Facebook Ads

There's Power in Consumer Feedback: How Listening to Reactions can Drive Better ​Brand ​Performance on Social Media

Many successful brands and advertisers receive thousands of comments daily across their Facebook ads and organic accounts. These comments may include …

Social Media

Go deeper: The Homeland Security secretary's firestorm, explained

Secretary of Homeland Security Kristjen Nielsen faced a mini-firestorm after her interview at the Aspen Security Forum Thursday: Some listeners (and …

Politics

Solopreneurs: This is How to Build Your Dream Team | Inc.com

Every great company started out as a single person with a vision. But that vision cannot become a thriving business when it remains a one-person show. This is why it's so important for solopreneurs, or anyone starting a business, to know how to build their dream team.<p>With the right team in place, …

Business Strategy

Study of 3,000 US adults: users are more likely to trust news when they do not see identifying source info; Vox, Fox, and Breitbart trusted least when labeled

6:15 PM ET, July 21, 2018<p><b>Kimberly Guilfoyle abruptly leaves Fox News; sources say she may take a job at the non-profit America First Policies and</b> …

Donald Trump

Facebook executives struggle to describe a coherent strategy to deal with misinformation on the site; it's a hodgepodge of “exceptions to the exceptions”

9:30 PM ET, July 20, 2018<p><b>Sources: in FBI-seized audio recording, Trump and Cohen discuss possible payment to National Enquirer parent AMI after media</b> …

Set-Top Boxes

11 things you can do today to be more productive

You're about to slay your 9-5...<p>Being productive is easier said than done.<p>If it isn't a mountain of unread emails resembling your personal Everest, …

Productivity

Mark Zuckerberg Said Facebook Drew Inspiration From Trump's Marketing Strategies During the 2016 Election

Facebook internally views the Trump campaign as an "innovator" in advertising.<p><b>Mark Zuckerberg called Donald Trump to congratulate him on his shock 2016 election victory.</b>• <b><br>That's according to a new report from BuzzFeed News, which also says Facebook internally views the Trump campaign as an</b> …

Donald Trump

Kamala Harris leads potential 2020 Democratic contenders in Facebook ad spending

Sen. Kamala Harris is spending more money on Facebook ads than any other U.S. Senator or potential Democratic presidential candidate, helping her …

Social Media

Gen Z Is Ready To Rent: How To Reach The Post-Millennial Generation

In the multifamily industry, millennials have dominated the conversation for every professional from developers to leasing agents. But it’s time now to start talking about Generation Z entering the renting population. Gen Z is a generational cohort born between 1998 to 2016. They’ve never lived …

Social Media

Facebook Stock Hits Record High As Advertising Prospects Hailed

Facebook stock hit a new high Friday as two Wall Street analysts raised their price targets on the social networking leader, citing strong ad revenue …

Social Media

Zuckerberg Called Trump To Congratulate Him After The Election

Following the election, Facebook CEO Mark Zuckerberg placed a secret, previously unreported call to then president-elect Donald Trump, during which, …

Donald Trump

Are the 2018 Midterms Under Continuing Threat of Foreign Meddling?

eYesterday, I wrote that there’s no reason to believe that Russia, and its myriad intelligence agencies, will continue to meddle in American politics …

Conservative View

Now they don't even need to buy Facebook ads

People are struggling to make sense of the decision to invite Vladimir Putin to the White House.<p>So I went back to 1987, when President Reagan, barely …

Facebook

Facebook’s ‘Secret’ File on You Is Big

Facebook’s user data gathering prowess has been common knowledge for some time now, but one journalist’s impromptu experiment suggests it is even …

Privacy

Mark Zuckerberg Reportedly Congratulated Trump On 2016 Victory

4:58 PM 07/20/2018<p>Facebook founder and CEO Mark Zuckerberg reportedly called President Donald Trump in 2016 to congratulate him on his victory over …

Donald Trump

The 10 most important things in the world right now

Hello! Here's what's happening on Friday.<p><b>1. US President Donald Trump said he'd be Vladimir Putin's "worst enemy" if the Russian president ever crossed the line.</b> Trump was earlier criticized for failing to condemn Russia's meddling in the 2016 US presidential election during his summit with</b> …

North Korea

Three Reasons Why You Won't Be Speaking Russian A Year From Now

Opinion<p>Posted: Jul 20, 2018 12:01 AM<p><i>The opinions expressed by columnists are their own and do not represent the views of Townhall.com.</i><p>The Democrats …

Conservative View

Facebook Ads: A Facebook Advertising Guide for Marketers

[Last Updated June 27, 2018] If you’re new to Facebook ads or want to add something new to your current Facebook advertising plan, this page is for …

Social Media

The Complete Facebook Ads Course: Beginner to Advanced | Mashable Shop

Because of their low cost, amazing targeting options, and huge reach, there's never been a faster and more predictable way to grow a business online …

Facebook

Congratulations, Mr. President: Zuckerberg Secretly Called Trump After The Election

SWAYING SENTIMENT<p>The Trump campaign was able to sway voting sentiment via Facebook advertising with a rapid testing approach, according to a …

South African Politics

How Paul Stuart revamped its marketing strategy using machine learning

For its 80th birthday, Paul Stuart got a functioning customer database.<p>The database serves as the foundation for the company’s revamped marketing …

Machine Learning

Report: Trump got a private call from Zuckerberg congratulating him on election

Facebook CEO Mark Zuckerberg called President Donald Trump to congratulate him on winning just days after the 2016 election, BuzzFeed News …

Donald Trump

Why marketers need to reevaluate their Facebook strategies

Most marketers who consider Facebook a valuable platform are feeling baffled with the series of changes that the social media giant has brought in …

Social Media

4 Reasons Why Facebook's New Ad Transparency Tools are Good for Marketers

Facebook recently launched a new tool which enables anyone to view the ads being run by any Facebook Page at any given time. The tool is aimed at …

Social Media

She was a single mom, and her children needed a ride. So she started an ‘Uber for kids.’

When Stacy Shannon moved back to North Carolina four years ago, she shed her entrepreneurial spirit and joined the traditional workforce. But as a …

Mac and Cheese

The Loss of Facebook Partner Categories: How Marketers Can Cope

Many marketers are still sulking over the removal of Partner Categories, Facebook’s third-party data exchange. And that’s understandable. Many …

Digital Advertising

Report: Zuckerberg Called to Congratulate Trump Post-Election

Facebook CEO and founder Mark Zuckerberg called Donald Trump days after his victory over Hillary Clinton to offer his congratulations on the win and …

Donald Trump

Why Trump's Detractors Cry 'Treason'

President Trump is, as ever, fortunate in his enemies. Whatever one thinks of what he said in Helsinki, the overreaction is helping him plow through yet another media meltdown. Cries of “treason,” charges that the president is a Russian “asset,” and insistence that remarks at a press conference …

Opinion

The Inner Workings of Advertising on Amazon [Infographic]

Amazon is known to millions as a Whole Foods-acquiring, on-demand Cloud-providing, industry-disrupting juggernaut. And although it’s not as well …

Google AdWords

Internal docs show Facebook viewed Trump campaign as marketing 'innovator': report

Facebook considered the Trump campaign an "innovator" when it came to marketing on the social media platform during the 2016 election, according to …

Donald Trump