Fashion Trends

Lingerie Stores Are Struggling to Keep These Trends in Stock

Lingerie can be quite the personal purchase, so it wouldn't be surprising if you often eschew It trends when shopping in favor of, say, something …

These 14 Leather Jackets Are on Sale at Nordstrom, So What Are You Waiting For?

Name one outfit that can't be made better by a great leather jacket. We'll wait. But seriously, this is the ultimate Fall wardrobe necessity, and there are so many styles and colors to choose from, you can never have enough. So when we saw all the adorable leather jackets at the Nordstrom …

Amber Davies, Olivia Buckland and Kate Wright are loving the see-through swimsuit trend (but it’s for the brave only)

IF YOU are looking to cause some waves this summer, the trick might be to go SHEER.<p>Stars such as Amber Davies and Kate Wright have been flashing the …

I Dressed in Zara for 7 Days Straight

My wardrobe, like many of my fellow Who What Wear editors, is a blend of affordable and luxury fashion. It’s a mix of of-the-moment pieces that tap …

DNA Braids Are The Latest Instagram Hair Trend Reinventing The Term 'Geek Chic'

Rainbow. Holographic. Rose Gold. When it comes to hairstyles and colour, 2018 is undoubtedly a year in which <i>anything</i> goes (check out Sienna Miller and Paris Jackson for #inspo).<p>However, if you're already giving a big ol' eye roll at the thought of glitter partings and fishtail plaits this festival …

The One Hair Color Trend Celebrities Swear By To Look 10 Years Younger

We all want sunkissed skin in the summer, and now it looks like sunkissed <i>hair</i> is going to be the next big thing thanks to the Golden Accents trend. …

10 Most Popular Men’s Fashion Trends for Spring-Summer Include Luxury Pool Slides

It seems 2018 has men buying out the stores for pool slides. Online global fashion search platform Lyst released its quarterly ranking of the top …

From models’ feet to jade rollers: this week’s fashion trends

Going up<p><b>‘Hun’</b> As used in Phillip Normal’s excellent range for Paperchase. Stationery fans, stop everything.<p><b>Condiment dressing</b> Seen on Leonardo DiCaprio in Once Upon A Time In Hollywood: think brown sauce, piccalilli and mustard.<p><b>Models’ feet</b> Totally a thing. See cult Insta account Lars Lala.<p><b>Tassel</b> …

This Celeb Fashion Trend Is Growing at Nascar-Level Speed

On the Runway<p>For Tommy Hilfiger's Fall/Winter 2018 collection, <b>Joan Smalls</b> walked the runway in the Gigi Hadid Flag Print One-Piece, which you can …

3 Lingerie Trends You Can Buy on Amazon for Less Than £20

When it comes to lingerie, we’ve covered everything from the three bras every woman should own to the undergarments trend that weirdly made me …

This Facebook mum will braid your child's hair for a tenner so you don't have to

An entrepreneurial Liverpool mum has come up with a genius idea by offering to braid your child's hair for £10 so you don't have to.<p>Samantha Thompson …

How My Beauty Routine Helped Me Cope With My Mental Illness

I still remember my first panic attack. I was in the middle of health class during sophomore year of high school and was suddenly overcome with an intense feeling of dread and panic. I felt like I needed to run far away, or hide, or do both. I quickly excused myself from the classroom and ran …

The Most Popular Mascaras Of 2018 According To Pinterest

Including the waterproof mascara you need to snap up ASAP!<p>We've said it before, and we'll say it again: 2018 is the year of super long lashes. ICYMI, …

These Are the Best Celeb-Inspired Sneaker Trends of 2018 — So Far

The 13 Best Kaftans To Wear This Summer

The Most Avant-garde Bikini at Miami Swim Week Was Edible

Trying to make a bikini feel new and exciting is a bit like reinventing the wheel. With so little fabric, how much is there to really reimagine? But …

Kim Kardashian determined to make socks and slides happen as she heads to pop-up diner

Kim Kardashian might be known for her good taste in fashion, but is she really trying to make socks and slides a thing?<p>Supporting her hubby Kanye …

"Larger Than Life: The Kevyn Aucoin Story" Premieres Today | V Magazine

Those who contour, idolize model legends such as Chrissy Turlington, or get excited by technicolor eye shadows and palettes have none other than …

Fashion trends: Jewelry hats

In an era when identity and originality reign, it's cool to develop your own style.<p>Even some supermodels refuse to follow the trends. Consider the …

Trends: yellow is the hottest colour for fall-winter 2018!

Have you finished your budget for<b> summer sales</b>? Well, now it’s time to take a breath from <b>shopping</b> and start focusing on the pieces we’re going to …

Lanvin Channels All of Today's Sneaker Trends With FW18 Footwear

Are these most avant-garde sneakers of the season?<p>After introducing the Mesh Cross Trainer in seasonal shades and iridescent hues, Lanvin readies an even-more advanced sneaker for Fall/Winter 2018. The Diving Trainer is arguably the fashion house’s most futuristic sneaker to date, with a …

Meghan Markle fan reveals she's had freckles TATTOOED onto her face

Meghan Markle fan reveals she's had freckles TATTOOED onto her face in a bid to emulate the royal – and describes the results as 'absolutely</b> …

Gigi Hadid Wore a Puffy-Sleeve Crop Top, and Now We Want One Too

Summer is nearing a close, and it seems like Gigi Hadid is making the most of the season while she still has it. Last night, the supermodel stepped …

This Addictive New Series Explores the Murderous Side of the Fashion Industry

Fashion crime is real—and no, we’re not talking about high-heeled Crocs. The mid-1990s welcomed a terrifying trend in the fashion world: murder.<p>In …

New Doctor Jodie Whittaker surprises fans at Comic-Con fashion show

Funko Pop couture could be a new trend.<p>Ashley Eckstein, founder of the Her Universe Fashion Show that's become a staple of San Diego International Comic-Con, and designer Andrew MacLaine, have pushed boundaries once more to create a couture gown inspired by Tim Burton's Nightmare Before …

#FashionFriday: White sneakers have become Bollywood's 'to-go' fashion trend and it's time you follow them too

Bollywood divas like Katrina Kaif, Anushka Sharma, Deepika Padukone, Alia Bhatt and desirable men like Shahid Kapoor, Varun Dhawan, Ranbir Kapoor and …

Mamma Mia fashion trends - top five looks to try this summer as Here We Go Again is released

WE'RE super excited about Mamma Mia 2 - Here we go again, but we're equally thrilled about the stellar fashion.<br>The film carries the top five trends …

Allegra Versace styles the new Versus Versace campaign

Versus Versace is taking a pop art approach to its new campaign. Bold, black and white checkerboard prints dominate in the AW18 collection, styled in a new series of images by Allegra Versace, Donatella’s daughter herself.<p>The Dazed Studio production – shot by photographer (and former Dazed 100er) …

Does the fashion world's most popular product of 2018 prove how #basic we all truly are?

With so many shows, so many seasons, so many brands... it can be hard for those whose don't spend all day every day analysing trends to know which …

How Chintz Became Chic Again

The busy botanical flowers we're so used to seeing in chintzy home interiors and on soft furnishings have been creeping back into fashion. Naturally, …