Email Marketing

How Your Reputation Affects Email Marketing and How to Improve It

A study of Sender Score by Return Path shows a good reputation increases email delivery dramatically.<p>Reputation is an important thing for any business or industry. This is extra true for email marketing. When consumers open their inbox, they are more likely to open a message from a company or brand …

Marketing

What Influences Consumers to Purchase From Marketing Emails?

Consumers say they are most influenced to make purchases from marketing emails by sales/discounts and brand reputation, according to recent research …

Marketing

Four Steps To Revolutionize Your Email Marketing

Financial digital publication Investopedia has revamped its email marketing strategy over the past two years to build relationships with power users …

Marketing

Think Customer First: Conversion Tips From European Email Marketers

Thinking about the customer to develop your content is the best way to drive conversions, according to panelists at the Email Marketing Summit in …

Advertising Industry

31 Simple Marketing Cheat Sheets For Business Owners That Don't Understand Marketing

Marketing your business can be tough, and it helps to have excellent resources to keep you up-to-date and effective.<p>This list covers 31 of my favorite guides, checklists and cheat sheets that cover the basics of marketing: everything from SEO, to email marketing, to social media, to blogging. Add …

Digital Marketing

10 Tools to Help Automate Your Small Business Tasks

Whenever you can automate a task, do it.<p>As a small business owner, you’re probably looking to save as much time, money and labor as you can. Saving is the name of the game.<p>However, while it might save you slightly to do certain things yourself, your time is valuable. Certain processes are cheaper, …

Small Business

Email marketing up 83% since 2015 as B2B marketing grows by 200%

Never underestimate the power of email - a cornerstone for both traditional marketing and consumer-facing market strategies that has seen an 83% …

Digital Marketing

SaaS Marketing Tips to Convert Free Trial Signups to Paid Customers

SaaS companies focus a lot of their marketing on promoting free trial sign-ups—a relatively easy conversion to achieve. But getting consumers to …

SaaS

10 sizzling digital marketing stats from this week

<b>What better way to round off this week than with a sizzling set of digital marketing stats? Best enjoyed with an ice-cold beverage, that is, just in</b> …

Digital Marketing

Personalization Is Key To Improving ROI For Email Marketing: Report

A recent report from The Relevancy Group, and commissioned by OneSpot, suggests that personalization is the key to improving the return on investment …

Marketing

Email Marketing Is Nearly 40 Years Old. How Can We Keep It Thriving?

As email marketing approaches its 40th birthday, here's what marketers can learn about making email communications more relevant and effective<p>The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Thuerk sent an email promoting his …

Marketing

10 Email Marketing Lessons We Can Learn From Presidential Candidates

When it comes to marketing, the successes of political campaigns are underrated. I’m not talking about the infamous ads of Hal Riney for Ronald Reagan’s election efforts. I’m referring to today’s presidential candidates, who are using some pretty innovative strategies in their election efforts, …

Marketing

The Most Important Skills for B2B Tech Marketers

B2B technology marketers say "soft" abilities such as good communication and people management are the most important skills needed to succeed in the …

B2B

An email personalisation planning template (with brand examples)

<b>There's a sentence in Econsultancy's Email Marketing Industry Census 2017 that leapt out at me.</b>It reads, "True personalisation at scale remains …

Customer Experience

What The Presidential Race Tells You About Email Marketing

Want to learn some lessons about email marketing? Study the recent Presidential campaign. The first lesson is that you have to quantify an action. …

Marketing

Complete Guide to Email Marketing

When they click on the link they are taken to a landing page that has strong copy that reveals the biggest benefits of your product or service. Show …

Digital Marketing

3 Ways to Get People to Buy Your Product (Especially if They're On the Fence)

Leads are the lifeblood of any small business.<p>Without paying customers, a business cannot grow revenue and succeed over the long run. And without enough leads, a business won't have prospects to convert into those valuable customers.<p>In a poll of small business owners, my company found that growing …

Marketing

5 Steps to Kickstarting Your Email Marketing List

Email is the primary mode of communication for many small businesses, and perhaps more importantly, it's also important to consumers. This is why …

Digital Marketing

A Beginner’s Guide to Write Perfect Marketing Email

There have been a number of enhancements or improvements that have been introduced in email marketing. However, no matter what all fancy designs you …

Digital Marketing

ROI Means Email Beats Social And Paid Search Every Time

Every now and then someone presents data that just stops you in your tracks, and today that is exactly what a list of statistics around various …

Marketing

State of Marketing Report Shows Growing Use of Various Channels, Troubles With Message Personalization

Salesforce Research has released its 4th annual “State of Marketing” report [download page], surveying the landscape of the evolving function. While …

Customer Experience

Should eBay Sellers Build a Newsletter List?

Email marketing services are all the rage for internet marketers. The catch phrase "build your list" has been a blog and article topic for years. The …

Digital Marketing

Swrve Expands From Mobile To Email

Swrve has expanded its mobile engagement portfolio to email, introducing both transactional and marketing email capabilities on Thursday.<p>Swrve was …

Marketing

Email Marketing Started 40 Years Ago: Where Does It Go From Here?

Time for a history lesson: Almost 40 years ago, Gary Thuerk sent an email promoting his company, Digital Equipment Corp., to roughly 400 people with …

Marketing

7 steps to marketing on a shoestring budget

Marketing need not cost your business an arm and a leg if you know what your core message is and how to target the right people. Here are seven ways …

Marketing

Hey PR, We Know When You Haven't Read Our Articles

As every good salesperson knows, complementing the buyer first is a great way to start off an interaction that will hopefully lead to a sale.<p>But when those compliments are blanket and blind and don’t truly acknowledge the individual to the point that the lying is beyond obvious, it comes off as …

Marketing

7 List Building Truths for Self-Publishers

READ LATER - CLICK HERE TO DOWNLOAD THIS POST AS A PDF<p>The internet has undoubtedly become a game changer for the writing profession. Not too long ago …

Publishing

Proven Advice For Successful Marketing Via Email Strategies - Tell your Story

<b>TIP!</b> Avoid spammy sales techniques, such as urgent messages that they need to “Buy now!” ” strategy. Not only is this approach redundant, the …

Marketing

Three email marketing mistakes to avoid

Email marketing is not rocket science, but like anything, you may stumble into a few traps. This increases drastically, especially when you have last …

Digital Marketing

3 strategic ways your digital services agency can make more money

For small and medium-sized digital agencies, making more money comes down to three options.<p>1) You could raise your rates, making more money for the same work without changing much else.<p>2) You could get better at attracting and retaining clients, increasing your work load.<p>3) Or, you could add real …

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