HootSuite

10 Tools to Help Automate Your Small Business Tasks

Whenever you can automate a task, do it.<p>As a small business owner, you’re probably looking to save as much time, money and labor as you can. Saving is the name of the game.<p>However, while it might save you slightly to do certain things yourself, your time is valuable. Certain processes are cheaper, …

Small Business

Some Small Businesses Are Wasting Your Twitter Opportunity.

When I started my journey into entrepreneurship what I was really starting wasn’t just entrepreneurship. Rather it was learning how to sell things …

Social Media Marketing

Social Listening: Tools Retailers Can Use to Monitor Online Chatter

Social media provides a great space online to be, well, <i>social</i>. That should be obvious, but too many retailers use their social media accounts as …

Social Media Marketing

5 Social Media Certifications That’ll Win More ‘Likes” for Your Digital Marketing Resume

Just a few years ago, social media was on every digital marketer’s mind as the “big new thing” that was going to transform customer engagement and …

Digital Marketing

Hootsuite CEO gives out advice for when you mess up on social media

Regret a tweet or a Facebook post you recently sent? Received negative comments for it? Wish you could take it back?<p>The CEO of a major Canadian …

Social Media Marketing

Hootsuite launches lead-generation platform for sales reps as it doubles down on enterprises

Hootsuite has launched its Amplify for Selling platform designed to help sales teams embrace “social selling” by generating leads and helping build …

Selling

Momtreprenuer 101: Free Apps for Bloggers

Getting started as a blogger can be a hard and expensive process. Building a website from the ground up, paying designers to create a logo or …

Digital Marketing

Get social and get cred: Engaged CEOs improve perceptions

Published on the 14/06/2017 | Written by Newsdesk<p>Study reveals companies with ‘social executives’ perceived 23 percent more positively than those …

Social Media Marketing

Hootsuite report: Only 10% of CEOs are active on social media in APAC

Only one tenth of chief executives in Asia Pacific are active on social media according to a Hootsuite report, Social Executive: How to Influence …

Social Media Marketing

Interview with Penny Wilson, Chief Marketing Officer at Hootsuite

Penny Wilson<p>Chief Marketing Officer at Hootsuite<p>Twitter<br>• LinkedIn<p>Social media management technologies need to keep pace with the increasing adoption of …

Chief Marketing Officers

What Photographers Should Prepare For With Instagram

Instagram is evolving as a platform; it’s surely come a far way from just being a place where you slap on a vintage looking filter. Instead, …

Photography

Hootsuite launches social ROI measurement solution and services

Hootsuite has launched Hootsuite Impact. This follows its acquisition of social analytics company LiftMetrix in February 2017. In addition, it is …

Social Media Marketing

How to get more Instagram followers without looking like a spammer

Building your brand on social media likely entails running an Instagram account. The fastest way to earn "street cred" is amassing a following on the …

Instagram

These Tools Guarantee You Never Run Out of the Content Your Audience Craves

Finding what most engages your followers requires sifting through a torrent to find the best.<p>Constantly posting great content is your best bet to beat the social-media algorithms and attain high engagement, but also very challenging and time-consuming. Now, where do we find all this content to …

Digital Marketing

7 Hootsuite Features That Can Help Your Blog Thrive Today

Hootsuite Features For You<p>I can’t believe it’s been four years since the last time I guest posted here on Inspire to Thrive. It was April, 2013 when …

Social Media Marketing

Buffer vs HootSuite - Which One Is Better for Your Business?

When you compare Buffer vs Hootsuite, which one wins?<p>Social media is the heart and soul of any digital strategy.<p>It decides your success or failure …

Social Media Marketing

10 of the Best Social Media Marketing Tools for Your Business

What is the best social media marketing tool on the market?<p>This is a question that has sparked many heated debates among marketers. With so many …

Social Media Marketing

The 11 Best Social Media Automation Tools For Content Marketers

Social media takes time, and finding the head space to consistently do it well over and over again is challenging.<p>That’s why social media automation …

Social Media Marketing

Twitter Adds Emoji Search, Making it Easier to Understand Usage Patterns and Context

Twitter has added the ability to search for GIFs on platform, making it easier to get an understanding of how they're being used.

Emoji

Hootsuite toots & gets cute on new developer loot - Open Source Insider

Social media management firm Hootsuite has hooted and tooted this month about its eponymously named Hootsuite Integration Fund.<p>Lots of loot<p>The fund …

Tech Industry

Hootsuite launches $5 million developer fund

Like many companies, Hootsuite knows that its social media management service isn’t going to be able to address all the needs of its users, especially those in the enterprise. The company has therefore opted to make an investment in its platform to incentivize third-party developers to build tools …

Social Media Marketing

Venture-backed Hootsuite launches $5 mln integration fund

Canadian social media management company <b>Hootsuite</b> has unveiled the <b>Hootsuite Integration Fund</b>, a $5 million fund to support developers building …

Social Marketing

Does your company need a Director of Getting Sh*t Done?

Share<p>Tweet<p>Share<p>+1<p>Shares 0<p>This is the story of a $200 t-shirt … and company systems gone terribly wrong. Earlier this year, an employee wanted to send …

Management

If You Love Twitter, You'll Want to Know About These Apps

A lot of people post and interact on Twitter from their mobile devices, and if you’re one of those people, chances are you probably use one of …

Apps

How Uber, Tinder, Pinterest, Dropbox, Evernote, Tumblr, HootSuite & Instagram Hobbled This Startup

Despite the fact that JazzHR was a nascent startup in 2012, it boasted an impressive customer roster, including: Uber, Tinder, Pinterest, Dropbox, Evernote, HootSuite, Tumblr and Instagram. Surprisingly, it was these same customers that caused the company’s focus to blur, and therefore temporarily …

Startups

14 Essential Tools to Being a Successful Entrepreneur

Entrepreneurs have limited resources - regardless of how successful they are. When just starting out, your money supply may be low. Even after …

Freelancing

8 Powerful Instagram Tools To Boost Your Social Media Presence

So you finally decided to take this whole social media thing seriously for your business.<p>Nobody wants to be left behind, and there’s no doubt – your …

Social Media Marketing

Dashboards on Hootsuite for monitoring social media at a glance

Before you start to use Hootsuite for monitoring, have a Twitter account and get accustomed to creating and using Twitter lists.<p>Then get a bit of …

Internet Marketing

Companies need top-down approach to social media: Hootsuite CEO

Last December, a single tweet from then-President-elect Donald Trump led aerospace firm Lockheed Martin to briefly lose about $4 billion in market …

Social Media Marketing

How bad can a tweet be for business? Hootsuite CEO Ryan Holmes should know

What happens if Donald Trump comes after your company on Twitter?<p>A $US4 billion loss if you're Lockheed Martin. An opportunity to promote your …