Digital Media

Digital media's growth obsession is a problem – One Man & His Blog

Don’t blame investors for investing, that is their job. The only job founders/companies have, meanwhile, is to build a sustainable, long term …

Media Industry

The Times finds 2m new registered readers but says 'no more than 10' global news brands can support a paying audience

In a sobering assessment of the future of the news industry, the head of the Times and Sunday Times predicts a future where “no more than 10” global …

Opinion

Formula 1 promises fans 'exciting' digital media plans for 2018

Share this article on Facebook Twitter LinkedIn Google+ Email<p>Formula 1 fans have been promised "exciting" developments in digital media in 2018 by …

Auto Racing

What’s the Secret of Retail?

Richard Morris co-founder and partner of branding agency Whistlejacket explores the power of branding in the retail environment and explains why …

Emotions

Is Mic's Pivot to Video Spinning Out of Control? 

GIF<p>Within the pantheon of panic-inducing statements managers can make to employees, the assurance that there’s no need to panic sits near its apex. …

Media Industry

Hearst Creates Custom Holiday Ad Campaign for Banana Republic

The digital campaign will run on the web sites of Harper's Bazaar, Elle and Esquire.<p>Hearst Made, Hearst Magazine’s Digital Media‘s branded content …

Media Industry

The duopoly’s power is driving publishers to try again at alliances

Media alliances are becoming all the rage in Europe, despite the setbacks of previous attempts.<p>The ever-present threat of the Facebook-Google duopoly …

Media Industry

News UK, Guardian and Telegraph join forces for premium video ad sales unit

Rival publishers News UK, the Guardian and the Telegraph have co-founded The Verified Marketplace, a joint sales house for premium outstream …

Advertising

How vertical video is driving the BBC’s mobile traffic

The BBC has been creating vertical video for the last year. Now, it has proof its efforts are paying off.<p>The broadcaster introduced a “videos of the …

Media Industry

Daily Mail Hits Back At Stop Funding Hate, Accuses Founder Richard Wilson Of Publicising Book In Paper

Paperchase apologised for running a promotion in the Daily Mail at the weekend.<p>The Daily Mail has hit back at Stop Funding Hate campaigners after …

Protecting net neutrality is an important press freedom issue

The Federal Communications Commission released its proposal to kill net neutrality on Tuesday, which would end the restrictions on internet service …

Net Neutrality

Media and Journalism Awards: Nov. 22 Edition

<i>Here’s a list of current media and journalism awards, including deadlines for applying. If we’re missing any major awards, please contact Mark Glaser</i> …

Journalism

Prufrock: Hunting with Dogs in Pre-Neolithic Arabia, Truman Capote's Holiday Stories, and the Future of Digital Media

<b>Reviews and News:</b><p>Danny Heitman revisits Truman Capote’s holiday stories: “Capote was a stylist, though not merely for show. His exacting description …

Conservative View

'Slate' Site Revamps, Matches Smart Content With Smarter Ads

<i><br>Slate</i>, the 20+-year-old site that helped to pioneer digital journalism, has spent much of 2017 planning for the future.<p>First, the site saw a 50% …

Advertising Industry

Marketers: We Don't Understand Our Tech Stack

Many advertisers are clueless about the media technology they're using to power much of their digital-media buying.<p>That's according to a recent study …

Advertising Industry

Digiday Research: 33 percent of European publishers report layoffs to support the pivot to video

<i>Digiday’s “Research in brief” is our newest research installment designed to give you quick, easy and digestible facts to make better decisions and</i> …

Media Industry

Newbie Digital Scrapbooking Ideas

On Vасаtiоn аnd Digitаl Sсrарbооking <br>Yоu knоw уоu'rе оbѕеѕѕеd with digitаl scrapbooking if уоu go оn vасаtiоn аnd find уоurѕеlf wоndеring аbоut thе …

Scrapbooking

Thank You, Readers

<i>This article is part of the Opinion Today newsletter. You can sign up here to receive the newsletter each weekday.</i><p>I want to start this Thanksgiving edition of the newsletter with a short story about The New York Times.<p>The Times, like the rest of the media, is suffering from a drop in advertising. …

Opinion

Terms of Service

Welcome to Elite Daily, the website and mobile service of Elite Daily, Inc. (“Elite Daily,” “we,” or “us”). This page explains the terms by which you …

Privacy

Local Edition: It is possible to shift to digital and not be clickbait

Here’s something I’ve learned from covering the media for the past four years: Anytime there’s talk about adapting to digital changes, th

Journalism

Russia's Yandex Woos Publishers With Quicker Page Load Times

Yandex's latest announcement on Wednesday signals a push to help publishers attract readership from search. On Wednesday the company announced …

Advertising Industry

'The Economist' Debuts Special 2018 Issue

<i>The Economist</i> has today unveiled the 32nd edition of its special issue “The World in 2018," which will look ahead to the World Cup in Russia, midterm …

Advertising Industry

News Corp offers app-only packages for metro dailies to grow subscriptions

Share Email Comments<p>As part of News Corp Australia’s strategy to accelerate growth in digital subscriptions, customers are being offered the option …

News Corp Australia

Al Jazeera’s Yaser Bishr: Publishers are platform 'sweatshops' - Digiday

Subscribe: iTunes | Stitcher | RSS<p>Al Jazeera has had success building its distributed brand AJ+ on Facebook with short videos that work well in the …

Media Industry

T-Mobile finds success with six-second ads

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>T-Mobile’s six-second ads during the 2017 World Series were twice as effective in generating recall and likability than the company’s standard ads in prime-time general …

Advertising

New York Times to roll out more subscriptions beyond news

(Reuters) - The New York Times Co plans to introduce two or three new standalone digital subscriptions next year focused on lifestyle topics as part of its push to get more people to pay for its content beyond traditional news, a senior executive told Reuters.<p>The 166-year-old newspaper's revenue …

Media Industry

By pulling its campaign with the Daily Mail, Paperchase has ended up looking like it has no principles at all

Poor old Paperchase. The stationery company wrapped itself in knots this weekend, having run a reader offer with the <i>Daily Mail</i> on Saturday only to …

Media Industry

‘It’s not just for banner ads anymore’: The New York Times is making all of its ads available programmatically

The New York Times is growing its programmatic business by allowing machines to sell its custom ad units.<p>In the third quarter, the Times began …

Advertising

DEBATE: Was Paperchase right to stop advertising in the Daily Mail after backlash from campaigners?

Was Paperchase right to stop advertising in the Daily Mail after backlash from campaigners?<p>Sarah May, founder of Heritage for Transformation, says …

Breitbart News

Facebook Is Not A Digital Strategy… and Snapchat Better Grow up Fast

Ad giant WPP recently reduced its full-year earnings for the second time this year with CEO Sir Martin Sorrell citing a myriad of challenges… from …

Advertising