idea behind the concept.<p>The NBA and 2K wanted to convey a few important principles with the logo design. First, it’s red, white and blue which …

Basketball

Wendy's trolls fast food hack on Twitter

Wendy’s Twitter took down another McDonald’s lover this week.<p>The red-headed fast food chain known for its quick Twitter retorts and square hamburgers went after a user on the social media platform who had tweeted out a food hack he came up with.<p>Eric, whose handle is @canceric, shared a photo of a …

McDonald's

UberEATS’ New Logo Looks Vastly Different, Doesn’t Garner Welcomed Responses

Composite image by DesignTAXI. Images via Uber Eats<p><b>UberEATS</b> has unveiled a new logo that navigates a great deal from its former design.<p>A post shared …

Wendy’s Twitter account once again proves its brilliance

Forget Rotten Tomatoes or Metacritic — for the latest in movie reviews, head over to Wendy’s.<p>Over the last few days, the fast-food chain’s fans have …

Ladybird

General Mills Unveils New Logo

General Mills, Inc. is adding a little “love” to its logo with the launch of a new symbol to adorn its products. It marks the sixth logo change for …

General Mills

Design Case Study: Brand Identity for Cleaning Service.

The first step on the way to success for the company or brand is creating an offer - be it a product, service, community, event or anything else - …

Monochrome

Ashton Kutcher’s child protective non-profit Thorn unveils brand refresh

Children’s advocate non-profit Thorn, which was co-founded by Ashton Kutcher, has unveiled a new brand refresh as part of a partnership with global …

Advertising (UK)