Direct Marketing

Marketers In Puerto Rico Went Old School After Hurricane Maria (and Set an Absolute Amazing Example for Entrepreneurs)

To be cool in a crisis, you have to plan ahead. Here are a few things to consider.<p>What would you do if there were no power or Internet to communicate with your customers? This is a question I had plenty of time to mull over on my recent trip to Puerto Rico, where I was invited to give a workshop on …

Marketing

Direct Mail: Remember Me?

"When you realize #sunday is almost over & monday is around the corner," Creative Commons license. |<p>How often do your direct mail results end up not …

Creative Commons

MediaPost – Email Insider Summit

Email 2018: ROI Is Always Trendy<p>Two decades after its introduction to most consumers, email remains king of the digital ROI hill despite waves of …

Advertising Industry

Data: The list of the top workplaces in San Diego

For the fifth year, the Union-Tribune partnered with Philadelphia-based Energage, formerly WorkplaceDynamics, an employee research and consulting …

California

12 dazzling examples of direct mail design

Direct mail is one of the most challenging types of marketing collateral to design. The temptation is strong to simply try to replicate past …

Graphic Design

5 Unconventional Black Friday Marketing Tactics, for Ecommerce

The competition for Black Friday and Cyber Monday sales is stiff. Online sellers — from the smallest garaged-based startup right up through Amazon — …

eCommerce

The Urban Legends of Marketing, Sales and Business Growth

Simple in theory, growing your business can be difficult in practice. Here's the reality of marketing and advice on how to get the most out of every campaign you launch.<p>The reality is, growing a business is a lot like working out or losing weight. You need to find a plan that works for you, you …

Marketing

Five Ways to Beat Amazon This Holiday Season (Think Remarketing)

We're prepping for one of the biggest seasons in retail, and a few new data points might be dropping an unpleasant piece of coal in retailers' …

Marketing

Data Can Make or Break Your Direct Mail Marketing

"Big_Data_Prob," Creative Commons license. |<p>In this digital world, marketers have access to more data than ever before; which could be great or …

Creative Commons

A new twist on direct mail generates significant results for Dermstore

Target Corp.-owned Dermstore has long worked with an array of digital marketing vendors to remarket to consumers who come to its site but don’t buy. …

Marketing

Direct Marketing Fundamentals: How to Increase Response (an Interview)

Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys …

Marketing

8 Steps To Building Your Email List Quickly and Efficiently

One of a small business’s best marketing assets is a healthy email list. While proper management and use of your email file will drive revenue …

Digital Marketing

Here's Why People Say They'd Break Up With Brands

Data may fuel marketing strategies today, but marketers have to be very careful about how they use customer data. A new report [download page] from …

Marketing

Why Businesses of All Sizes Need to Better Understand Direct Marketing

With the growth of the Internet, businesses have additional opportunities to market their products on a smaller marketing budget. Those that have achieved the greatest success are the ones that have successfully integrated online marketing with other Direct Marketing channels. Why? Because Direct …

Marketing

How’s That Direct Mail Idea Coming Along?

I don’t get it! It’s November and the year is almost over, and many of you have procrastinated your way through another stretch of seasonality …

Marketing

Web Site Page

Take customers from print to fully interactive and personalized experiences on the mobile devices they depend on every day.<p>BLUairspace allows you to …

Augmented Reality

Everything you've ever wanted to know about marketing buzzwords (but were afraid to ask)

The old marketing world is as dead as Steven Seagal’s acting career after he became a shill for Vladimir Putin. So much has changed that we might as …

Marketing

People-based Marketing: Everything Old is New Again

On the surface, people-based marketing appears to be a relatively recent innovation. The term was coined by Facebook in 2014 to describe how CRM data …

Marketing

Cutting out the crap: The truth about the GDPR & consent

<b>When it comes to the GDPR, there is a lot of confusion out there at the moment regarding consent or legitimate interest.</b><p>This blog post cuts out the …

Privacy

Does GDPR Come With A 'Get Out Of Jail Free' Card?

Does the GDPR have the marketing equivalent of a "get out of jail free" card? That is a question that has been bugging me about the new data …

Advertising Industry

Infutor Debuts Predictive Intelligence Product For Auto Market

Infutor has introduced a predictive targeting product for automotive marketers to help them run campaigns in several channels, including email, …

Auto Insurance

Welsh call centre 'crossed the line' working for the Tories

A Welsh call centre working for the Tories “crossed the line” during the General Election campaign, a top watchdog has ruled.<p>The Information …

News (Wales)

Tories spared fine after being told off by ICO for election telemarketing

Phone calls made on behalf of the Conservatives in the run-up to the UK general election "crossed the line" into unlawful direct marketing – but the …

Market Research

How to Boost Online Fundraising Using Offline Marketing

Organizations that also promote online giving methods in their direct mail are more likely to receive donations. That is because many donors …

Marketing

Tories rebuked over breach of marketing rules in general election

South Neath call centre was subject of investigation into compliance with data protection and electronic marketing law<p>The Conservative party has been rebuked by the Information Commissioner over its use of a call centre to influence voters during June’s general election campaign.<p>Steve Eckersley, …

Theresa May

Programmatic Paperplanes come knocking - how direct mail is embracing the challenge for change

The use of programmatic media trading technologies began as a means of monetizing otherwise remnant display ad inventory on the web, but as the use …

Marketing

Watchdog warns Tories over Neath call centre election use

<b>A watchdog has warned the Conservative party over how it used a call centre during the general election campaign.</b><p>The Information Commissioner's Office (ICO) said small parts of scripts used crossed the line from legitimate market research to unlawful direct marketing.<p>But it stopped short of taking …

Conservative Party

Tories warned over 'crossing line' in phone calls to voters

We've found that two small sections of the written scripts used by those making the calls crossed the line from legitimate market research to …

News (Wales)

5 Old-School Marketing Techniques That Still Do the Job

Marketing is hard. Everyone is trying something new, but here are 5 tried-and-true techniques that get the job done.<p>Since the turn of the century and the rise of the smartphone, digital marketing has taken over at breakneck speed. From email campaigns to website pop-ups, digital approaches take up …

Marketing

How Chief Marketing Officers Can Innovate With Direct Mail

The sweet spot of digital technology plus direct-mail effectiveness is out there, just waiting for you to find it.<p>All marketers worth their salt have probably used direct mail at some point during their career. It's a marketing mainstay, not purely by virtue of its having been around forever, but …

Marketing