IAB

IAB: Agencies Fall Into Specialist Roles As More Brands Bring Programmatic In-House

More brands are bringing the strategic functions of programmatic buying in-house, relegating their agencies to specialized roles. Seventy percent of …

Advertising Industry

Google Plans To Join The IAB Europe GDPR Framework, But The Devil Is In The Details

Google soon expects to join the IAB Europe’s Transparency and Consent Framework, which transmits consent across the ad tech ecosystem to serve …

Digital Advertising

NTT DOCOMO and Huawei Prove IAB's Value in 5G Test Using 39 GHz Band

May 22, 2018 TOKYO, May 22, 2018 (JCN Newswire via COMTEX) -- Huawei and NTT DOCOMO, INC. marked another milestone in their joint 5G trials by …

Telecoms

Core77.com • View topic - What objects do you keep on your desk?

by <b>WSMI</b> » April 19th, 2018, 7:58 am<p>step one<p><b>Posts:</b> 43<p><b>Joined:</b> February 14th, 2014, 12:36 pm<p><b>Location:</b> Boston, Ma.<p>yo wrote:That little Enterprise is …

PHP

Marketers Face Mass Adoption Of Voice Assistants: IAB Report

There are three discrete steps marketers should take to get started with using voice assistants and smart speakers for marketing, according to a new …

Digital Advertising

IAB Report: 70 Million US Households Will Own Smart Speakers By 2022

As voice recognition and speech software becomes more impressive, marketers are starting to wonder if they should enter the field themselves, and if …

Digital Advertising

Collaboration is key: IAB's response to WFA's Global Media Charter

We at IAB UK agree with the intention of the WFA's Global Media Charter and welcome any change that supports our industry by helping to build a …

Advertising (UK)

Quantcast Launches New Platform; Privacy & Consent Functionalities at Tealium

<b>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Quantcast Implements IAB</b> …

Digital Advertising

The IAB UK Podcast | Series 1 Episode 10 by IAB UK - Listen to music

IAB

Tech Talk #5: VAST and VPAID are the path to better ad measurement

<i>Adotas is pleased to post the final installment of a series of Tech Talks that offer insights and explanations regarding the sometimes mysterious</i> …

Digital Advertising

Digital Ad Spending Surpassed TV Ad Spending Last Year

Over the last few years, spending on digital ads has been surging, and spending on TV and print have taken a back seat, fueling Internet stocks such …

Advertising

Quantcast, Smaato release tools in support of the IAB Framework for GDPR

Quantcast is offering sites the ‘first widely available’ consent platform for free; Smaato is out with the first supporting SDK and soon, a consent …

GDPR

IAB: U.S. Digital Ad Revenues Climbed 21 Percent to $88 Billion in 2017

According to the latest Internet Advertising Revenue report from PricewaterhouseCoopers (PwC) and the Interactive Advertising Bureau (IAB), digital …

Digital Advertising

Google’s go-it-alone approach to GDPR rankles publishers

Google has frustrated publishers with its approach to the General Data Protection Regulation.<p>Less than two weeks until GDPR takes effect on May 25, …

Digital Advertising

Native Ad Guidelines Get A Welcome Spring Clean

Native advertising’s roots stretch back a century, to when newspapers and radio stations first pioneered the blending of editorial and advertising. But whilst native is not necessarily new, the rules around the current and future capabilities it brings in a digital environment are far more so.<p>In …

Digital Advertising

These 5 stocks are the profitable future of advertising

Here’s another one: Online advertising has eclipsed TV advertising spend to notch $88 billion in total marketing spend, according to the annual IAB …

Profit

Mobile Measurement Can Be Perfected. What Now?

Some brands are still reluctant to invest in mobile advertising, despite overwhelming consumer time spent, due to lack of standards for measurement. …

Mobile

Q&A: IAB’s CEO on the Need for Brands to Connect Directly With Consumers

At February’s Interactive Advertising Bureau annual Leadership Meeting, the trade organization’s CEO, Randall Rothenberg, opened the three-day event …

Advertising Industry

IAB Tech Lab launches aggregation service for ads.txt

The new service crawls sites and assembles a frequently updated spreadsheet of authorized sellers for specific domains.

IAB

Internet Advertising Bureau earns award in Mind's Workplace Wellbeing Index

The Internet Advertising Bureau (IAB) has been recognised by the leading mental health charity mind for its ongoing commitment to promoting wellbeing …

Mental Health

U.S. Digital Ad Spend Tops $88 Billion, 21% Gain Over 2016

Digital ad spending set a new record in 2017 -- topping $88 billion, an increase of 21% from 2016, according to the just-released IAB Internet …

Digital Advertising

Publishers, ad tech firms scramble to comply with GDPR

For publishers, complying with the impending General Data Protection Regulation and the eventual ePrivacy law continues to involve a series of trust …

Advertising Industry

The Business of Digital Episode 5 - Location Based Advertising & the Future of DOOH with Edith Gangé

IAB

The duopoly still dominates, but it’s facing its limits

For years, there seemed to be no end to Google and Facebook’s growing dominance in the digital ad market. Now, there are flickers of light at the end …

AdTech

IAB report: online advertising exceeded total spent on broadcast and cable TV in 2017, reaching $88B, a 21% increase from 2016; mobile rose 36% YoY to $49.9B

Online Privacy

Spotify removes R. Kelly and rapper XXXTentacion from the service's playlists, including-algorithmically generated ones, as part of new “hateful conduct” policy

6:00 PM ET, May 10, 2018<p><b>Medium abruptly ends feature that let publishers use the platform to collect revenue from their own subscriptions, affecting</b> …

Playlist

Digital CPMs Expand, But Lag Market Growth

The good news is for the digital advertising economy is that prices for digital advertising inventory are trending upward. The bad news is they’re …

Digital Advertising

Novelist Junot Díaz steps down as Pulitzer Prize board chairman while the board conducts a review of sexual misconduct allegations against him

7:25 AM ET, May 11, 2018<p><b>Internal AT&T documents show it made a $600K deal with Cohen days after inauguration, specifying he would advise on Time</b> …

Pulitzer Prize

IAB says online advertising grew to $88B last year — more spending than TV

Online advertising reached $88 billion last year, a 21 percent increase from 2016 and a new high, according to the latest IAB Internet Advertising Revenue Report.<p>The report is prepared by PricewaterhouseCoopers for the Interactive Advertising Bureau, a trade organization of online advertisers and …

Digital Advertising

IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth

The IAB (Interactive Advertising Bureau) is out with its Q4 and 2017 year-end state of the digital advertising industry report. In a repeat of the …

Digital Advertising