IAB

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Axios
Media Industry
Media industry ramps up lobbying in its fight to survive
Axios - Sara Fischer
Economic and regulatory hurdles are forcing every media, ad and tech company to re-position themselves in Washington. Why it matters: As a result, top …
Sofa
AdExchangers
adexchanger.com
Today from AdExchanger Wednesday, November 21 Join Us Industry Preview, January 23-24, 2019 - Day 2, 9:35 am - Xandr CEO Brian Lesser discusses the …
Seeking Alpha
Social Media
The 3 Must-Own Stocks In Social Media Advertising
Seeking Alpha - Motek Moyen
Based on the H1 2018 report of the IAB (Interactive Advertising Board), now is the time to raise your bets on social media advertising-related …
Economics
Referral-based Job Search Networks
oup.com - Christian Dustmann
This article derives novel testable implications of referral-based job search networks in which employees provide employers with information about …
World Talent Gamesadded this to Industry & Timing
Digital Advertising
Digital Ad Spend Hits Record-Breaking $49.5 Billion in First Half 2018, Marking a Significant 23% YOY Increase
adtechdaily.com - Ad Tech Daily
Digital Advertising Continues Increased Revenue Trajectory NEW YORK — U.S. digital advertising revenues for the first six months of 2018 soared to …
Fake News
Unisa takes action against 'fake news' author
iol.co.za - JAMES MAHLOKWANE
Pretoria - The Unisa employee exposed as the source of scores of fake news stories with the potential to divide South Africans along racial lines …
Ingemar Johnssonadded this to Media, Advertising & other fun Stuff
Advertising Industry
Is The IAB’s Consent Framework In Trouble?
adexchanger.com - Allison Schiff
The IAB Europe’s GDPR Transparency and Consent Framework – which many ad tech companies now depend on to pass user consent strings – could be on …
TheWrapadded this to TheWrap on TV & Movies
Inked
Discovery Inks Distribution Pact With Pluto TV
TheWrap - Matt Lopez
Content from the Discovery Channel, Animal Planet, ID, Discovery Life, Science Channel and TLC will stream on the platform Discovery has inked a deal …
Advertising (UK)
IAB UK: Online advertising is like the Wild West… but not in the way you might think
politicshome.com - Written by:
The idea that online advertising is a wholly unregulated market is a myth. As we continue to develop self-regulation, IAB UK is committed to reducing …
Jonathon Starradded this to Games
Advertising Industry
OTT? CTV? OMG What’s The Difference?
adexchanger.com - Rae Paoletta
Everyone wants to talk about over-the-top (OTT) and connected TV (CTV) right now, but they’re often confused for one another. They’re also used …
Staten Island
NYPD sergeants union pushes back at promotion for hard-nosed commander
nydailynews.com - By Rocco Parascandola
A tough-talking Staten Island commander recently accused of threatening an underling is being promoted, infuriating the NYPD sergeants union that …
TechCrunchadded this to Top Stories
Podcasting
Reading List: Podcasting
TechCrunch - Eric Peckham
I argued in my recent post What’s Next for Podcasting? that we’re at a pivot point where podcasting is becoming a mainstream content format for all types of shows and creators as Hollywood enters the There’s
Adweek
Advertising Industry
Digital Stats of the Week, Follow the Money Edition
Adweek - By Josh Sternberg
Next week, millions of people will travel far and wide to gather with friends and family. At my house, we’ll stuff our faces with turkey and stuffing …
National Science Foundation
Nigerian President pledges US$5 billion towards National Science Foundation | United Nations Educational, Scientific and
unesco.org - www.unesco.org
President Olusegun Obasanjo of Nigeria has announced a US$5 billion endowment fund for the establishment of a National Science Foundation (NSF). The …
The Drum
Backward Compatibility
IAB Tech Lab launches OpenRTB 3.0 and accompanying specs
thedrum.com - Andrew Blustein
The IAB Tech Lab and OpenRTB working group announced today (15 November) the launch of OpenRTB 3.0, the latest version of the transactional …
Business Insider
Social Media
Mobile, digital video, and social drive HY 2018 digital ad growth
Business Insider - Audrey Schomer
