- Rolling Stone
The Weeknd’s ‘After Hours,’ was one of 2020’s biggest commercial success stories, with 1.8 billion streams to date, according to Alpha Data. Its second single, “Blinding Lights” became a blockbuster with help from a popular TikTok dance trend, with 882 million streams. Despite those metrics — plus a high level of visibility on other awards shows and events, and a widespread expectation in the industry that he would be a favorite for next year’s awards — the Weeknd received zero nominations.
An RCA Records exec explains his 3 main strategies for making music take off on TikTok, which has become an essential marketingBusiness Insider - Dan Whateley
With hundreds of millions of users globally and a music-focused user interface, TikTok has became the main platform for record labels to reach young fans. And as live shows have been put on hold during...