Email Marketing

50 Marketing Tools to Help Your Business Crush the Competition

With the right tools in place, marketers can move ahead of the competition with minimal effort.<p>Knowledge is power in today’s marketing efforts. It is crucial that businesses have the latest solutions to track, analyze and personalize their marketing efforts.<p>For those that need some help determing …

Digital Marketing

What Software Gets The Best (And Worst) Feedback From Users?

<i>Thhis article originally appeared on Priceonomics.</i><p>Using software can be a harrowing experience or it can be a delightful one.<p>For any given need you …

Viral Marketing

You Can Now Buy Instagram Ads Within MailChimp

You Can Now Buy Instagram Ads Within MailChimp<p>MailChimp, one of the best email marketing companies, just made life easier for multi-channel marketers …

Ziff-Davis

The Trial And Error Of Email Marketing Revealed For London Commuters

A lighthearted look at what it's like to work in marketing in Metro begins with a nod to how only email marketers will know what it truly feels like …

Marketing

Are You Ready To Add AI To Your Email Marketing?

With all the buzz about artificial intelligence, email marketers need to have a plan for adding AI tools to their marketing mix.<p>For most of us, it’s …

Digital Marketing

The Best Days and Times to Send Your Email (Infographic)

Here are some tips to help you boost your email marketing efforts.<p>From creating copy to the best time to hit send, email marketing is not an easy task, but there are certain things you can do to help make your campaign successful.<p>If you really want to get your email opened and read, one of the most …

Marketing

How a Nashville Email Marketing Company Bootstrapped to $20 Million in Revenue in a Crowded Industry

While working at his third job out of college, Clint Smith witnessed firsthand how startups dependent on investor funding can suffer when financial markets take a turn for the worse. The company eventually pulled through its rough spot, but the formative experience would stick with Smith when he …

Startups

How Emma Succeeded As An Email Platform Provider

Emma, the provider of an email marketing platform, has faced several challenges since its founding in 2002, including a reengineering of its platform …

Advertising Industry

How to Launch a Crowdfunding Marketing Campaign: A Step by Step Guide

Can you remember the story of Robert the Bruce and the Spider? In our childhood, we have read some stories that have given us some vital life …

Digital Marketing

Event Email Templates and Designs that Convert into Attendees

<b>Email marketing is essential in any event planner’s toolkit but what makes a good email? Conversion. Your email must be a workhorse grabbing</b> …

Marketing

Where Can Email Marketing Take Your Career?

Recent conversations with network contacts brought up the topic of career progression for email marketers. This got me thinking about all the …

Marketing

Global IntelliSystems Offers Email Delivery Monitoring And Repair Service

Global IntelliSystems, a U.S.-based email marketing vendor, is offering a new service to help marketers monitor their delivery and resolve problems, …

Advertising Industry

A Quick Copywriting Lesson Taken Directly from an Email Marketing Fail

Ten years ago, a tattoo shop I went to subscribed my email address to their email newsletter.<p>They didn’t send updates very often, so I never …

Marketing

HubSpot vs. Pardot: A Marketing Automation Melee

The marketing automation industry is dominated by two powerhouse vendors: HubSpot and Pardot. Both tools enable seamless workflow creation, organic integration with customer relationship management (CRM) tools, and the ability to tie workflows into social media marketing functions. Because of their …

Digital Marketing

Where to Find Free Online Digital Marketing Training

A local plumbing contractor trying to get his business found online.<p>A recent college grad who just accepted a marketing position in a manufacturing …

Digital Marketing

Your SaaS isn’t charging enough

When we first added pricing to EmailOctopus in late 2015 our philosophy behind the pricing was simple. To be significantly cheaper than our …

SaaS

Email subscribers are not turning away from brands, but increasingly clicking to open

Email open rates have grown 4% quarter over quarter, with a click through rate at 16%, the highest it has been in four years, according to an email …

Marketing

How To Engage With Subscribers Past Initial Sign-Ups

More subscribers are signing up for email marketing, according to a report released Tuesday by Yes Lifecycle Marketing -- but marketers are failing …

Digital Marketing

Email Is Great For Video

<i>Forbes</i> has a reminder for anyone who isn't completely convinced. Email marketing still works and it's perfectly placed for brands to share video …

Marketing

Email Marketing Merchandising - And How To Do It

There’s more to emails than subject lines and copy: Getting people to respond also requires having the right mix of products. Here’s a primer on how …

Marketing

7 Organic Tips for Growing Your Email ROI

Would you turn down an opportunity to increase the value and impact of your content marketing program with just a few tweaks to your email list? How …

Digital Marketing

5 Reasons Why People Are Unsubscribing From Your Hotels Emails & How To Fix It - By Pete DiMaio

Congratulations, you’ve built up a pretty impressive email database for your hotel full of past and potential guests. Now you have a magic light …

Marketing

How To Build An Email List through email marketing?

Statistics have revealed that business growth benefits directly from corporations building and maintaining healthy mailing lists. The practice of …

Digital Marketing

Personal Branding Strategy: A Roadmap for Professionals, Experts and Executives

Have you ever wondered why certain individuals in your field rise out of nowhere to national prominence? These experts get all the media attention, …

Digital Marketing

7 Superpowers That Make Email Marketing Successful

The 2017 summer movie season kicked off in a major way with the debut of the second “Guardians of the Galaxy” movie, just the latest superhero movie …

Digital Marketing

Professional B2B Email Marketing Services in India

Email can be an easy, yet extremely valuable tool to contact, inform, engage, and retain customers. Email drip campaigns, newsletters and serial …

Marketing

Rebranding Benchmark: The Journey of Our In-house Design Team

Let’s rewind a bit:<p>Benchmark started back in 2004 as an email marketing service that was easy to use and accessible to anyone hoping to grow their …

Design

Walk before you run: Marketers must get the basics right before they turn to AI

<b>Although Artificial Intelligence (AI) has a very rich history, it wasn’t until the 20th century that the technology began to move forward at a</b> …

Marketing

Face Down The Phishers -- DMARC Is Email's Secret Weapon

It would be fair to say that European email has had better days. Come to think of it, better extended weekends. Anyone working in media and tech will …

Advertising Industry

Are You Maximizing The Use Of Video In Your Content Marketing Strategy?

, CommunityVoice<p>Did you know that more video content is uploaded to the internet in a single month than network television has produced in three decades?<p>The world of content marketing and search engine optimization (SEO) might be complex and constantly evolving, but one thing is certain: Video …

Digital Marketing