Google AdWords

Google asks browser rival Vivaldi to post uninstall instructions

Google asked rival browser Vivaldi to add uninstall instructions on its website download page – something Google doesn't do itself – after …

Google

Marketers aren't yet putting Amazon at the level of Google and Facebook - Digiday

Amazon has a growing ad business, but its ad infrastructure doesn’t seem to be as developed as Google’s or Facebook’s. For instance, ad buyers think …

Advertising Industry

The best digital marketing stats we’ve seen this week

<b>Let’s marvel at some wondrous stats from the world of digital marketing, shall we?</b><p>This week’s roundup is complete with news about online ads, …

Digital Marketing

Could Amazon Australia be waiting until Boxing Day to crush Aussie retailers?

Australia’s Boxing Day retail event could generate up to 45% more online sales than 2016, according to analyst predictions, as experts warn Amazon …

Boxing Day

These Are the 10 Most Expensive Google Keywords

We all know that it's ridiculously expensive to live in San Francisco.<p>Why? Because it's an amazing place to live.<p>Well, it can also be staggeringly …

SEO

Is SEO Worth It For Small Businesses?

Is SEO worth your investment? There are two ways to answer that question: What are incremental increases in search positions worth to your business? And what are the cost alternatives if you don’t do SEO?<p>Let’s dive into both answers. (Warning: There are lots of numbers, percentages and dollar signs …

SEO

Target Google AdWords Ads by Customer Address and Phone Number

Google has introduced the ability for AdWords advertisers to target known customers by phone numbers and mailing addresses.<p>This is made possible …

Google

Rev Up Your Revenues: 10 Trending Products to Sell in 2018

To succeed in ecommerce you need three things: the best products to sell, the skills to market them, and the drive to succeed.I know you already have …

Trends

Sign of what’s to come: Amazon is benefiting from the holiday ad rush

Consumers aren’t the only ones getting caught up in the Christmas rush on Amazon. Brands are also spending more on the site during the …

Advertising Industry

The Google AdWords training courses you need ASAP

<b>Much as Google has become synonymous with the Internet, AdWords has become synonymous with marketing.</b>The search engine giant’s advertising platform …

Learning

4 Online Marketing Tactics Brick-and-Mortar Stores Can Leverage to Thrive

Online ads and social media are simply new ways to build the loyal customer base successful stores have always needed.<p>Many physical retailers continue resisting ecommerce. These businesses are hesitant to venture online, fearing they’ll dilute their existing business model or confuse customers but …

Marketing

Internet :: 5 Essential Components of a Digital Marketing Strategy

Digital marketing works differently for every business that provides opportunities for better online growth, helps reach a targeted audience, create …

Digital Marketing

New Quick Links In Google AdWords From Change History Page

This is a small, subtle change in the Google AdWords advertiser console but it can save a lot of you time if you know about it. In short, there are …

AdWords

Why brand marketers often win the battle but lose the war

What's the point of CTR if you're not paying attention to ROI? Columnist David Rodnitzky believes marketers need to look beyond the basic metrics to …

Marketing

4 Effective Platforms for Advertising Online

Business owners have to advertise if they want customers. The question for most owners is which venue is the best for advertising. The answer is a …

Marketing

Google Automation Hits Media Bidding Glitch, Plans To Reimburse Advertisers

Advertisers and their agency partners using a smart bidding tool to run campaigns in Google Shopping that match to a preset return on ad spend (ROAS) …

Advertising

8 On-Page SEO Tips You Need to Know for 2018

For most of us, SEO is some kind of amorphous concept shrouded in mystery. When we think of SEO we imagine an army of freelancers sitting across the …

SEO

Should Google And Facebook Fear Amazon's Ad Business?

Caveats behind the ad business analysis for the triumvirate - Amazon, Google, and Facebook.<p>User interaction on the platforms and the role of …

Business

9 Simple Ways To Prepare For The Key Tech Trends Of 2018

In my last article, I set out the nine tech mega-trends that are shaping our world. But what do these tech trends mean for your business? Let’s find out.<p><b>Trend 1: The increasing datafication of our lives</b><p>The amount of data available to us is only going to increase, and businesses that don’t take …

Internet Marketing

How I turned $26.24 into $1,000+ of Bitcoin

The concept behind my idea was relatively simple. I wanted to use the $10 Coinbase referral program to offer my own Coinbase promo code. (Basically, …

SEO

Meet the Photographer who Created his Own Photography Glove Company

A few years ago, New Zealand photographer Carl van den Boom got tired of always having cold hands when traveling to photograph the Northern Lights. …

Photography

Top 8 Proven Ways To Earn Money Online in 2018

I am a digital marketer and feels that no other than the online platform is better for making money. Through this post, I would like to write about …

Internet Marketing

Google AdWord Auction Insights & Impression Share Data Refreshed Multiple Times A Day

Google posted on Twitter that Google AdWords now refreshes the auction insights and impression share reports data multiple times per day, instead of …

Internet Marketing

So, You've Created a Website: Now, What?

Even if your content is amazing, and your offers competitive, you still have to promote your brand. Here are eight ways how.<p>It’s almost 2018, and all the years (so far) that we've enjoyed web-based technology have produced an abundance of website builders available to help any of us, from aspiring …

Marketing

4 Tips for Using Google's Keyword Matching Tool to Spend Your Ad Budget Wisely

Before you start burning through your Google AdWords budget, use this smart tool to help you match your keywords with real buyers.<p><i>The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book</i> Ultimate Guide to Google AdWords<i>. Buy it now from</i> Amazon | Barnes & Noble | iTunes | …

SEO

Must have digital skills for PR pros

The good news for PR professionals is that industry studies predict a six per cent growth in jobs over the next seven years. The bad news is that the …

Marketing

5 Secrets to Building a Strong Business That Makes Money

It’s been a crazy journey to get where we are today — and it’s a ridiculously awesome place.<p>I’m excited to say that WordStream has made the Inc. 5000 …

Entrepreneurship

Will Open Online Education Disrupt the Master's Admissions Funnel?

Blog: Technology and LearningOne question that I’m trying to get my head around while attending the 2017 edX Global Forum is if open online education …

Learning

35 AdWords Filters For Improved Performance And Efficiency

What are AdWords filters? You’ve probably heard of them, but are you using them? If you’re interested in discovering the power behind AdWords …

SEO

Is Your Internet Use Killing Your Productivity and Making You Depressed?

We’ve expanded our minds. It’s no longer contained inside our heads — it now includes our devices, social media, and essentially anything digital. …

AdWords