This story was delivered to Business Insider Intelligence "Digital Media Briefing" subscribers hours before appearing on Business Insider. To be the first to know, please click here. The digital ad landscape
The Drumadded this to Brands
Branding
55% of UK publishers run their own trade desks, but European rivals are ahead of the game
thedrum.com - Rebecca Stewart
More than half of UK publishers have an in-house programmatic trading desk, according to research conducted by Verizon Media's Oath and IAB …
Markets Insideradded this to Markets Insider
Northwestern University
ALC Announces Erwin as CEO
Business Insider - PRESS RELEASE PR Newswire
PRINCETON, N.J., Nov. 15, 2018 /PRNewswire/ -- ALC, the industry's recognized leader in 1st party data solutions for marketers, announced today that Rick Erwin has joined the company as Chief Executive
Jack Deringtonadded this to Qian
Digital Advertising
Digital Video Ad Spend Is Accelerating
mediapost.com - Alex Weprin
Digital video advertising revenue is moving at a rapid pace, with mobile video leading the way. That is according to the Interactive Advertising …
Luis Daniel Soto Maldonadoadded this to CMO
Media Industry
Magazines, Newspapers Struggle Amid $49.5 Billion Digital Ad Spend
mediapost.com - Melynda Fuller
IAB released the results of a digital ad spend report yesterday for the first half of 2018 — a record breaking $49.5 billion, a 23% increase year …
Techmeme
Accounting
IAB data shows digital ad spending in the first half of 2018 reached $49.5B, up 23% YoY, with mobile accounting for 63% the
techmeme.com
Investopediaadded this to The Latest
Digital Advertising
Amazon Catching Up to Google, Facebook in Search
Investopedia - Shoshanna Delventhal
U.S. digital advertising revenue surged 23% to a record $49.5 billion in the first half of 2018, according to a report from IAB Internet Advertising …
Technology (Australia)
Salter Brothers challenges MyNetFone over Inabox takeover
arnnet.com.au - Rohan Pearce
A subsidiary of SB&G Group has made an all-cash $21.4 million offer for Inabox, ahead of a 19 November Inabox shareholder meeting due to vote on a …
Social Media
AI Demo: AI Its Role in Everyday Life - Social Media Week - London
socialmediaweek.org
An internationally-minded visionary with a natural instinct for disruptive technologies. Olga’s first taste of entrepreneurship arrived in the form of …
Digital Advertising
The Greater Good: Industry Must Support Standardization
mediapost.com - Jeff Hirsch
Strength in numbers and subjugating individual interests to a greater good are concepts found throughout history. The digital advertising community …
Thomas E. Bridgeadded this to T Notes On All Things Media
Digital Advertising
Brands Now Spend Nearly Two Thirds of Digital Advertising on Mobile, IAB Says
The Wall Street Journal. - Benjamin Mullin
Marketers are also increasingly testing ‘hybrid’ pricing combining ad performance and exposure By Benjamin Mullin Benjamin Mullin The Wall Street Journal Biography @benmullin benjamin.mullin@wsj.com Marketers
TechCrunchadded this to Top Stories
Regulation
Digital ad spending grew to $49.5B in the first half of 2018, according to IAB
TechCrunch - Anthony Ha
The online advertising business continues to grow at double-digit rates, according to the latest report from the Interactive Advertising Bureau (a trade group for online advertisers and publishers). According
Ad Age
Digital Advertising
IAB says digital ad revenue on pace for $100 billion this year, but headwinds loom
Ad Age - George P. Slefo
Digital ad spending revenue surged 23 percent to $49.5 billion for the first half of 2018, putting it on pace to see its first-ever $100 billion …
Adweekadded this to AdFreak
Advertising Industry
How the Rise of D-to-C Brands Is Helping Digital Ad Spend Defy Gravity
Adweek - By Ronan Shields
Despite concerns over inventory quality and questions over trading practices, advertisers spent a record amount on digital media in the first half of …
Sports Illustratedadded this to Top Stories
Wembley
The FA to Kick Off New Stonewall Partnership With Historic Fixture at Wembley Stadium
Sports Illustrated - By 90Min
The FA will celebrate their new partnership with Stonewall, the UK's leading charity for lesbian, gay, bi and trans equality (LGBT) by hosting a …