74,116 Followers

#Google Chrome

With stories in Technology, Google, Apps, Security, Firefox, Software, Privacy, Android News, Gmail

Get the latest articles, videos, and news about Google Chrome on Flipboard. Discover our growing collection of curated stories on Google Chrome.

Discover magazines in #Google Chrome

Magazine - Technology

Magazine - That's How!

Magazine - Desktop Software

Desktop Software

By Matthew Tan Chee Hwee

See what people are recommending in #Google Chrome

AJ !
flipped into CONCEPT ! SPACE ! TECH . . .
1 day ago
Google just enabled an awesome new feature in Google Docs
Digital Trends - By Fionna Agomuoh
Google Docs includes a new feature as of Wednesday which will allow you to highlight more than one selection of text at once in order to perform …
Lee
flipped into Digital Marketing
3:05
1 day ago
Third-Party Cookies Are Going Away. What Are Marketers Trying Now?
Newsy
After more than two decades, third-party cookies or the small files that advertisers use to monitor your browsing history and serve targeted ads are disappearing for good. By 2023, marketers won't be able to track customers using those cookies, in large part because Google is phasing out those trackers on Chrome, as the notorious tracking technology has become unpopular with the public over the years.Google Chrome is used by roughly two-thirds of all internet users, and unlike browsers like Safari or Firefox, it allows third-party trackers on its platform. Since 2020, Google has worked on several new potential replacement systems, but those proposals still hold data and privacy concerns. Google's first stab at a new system was called FLoC, or Federated Learning of Cohorts. Instead of tracking the browser history of individual users, FLoC wouldve grouped users with similar interests and serve that group ads based on those shared interests. Experts noted the system didn't keep advertisers from serving invasive ads on a one-to-one basis."The problem with cohorts is that if they're small, and the numbers we'd heard from Google were in the hundreds to maybe a couple thousand, that's really easy to re-identify if you have more information of individual users," said Sara Collins, senior policy counsel at Public Knowledge. "With a bit more work with techniques like browser fingerprinting and others, cohort ID really would just lead back to personal identification again."Google moved away from FLoC for a new system called Topics, which tells advertisers about a user based on 350 different categories like fitness, sports or science. Those topics are kept for a few weeks until they're deleted and replaced with new topics. All that tracking happens on your device and isnt sent to external servers. Still, its not sitting well with data and privacy experts."It seems pretty likely that it would still enable discriminatory ads, predatory ads, that kind of thing, and that's the case with any effective behavioral advertising system," said Bennett Cyphers, Electronic Frontier Federation staff technologist. "I think it's going to enable those things because you can't have something that targets people in a rich way based on their behavior without allowing targeting to particular kinds of people who might be vulnerable to particular kinds of ads. Those two things are directly in conflict."Experts told Newsy that until Google and other ad servers abandon all behavioral-based …
Tom's Guide
flipped into Tom's Guide: Full Edition
1 hour ago
DuckDuckGo browser is not as private as you think — here's why
Tom's Guide - Anthony Spadafora
DuckDuckGo is taking flak online after a security researcher discovered its mobile browser allows Microsoft trackers on third-party sites. In addition …
ExtremeTech
11 hours ago
The Death of Internet Explorer Is Just Weeks Away
ExtremeTech - Ryan Whitwam
Decades ago, Microsoft used its might to turn Internet Explorer into the de facto standard for web browsing. That got the company into hot water with …
Donna Ross
flipped into Security
11 hours ago
8 reasons to ditch Chrome and switch to Firefox
PCWorld - Alaina Yee
Chrome may be the most used browser, but it isn’t necessarily the best one out there. Alternatives exist that could better meet your needs. One such …
TechRadar
flipped into TechRadar
3 hours ago
Chrome 102 patches up critical security flaw and adds a truly useful feature
techradar.com - Cesar Cadenas
Good news for Chrome users as Google is rolling out a new version of its browser that fixes 32 security flaws and adds a few new features. A stable …

See more stories

#Google Chrome

74,116 Followers

More stories from Technology

More stories from Google

More stories from Apps