Google Analytics

7 Essential Tech Tools for Financial Advisors | Investopedia

How much would you spend on a technology that would save you 10 minutes a day? That’s almost an hour per week and about one full week per year. What …

Financial Planning

Tracking Ecommerce metrics using Google Analytics

In broad terms, Google Analytics allows you to see where your visitors come from and if they buy something from your site or leave immediately.<p>The …

Analytics

Advanced SEO Analytics Reports that Even Beginner SEOs Can Use

One of the most stressful moments in a marketer’s career is when traffic starts to slow or decline. You generated a lot of leads and revenue with …

Analytics

3 Quick SEO Wins Lurking Inside Google Analytics

SEO doesn’t have to be difficult.<p>Smart people tend to overcomplicate things. Especially when the rules of the game are opaque.<p>Thankfully, the end …

SEO

6 Ways To Use Google Analytics To Better Understand Your Site’s Traffic

Stock photoI’m sure you’ve heard of Google Analytics.It’s a free web analytics tool that website owners can use to track and analyze their site’s …

SEO

10 Questions To Ask Your Digital Agency When Building A Website

As a founder of a digital analytics company and an informal advisor to many founders and business owners, I am often asked: What data can I capture from my website? What questions should I ask my agency to make sure I get all the relevant information? Below are the 10 most common questions that I …

Analytics

Go beyond Google Analytics and use data to educate your clients

Numbers and data are no longer a daunting task — they’ve now become an integral part of a company’s operations. The issue is most companies are only …

Digital Marketing

Launching a New WordPress Site – Part 2: On-Site Tasks

<b>Launching a new WordPress site</b> involves many different tasks. The first part of this article looked into <b>off-site tasks</b> you need to execute outside of …

6 Nifty Social Media Tools to Reap the ROI of Evergreen Content

Successful social media marketing requires a lot of time and effort, unlike what many business owners and social media managers first assume, and if …

Social Media Marketing

WhereBy.Us Is Building Open-Source Analytics for Smaller Publishers

<i>This article was originally published by the Donald W. Reynolds Journalism Institute.</i>How do we identify user engagement behaviors and patterns that …

Journalism

Why the New Google Analytics User Management Policy is a Terrible Idea

The other day I noticed something in Google Analytics that might be worthy of your attention. It’s a change to the way Google displays users in an …

Analytics

How To: Get More From Your Content Marketing | Articles | Digital Publishing

Content marketing has been a part of business for decades. From Jell-O’s free recipe book distributed in 1904 to Lego’s Brick Kicks Magazines in the …

Digital Marketing

Agile Analytics: A Master Guide to Implementation

In setting up Google Analytics (GA) implementations, we find that we need to integrate the work we do with the clients’ existing workflows and …

Analytics

Comment on One Screenshot You Must Include When Pitching a Sponsored Post by Ryan Biddulph

Hi Laney,Interesting.I am on the pitching end of the sponsored post deal; not the pitch-er. But in the same regard I get how that share would appeal …

Digital Marketing

How to Install Mailtrain Newsletter Application on CentOS 7

Mailtrain is an open source self-hosted newsletter application written on Node.js. In this tutorial, we will install Mailtrain along with all the …

Linux

Uncover Low-Value Content and Stay Ahead of the Latest Google Updates

<i>Welcome to the newest installment of our educational Next Level series! In our last post, Brian Childs offered up a beginner-level workflow to help</i> …

SEO

Crack the Case

Your website is the single most important marketing vehicle for your staffing firm — and the one with the highest potential return on investment. …

SEO

New Guide to AMP with Brand Case Studies

Read my new study titled: The Argument for AMP: Lessons from 10 Case Studies. In it, you’ll see what I learned from talking with 10 companies that …

SEO

How J-Schools Are Adding Social Media, Curation, Analytics to Editing Classes

It’s no secret that copy editing jobs are changing. But how well have college editing courses kept up?Newspapers are dismantling copy editing desks …

Education

You Can't Quit Facebook And Google Even If You Wanted To

Consolidation, network effects, behavioral science and widespread tracking make it nearly impossible.<p>WASHINGTON ― You cannot quit Facebook or Google. It’s not possible, unless you’re willing to avoid most of the internet entirely.<p>The Silicon Valley giants, which are facing increasing criticism over …

News (U.S.)

Tracking Multiple Checkout Funnels In Google Analytics

Tracking how your customers move through your site, and specifically, your Checkout process is essential to understanding “normal” user behavior and …

Analytics

The Only 6 Keyword Research Tools You Need to Use

Keyword research is a science and an art.And that’s why it’s one of my favorite topics to discuss.There are tons of different factors at play.You …

SEO

How To Bounce Back From The Google Fred Algorithm -- And Prepare For Future Updates

You’re not alone if you saw your ranks drop drastically in March 2017. The new Google algorithm update, Fred, targeted black hat SEO practices and large ad monetization tactics. The consensus is that most websites affected tend to be sites with large ads used for monetization with the page not …

SEO

Take a Google Analytics master-class for $39

Business Bargain Hunter: Normally $497, this online course aims to make you a GA ninja.<p>resources<p>Offering over 100 courses on technology and business, …

Analytics

The Job Of The Market Researcher

According to a new study by Fuel Cycle, CNBC recently released their Disruptor 50 list, highlighting the top companies from every industry who are …

Advertising Industry

Blogging Hacks no one Tells You About

Chances are you’ve probably come across some articles that promised you to reveal the holy grail of blogging. But things like “post constantly”, “be …

SEO

THE BEADY EYE LOOKS AT: THE VALUE OF COMMENTING ON A BLOGS.

( Three to Four minute read)<p>The world is awash with Social Media embedded with algorithms to the extent that everything heard or read is an opinion, …

Carles Puigdemont

Internetrix and Google celebrate 10 year partnership

Internetrix celebrates 10 years as a as a Google Analytics Certified Partner

Australian News

Five Ways Google Scores Your Content

What if Google assigned a "content score" to every page on your website?<p>Experts now think that's exactly what Google does. Every page, every post on …

SEO