Google Analytics

Google's Advice on Preparing for the Mobile-First Index

Google’s Gary Illyes recently tweeted some unsolicited advice on how to prepare for the impending mobile-first index.<p>While the mobile-first index is …

SEO

How to Understand User Behavior With Google Analytics

Want more conversions? Want to make smarter and better decisions about your SEO and other marketing activities?<p>Then you need to analyze what people …

Analytics

User Permissions in Google Analytics

Google Analytics provides the ability to assign specific permissions to users who access your company’s Google Analytics account. This flexibility …

Analytics

Should Publishers Treat Engaged Users Differently?

Shares, clicks, bookmarks, comments, page views per session, newsletter signups, time on page. Engaged users are a publisher’s dream.<p>From shares that …

Advertising Industry

Strategies for carrying out testing

This article starts the module off by providing an overview of the topic of (cross) browser testing, answering questions such as "what is cross …

Software

WooCommerce Google Analytics Pro 1.3.4 Extension – Wooco Mmerce – Medium

WooCommerce Google Analytics Pro 1.3.4 Extension<p><b>WooCommerce Google Analytics Pro 1.3.4 Extension</b><i><br>WooCommerce Google Analytics Pro 1.3.4 ExtensionBuy</i> …

Analytics

Information Architecture for a Library Website Redesign

<b>Posted:</b> June 26, 2017 | <b>Author:</b> Eric Phetteplace | <b>Filed under:</b> data, design, information architecture, tools, web | Leave a comment »<p>My library is …

Information Architecture

7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

Social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise.<p>How do you know what’s working on social media and what’s <i>not</i> working?<p>Social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals …

Social Media Marketing

How to Discover Your Customers Most-Googled Frustrations (and solve them)

http://ift.tt/2sJTZvl<p>How to Discover Your Customers’ Most-Googled Frustrations (and solve them)<p>http://ift.tt/2t3Fk0y<p>Google is a treasure trove for …

SEO

7 Essentials to Make Perfect SEO Reports for Your Clients by @AdamHeitzman

Creating SEO reports for your clients can be daunting. Include these seven essentials to make perfect SEO reports.The post 7 Essentials to Make …

SEO

How to get the Google Analytics 360 Core Reporting API to return unsampled data

In this article I will show you a small Magic Trick, which will help you get unsampled data from the Google Analytics Core Reporting API.<p><b>Please note</b> …

Analytics

10 Things You Need to Do After You Publish Your Blog Post • Smart Blogger

Can I ask you a question?<p>What do you do <i>after</i> you hit the “Publish” button?<p>If your blog isn’t getting any traction, you probably aren’t doing the …

Digital Marketing

trivago Express Booking in detail

trivago has launched a new tool for its metasearch engine called trivago Express Booking. Just like we did with the launch of TripAdvisor’s Instant …

Hospitality

9 in-demand skills to add to your resume (and where to learn them)

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission.<p>It's a developer-eat-developer world out there. If you want to stand out from the pack, you've got to show potential employers that you are well-versed in the latest and greatest trends and …

Marketing

Advisors: 13 Common Website Mistakes You Might Make

Creating and maintaining your financial advising firm’s website can be daunting. Between selecting the images, choosing tool integrations, writing …

Web Design

Why HR Isn't Using Their Data | Articles | Big Data

Human capital is arguably the defining factor of corporate success, but it is becoming increasingly difficult to come by. Competition for the best …

Web Analytics

Google Optimize: The Beginner's Guide

You’ve probably heard you should be doing more split testing to “optimize” your marketing funnels. You may already be using tools like Visual Website …

Analytics

Prototype for Blockchain-Based Gambling Protocol Released

sponsoredDAO.Casino has announced the release of an MVP for its Blockchain-based gambling protocol with all basic features and several games.

Bitcoin

Partner showcase

Adatis - Global Insurance Sales Monitoring : Customer Journey<p>Adatis combined web analytics, sales and CRM data to help Marketing better understand …

Web Analytics

Simplifying Reporting Actions in Google Analytics

<i>Ajay Nainani, Product Manager, Google Analytics</i><p>Soon, we’ll be rolling out some minor but ubiquitous UX updates to Google Analytics, and in this post …

Analytics

WP Google Analytics Events Pro Review: Add Event Tracking to WordPress

Ever wished that you could get more insights from Google Analytics? The default Google Analytics tracking code gives you some helpful information …

Analytics

New Google Analytics Home Screen Now Available to 50% of Users by @MattGSouthern

A Google Analytics Project Manager has confirmed the new Google Analytics home screen is now available to 50% of users.The post New Google Analytics …

Marketing

How To Make Media More Effective for Cross-Device Marketing

Here's how marketers can take advantage of the consumer multiple device-usage trend to optimize conversion

Marketing

Momtreprenuer 101: Free Apps for Bloggers

Getting started as a blogger can be a hard and expensive process. Building a website from the ground up, paying designers to create a logo or …

Digital Marketing

Hiring is hard, so here’s a model to make it easy

For design leaders, the success of their product is what matters most. To make this so, we need people—great people.So, today’s question of focus: Do …

Analytics

The data revolution has arrived

The communications measurement world has been talking about the “coming data revolution” for years. I’ve got news for y’all. It’s here. I was at the …

Analytics

This is the Relationship Between UX Design & High Conversion Rates

When landing on your site, what does a visitor want to do next? Part of your job is to predict what the consumer wants and deliver it. On average, …

Web Analytics

Hints of iPhone 8 Showing Up in Web Analytics

Back in February, noted analyst Ming-Chi Kuo laid out his expectations for the display resolution on the so-called "iPhone 8," a brand-new iPhone scheduled for release later this year that forgoes the traditional Home button and LCD screen in favor of an OLED display that fills essentially the …

Web Analytics

A Small Business Guide to Google Analytics

Google Analytics is the most accurate and sophisticated ways you can measure the success of your digital strategy and the various SEO methods you are …

Analytics

How Many Social Media Tools Do You Really Need?

The voice and direction of your campaign matter far more to its eventual success than the tools you use to execute them.<p>There’s no shortage of social media tools and apps designed to make your life as a social media manager easier. I recently wrote a list on some of my favorites, and personally, I …

Social Media Marketing