Facebook Ads

Facebook Boosted Posts - Why, When and How to Use in Your Facebook Advertising

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” …

Marketing

4 Proven Strategies for Retargeting to Hot Prospects

Once you've gotten your feet wet with some successful Facebook ad campaigns, put these retargeting techniques to work to turn more prospects into customers.<p><i>The following excerpt is from</i> <i>Perry Marshall</i><i>,</i> <i>Keith Krance</i> <i>and Thomas Meloche’s book</i> Ultimate Guide to Facebook Advertising. <i>Buy it now from</i> Amazon …

Marketing

Facebook Marketing For Hotels [INFOGRAPHIC]

Did you know that in 2017, it is said that 85% of all online paid advertising goes to two companies alone? Google and Facebook. While hotels and …

Internet Marketing

Improve Your Pay Per Click ROI With Audience Lists

Have you ever wondered why your Facebook ads don’t give you a return on investment? Yet other people are always raving about their success with them. …

Digital Marketing

How to Improve Your Facebook Advertising Funnel with Sequential Retargeting

Advertising on Facebook has become one of the most effective ways to drive high quality traffic to your online store.<p>But when a prospect sees an ad …

Digital Marketing

Is personalization the future of marketing?

You might be saying “Really John, Facebook ads? Everyone does those.”<p>I have to mention Facebook ads because they are more powerful than most people realize.<p>For example, within Facebook ads you are able to run a video campaign to a broad yet still targeted audience. Once someone watches your video …

Marketing

Watch Facebook, It Is Changing and Not For The Better

Over the last few months, from my own and my client’s experience, we’ve been seeing a huge organic drop in the reach of the posts and the videos.<p>Just …

Facebook

Diversify Your Facebook Marketing Strategy for Better Lead Generation

<b>Generate more leads with a more robust Facebook marketing strategy</b><p>Most businesses have a Facebook page, but they aren’t taking full advantage of one …

Digital Marketing

The Pros and Cons of Building a Facebook Page

The more we share, the more we have...<p>The time has come to get real about Facebook. Gone are the days when it was “free” (except for all the time you …

Facebook

How to Get More Facebook Fans Organically: A Guide for Small Business Owners

According to a study conducted by G2 Crowd, 80% small businesses now consider Facebook their primary marketing channel. This could be because they …

Social Media Marketing

Retargeting Management: It's Time to Change Your Approach

Written by: Erik Mansur, VP Product Marketing<p>Remember when online advertising was easy? Not that long ago, getting a good-looking banner ad placed in …

Marketing

How to Get Real Results (and Sales!) From Facebook Ads

Do you have a compelling lead magnet that will persuade your visitors?<p>Facebook boasts of over 2 billion monthly active users, and it’s one of the best places to find qualified leads. While Facebook ads provide you with an opportunity to grow your business, most people end up with hundreds of …

Digital Marketing

7 Ways to Improve Your Retargeting Ad Campaigns

Shares 0<p>Wondering how efficient your ad spend is?<p>Looking for tips to help you monitor and manage your retargeting campaigns more effectively?<p>In this …

Digital Marketing

Why the advertising industry believes that Facebook is invincible

• <b>Facebook's business is nearly 100% driven by advertising. And e</b> <b>ven with all the negativity swirling around the company, advertisers say they have no plans to pull budgets.</b>• <b><br>That's because advertisers essentially have no alternative. Facebook is unparalleled in terms of scale and its ability to</b> …

Advertising

How to Use Facebook Custom Audiences for Retargeting

As you well know, most people usually don’t buy your product or service the first time they visit your site. Consumer behavior research shows that …

Digital Marketing

I bought a teeth-whitening kit because Facebook told me to

But we should care. Back to the beauty purchases.<p>I'd never thought about buying a teeth-whitening kit until my Facebook got pummelled with an …

Beauty

Boosted Posts vs. Facebook Ads – When to Use Each Type

Are you using Boosted posts on Facebook? Wondering when you should boost a post and when you should create a Facebook ad using the Facebook Ads …

Facebook

The Urban Legends of Marketing, Sales and Business Growth

Simple in theory, growing your business can be difficult in practice. Here's the reality of marketing and advice on how to get the most out of every campaign you launch.<p>The reality is, growing a business is a lot like working out or losing weight. You need to find a plan that works for you, you …

Marketing

The secret to bullseye online marketing: how to find out who will be your best customers

Having a broad target market might be appealing. It means lots of people are potential customers, right? But trying to be everything to everyone …

Digital Marketing

Roku Ad Revenue Surges; China Gov Big On Facebook Ads

AdExchanger |Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Roku Surges Roku shares jumped more than 50% after …

Advertising Industry

Getting More People to Like Your Business' Facebook Page

Learn how to run a successful Like campaign, the foundation of all Facebook advertising.<p><i>The following excerpt is from</i> <i>Perry Marshall</i><i>,</i> <i>Keith Krance</i> <i>and Thomas Meloche’s book</i> Ultimate Guide to Facebook Advertising. <i>Buy it now from</i> Amazon | Barnes & Noble | iBooks | IndieBound<p>Like campaigns are simple. …

Marketing

Buliding Funnels in Facebook Ads

Relying on one campaign type to your selling? You're missing out on the true power of FB Ads, friend! Learn what funnels are, how to build them, and how to start driving results for cheaper.

Facebook

Take Advantage of Social Media Tools to Create Outstanding Marketing Campaigns & Build Brands

<b>The Complete Social Media Marketing and Management Course</b><p>Optimize Six of the Most Popular Social Networks for Personal & Business Success<p>Social media …

Social Media Marketing

3 Reasons Why You Should Be Split Testing Your Facebook Ads

Digital marketers are always looking for tools to optimize their efforts. If you haven’t heard of Facebook Split Testing, don’t worry, but it might …

Digital Marketing

Source: Chinese state media spends hundreds of thousands of dollars each quarter on FB ads

6:15 AM ET, November 9, 2017<p><b>UK document: Bill O'Reilly's earlier Fox contract shielded him from getting fired over harassment allegations not proven</b> …

21st Century Fox

Top 4 Facebook Marketing Problems in 2017 and How to Solve Them

User behavior is ever changing and Facebook is constantly evolving. What Facebook used to be 5 years ago is not what it is today. This is the same …

Internet Marketing

Why were the Russian Facebook ads so strange?

When an online influence operation gets messy<p>Last week, as Facebook testified before Congress about Russian meddling in the 2016 election, committees released the first batch of Kremlin-linked ads that ran on the platform. They were much weirder than anyone expected. There was plenty of …

Bernie Sanders

Advertisers Are Willing to Pay More for Facebook Ads

Facebook's average ad price increased 35% year over year in the third quarter.<p><b>Facebook</b> (NASDAQ:FB) CFO Dave Wehner has been warning investors of an …

Stocks

7 Digital Marketing Marketing Trends You Can’t Afford to Ignore

“I would have written you a shorter letter but I didn’t have the time.”<p>This quote attributed to many different sources sums up what we are facing in …

Digital Marketing

5 Simple Steps to Sell a Ton via Facebook This Holiday Season

Unlock the secrets of Facebook targeting to figure out how to actually reach customers via social -- just in time for the hyper competitive holiday shopping season.<p>Holiday shopping looms large for American consumers. Black Friday, Cyber Monday and almost all of December are key selling periods for …

Business