Growth Hacking

Want to Be a Growth-Hacker? You Need to Read These Growth-Hacking Business Books.

Learn about the potential to be found in 'grit,' 'pre-suasion,' explosive growth and other strategies these authors describe.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Reading is one of the best ways to expand your knowledge and learn new skills. And growth-hacking is definitely …

Business Strategy

How to Use Your Analytics for Smarter Content Decisions

Gone are the days of counting coupons to see how well people engaged with your brand’s marketing promotion. In a digital world, you no longer have to …

Marketing

Digiday editor in chief Brian Morrissey

Brian Morrissey, the president and editor in chief of Digiday Media, talks with Recode's Peter Kafka about how the digital media and marketing …

Morrissey

Founder Interviews: Houston Golden of BAMF Media

<i>Houston is the co-founder of BAMF Media, a growth marketing agency based out of Venice, California. Learn how Houston and his co-founder Josh Fechter</i> …

San Francisco

Why growth hacking is failing you (and what you should do instead)

<i>The following is an edited excerpt from</i> Lost and Founder: A Painfully Honest Field Guide to the Startup World <i>by Rand Fishkin. The excerpt is provided</i> …

Marketing

The Basics of Growth — User Acquisition

Growth is one of the most top of mind questions for entrepreneurs building startups of all kinds (and especially consumer ones) — but how does one go …

Startups

MoviePass failed so cinema can live

In the blink of an eye, MoviePass went from being one of the hottest startups to a textbook example of how not to run a company. Now, instead of …

MoviePass

15 Best Podcasts For Small Business Owners Needing Help And Inspiration

Hands up if you ever felt burned out, alone or uninspired, and you just wanted to walk away from your business. These small business podcasts can …

Small Business

TOPFOXX SUNGLASSES SEEKING PR FALL INTERNS IN BROOKLYN, NEW YORK

An opportunity for social media obsessed and influencer savvy individuals to join the coolest sunglasses brand on instagram and bring their …

Public Relations

Must Do Tips from Growth Hacking Experts

This fourth and final article is in continuation to the three earlier growth hacking articles. The first article shed light on some of the big …

Product Management

14 Best Growth Hacking Tools for Startups in 2018

Growth hacking is highly important for startups and so as growth hacking tools. Before I start delving into the list of best growth hacking tools, …

Marketing

Not Leveraging Social Media? Your Growth Hacking Efforts Won’t Succeed

Did you take a trip to the International House of Burgers in June? Brands and users alike roasted IHOP for its social media play (temporarily …

Social Media

Best Growth Hacking Stories From Fastest Growing Indian Startups

This article is in continuation of two growth hacking article shared earlier. The first one shed light on some of the big misconceptions about Growth …

Startups

Digital Psychology

Digital Psychology - Elevate your product using psychological techniques. (User Experience, Marketing, and Growth Hacking) Read the opinion of 20 …

Marketing

Innovation Enterprise

Ooops... something went wrong!<p>Google Adwords gives stamp of approval to US substance treatment center<p>Google Adwords gives stamp of approval to US …

Artificial Intelligence

Growth hacking strategies to scale your e-commerce business | Articles | Chief Strategy Officer

Every new business needs customers to grow big. Growth hacking means how you can gain new users for your business. It is the process of identifying …

Customer Experience

3 Ways CMOs Are Putting Artificial Intelligence To Work

<i>By Shruti Bhat, Senior Director of Cloud and Emerging Technologies, Oracle</i><p>Companies intent on using artificial intelligence to evolve from merely …

Artificial Intelligence

B2B Marketing Without Breaking The Bank

The Internet has certainly upended B2B marketing. Keep in mind that – when a customer visits your site or reaches out to you – he or she has probably done quite a bit of research. In other words, you need to find ways to become top-of-mind.<p>Yet marketing can be expensive – and far from perfect. The …

Marketing

Build the Right Things — A 5 Step Plan to a Rock-Solid Product Roadmap

Building a product is complicated. There are many factors that drive the decision of what to build and when. You may get a feature request from an …

Product Management

The 7 Fundamentals of a Great Content Marketing Program

A great content marketing program can no longer be maintained with good writing alone. Content shock has created a glut of content that is outpacing …

Marketing

How to validate your brilliant idea and launch your business with Growth Hacking

This growth hacking course is for any entrepreneur, marketer, or engineer who wants to learn how to grow a product. A Growth Hacker is a rare combination: someone with the right marketing and technical skills who is able to come up with clever marketing hacks while tracking their results. Here, …

Software Development

“Forget growth-hacking, go back to the basics”: Anthony Tan reveals Grab’s origins

Tech in Asia’s Willis Wee talked to Grab’s Anthony Tan at the Tech in Asia 2015 conference in Singapore. The Grab CEO discussed the struggles he …

Asia

5 Entrepreneurs Reveal How They Acquired Their First 1000 Customers

Acquiring your company’s initial customers can be the first indication of whether the business is viable or not. That’s why it’s critical to build a customer base from day one, and nurture those client relationships to turn customers into loyal fans of the brand.<p>Early adopters can give you …

Marketing

Determine the Smallest Audience You Can Influence – Marketing And Growth Hacking

Bigger is not Better<p>What are you currently creating? Is it a book, a service, or a product?<p>Before you tell me all the features or how it’s so unique, …

Marketing

Growth Hacking Sports w/ Machine Learning with Noah Gift - TWiML Talk #158

Machine Learning

Sustainable Product Growth

To succeed in the long term, a product must create real value. When it is deeply engaging and has high adoption, users will return to it frequently …

Sequoia - Sustainable Product Growth

To succeed in the long term, a product must create real value. When it is deeply engaging and has high adoption, users will return to it frequently …

Product Management

7 Growth Hacks Every Small Business -- Including Yours -- Should Know

You've already heard of content marketing and blogs. But Facebook retargeting and exit-intent coupons are 'growth hacks,' too.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As a business owner, growing your company is one of your top priorities, but as a small-business founder, you …

Marketing

The Growth Hacking Cheat Sheet for Beginners

Growth hacking is the mother of all marketing buzzwords.<p>It’s the phrase you’ve probably heard it endlessly from new, edgy startup founders in your …

Marketing