How Sibling Founders Behind Ayurvedic Hair Wellness Brand Fable And Mane Turned Their Rituals For Hair Into Rituals For Success

Nikita and Akash Mehta, the sibling founders behind Fable and Mane turned the age-old ritual of Indian hair oil massage into a new luxury wellness brand. The category creating brand uses Ayurvedic principles to formulate their magical potions. Fable and Mane launched at Sephora during the pandemic …