Google Analytics
Google's Advice on Preparing for the Mobile-First Index
Google’s Gary Illyes recently tweeted some unsolicited advice on how to prepare for the impending mobile-first index.<p>While the mobile-first index is …
SEOHow to Understand User Behavior With Google Analytics
Want more conversions? Want to make smarter and better decisions about your SEO and other marketing activities?<p>Then you need to analyze what people …
AnalyticsUser Permissions in Google Analytics
Google Analytics provides the ability to assign specific permissions to users who access your company’s Google Analytics account. This flexibility …
AnalyticsShould Publishers Treat Engaged Users Differently?
Shares, clicks, bookmarks, comments, page views per session, newsletter signups, time on page. Engaged users are a publisher’s dream.<p>From shares that …
Advertising IndustryStrategies for carrying out testing
This article starts the module off by providing an overview of the topic of (cross) browser testing, answering questions such as "what is cross …
SoftwareWooCommerce Google Analytics Pro 1.3.4 Extension – Wooco Mmerce – Medium
WooCommerce Google Analytics Pro 1.3.4 Extension<p><b>WooCommerce Google Analytics Pro 1.3.4 Extension</b><i><br>WooCommerce Google Analytics Pro 1.3.4 ExtensionBuy</i> …
AnalyticsInformation Architecture for a Library Website Redesign
<b>Posted:</b> June 26, 2017 | <b>Author:</b> Eric Phetteplace | <b>Filed under:</b> data, design, information architecture, tools, web | Leave a comment »<p>My library is …
Information Architecture7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer
Social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise.<p>How do you know what’s working on social media and what’s <i>not</i> working?<p>Social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals …
Social Media MarketingHow to Discover Your Customers Most-Googled Frustrations (and solve them)
http://ift.tt/2sJTZvl<p>How to Discover Your Customers’ Most-Googled Frustrations (and solve them)<p>http://ift.tt/2t3Fk0y<p>Google is a treasure trove for …
SEO7 Essentials to Make Perfect SEO Reports for Your Clients by @AdamHeitzman
Creating SEO reports for your clients can be daunting. Include these seven essentials to make perfect SEO reports.The post 7 Essentials to Make …
SEOHow to get the Google Analytics 360 Core Reporting API to return unsampled data
In this article I will show you a small Magic Trick, which will help you get unsampled data from the Google Analytics Core Reporting API.<p><b>Please note</b> …
Analytics10 Things You Need to Do After You Publish Your Blog Post Smart Blogger
Can I ask you a question?<p>What do you do <i>after</i> you hit the “Publish” button?<p>If your blog isn’t getting any traction, you probably aren’t doing the …
Digital Marketingtrivago Express Booking in detail
trivago has launched a new tool for its metasearch engine called trivago Express Booking. Just like we did with the launch of TripAdvisor’s Instant …
Hospitality9 in-demand skills to add to your resume (and where to learn them)
Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission.<p>It's a developer-eat-developer world out there. If you want to stand out from the pack, you've got to show potential employers that you are well-versed in the latest and greatest trends and …
MarketingAdvisors: 13 Common Website Mistakes You Might Make
Creating and maintaining your financial advising firm’s website can be daunting. Between selecting the images, choosing tool integrations, writing …
Web DesignWhy HR Isn't Using Their Data | Articles | Big Data
Human capital is arguably the defining factor of corporate success, but it is becoming increasingly difficult to come by. Competition for the best …
Web AnalyticsGoogle Optimize: The Beginner's Guide
You’ve probably heard you should be doing more split testing to “optimize” your marketing funnels. You may already be using tools like Visual Website …
AnalyticsPrototype for Blockchain-Based Gambling Protocol Released
sponsoredDAO.Casino has announced the release of an MVP for its Blockchain-based gambling protocol with all basic features and several games.
BitcoinPartner showcase
Adatis - Global Insurance Sales Monitoring : Customer Journey<p>Adatis combined web analytics, sales and CRM data to help Marketing better understand …
Web AnalyticsSimplifying Reporting Actions in Google Analytics
<i>Ajay Nainani, Product Manager, Google Analytics</i><p>Soon, we’ll be rolling out some minor but ubiquitous UX updates to Google Analytics, and in this post …
AnalyticsWP Google Analytics Events Pro Review: Add Event Tracking to WordPress
Ever wished that you could get more insights from Google Analytics? The default Google Analytics tracking code gives you some helpful information …
AnalyticsNew Google Analytics Home Screen Now Available to 50% of Users by @MattGSouthern
A Google Analytics Project Manager has confirmed the new Google Analytics home screen is now available to 50% of users.The post New Google Analytics …
MarketingHow To Make Media More Effective for Cross-Device Marketing
Here's how marketers can take advantage of the consumer multiple device-usage trend to optimize conversion
MarketingMomtreprenuer 101: Free Apps for Bloggers
Getting started as a blogger can be a hard and expensive process. Building a website from the ground up, paying designers to create a logo or …
Digital MarketingHiring is hard, so here’s a model to make it easy
For design leaders, the success of their product is what matters most. To make this so, we need people—great people.So, today’s question of focus: Do …
AnalyticsThe data revolution has arrived
The communications measurement world has been talking about the “coming data revolution” for years. I’ve got news for y’all. It’s here. I was at the …
AnalyticsThis is the Relationship Between UX Design & High Conversion Rates
When landing on your site, what does a visitor want to do next? Part of your job is to predict what the consumer wants and deliver it. On average, …
Web AnalyticsHints of iPhone 8 Showing Up in Web Analytics
Back in February, noted analyst Ming-Chi Kuo laid out his expectations for the display resolution on the so-called "iPhone 8," a brand-new iPhone scheduled for release later this year that forgoes the traditional Home button and LCD screen in favor of an OLED display that fills essentially the …
Web AnalyticsA Small Business Guide to Google Analytics
Google Analytics is the most accurate and sophisticated ways you can measure the success of your digital strategy and the various SEO methods you are …
AnalyticsHow Many Social Media Tools Do You Really Need?
The voice and direction of your campaign matter far more to its eventual success than the tools you use to execute them.<p>There’s no shortage of social media tools and apps designed to make your life as a social media manager easier. I recently wrote a list on some of my favorites, and personally, I …
Social Media Marketing