Direct Marketing

4 Essentials of an Effective Integrated Marketing System

Though the idea sounds nice, B2B marketers simply can't rely on a single piece of software to capture end-to-end marketing processes. The marketing …

Marketing

Democrats try to rebuild the state party from the ground up

A couple of years ago, a little more than 1,400 voters took Democratic primary ballots in sparsely populated Warren County, which is about an hour …

Democratic Party

Valpak appoints Sales Director of Greater St. Louis & Omaha territories

ST. PETERSBURG, Fla., July 20, 2018 /PRNewswire/ -- Valpak, a leader in direct mail and digital marketing, announced today that Joe Seemiller has been named Sales Director of Valpak of Greater St. Louis and Valpak of Omaha. In Missouri, Seemiller plans to mail the brand's signature Blue Envelope of …

Digital Marketing

Maybe Royal Mail has misunderstood GDPR | Financial Times

Your report “ Royal Mail pays price for EU privacy reforms” (July 18) says that the General Data Protection Regulation (GDPR) stipulates that …

Royal Mail

Wolf to veto abortion ban if Roe falls; Wagner won't commit

If a more conservative U.S. Supreme Court overturns the Roe v. Wade decision and returns the issue of abortion rights to the states, Pennsylvania’s …

News (U.S.)

Dismukes clears challenge in House 88 victory

CLOSE<p>The 28-year-old Prattville native is seeking the Republican nomination for the House of Representatives District 88 seat.<p>PRATTVILLE — The …

Elections

Paul Paulson, former Orlando mayor candidate, accused of 'sham charity' by 6 states

Paul Paulson, a former candidate for Orlando mayor and Florida agriculture commissioner, has been sued by six states and the Federal Trade …

Disabled Veterans

Trump 'Hero' Devin Nunes Cashes In On Campaign Against Russia Probe

The congressman tells donors that a Democratic “cabal” targeted him for standing up for “the truth and the Constitution."<p>Rep. Devin Nunes, one of President Donald Trump’s staunchest defenders in Congress, has sought to turn his own unapologetic campaign against special counsel Robert Mueller’s …

Donald Trump

Learn About AIDA and See Examples of the Modern Marketing Model

The acronym AIDA stands for Attention, Interest, Desire (or decision), Action, and it is one of the founding principles of most modern-day marketing …

Marketing

Reprise chooses Karen Marquardt as its general manager for US offices

Reprise, the recently-relaunched agency under IPG Mediabrands, today (July 19) the appointment of Renee Marquardt as its general manager for the …

Digital Marketing

Narrowcasting: How to Build Relationships that Last

Yesterday, we talked about relationships and how important it is to build them <i>before</i> you need them.<p>This is a big mantra inside—and outside of—Spin …

Public Relations

Lefty Jewish Groups Fail to Defend Jewish Students Against Racial Quotas

Another helpful reminder that your average "Jewish" organization is a lefty group that claims in its direct mail offerings and press releases to …

Bill de Blasio

Advocate : Chiefs Of Ontario

The Chiefs of Ontario Secretariat are proud to announce the launch of its new bi-annual glossy magazine which will be distributed to all 133 First …

Canada

Muscle Up merges with Clearview-backed Mudlick Mail

Alpharetta, Georgia-based <b>Muscle Up Marketing LLC</b>, a marketing services provider for the fitness, health and wellness industry, has merged with <b>Mudlick</b> …

Investing

Mspark Wins 15 Design Awards in National Competition Sponsored by Graphic Design USA

HELENA, Ala., July 19, 2018 (GLOBE NEWSWIRE) -- Mspark, a leading national shared mail company, is proud to announce they have won 15 individual design awards in the 2018 American Inhouse Design Awards competition sponsored by Graphic Design USA (GDUSA). Mspark was in the top three awarded …

Graphic Design

How to Create Emails Your Customers Look Forward to Opening

In 1978, a marketer at Digital Equipment Corp. sent a mass email to nearly 400 recipients on ARPANET, a precursor to the internet. The email promoted …

Customer Experience

Seven Factors To Analyze For A Successful Direct Mail Campaign

We all hope when we start a direct mail campaign that it will give us the results that meet our goals. There are times when we get it right, and there are times when we miss the mark. It is extremely important when we miss the mark that we determine what went wrong so that we can fix it for the …

AdWords

This 34-Year-Old Lost a Political Campaign, But Found the Secret to Engaging New Customers | Inc.com

34-year-old Suraj Patel ran for Congress this year and lost. But that's where the story begins, not where it ends.<p>He received more votes than any other winner in the state, including Alexandria Ocasio-Cortez. Even in a loss Patel proved that a new model works, that preconceived notions of who the …

Business Strategy

Office Depot airs back-to-school push from third agency in three years

"It's not business as usual at Office Depot," says Jerri DeVard, executive VP-chief customer officer, who oversees marketing at the 32-year-old chain.<p>…

Office Depot

Privacy Regulation: An Opportunity For Growth

On the heels of Europe’s GDPR, the recently passed California Consumer Privacy Act is the strictest privacy law in the country. And, as when …

Privacy

Heritage Action Advocacy Group Shifts to Bolstering GOP Candidates

The political sister organization of the Heritage Foundation aims to help conservative lawmakers<p>WASHINGTON—Heritage Action for America, a political sister organization of the Heritage Foundation, has spent years getting Republicans riled up in policy fights. Now the group is trying something new: …

Republicans

After 48 years, Wright Business Graphics of Portland company sold to Ennis Inc. (NYSE: EBF) - Portland Business Journal

By Andy Giegerich <br>– Digital Managing Editor, Portland Business Journal<p>Jul 17, 2018, 6:49am PDT<b><br>Updated</b> Jul 17, 2018, 6:53am PDT<p>A North Texas public …

Portland, OR

Great Alone, Better Together: The Power of Direct + Digital

Traditional and digital marketing are not opposing forces; they are actually well-suited to work together to deliver highly sophisticated, …

Marketing

Enthusem, Marketo Link Ties, Now Trigger Direct Mail To Email

Enthusem has integrated its direct mail system with Marketo and claims that it can send paper mail with the same speed and tracking ability as an …

Marketing

Staying Top-of-Mind Within the Modern Digital Landscape

Of late, I’ve had a personal breakthrough in the way that I look at delivering personalized experiences to customers within our ever-expanding …

Marketing

DirectMail2.0 Announces Partnership with Barometric to Provide ROI-Tracking for Direct Mail

CLEARWATER, Fla., July 16, 2018 /PRNewswire/ -- DirectMail2.0, a white-label software company that seamlessly integrates digital services with traditional direct mail, today announced a partnership with Barometric, MRC accredited provider of advanced cross-environment tracking and measurement …

Marketing

Business of Law News from the National Law Review

NLR's content is featured daily on professional association websites, Google News and is picked up daily by mainstream media and bloggers.<p>Articles …

Law

Tools have changed, but selling basics are the same

Whether your business is a start-up, perhaps a fledgling business that hasn't quite reached the start-up stage or an existing business hungry to …

Small Business

Email Marketing Sophistications Scale: A framework for ambitious email marketers

Communicator<p>Email is an amazing channel.<p>It's one of the best marketing channels for ROI, yet many marketers have yet to master the channel to its …

Marketing

The changing landscape of customized marketing: Merging emotion with e-commerce | Articles | Chief Digital Officer

When Lester Wunderman first began his foray into direct mail marketing more than 60 years ago, he was a pioneer of his time. Before Wunderman, the …

Customer Experience