Email Marketing

The Data-Backed Best Time to Send Your Email Campaigns

We analyzed more than 791 million emails to see what the best hour and day is to send high-converted email marketing Every year at Omnisend we …

Marketing

Adobe Develops New Email Integration Features

Adobe is working on several new cross-channel features in response to research showing that consumers want more relevant personalization.<p>The services …

Marketing

Email Marketing: Threats And Opportunities

Email marketing has stood the test of time. With each year, new threats and opportunities appear that marketers need to know about. Being in touch with these threats and opportunities can help optimize the results of their email marketing tactics. Here are some email threats and opportunities to …

Marketing

Adobe applies its Sensei AI to email marketing with new tools

Consumers have more ways to interact with brands online than ever, but email continues to be the go-to medium for many. A recent survey from Adobe …

Marketing

Email At Work And At Play: It's The Most Popular Channel

Email is the favorite method of brand contact for half of all white-collar workers, according to the 2018 Consumer Email Survey, a study released on …

Marketing

Frictionless Forms

Act-On<p>Getting people to trust you and give up their personal information is no easy feat. Whether through paid search, display ads, email marketing …

Marketing

Adobe adds new email marketing features to Campaign

The software giant said the cloud update aims to serve the roughly 50 percent of consumers that say they still prefer to receive brand offers via …

Marketing

Tools For B2B Email Marketing And Other Tasks

B2B marketers can use up to 30+ marketing tools on a daily basis. Here are possible choices for a variety of functions, from analytics to email …

Marketing

First Party Data Lessons Learned

Megan: Hindsight’s a beautiful thing. What big lesson have you learned regarding first party data?<p>Kielley: Over-personalization. We accidentally sent …

Marketing

BrightWave Partners With 48in48 To Help Nonprofits Create Email

BrightWave, an email and eCRM agency, is expanding its partnership with 48in48, an organization that builds websites, emails and digital materials …

Nonprofits

Almost 10% Of Email Addresses Consumers Enter Are Incorrect: Study

Watch out for those email addresses that customers type in.<p>TowerData reports that 8.4% of the addresses entered on web forms using its Email …

Marketing

Woof! No Two Dogs Are Alike: Canine Personalization

Brett Podolsky, co-founder, The Farmer’s Dog On “End to End Personalization”<p>We’ve been conditioned for decades to think dog food should be dry, brown …

Pets

Not Channel, But Service Shoppers

According to author Steve Rowen, for RSR research, for quite some time our industry has grappled a term to describe how people really shop. …

eCommerce

Fandango's Ridgewell on why he loves email

Michael Ridgewell from Fandango on CRM, you have 30-90 days, from welcome to loyalty.<p>”I love email because it tells a really lovely story,” he says. …

Marketing

Mining First-Party Gold Or How To Peek Under The Covers

Joyce Szudzik with AEG worldwide: first party data comes from ticketing systems, that allows us to extrapolate out from the one individual buying the …

Social Media Marketing

GDPR Rumblings: Threats Are Proceeding On The Back Burner

Things have seemed quiet on the GDPR front — almost too quiet. But don’t be deceived: Some disquieting snippets have been leaking out of Europe.<p>For …

Marketing

Infographic: Why email marketing should get personal

A broad email blast is likely to end up in the wasteland of unread material.<p>Tailor your message, though, and open rates will likely tick up.<p>Including …

Marketing

5 Marketing Success Metrics You Probably Aren’t Measuring

These under-used indicators of success will help you see where you stand in the competitive landscape<p>Today’s marketing landscape is more complicated …

Marketing

Create an effective email marketing campaign

The habits of successful people and how to be successful yourself<p>02:53<p>How do you stay patient as you grow?<p>00:40<p>Rick Stollmeyer & Kenny Dichter share …

Marketing

Online Advertising Ranks High -- But Not As High As Email

U.S. businesses are high on online advertising — 66% invest in it, according to a study by the Manifest. But their spending is spread over several …

Social Media

250ok Hires Chiulli For Product Development Post

Email security firm 250ok has named Anthony Chiulli as director of product marketing.<p>Chiulli will help the firm launch new products and services and …

Marketing

Google Lets AI Run Data Cooling System For Search, Gmail, YouTube

Google has developed a method to put artificial intelligence (AI) in charge of cooling its data centers after the system proved it could save …

Artificial Intelligence

3 Automated Workflow Ideas to Engage Subscribers

Every subscriber wants relevant, personal email messages in their inboxes. In fact, most demand it. Subscribers are 50% more likely to open an email …

Marketing

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The marketing department has overall responsibility for growing revenue, increasing market share and contributing to company growth and …

Marketing

Post Haste

Contributed by Jacek Dobrzyniecki<i><br>Source: http://www.mobygames.com License: All Rights Reserved.</i> <i><br>Post Haste</i> is a game for browsers and mobile platforms …

Typography

10 Highly Valuable Keywords to Include in Every MarTech Blog

<i>These Keywords</i> <i>for Any MarTech Blog</i> <i>Have Better Chances to Increase Website Traffic to Your Researched Articles, Interviews, Guest Authors, and …

Marketing

Microsoft Says: We've Fixed Office 365 Outage Issue

Microsoft claims it has restored service after an Office 365 outage that apparently affected hundreds of users in the U.S., the UK and Europe.<p>Users …

Marketing

FDA Gives Go-Ahead To Teva's Generic EpiPens As Shortages Loom

The Food and Drug Administration yesterday approved two generic versions of Mylan’s EpiPen even as a shortage of the medication that treats severe …

Pharma

Gmail Brings Its Confidential Mode To Mobile

Gmail has extended its confidential mode, a feature that lets emails self-destruct, as some headline writers put it, to Android and iOS.<p>“Confidential …

Marketing

Content Clutter: Web Ads And Notices 'Assail The Eye'

Between work and my personal interests, I consume a lot of online content. But the process is infuriating.<p>In a typical instance, I search a topic, …

Marketing