Digital Media

How to Build an Audience for Your Company’s Blog

Most marketers know how important blogging is, but if you have ever managed a blog for your company, you know how difficult it is to build a …

Content Marketing

Why Are Fashion Bloggers Suddenly Getting Into Vlogging?

Having conquered Instagram feeds, six-figure ad campaigns, and the once-skeptical industry establishment, fashion's most powerful influencers are …

Media Industry

Top Hyperfish Blogs and Podcasts on Office 365

Since joining Hyperfish, I’ve started blogging and podcasting over at https://blog.hyperfish.com/.<p>Just so readers from my personal blog don’t miss …

Google Play

The biggest mistake wannabe bloggers make according to an Instagram star

When Claire Marnette started out as a blogger, mostly her friends and her family followed the 18-year-old’s posts about fashion and style on …

Instagram

Burned once, publishers are wary of Medium’s new subscription offering

Late last summer, Kelley Calkins and her team began discussions with Medium to take their burgeoning company in a new direction.<p>The Establishment, a …

Media Industry

Readers, Not Editors, Know What They Want In A Newsletter

<i>A version of this article was originally published by the Donald W. Reynolds Journalism Institute.</i><p>In a head-to-head experiment, e-newsletter content …

Journalism

The Beginners Guide to Blogging

If you have always wanted to start a blog for your business, but never been sure of how to do that – never fear. In this post, I will walk you …

Media Industry

Email

Shares 0<p>Fast food, quick quotes, quick drying cement, 1 hour pizza delivery, 45 minute oil changes and instant soup – these are just a few hallmarks …

Content Marketing

Despite calls for quality, publishers can't escape the scale trap

Condé Nast exec and Interactive Advertising Bureau chairman Jim Norton got a hero’s reception at the IAB’s Annual Leadership Meeting in January when …

Advertising

Upgrade your Medium

<i>Join us in changing what stories get told</i><p>I’d like you to be among the first to become a Medium member, a new subscription program we’re launching …

Media Industry

The Perfect Medium Post

How I added <b>$20,000 in revenue in two months on Medium</b><p>I’m gonna let you in on a little secret. I was skeptical about Medium at first. I thought it was …

Media Industry

How the Financial Times gets people to share more videos

The Financial Times wants to grow its video audience, but it’s got a problem: Business executives tend not to share video.<p>A new study from the FT, …

Advertising Industry

What I've Learned About Publishing A Serial On Niume

So, a couple days ago, I thought I had come across a neat idea: publishing a serial story on Niume the same way one would on Wattpad. It was a great …

Publishing

How Solo And Small Law Can Self-Publish To New Audiences Without A Blog

Are personal blogs the best outlet for smalls and solos? Sometimes... but there are other options.

Media Industry

Dear Event Managers: Most Panels Suck; Here’s a 5-Minute Fix Audiences Love

The most important people attending any event are the attendees.<p>It’s not the sponsors. It’s not the host brand or organization. And it’s certainly …

Media Industry

Blogging Compensation: 5 Tips for Monetizing Your Blog

Over the course of two years, both my husband and I have earned our living from blogging. This avenue of work has brought us many exciting …

Media Industry

Not every publisher needs to become the next Buzzfeed or Vox

How Say Media is helping indie publishers thrive<p>Ben Cohen just couldn’t seem to catch a break.<p>It was 2015 and The Daily Banter, the political …

Media Industry

How to Use Twitter to Drive More Traffic to Your Blog

Want more people to share your blog posts on Twitter? Looking for proven promotion tactics that deliver blog traffic? Twitter is a great place to …

Internet Marketing

Twitter's cofounder wants Medium readers to pay $5 a month to fix ‘broken’ media

Medium, the blogging and online publishing site started by Twitter cofounder Evan Williams, took the wraps off a new business model on Wednesday that it hopes will allow it to operate without advertising.<p>The company wants to create a club of special members who pay $5 a month.<p>In a blog post …

Media Industry

4 Ways to Use Audio in B2B Marketing

Content Marketing

Blogging: The Most Powerful Form Of Luxury Advertising In China

by , Columnist,<p>In a recent report by BNP Paribas, "The Shopping Guide: Bloggers in China," fashion bloggers are said to “have filled a void on the …

Marketing

How Facebook shrinks the necessity of traditional PR

Talk to any PR professional and they’ll admit that the advent of digital marketing and social media has changed their industry. Some will say they’ve …

Marketing

Publishers see long-term potential, short-term hurdles in messaging platforms

Publishers all seem to agree that messaging platforms are the future, but few are charging into it.<p>After an initial rush onto platforms like Facebook …

Chatbots

From frenemy to friend: How Google won publishers over

In February, Facebook hosted dozens of media company executives at its offices to show its content and product plans. Earlier, it had held roundtable …

Google

What Did I miss?

So I had to take some time off from coming on here. Shame, I did so just after joining. This means that I had not even taken the time to get …

Media Industry

How to Become a Guest-Post Contributor to Industry Websites and Blogs: A Comprehensive Guide

This detailed guide can help you and your brand benefit from guest-posting--to position you as subject-matter experts, drive traffic to your site and …

Content Marketing

How I Turned My WordPress Blog into a Five-Figure Business

In 2013, I was working in a design agency in London, while dreaming about entrepreneurship and traveling the world.<p>One day, an idea struck me. Most …

Small Business

7 ways to repurpose content

Before getting into <i>how</i> you can repurpose your original content, let's look at <i>why</i> you should do so.<p>First, you'll ensure your content lives longer. …

Content Marketing

Why Quartz puts user experience at the centre of its strategy

When the media industry talks about innovation, said Jay Lauf, president and publisher, Quartz, discussions tend to focus on the capabilities of …

UX Design

Check Your Wanderlust At the Door: My First 6 Months Travel Blogging ⋆ K.J. Around the World

<i>Wanderlust-a strong desire to travel</i><p>So I started a blog! I know! I know! Blogging seemed like a task when I thought about it at first too. But here I …

Media Industry