Google Analytics

Creating User Centered Metrics

Issue 20.1<p><b>Adventures in UX Design</b> <i>is a newsletter helping you navigate UX roadblocks</i><p>We gather data to determine the direction and assess the value of …

Analytics

Google Analytics releasing 4 new functions to offer more user-centric insights

en_US<p>article<p>The new features reframe the focus on understanding user …

Analytics

Looking for a leg-up in digital marketing? Start by getting these certifications

Marketing as a process has existed for over a millennium, with the word first finding a reference in 16th-century dictionaries. In its 19th-century …

Digital Marketing

11 Analytics Experts Share Their Favorite New Features of GA and GTM

Google Analytics and Google Tag Manager are tools that most marketers use on a daily basis. New stuff is added to both of them all the time.<p>What’s …

Analytics

Data & analytics trends in 2018: What do the experts predict?

<b>It's been a big year for data-driven marketing. Gone, mostly, are the dry aphorisms about 'data as the new oil', and in their place are marketers</b> …

Big Data

Making Sure You Think About Your Search Universe

As SEO professionals, we understand how SEO initiatives improve organic visibility and drive revenue, but we need to take this to the CMO as well.<p>For …

SEO

Google Analytics 101: Executive's guide to measuring business data

Here's everything you need to know about Google Analytics -- from bounce rate to tracking code.<p>If you want to improve the experience of your website …

Analytics

Social Media IT Spending Global Market by Products, Scope, Analysis and Forecasts to 2019

Scope of the social media IT spending market<br>Publisher’s research analyst predicts the global social media IT spending market to grow at a CAGR of 22% …

Social Media Marketing

Google Analytics: Using Enhanced Ecommerce to Grow Revenue

Reporting on overall revenue and revenue by channel is among the most essential data for a niche ecommerce company to grow its business. Google …

eCommerce

This Xmas the Internet of Toys (IoToY) creates security problems

This Xmas no doubt many children will be given toys that are connected to the Internet. Many of the toys not only connect to the Internet but collect …

Privacy

What Are You Reading? An Analytical Look Inside The Statistics Of @TeacherToolkit

Reading Time: 2 minutes.<p>How do you know what your website readers are ‘actually’ reading?<p>Over the past six months, we have been making small changes …

Analytics

10 Worst SEO Myths

SEO (Search Engine Optimization) myths are usually created by people who either make common sense assumptions that are completely wrong, or they are …

SEO

Fastbase Product Webleads Now Offered Through Salesforce

Fastbase Inc., provider of Webleads, a Google Analytics add-on, is now offering the product through Salesforce.<p>Salesforce’s 37.5 million users, …

Advertising Industry

Don't Be Fooled by Data: 4 Data Analysis Pitfalls & How to Avoid Them

Digital marketing is a proudly data-driven field. Yet, as SEOs especially, we often have such incomplete or questionable data to work with, that we …

SEO

The Demand for Data Scientists

By Iliya Valchanov, Co-founder of 365datascience.com. Originally published on Quora.<p>According to Glassdoor, in 2016 data science was the highest paid …

Big Data

4 reports in Google Analytics that lead to better content strategy.

If you have any hand in the content on your company’s website or your clients’ websites, it’s important that data informs your decisions. Otherwise, …

Analytics

79% Of Websites Link To Data, Behavior Tracking Technology

Google and Facebook are among the top two companies with the highest reach to track data at 60.2% and 17.1%, respectively, according to data released …

Advertising Industry

A Look at Google Chatbase: Analytics Corner

December 06, 2017<p>Share this content:<p>KPIs Big Data Analysis Rabbit<p>More than ten years ago, the marketing world grew accustomed to Google Analytics, …

Analytics

Calculating Goal Funnel Conversion Rate in Data Studio

When you configure a goal in Google Analytics, several metrics are generated automatically including Goal Completions, Goal Abandonment Rate, and …

Analytics

SavvyCube 2 E-commerce Analytics Tool Released

SavvyCube, an ecommerce analytics provider, has released version 2 of its analytics solution for Magento-based online stores.<p>SavvyCube 2 merges …

eCommerce

Data and Adtech Manager Job in Cobham: Salary Up to £55000 per annum

<b>Data and Adtech Manager</b><p><b>Cobham</b><p><b>£30,000-£55,000</b><p>This digital and data driven insurance company are seeking a Data and Adtech Manager to lead on a market …

AdTech

How to learn digital marketing in 14 days

<i>These days, there’s no getting away from advertising on digital channels, be it search engines, social media, apps or email. Navigate your way</i> …

Digital Marketing

6 Powerful B2B Marketing Tactics

There are so many great new B2B marketing tactics today, it’s hard to keep up. So, I hereby offer a roundup of ideas that you may have overlooked: IP …

Digital Marketing

Amazon and Google now lead two key martech categories as vertical competition heats up - Chief Marketing Technologist

A couple of weeks ago, I met with Stuart Williams and Seth Ulinski, analysts at TBR, who shared some of their latest digital marketing technology …

Marketing Attribution - Google Analytics & Google Analytics 360

Marketing Attribution in Google Analytics and Google Analytics 360<p>By Alex Moore /<p>Attribution<br>• Google Analytics<br>• Google Analytics 360<p>One of the most …

Analytics

Become a Google Analytics Pro!

<b>5-week eCourse<br>Beginning Monday, February 5, 2018</b><p>Many libraries use Google Analytics to track website usage but are often unaware of just how much …

Analytics

10 Best Amazon Alexa for Business Skills to Bring to Your Office

With Alexa for Business, which Amazon announced on Nov. 29, provides specialized skills for tracking meeting schedules, arranging travel schedules, …

Enterprise Tech

My 12 most important SEO metrics to monitor

How do you measure the success of your SEO campaigns? Columnist John Lincoln shares the key metrics he tracks.

Analytics

One Analytics Tool Doesn't Cut It: An Integrated Analytics Approach

I don't believe only one type of analytics method or platform can speak "The Truth" about the multi-channel customer experience of your brand.<p>Yet …

Analytics

The Ultimate guide to Remarketing with Google Analytics - Get started Now.

1. What is Remarketing and why do you need it?<p>Remarketing helps you to re-engage with your past website or mobile app visitors who didn't make a …

Analytics