Similar to ad agencies, PR agencies are threatened by consulting companies, so they're fighting back by stepping up their efforts to measure their work. FleishmanHillard, which is part of the ad holding
Want to break into the U.S.? Follow these 4 strategies. Launching a European business into the United States can be a smart move, allowing entrepreneurs to enjoy significant opportunities and become global
Many in marketing say that businesses should use social media influencers. The problem is that too many are "influencers" only in name, renting followers to boost their count and pretend a reach they have.
"Stranger Things" returned for a third season on July 4 and almost immediately broke Netflix's viewership records. It was streamed by 40.7 million households in its first four days on the streaming service,